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    <link:label id="lab_afg_LongTermNotesPayableSecuredByRealEstate_4029413678C310D83E9579C1FD919AF4_documentation_en-US" xlink:label="lab_afg_LongTermNotesPayableSecuredByRealEstate_4029413678C310D83E9579C1FD919AF4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Long term notes payable to banks that are secured by real estate assets.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_LongTermNotesPayableSecuredByRealEstate" xlink:label="loc_afg_LongTermNotesPayableSecuredByRealEstate_4029413678C310D83E9579C1FD919AF4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SecuredDebt_9A94F5D8530D7FAA69B979C1FD910848_terseLabel_en-US" xlink:label="lab_us-gaap_SecuredDebt_9A94F5D8530D7FAA69B979C1FD910848" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other secured borrowings</link:label>
    <link:label id="lab_us-gaap_SecuredDebt_9A94F5D8530D7FAA69B979C1FD910848_label_en-US" xlink:label="lab_us-gaap_SecuredDebt_9A94F5D8530D7FAA69B979C1FD910848" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Secured Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_SecuredDebt" xlink:label="loc_us-gaap_SecuredDebt_9A94F5D8530D7FAA69B979C1FD910848" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LongTermDebt_00CF2C9761B61922358079C1FD912F58_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_00CF2C9761B61922358079C1FD912F58" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Long-term debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_00CF2C9761B61922358079C1FD912F58_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_00CF2C9761B61922358079C1FD912F58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_00CF2C9761B61922358079C1FD912F58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_00CF2C9761B61922358079C1FD912F58" xlink:to="lab_us-gaap_LongTermDebt_00CF2C9761B61922358079C1FD912F58" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_DE8431A2DB3C1A156987750889DCD8A9_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_DE8431A2DB3C1A156987750889DCD8A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Primary Beneficiary, Does Not Hold Majority Voting Interest, Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract" xlink:label="loc_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_DE8431A2DB3C1A156987750889DCD8A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_DE8431A2DB3C1A156987750889DCD8A9" xlink:to="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_DE8431A2DB3C1A156987750889DCD8A9" xlink:type="arc" />
    <link:label id="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2_verboseLabel_en-US" xlink:label="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Selected financial information related to collateralized loan obligations</link:label>
    <link:label id="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2_label_en-US" xlink:label="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Information Related to Collateralized Loan Obligations [Abstract]</link:label>
    <link:label id="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2_documentation_en-US" xlink:label="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financial information related to collateralized loan obligations.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract" xlink:label="loc_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2" xlink:to="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_258B72D91A68244AD735750889DCA1D2" xlink:type="arc" />
    <link:label id="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60_verboseLabel_en-US" xlink:label="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gains (losses) on change in fair value of assets/liabilities (a):</link:label>
    <link:label id="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60_label_en-US" xlink:label="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gains (Losses) on Change in Fair Value of Assets/ Liabilities of Collateralized Loan Obligations [Abstract]</link:label>
    <link:label id="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60_documentation_en-US" xlink:label="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gains losses on change in fair value of assets liabilities collateralized loan obligations.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract" xlink:label="loc_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60" xlink:to="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_6AB30FABED8F980EB599750889DCFC60" xlink:type="arc" />
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429_verboseLabel_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429_label_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Change in Fair Value of Assets of Variable Interest Entities</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429_documentation_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gain (loss) on change in fair value of assets of variable interest entities.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities" xlink:label="loc_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429" xlink:to="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_0A78F3DC422D2866710E750889DC1429" xlink:type="arc" />
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47_verboseLabel_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47_label_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Change in Fair Value of Liabilities of Variable Interest Entities</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47_documentation_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gain (loss) on change in fair value of liabilities of variable interest entities.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities" xlink:label="loc_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47" xlink:to="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_44C22293C3C9B4E8D9AD750889DC0C47" xlink:type="arc" />
    <link:label id="lab_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A_verboseLabel_en-US" xlink:label="lab_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Management fees paid to AFG</link:label>
    <link:label id="lab_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A_label_en-US" xlink:label="lab_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Management Fees Paid by Variable Interest Entities</link:label>
    <link:label id="lab_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A_documentation_en-US" xlink:label="lab_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Management fees paid by variable interest entities.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_ManagementFeesPaidByVariableInterestEntities" xlink:label="loc_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A" xlink:to="lab_afg_ManagementFeesPaidByVariableInterestEntities_7C421E843C8227DC60A3750889DCF08A" xlink:type="arc" />
