UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    FORM 13F

                              FORM 13F COVER PAGE


                 Report for the Quarter Ended June 30, 2012



                          AMERICAN FINANCIAL GROUP, INC.
                 301 East Fourth Street, Cincinnati, Ohio 45202
     -------------------------------------------------------------------------
     (Name and Address of Institutional Investment Manager Filing this Report)


                         Form 13F File Number:  28-4389


The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

                                  Brian S. Hertzman
                       Assistant Vice President and Controller
                                   (513) 579-2153
                -----------------------------------------------
                (Name, Title and Phone Number of Person Signing
                 this Report on Behalf of Reporting Manager)



Signature:

/s/Brian S. Hertzman                   Cincinnati, Ohio         August 13, 2012
-------------------------------
Brian S. Hertzman
Assistant Vice President and Controller


Report Type:
     [X]  13F HOLDINGS REPORT.
     [ ]  13F NOTICE.
     [ ]  13F COMBINATION REPORT.












FORM 13F SUMMARY PAGE --------------------- Number of Other Included Managers: 2 ----------- Form 13F Information Table Entry Total: 184 ----------- Form 13F Information Table Value Total (thousands): $1,127,108 ----------- Name and 13F file numbers of all Institutional Investment Managers with respect to which this schedule is filed (other than American Financial Group, Inc.): Number 13F File Number Name of Subsidiary ------ --------------- ------------------------------------ 1. 28-498 Great American Insurance Company 2. Unassigned Great American Life Insurance Company