    <link:label id="lab_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE_verboseLabel_en-US" xlink:label="lab_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">CLO earnings (losses) attributable to (b):</link:label>
    <link:label id="lab_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE_label_en-US" xlink:label="lab_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Collateralized Loan Obligations' Earnings (Losses) Attributable To [Abstract]</link:label>
    <link:label id="lab_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE_documentation_en-US" xlink:label="lab_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Collateralized loan obligations' earnings (losses) attributable to.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract" xlink:label="loc_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE" xlink:to="lab_afg_CollateralizedLoanObligationsEarningsLossesAttributableToAbstract_813987DC66AF1AA75440750889DC93CE" xlink:type="arc" />
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3_verboseLabel_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">AFG shareholders</link:label>
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3_label_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Losses Of Variable Interest Entities Attributable To Shareholders</link:label>
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3_documentation_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Earnings (losses) of variable interest entities attributable to AFG shareholders.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders" xlink:label="loc_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3" xlink:to="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_C6A4956496011EFC5A6E750889DCF1A3" xlink:type="arc" />
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests_68FB1B1EDB50C140A699750889DC125B_terseLabel_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests_68FB1B1EDB50C140A699750889DC125B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling interests</link:label>
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests_68FB1B1EDB50C140A699750889DC125B_label_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests_68FB1B1EDB50C140A699750889DC125B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings (Losses) of Variable Interest Entities Attributable to Noncontrolling Interests</link:label>
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests_68FB1B1EDB50C140A699750889DC125B_documentation_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests_68FB1B1EDB50C140A699750889DC125B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Earnings (losses) of variable interest entities attributable to noncontrolling interests.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests" xlink:label="loc_afg_EarningsLossesOfVariableInterestEntitiesAttributableToNoncontrollingInterests_68FB1B1EDB50C140A699750889DC125B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_5E18DCEE1CD949F06A857401FD36D66C_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_5E18DCEE1CD949F06A857401FD36D66C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromPaymentsForTradingSecurities_976B84A08714E3B3F50C7401FD3699B3_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForTradingSecurities_976B84A08714E3B3F50C7401FD3699B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from (Payments for) Trading Securities, Short-term</link:label>
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    <link:label id="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_07091642818E5D8D0D9F7401FD362CB7_verboseLabel_en-US" xlink:label="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_07091642818E5D8D0D9F7401FD362CB7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred annuity and life policy acquisition costs</link:label>
    <link:label id="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_07091642818E5D8D0D9F7401FD362CB7_label_en-US" xlink:label="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_07091642818E5D8D0D9F7401FD362CB7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Annuity and Life Policy Acquisition Costs</link:label>
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    <link:label id="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_DBABAAF277EAF411BF3D7401FD36807F_documentation_en-US" xlink:label="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_DBABAAF277EAF411BF3D7401FD36807F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Decrease (increase) in reinsurance, agent's balances and premiums receivable and other receivables.</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_975A25BA6F70D6BFC1AB7401FD36A5B4_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_975A25BA6F70D6BFC1AB7401FD36A5B4" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
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    <link:label id="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_0267894561D2FA849831343512AE1071_verboseLabel_en-US" xlink:label="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_0267894561D2FA849831343512AE1071" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Level 3 assets as a percentage of total assets measured at fair value</link:label>
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    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeBeforeTax_19D12396FC41CABFC62D70B6333C3C7C_documentation_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeBeforeTax_19D12396FC41CABFC62D70B6333C3C7C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Pretax reclassification adjustment for gains or losses realized upon the sale and write-down of securities.</link:label>
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    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeTax_8C4C4BF8BF1879B0F14170B6333CD48E_label_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeTax_8C4C4BF8BF1879B0F14170B6333CD48E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Reclassification Adjustment for Realized Gains (Losses) Included in Net Income, Tax</link:label>
    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeTax_8C4C4BF8BF1879B0F14170B6333CD48E_documentation_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeTax_8C4C4BF8BF1879B0F14170B6333CD48E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax effect on the reclassification adjustment for gains or losses realized upon the sale and write-down of securities during the period.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeTax" xlink:label="loc_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeTax_8C4C4BF8BF1879B0F14170B6333CD48E" xlink:type="locator" />