FORM 13F INFORMATION TABLE Column 4: Column 5: Column 8: Column 2: Market Shares or Column 6: Column 7: Voting Authority Column 1: Title of Column 3: Value Principal Investment Other --------------------------- Name of Issuer Class CUSIP (000's) Amount Discretion Managers Sole Shared None -------------- ---------------- ----------- --------- ------------ ---------- -------- ---------- ------ --------- HOLDINGS OF GREAT AMERICAN INSURANCE COMPANY -------------------------------------------- ABBOTT LABS COM 002824 10 0 4,513 70,000SH Defined 1 70,000 AIR PRODS & CHEMS INC COM 009158 10 6 11,107 137,584SH Defined 1 137,584 AMERICAN RAILCAR INDS INC COM 02916P 10 3 1,436 53,000SH Defined 1 53,000 ANWORTH MORTGAGE ASSET CP COM 037347 10 1 881 125,000SH Defined 1 125,000 APPLE INC COM 037833 10 0 5,840 10,000SH Defined 1 10,000 ARCH COAL INC COM 039380 10 0 5,133 745,000SH Defined 1 745,000 BANK OF AMERICA CORPORATION COM 060505 10 4 4,974 608,120SH Defined 1 608,120 BEST BUY INC COM 086516 10 1 3,894 185,800SH Defined 1 185,800 CALAMP CORP COM 128126 10 9 1,024 139,750SH Defined 1 139,750 CAPITOL FED FINL INC COM 14057J 10 1 428 36,000SH Defined 1 36,000 CHEVRON CORP NEW COM 166764 10 0 8,577 81,300SH Defined 1 81,300 CITIGROUP INC COM NEW 172967 42 4 11,649 425,000SH Defined 1 425,000 COMCAST CORP NEW CL A 20030N 10 1 12,900 403,500SH Defined 1 403,500 CUMULUS MEDIA INC CL A 231082 10 8 54 17,777SH Defined 1 17,777 DELTA AIR LINES INC DEL COM NEW 247361 70 2 451 41,216SH Defined 1 41,216 DISH NETWORK CORP CL A 25470M 10 9 1,076 37,675SH Defined 1 37,675 ECHOSTAR CORP CL A 278768 10 6 655 24,786SH Defined 1 24,786 ELLINGTON FINANCIAL LLC COM 288522 30 3 6,617 312,700SH Defined 1 312,700 EMERSON ELEC CO COM 291011 10 4 6,288 135,000SH Defined 1 135,000 FIRST FINL BANCORP OH COM 320209 10 9 3,516 220,000SH Defined 1 220,000 FLAGSTAR BANCORP INC COM NEW 337930 50 7 14 16,500SH Defined 1 16,500 FULL HOUSE RESORTS INC COM 359678 10 9 102 35,331SH Defined 1 35,331 GENERAL ELECTRIC CO COM 369604 10 3 14,067 675,000SH Defined 1 675,000 HCA HOLDINGS INC COM 40412C 10 1 9,237 303,559SH Defined 1 303,559 HANMI FINL CORP COM NEW 410495 20 4 2,178 207,813SH Defined 1 207,813 HEINZ H J CO COM 423074 10 3 11,297 207,750SH Defined 1 207,750 HEWLETT PACKARD CO COM 428236 10 3 11,020 548,000SH Defined 1 548,000 HOMESTREET INC COM 43785V 10 2 1,280 40,000SH Defined 1 40,000 HUNTINGTON INGALLS INDS INC COM 446413 10 6 805 20,000SH Defined 1 20,000 INSTEEL INDUSTRIES INC COM 45774W 10 8 274 24,609SH Defined 1 24,609 INTEL CORP COM 458140 10 0 14,098 529,000SH Defined 1 529,000 INTERNATIONAL BUSINESS MACHS COM 459200 10 1 14,815 75,750SH Defined 1 75,750 INTERPUBLIC GROUP COS INC COM 460690 10 0 54 