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    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_39E866D78094B764EAE170B6333C9799_negatedTotalLabel_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_39E866D78094B764EAE170B6333C9799" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for realized gains (losses) included in net earnings, net of tax</link:label>
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    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_39E866D78094B764EAE170B6333C9799_documentation_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_39E866D78094B764EAE170B6333C9799" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for unrealized gains or losses realized upon the sale and write-down of securities, after tax.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax" xlink:label="loc_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_39E866D78094B764EAE170B6333C9799" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_39E866D78094B764EAE170B6333C9799" xlink:to="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_39E866D78094B764EAE170B6333C9799" xlink:type="arc" />
    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest_295850C8B1FE9FC71C9F70B6333C6445_terseLabel_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest_295850C8B1FE9FC71C9F70B6333C6445" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for realized gains (losses) included in net earnings, attributable to noncontrolling interests</link:label>
    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest_295850C8B1FE9FC71C9F70B6333C6445_label_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest_295850C8B1FE9FC71C9F70B6333C6445" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Reclassification Adjustment for Realized Gains (Losses) Included in Net Income, Net of Tax, Portion Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest_295850C8B1FE9FC71C9F70B6333C6445_documentation_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest_295850C8B1FE9FC71C9F70B6333C6445" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for unrealized gains or losses realized upon the sale and write-down of securities, after tax, attributable to noncontrolling interest.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest" xlink:label="loc_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToNoncontrollingInterest_295850C8B1FE9FC71C9F70B6333C6445" xlink:type="locator" />
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    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToParent_5B8F8D77ECBEAF98612F70B6333C7294_negatedTotalLabel_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToParent_5B8F8D77ECBEAF98612F70B6333C7294" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for realized gains (losses) included in net earnings, attributable to shareholders</link:label>
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    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToParent_5B8F8D77ECBEAF98612F70B6333C7294_documentation_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToParent_5B8F8D77ECBEAF98612F70B6333C7294" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for unrealized gains or losses realized upon the sale and write-down of securities, net of tax, attributable to the parent entity.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToParent" xlink:label="loc_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTaxPortionAttributableToParent_5B8F8D77ECBEAF98612F70B6333C7294" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_37F56CF2D59DB48AC0CA70B6333C21C3_periodStartLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_37F56CF2D59DB48AC0CA70B6333C21C3" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive income, net unrealized gains on securities, beginning balance</link:label>
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearOne_10B3D3A310A0615262A9247EA7420B37_documentation_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearOne_10B3D3A310A0615262A9247EA7420B37" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of long-term debt maturing within the first full calendar year following the date of the latest balance sheet presented in the financial statements, which may include maturities of long-term debt, sinking fund requirements and other securities redeemable at fixed or determinable prices and dates.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearOne" xlink:label="loc_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearOne_10B3D3A310A0615262A9247EA7420B37" xlink:type="locator" />
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo_3122B0DA19222F2CE40B247EA74248A2_verboseLabel_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo_3122B0DA19222F2CE40B247EA74248A2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in 2014</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo_3122B0DA19222F2CE40B247EA74248A2_label_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo_3122B0DA19222F2CE40B247EA74248A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long Term Debt Maturities Repayments Of Principal In Calendar Year Two</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo_3122B0DA19222F2CE40B247EA74248A2_documentation_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo_3122B0DA19222F2CE40B247EA74248A2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of long-term debt maturing within the second full calendar year following the date of the latest balance sheet presented in the financial statements, which may include maturities of long-term debt, sinking fund requirements and other securities redeemable at fixed or determinable prices and dates.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo" xlink:label="loc_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearTwo_3122B0DA19222F2CE40B247EA74248A2" xlink:type="locator" />
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearThree_491434ACEEA619B16BC7247EA74240A0_verboseLabel_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearThree_491434ACEEA619B16BC7247EA74240A0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in 2015</link:label>
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearThree_491434ACEEA619B16BC7247EA74240A0_documentation_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearThree_491434ACEEA619B16BC7247EA74240A0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of long-term debt maturing within the third full calendar year following the date of the latest balance sheet presented in the financial statements, which may include maturities of long-term debt, sinking fund requirements and other securities redeemable at fixed or determinable prices and dates.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearThree" xlink:label="loc_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearThree_491434ACEEA619B16BC7247EA74240A0" xlink:type="locator" />
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFour_CE4C99C43EEBA0C1C7FE247EA742878E_verboseLabel_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFour_CE4C99C43EEBA0C1C7FE247EA742878E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in 2016</link:label>
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFour_CE4C99C43EEBA0C1C7FE247EA742878E_documentation_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFour_CE4C99C43EEBA0C1C7FE247EA742878E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of long-term debt maturing within the fourth full calendar year following the date of the latest balance sheet presented in the financial statements, which may include maturities of long-term debt, sinking fund requirements and other securities redeemable at fixed or determinable prices and dates.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFour" xlink:label="loc_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFour_CE4C99C43EEBA0C1C7FE247EA742878E" xlink:type="locator" />
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive_DAFDBF7FFD7FA7BC8D95247EA742A60B_verboseLabel_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive_DAFDBF7FFD7FA7BC8D95247EA742A60B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in 2017</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive_DAFDBF7FFD7FA7BC8D95247EA742A60B_label_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive_DAFDBF7FFD7FA7BC8D95247EA742A60B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long Term Debt Maturities Repayments Of Principal In Calendar Year Five</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive_DAFDBF7FFD7FA7BC8D95247EA742A60B_documentation_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive_DAFDBF7FFD7FA7BC8D95247EA742A60B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of long-term debt maturing within the fifth full calendar year following the date of the latest balance sheet presented in the financial statements, which may include maturities of long-term debt, sinking fund requirements and other securities redeemable at fixed or determinable prices and dates.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive" xlink:label="loc_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearFive_DAFDBF7FFD7FA7BC8D95247EA742A60B" xlink:type="locator" />
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    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearSix_2A6E04F5A50A212B661F247EA742E355_verboseLabel_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearSix_2A6E04F5A50A212B661F247EA742E355" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in 2018</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearSix_2A6E04F5A50A212B661F247EA742E355_label_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearSix_2A6E04F5A50A212B661F247EA742E355" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long Term Debt Maturities Repayments Of Principal In Calendar Year Six</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearSix_2A6E04F5A50A212B661F247EA742E355_documentation_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInCalendarYearSix_2A6E04F5A50A212B661F247EA742E355" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of long-term debt maturing within the sixth full calendar year following the date of the latest balance sheet presented in the financial statements, which may include maturities of long-term debt, sinking fund requirements and other securities redeemable at fixed or determinable prices and dates.</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_EB2CDB8A149EA73E25E0247EA742361F_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_EB2CDB8A149EA73E25E0247EA742361F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Revolving credit line</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_EB2CDB8A149EA73E25E0247EA742361F_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_EB2CDB8A149EA73E25E0247EA742361F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_EB2CDB8A149EA73E25E0247EA742361F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9231AE8CC50DA3471A27247EA742050C_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9231AE8CC50DA3471A27247EA742050C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest rate on revolving debt facility</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9231AE8CC50DA3471A27247EA742050C_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9231AE8CC50DA3471A27247EA742050C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Basis Spread on Variable Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_9231AE8CC50DA3471A27247EA742050C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCreditFacilityAmountOutstanding_E591E754F1E6B4D359E3247EA7425C04_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityAmountOutstanding_E591E754F1E6B4D359E3247EA7425C04" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amount borrowed under AFG revolving credit facility</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityAmountOutstanding_E591E754F1E6B4D359E3247EA7425C04_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityAmountOutstanding_E591E754F1E6B4D359E3247EA7425C04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Amount Outstanding</link:label>
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    <link:label id="lab_us-gaap_LoansPayableToBank_F00CFFCC31654E8E543A247EA7422E2C_terseLabel_en-US" xlink:label="lab_us-gaap_LoansPayableToBank_F00CFFCC31654E8E543A247EA7422E2C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loans payable under National Interstate bank credit facility</link:label>
    <link:label id="lab_us-gaap_LoansPayableToBank_F00CFFCC31654E8E543A247EA7422E2C_label_en-US" xlink:label="lab_us-gaap_LoansPayableToBank_F00CFFCC31654E8E543A247EA7422E2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans Payable to Bank</link:label>
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    <link:label id="lab_afg_DisposalGroupsIncludingDiscontinuedOperationsSmallAnnuityAndSupplementalInsuranceCompanyMember_799376E571FFF806CAD52A5A341E76F4_terseLabel_en-US" xlink:label="lab_afg_DisposalGroupsIncludingDiscontinuedOperationsSmallAnnuityAndSupplementalInsuranceCompanyMember_799376E571FFF806CAD52A5A341E76F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Small annuity and supplemental insurance company [Member]</link:label>