5,000SH Defined 1 5,000 JPMORGAN CHASE & CO COM 46625H 10 0 12,148 340,000SH Defined 1 340,000 JOHNSON & JOHNSON COM 478160 10 4 16,282 241,000SH Defined 1 241,000 KELLOGG CO COM 487836 10 8 10,796 218,850SH Defined 1 218,850 KIMBERLY CLARK CORP COM 494368 10 3 16,754 200,000SH Defined 1 200,000 KOHLS CORP COM 500255 10 4 12,737 280,000SH Defined 1 280,000 KRAFT FOODS INC CL A 50075N 10 4 18,277 473,250SH Defined 1 473,250 LEUCADIA NATL CORP COM 527288 10 4 162 7,633SH Defined 1 7,633 LINCOLN NATL CORP IND COM 534187 10 9 1,094 50,000SH Defined 1 50,000 LOCKHEED MARTIN CORP COM 539830 10 9 4,398 50,500SH Defined 1 50,500 LOWES COS INC COM 548661 10 7 910 32,000SH Defined 1 32,000 MYR GROUP INC DEL COM 55405W 10 4 6,562 384,615SH Defined 1 384,615 MCGRAW HILL COS INC COM 580645 10 9 4,500 100,000SH Defined 1 100,000 MEDTRONIC INC COM 585055 10 6 4,648 120,000SH Defined 1 120,000 MERCK & CO INC NEW COM 58933Y 10 5 10,479 251,000SH Defined 1 251,000 METLIFE INC COM 59156R 10 8 4,304 139,500SH Defined 1 139,500 MICROSOFT CORP COM 594918 10 4 19,929 651,500SH Defined 1 651,500 MOTRICITY INC COM 620107 10 2 35 56,525SH Defined 1 56,525 NATIONAL INTERSTATE CORP COM 63654U 10 0 271,218 10,200,000SH Defined 1 10,200,000 NEW YORK CMNTY BANCORP INC COM 649445 10 3 4,386 350,000SH Defined 1 350,000 OMEROS CORP COM 682143 10 2 1,020 102,040SH Defined 1 102,040 OMNICOM GROUP INC COM 681919 10 6 4,714 97,000SH Defined 1 97,000 PATTERSON UTI ENERGY INC COM 703481 10 1 582 40,000SH Defined 1 40,000 PEOPLES UNITED FINANCIAL INC COM 712704 10 5 9,636 830,000SH Defined 1 830,000 PEPSICO INC COM 713448 10 8 15,195 215,050SH Defined 1 215,050 PFIZER INC COM 717081 10 3 9,614 418,000SH Defined 1 418,000 PROCTER & GAMBLE CO COM 742718 10 9 7,963 130,000SH Defined 1 130,000 PRUDENTIAL FINL INC COM 744320 10 2 2,179 45,000SH Defined 1 45,000 RAYTHEON CO COM NEW 755111 50 7 4,273 75,500SH Defined 1 75,500 STAPLES INC COM 855030 10 2 3,263 250,000SH Defined 1 250,000 TARGET CORP COM 87612E 10 6 16,293 280,000SH Defined 1 280,000 3M CO COM 88579Y 10 1 14,470 161,500SH Defined 1 161,500 TIME WARNER INC COM NEW 887317 30 3 7,266 188,716SH Defined 1 188,716 TORTOISE ENERGY CAP CORP COM 89147U 10 0 671 25,800SH Defined 1 25,800 UNITED CONTL HLDGS INC COM 910047 10 9 3,163 130,024SH Defined 1 130,024 VERISK ANALYTICS INC CL A 92345Y 10 6 98,415 1,997,861SH Defined 1 1,997,861 VIRGIN MEDIA INC COM 92769L 10 1 17,995 737,807SH Defined 1 737,807 WAL-MART STORES INC COM 931142 10 3 13,247 190,000SH Defined 1 190,000 WALGREEN CO COM 931422 10 9 7,291 246,500SH Defined 1 246,500 WASTE MGMT INC DEL COM 94106L 10 9 15,361 459,900SH Defined 1 459,900 WELLS FARGO & CO NEW COM 949746 10 1 11,370 340,000SH Defined 1 340,000