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    <link:label id="lab_afg_NumberofUndisclosedInsuranceCompaniesSold_03E9090145185717E90B2A8515381D6D_terseLabel_en-US" xlink:label="lab_afg_NumberofUndisclosedInsuranceCompaniesSold_03E9090145185717E90B2A8515381D6D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of undisclosed insurance companies sold</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_AA31EAB5E3DFCA362D165BDC28B74E71" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount" xlink:label="loc_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_C4BC572E0DCC71374C75254188F1F8F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_C4BC572E0DCC71374C75254188F1F8F4" xlink:to="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_C4BC572E0DCC71374C75254188F1F8F4" xlink:type="arc" />
    <link:label id="lab_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE_verboseLabel_en-US" xlink:label="lab_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Face amount of liabilities</link:label>
    <link:label id="lab_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE_label_en-US" xlink:label="lab_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Face Value Of Liabilities Issued By Variable Interest Entity</link:label>
    <link:label id="lab_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE_documentation_en-US" xlink:label="lab_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Face value of liabilities issued by variable interest entity.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity" xlink:label="loc_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE" xlink:to="lab_afg_FaceValueOfLiabilitiesIssuedByVariableInterestEntity_75A26E494B5860EB7320254188F1C4AE" xlink:type="arc" />
    <link:label id="lab_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C_verboseLabel_en-US" xlink:label="lab_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Face amount of liabilities purchased by subsidiaries of AFG</link:label>
    <link:label id="lab_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C_label_en-US" xlink:label="lab_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument Face Amount Of Liabilities Purchased By Subsidiaries</link:label>
    <link:label id="lab_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C_documentation_en-US" xlink:label="lab_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt instrument face amount of liabilities purchased by subsidiaries.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries" xlink:label="loc_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C" xlink:to="lab_afg_DebtInstrumentFaceAmountOfLiabilitiesPurchasedBySubsidiaries_A4CE5EC716DF0F797F6E254188F1F48C" xlink:type="arc" />
    <link:label id="lab_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578_verboseLabel_en-US" xlink:label="lab_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Purchased CLO senior debt, face amount</link:label>
    <link:label id="lab_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578_label_en-US" xlink:label="lab_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Purchased CLO Senior Debt Face Amount</link:label>
    <link:label id="lab_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578_documentation_en-US" xlink:label="lab_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Purchased CLO senior debt face amount.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_PurchasedCloSeniorDebtFaceAmount" xlink:label="loc_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578" xlink:to="lab_afg_PurchasedCloSeniorDebtFaceAmount_88C1AAC4310BE49C577B254188F12578" xlink:type="arc" />
    <link:label id="lab_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561_verboseLabel_en-US" xlink:label="lab_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Purchased CLO senior debt, purchase price</link:label>
    <link:label id="lab_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561_label_en-US" xlink:label="lab_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Purchased CLO Senior Debt Purchase Price</link:label>
    <link:label id="lab_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561_documentation_en-US" xlink:label="lab_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Purchased CLO senior debt purchase price.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_PurchasedCloSeniorDebtPurchasePrice" xlink:label="loc_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561" xlink:to="lab_afg_PurchasedCloSeniorDebtPurchasePrice_5FC8879E28B9DBF7F4E5254188F1E561" xlink:type="arc" />
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A_verboseLabel_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and fair value of CLOs' fixed maturity investments</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A_label_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Difference Between Aggregate Unpaid Principal Balance And Fair Value Of Variable Interest Entity Investments</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A_documentation_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and fair value of variable interest entity investments.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments" xlink:label="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A" xlink:to="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_05EED336FE13A2786378254188F1990A" xlink:type="arc" />
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7_verboseLabel_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and fair value of CLOs' debt</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7_label_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Difference Between Aggregate Unpaid Principal Balance And Fair Value Of Variable Interest Entity Debt</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7_documentation_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and fair value of variable interest entity debt.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt" xlink:label="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7" xlink:to="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_E78AE228E6CDE76A365A254188F18DB7" xlink:type="arc" />
    <link:label id="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B_verboseLabel_en-US" xlink:label="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Carrying amount of CLO loans in default</link:label>
    <link:label id="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B_label_en-US" xlink:label="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Carrying Amount Of Variable Interest Entity Loans In Default</link:label>
    <link:label id="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B_documentation_en-US" xlink:label="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Carrying amount of variable interest entity loans in default.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_CarryingAmountOfVariableInterestEntityLoansInDefault" xlink:label="loc_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B" xlink:to="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_FF888771D3C0EB88BE90254188F1F62B" xlink:type="arc" />
    <link:label id="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_0D03297A6D607536F074254188F1D1D7_verboseLabel_en-US" xlink:label="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_0D03297A6D607536F074254188F1D1D7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Aggregate unpaid principal balance of CLO loans in default</link:label>
    <link:label id="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_0D03297A6D607536F074254188F1D1D7_label_en-US" xlink:label="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_0D03297A6D607536F074254188F1D1D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Aggregate Unpaid Principal Balance Of Variable Interest Entity Loans In Default</link:label>
    <link:label id="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_0D03297A6D607536F074254188F1D1D7_documentation_en-US" xlink:label="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_0D03297A6D607536F074254188F1D1D7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Aggregate unpaid principal balance of variable interest entity loans in default.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault" xlink:label="loc_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_0D03297A6D607536F074254188F1D1D7" xlink:type="locator" />
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    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_D59856C0B8D28454E235CA6C04177259_verboseLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_D59856C0B8D28454E235CA6C04177259" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_D59856C0B8D28454E235CA6C04177259_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_D59856C0B8D28454E235CA6C04177259" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits [Text Block]</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_D59856C0B8D28454E235CA6C04177259_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_D59856C0B8D28454E235CA6C04177259" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element includes data and tables pertaining to (1) the nature and amount of capitalized costs incurred to write or acquire insurance contracts and the accounting for such deferred acquisition costs (DAC) and (2) the nature and amount of the present value of future profits (PVFP) of estimated net cash flows embedded in the existing long-duration contracts of acquired life insurance entities, the amount of amortization and other information pertinent to an understanding of PVFP, which is also known as Value of Business Acquired, or VOBA.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_D59856C0B8D28454E235CA6C04177259" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_13AE5C898F98E6BC840C1032096F8DF6_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_13AE5C898F98E6BC840C1032096F8DF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_13AE5C898F98E6BC840C1032096F8DF6_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_13AE5C898F98E6BC840C1032096F8DF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_13AE5C898F98E6BC840C1032096F8DF6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FairValueByAssetClassAxis_F2B0DCC1446F4AB5D2F21032096FA682_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByAssetClassAxis_F2B0DCC1446F4AB5D2F21032096FA682" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asset Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByAssetClassAxis_F2B0DCC1446F4AB5D2F21032096FA682_label_en-US" xlink:label="lab_us-gaap_FairValueByAssetClassAxis_F2B0DCC1446F4AB5D2F21032096FA682" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset Class [Axis]</link:label>
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    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_4B065FCC04CBEC262088CA6C04572723_verboseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_4B065FCC04CBEC262088CA6C04572723" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
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    <link:label id="lab_us-gaap_ReinsuranceAccountingPolicy_B28193740952F224B146CA6C0457A5EE_verboseLabel_en-US" xlink:label="lab_us-gaap_ReinsuranceAccountingPolicy_B28193740952F224B146CA6C0457A5EE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Reinsurance</link:label>
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    <link:label id="lab_afg_NoncontrollingInterestsPolicyTextBlock_0CA429E445EC28F7B77ACA6C04584AB7_verboseLabel_en-US" xlink:label="lab_afg_NoncontrollingInterestsPolicyTextBlock_0CA429E445EC28F7B77ACA6C04584AB7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling Interests</link:label>
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    <link:label id="lab_afg_NoncontrollingInterestsPolicyTextBlock_0CA429E445EC28F7B77ACA6C04584AB7_documentation_en-US" xlink:label="lab_afg_NoncontrollingInterestsPolicyTextBlock_0CA429E445EC28F7B77ACA6C04584AB7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Describes an entity's accounting policy for determining noncontrolling interests.</link:label>
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    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_3BE40CB78DB4BE676FF9CA6C0458A8EE_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_3BE40CB78DB4BE676FF9CA6C0458A8EE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_3BE40CB78DB4BE676FF9CA6C0458A8EE_label_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_3BE40CB78DB4BE676FF9CA6C0458A8EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax, Policy [Policy Text Block]</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_82866072B9DA99312333CA6C0458E876_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_82866072B9DA99312333CA6C0458E876" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock-Based Compensation</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_82866072B9DA99312333CA6C0458E876_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_82866072B9DA99312333CA6C0458E876" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]</link:label>
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    <link:label id="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_2CFE9CE03DB3E4C963E0CA6C04585A41_verboseLabel_en-US" xlink:label="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_2CFE9CE03DB3E4C963E0CA6C04585A41" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Benefit Plans</link:label>
    <link:label id="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_2CFE9CE03DB3E4C963E0CA6C04585A41_label_en-US" xlink:label="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_2CFE9CE03DB3E4C963E0CA6C04585A41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Postretirement and Postemployment Benefit Plans [Policy Text Block]</link:label>