HOLDINGS OF GREAT AMERICAN LIFE INSURANCE COMPANY --------------------------- AIR PRODS & CHEMS INC COM 009158 10 6 4,440 55,000SH Defined 2 55,000 ALLIANCE RES PARTNER L P UT LTD PART 01877R 10 8 2,869 51,119SH Defined 2 51,119 AMERICAN RAILCAR INDS INC COM 02916P 10 3 624 23,031SH Defined 2 23,031 ANNALY CAP MGMT INC COM 035710 40 9 1,342 80,000SH Defined 2 80,000 ANWORTH MORTGAGE ASSET CP COM 037347 10 1 881 125,000SH Defined 2 125,000 APPLE INC COM 037833 10 0 5,840 10,000SH Defined 2 10,000 BEST BUY INC COM 086516 10 1 1,844 88,000SH Defined 2 88,000 BP PLC SPONSORED ADR 055622 10 4 18,446 455,000SH Defined 2 455,000 CALAMP CORP COM 128126 10 9 1,032 140,750SH Defined 2 140,750 CISCO SYS INC COM 17275R 10 2 13,049 760,000SH Defined 2 760,000 CITIGROUP INC COM NEW 172967 42 4 5,756 210,000SH Defined 2 210,000 COMCAST CORP NEW CL A 20030N 10 1 11,829 370,000SH Defined 2 370,000 CUMULUS MEDIA INC CL A 231082 10 8 93 31,032SH Defined 2 31,032 DELTA AIR LINES INC DEL COM NEW 247361 70 2 294 26,829SH Defined 2 26,829 DEX ONE CORP COM 25212W 10 0 10 10,772SH Defined 2 10,772 DISH NETWORK CORP CL A 25470M 10 9 1,613 56,512SH Defined 2 56,512 ECHOSTAR CORP CL A 278768 10 6 982 37,179SH Defined 2 37,179 ELLINGTON FINANCIAL LLC COM 288522 30 3 14,836 701,153SH Defined 2 701,153 ENTERPRISE PRODS PARTNERS L COM 293792 10 7 1,244 24,276SH Defined 2 24,276 FLAGSTAR BANCORP INC COM NEW 337930 50 7 14 16,500SH Defined 2 16,500 FULL HOUSE RESORTS INC COM 359678 10 9 91 31,617SH Defined 2 31,617 GENERAL ELECTRIC CO COM 369604 10 3 9,899 475,000SH Defined 2 475,000 HANMI FINL CORP COM NEW 410495 20 4 4,045 385,938SH Defined 2 385,938 HEWLETT PACKARD CO COM 428236 10 3 3,700 184,000SH Defined 2 184,000 HOMESTREET INC COM 43785V 10 2 3,839 120,000SH Defined 2 120,000 INSTEEL INDUSTRIES INC COM 45774W 10 8 248 22,216SH Defined 2 22,216 JPMORGAN CHASE & CO COM 46625H 10 0 3,216 90,000SH Defined 2 90,000 LEUCADIA NATL CORP COM 527288 10 4 177 8,315SH Defined 2 8,315 LINCOLN NATL CORP IND COM 534187 10 9 3,718 170,000SH Defined 2 170,000 MARATHON OIL CORP COM 565849 10 6 6,904 270,000SH Defined 2 270,000 METLIFE INC COM 59156R 10 8 9,739 315,700SH Defined 2 315,700 MOTRICITY INC COM 620107 10 2 53 84,788SH Defined 2 84,788 OMEROS CORP COM 682143 10 2 1,531 153,061SH Defined 2 153,061 ORACLE CORP COM 68389X 10 5 14,108 475,000SH Defined 2 475,000 PATTERSON UTI ENERGY INC COM 703481 10 1 582 40,000SH Defined 2 40,000 PHARMACYCLICS INC COM 716933 10 6 2,184 40,000SH Defined 2 40,000 PLAINS ALL AMERN PIPELINE L UNIT LTD PARTN 726503 10 5 2,828 35,000SH Defined 2 35,000 PRUDENTIAL FINL INC COM 744320 10 2 7,749 160,000SH Defined 2 160,000 REDWOOD TR INC COM 758075 40 2 3,120 250,000SH Defined 2 250,000 RESEARCH IN MOTION LTD COM 760975 10 2 739 100,000SH Defined 2 100,000 SOUTHWEST AIRLS CO COM 844741 10 8 2,259 245,000SH Defined 2 245,000 TARGET CORP COM 87612E 10 6 1,746 30,000SH Defined 2 30,000 TORTOISE ENERGY CAP CORP COM 89147U 10 0 2,235 85,900SH Defined 2 85,900 TWO HBRS INVT CORP COM 90187B 10 1 3,056 295,000SH Defined 2 295,000 UNITED CONTL HLDGS INC COM 910047 10 9 2,798 115,000SH Defined 2 115,000 VIRGIN MEDIA INC COM 92769L 10 1 10,045 411,838SH Defined 2 411,838 VODAFONE GROUP PLC NEW SPONS ADR NEW 92857W 20 9 10,300 365,500SH Defined 2 365,500 WAL-MART STORES INC COM 931142 10 3 697 10,000SH Defined 2 10,000