    <link:label id="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_2CFE9CE03DB3E4C963E0CA6C04585A41_documentation_en-US" xlink:label="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_2CFE9CE03DB3E4C963E0CA6C04585A41" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Disclosure of the accounting policy for postretirement and postemployment benefit plans sponsored by the entity.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock" xlink:label="loc_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_2CFE9CE03DB3E4C963E0CA6C04585A41" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EarningsPerSharePolicyTextBlock_D370D0CB221ACDCCB3F6CA6C04583D37_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerSharePolicyTextBlock_D370D0CB221ACDCCB3F6CA6C04583D37" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Earnings Per Share</link:label>
    <link:label id="lab_us-gaap_EarningsPerSharePolicyTextBlock_D370D0CB221ACDCCB3F6CA6C04583D37_label_en-US" xlink:label="lab_us-gaap_EarningsPerSharePolicyTextBlock_D370D0CB221ACDCCB3F6CA6C04583D37" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_EarningsPerSharePolicyTextBlock" xlink:label="loc_us-gaap_EarningsPerSharePolicyTextBlock_D370D0CB221ACDCCB3F6CA6C04583D37" xlink:type="locator" />
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    <link:label id="lab_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1_verboseLabel_en-US" xlink:label="lab_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows</link:label>
    <link:label id="lab_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1_label_en-US" xlink:label="lab_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Policy Text Block]</link:label>
    <link:label id="lab_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1_documentation_en-US" xlink:label="lab_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Describes an entity's accounting policy related to the statement of cash flows.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_StatementOfCashFlowsPolicyTextBlock" xlink:label="loc_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1" xlink:to="lab_afg_StatementOfCashFlowsPolicyTextBlock_C35D8DD3A3493934CBE3CA6C0458B2A1" xlink:type="arc" />
    <link:label id="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_387ECB8CA0A4ADCDAB62CA6C039644F1_verboseLabel_en-US" xlink:label="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_387ECB8CA0A4ADCDAB62CA6C039644F1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization of present value of future profits</link:label>
    <link:label id="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_387ECB8CA0A4ADCDAB62CA6C039644F1_label_en-US" xlink:label="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_387ECB8CA0A4ADCDAB62CA6C039644F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Amortization of Present Value of Future Profits</link:label>
    <link:label id="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_387ECB8CA0A4ADCDAB62CA6C039644F1_documentation_en-US" xlink:label="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_387ECB8CA0A4ADCDAB62CA6C039644F1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cumulative amount of amortization of present value of future profits that has been recognized in the Income Statement.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_AccumulatedAmortizationOfPresentValueOfFutureProfits" xlink:label="loc_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_387ECB8CA0A4ADCDAB62CA6C039644F1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AssetsAbstract_DCD1AD3263849EAAFD59101863C0AF43_verboseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_DCD1AD3263849EAAFD59101863C0AF43" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets:</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_DCD1AD3263849EAAFD59101863C0AF43_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_DCD1AD3263849EAAFD59101863C0AF43" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_DCD1AD3263849EAAFD59101863C0AF43" xlink:type="locator" />
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    <link:label id="lab_us-gaap_InvestmentsAbstract_C3E2C8D36A02F1C11971101863C00C86_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsAbstract_C3E2C8D36A02F1C11971101863C00C86" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investments:</link:label>
    <link:label id="lab_us-gaap_InvestmentsAbstract_C3E2C8D36A02F1C11971101863C00C86_label_en-US" xlink:label="lab_us-gaap_InvestmentsAbstract_C3E2C8D36A02F1C11971101863C00C86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_InvestmentsAbstract" xlink:label="loc_us-gaap_InvestmentsAbstract_C3E2C8D36A02F1C11971101863C00C86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsAbstract_C3E2C8D36A02F1C11971101863C00C86" xlink:to="lab_us-gaap_InvestmentsAbstract_C3E2C8D36A02F1C11971101863C00C86" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_8D3B3AC3D9DD27964D43101863C0D339_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_8D3B3AC3D9DD27964D43101863C0D339" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, available for sale at fair value (amortized cost &#8212; $24,436 and $22,083)</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_8D3B3AC3D9DD27964D43101863C0D339_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_8D3B3AC3D9DD27964D43101863C0D339" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtSecurities_8D3B3AC3D9DD27964D43101863C0D339" xlink:type="locator" />
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    <link:label id="lab_us-gaap_TradingSecuritiesDebt_CD617F9E1C73591A5819101863C007F8_verboseLabel_en-US" xlink:label="lab_us-gaap_TradingSecuritiesDebt_CD617F9E1C73591A5819101863C007F8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, trading at fair value</link:label>
    <link:label id="lab_us-gaap_TradingSecuritiesDebt_CD617F9E1C73591A5819101863C007F8_label_en-US" xlink:label="lab_us-gaap_TradingSecuritiesDebt_CD617F9E1C73591A5819101863C007F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Securities, Debt</link:label>
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    <link:label id="lab_us-gaap_MarketableSecuritiesEquitySecurities_EDE1BC85E67A40DA62AA101863C17DDB_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesEquitySecurities_EDE1BC85E67A40DA62AA101863C17DDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Equity Securities</link:label>
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    <link:label id="lab_afg_RealEstateAndOtherInvestments_7995DA7D29A9B88FB836101863C1998A_label_en-US" xlink:label="lab_afg_RealEstateAndOtherInvestments_7995DA7D29A9B88FB836101863C1998A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Real Estate and Other Investments</link:label>