HOLDINGS OF OTHER ENTITIES EACH HAVING LESS THAN $100 MILLION IN 13F SECURITIES ------------------------------ ACE LTD SHS H0023R 10 5 4,670 63,000SH Sole 63,000 AT&T INC COM 00206R 10 2 731 20,500SH Defined 1 20,500 ABBOTT LABS COM 002824 10 0 587 9,100SH Defined 1 9,100 ACTUATE CORP COM 00508B 10 2 113 16,313SH Defined 1 16,313 AMERICAN EQTY INVT LIFE HLD COM 025676 20 6 113 10,223SH Defined 1 10,223 AMERICAN RAILCAR INDS INC COM 02916P 10 3 801 29,550SH Defined 2 29,550 ARCH COAL INC COM 039380 10 0 758 110,000SH Defined 110,000 BANK OF AMERICA CORPORATION COM 060505 10 4 3,873 473,480SH Defined 1 473,480 BERKLEY W R CORP COM 084423 10 2 4,554 117,000SH Sole 117,000 BEST BUY INC COM 086516 10 1 1,807 86,200SH Defined 86,200 BLDRS INDEX FDS TR EMER MK 50 ADR 09348R 30 0 477 12,704SH Defined 1 12,704 BP PLC SPONSORED ADR 055622 10 4 1,824 45,000SH Defined 45,000 CAMPBELL SOUP CO COM 134429 10 9 501 15,000SH Defined 1 15,000 CARDINAL FINL CORP COM 14149F 10 9 126 10,296SH Defined 1 10,296 CHEVRON CORP NEW COM 166764 10 0 369 3,500SH Defined 1 3,500 CHUBB CORP COM 171232 10 1 5,170 71,000SH Sole 71,000 CONOCOPHILLIPS COM 20825C 10 4 391 7,000SH Defined 1 7,000 DELTA AIR LINES INC DEL COM NEW 247361 70 2 142 13,003SH Defined 1,2 13,003 DOLAN CO COM 25659P 40 2 70 10,341SH Defined 1 10,341 DU PONT E I DE NEMOURS & CO COM 263534 10 9 278 5,500SH Defined 1 5,500 EATON CORP COM 278058 10 2 456 11,500SH Defined 1 11,500 ELLINGTON FINANCIAL LLC COM 288522 30 3 846 40,000SH Defined 40,000 GENERAL ELECTRIC CO COM 369604 10 3 729 35,000SH Defined 1 35,000 GENERAL MLS INC COM 370334 10 4 578 15,000SH Defined 1 15,000 GLOBAL CASH ACCESS HLDGS INC COM 378967 10 3 93 12,942SH Defined 1 12,942 HEWLETT PACKARD CO COM 428236 10 3 1,367 68,000SH Defined 68,000 HOMESTREET INC COM 43785V 10 2 2,559 80,000SH Defined 80,000 ILLINOIS TOOL WKS INC COM 452308 10 9 291 5,500SH Defined 1 5,500 INTERPUBLIC GROUP COS INC COM 460690 10 0 651 60,000SH Defined 60,000 INDEXIQ ETF TR IQ GLB RES ETF 45409B 88 3 304 11,216SH Defined 1 11,216 ISHARES TR MSCI EAFE INDEX 464287 46 5 507 10,150SH Defined 1 10,150 ISHARES TR S&P MIDCAP 400 464287 50 7 237 2,515SH Defined 1 2,515 JOHNSON & JOHNSON COM 478160 10 4 554 8,200SH Defined 1 8,200 KEYCORP NEW COM 493267 10 8 404 52,222SH Defined 1 52,222 KIMBERLY CLARK CORP COM 494368 10 3 683 8,150SH Defined 1 8,150 LTX-CREDENCE CORP COM NEW 502403 20 7 102 15,188SH Defined 1 15,188 LEGGETT & PLATT INC COM 524660 10 7 602 28,500SH Defined 1 28,500 LEUCADIA NATL CORP COM 527288 10 4 11 526SH Defined 1 526 LILLY ELI & CO COM 532457 10 8 687 16,000SH Defined 1 16,000 LOCKHEED MARTIN CORP COM 539830 10 9 705 8,100SH Defined 1 8,100 MANAGED HIGH YIELD PLUS FD I COM 561911 10 8 22 10,000SH Defined 1 10,000 MERCK & CO INC NEW COM 58933Y 10 5 835 20,000SH Defined 20,000 MICROSOFT CORP COM 594918 10 4 459 15,000SH Defined 1 15,000 OMNICOM GROUP INC COM 681919 10 6 1,847 38,000SH Defined 38,000 PETROQUEST ENERGY INC COM 716748 10 8 72 14,327SH Defined 1 14,327 PFIZER INC COM 717081 10 3 460 20,000SH Defined 20,000 PHILIP MORRIS INTL INC COM 718172 10 9 567 6,500SH Defined 1 6,500 POWERSHARES ETF TRUST DYNAMIC MKT PT 73935X 10 4 1,210 26,391SH Defined 1 26,391 POWERSHARES ETF TRUST HI YLD EQ DVDN 73935X 30 2 281 29,947SH Defined 1 29,947 PROCTER & GAMBLE CO COM 742718 10 9 575 9,391SH Defined 1 9,391 PRUDENTIAL FINL INC COM 744320 10 2 969 20,000SH Defined 20,000 RAYTHEON CO COM NEW 755111 50 7 685 12,100SH Defined 1 12,100 RESEARCH IN MOTION LTD COM 760975 10 2 296 40,000SH Defined 40,000 REVENUESHARES ETF TR SMALL CAP FD 761396 30 8 237 7,019SH Defined 1 7,019 SPDR S&P 500 ETF TR TR UNIT 78462F 10 3 201 1,479SH Defined 1 1,479 SYSCO CORP COM 871829 10 7 566 19,000SH Defined 1 19,000 THOMSON REUTERS CORP COM 884903 10 5 512 18,000SH Defined 1 18,000 UNITED CONTL HLDGS INC COM 910047 10 9 1,338 55,000SH Defined 2 55,000 VANGUARD INDEX FDS REIT ETF 922908 55 3 452 6,911SH Defined 1 6,911 VIACOM INC NEW CL B 92553P 20 1 5,642 120,000SH Defined 120,000 VIRGIN MEDIA INC COM 92769L 10 1 14,367 589,050SH Defined 2 589,050 VODAFONE GROUP PLC NEW SPONS ADR NEW 92857W 20 9 2,663 94,500SH Defined 94,500 WISCONSIN ENERGY CORP COM 976657 10 6 633 16,000SH Defined 1 16,000 ---------- REPORT TOTAL $1,127,108 ==========