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    <link:label id="lab_afg_OtherInvestmentsFairValueDisclosure_A4DEBB1E2910F8BBEB1D1076BB4F5394_verboseLabel_en-US" xlink:label="lab_afg_OtherInvestmentsFairValueDisclosure_A4DEBB1E2910F8BBEB1D1076BB4F5394" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other investments &#8212; derivatives</link:label>
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    <link:label id="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_D2594AAD6878374C41461076BB4FB003_verboseLabel_en-US" xlink:label="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_D2594AAD6878374C41461076BB4FB003" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Liabilities of managed investment entities</link:label>
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    <link:label id="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_D2594AAD6878374C41461076BB4FB003_documentation_en-US" xlink:label="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_D2594AAD6878374C41461076BB4FB003" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Liabilities of managed investment entities fair value Disclosure.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure" xlink:label="loc_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_D2594AAD6878374C41461076BB4FB003" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DerivativeLiabilities_D3BA878AC8724A1458001076BB4F75E1_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_D3BA878AC8724A1458001076BB4F75E1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivatives included in annuity benefits accumulated and other liabilities</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosure_9456A3AA2563278D2CC91076BB4F4CF8_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosure_9456A3AA2563278D2CC91076BB4F4CF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total liabilities accounted for at fair value</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosure_9456A3AA2563278D2CC91076BB4F4CF8_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosure_9456A3AA2563278D2CC91076BB4F4CF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial and Nonfinancial Liabilities, Fair Value Disclosure</link:label>
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    <link:label id="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_7B7A3AED85E07BE703D6CA6C03050217_verboseLabel_en-US" xlink:label="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_7B7A3AED85E07BE703D6CA6C03050217" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Managed Investment Entities</link:label>
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    <link:loc xlink:href="afg-20130930.xsd#afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock" xlink:label="loc_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_7B7A3AED85E07BE703D6CA6C03050217" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScheduleOfStockByClassTable_EB85FC3965E3726B6446CA6C038213DF_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfStockByClassTable_EB85FC3965E3726B6446CA6C038213DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Stock by Class [Table]</link:label>
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    <link:label id="lab_afg_VotingPreferredStockMember_98A78C1B1AFEA9B0EEBFCA6C0383757A_terseLabel_en-US" xlink:label="lab_afg_VotingPreferredStockMember_98A78C1B1AFEA9B0EEBFCA6C0383757A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Voting Preferred Stock [Member]</link:label>
    <link:label id="lab_afg_VotingPreferredStockMember_98A78C1B1AFEA9B0EEBFCA6C0383757A_label_en-US" xlink:label="lab_afg_VotingPreferredStockMember_98A78C1B1AFEA9B0EEBFCA6C0383757A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Voting Preferred Stock [Member]</link:label>
    <link:label id="lab_afg_VotingPreferredStockMember_98A78C1B1AFEA9B0EEBFCA6C0383757A_documentation_en-US" xlink:label="lab_afg_VotingPreferredStockMember_98A78C1B1AFEA9B0EEBFCA6C0383757A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Voting preferred stock.</link:label>
    <link:loc xlink:href="afg-20130930.xsd#afg_VotingPreferredStockMember" xlink:label="loc_afg_VotingPreferredStockMember_98A78C1B1AFEA9B0EEBFCA6C0383757A" xlink:type="locator" />
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    <link:label id="lab_afg_NonvotingPreferredStockMember_4272268425981F049BD0CA6C03834E40_terseLabel_en-US" xlink:label="lab_afg_NonvotingPreferredStockMember_4272268425981F049BD0CA6C03834E40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonvoting Preferred Stock [Member]</link:label>
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    <link:loc xlink:href="afg-20130930.xsd#afg_NonvotingPreferredStockMember" xlink:label="loc_afg_NonvotingPreferredStockMember_4272268425981F049BD0CA6C03834E40" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ClassOfStockLineItems_D6FCB59375D5D20D8C64CA6C038349F0_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockLineItems_D6FCB59375D5D20D8C64CA6C038349F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Line Items]</link:label>
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    <link:label id="lab_afg_FairValueInputsSurrenders_9A78279B746DB4339A4DCA6C030134B3_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsSurrenders_9A78279B746DB4339A4DCA6C030134B3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Surrenders</link:label>
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    <link:label id="lab_afg_FairValueInputsPartialSurrenders_101363597F1FD9CD7EB3CA6C03010ADC_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsPartialSurrenders_101363597F1FD9CD7EB3CA6C03010ADC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Partial surrenders</link:label>
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    <link:label id="lab_afg_FairValueInputsPartialSurrenders_101363597F1FD9CD7EB3CA6C03010ADC_documentation_en-US" xlink:label="lab_afg_FairValueInputsPartialSurrenders_101363597F1FD9CD7EB3CA6C03010ADC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk associated with risk of partial surrenders, expressed as a percentage, used as an input to measure fair value.</link:label>
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    <link:label id="lab_afg_FairValueInputsAnnuitizations_E6F68BA68648F3B87F14CA6C0301E598_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsAnnuitizations_E6F68BA68648F3B87F14CA6C0301E598" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuitizations</link:label>
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    <link:label id="lab_afg_FairValueInputsDeaths_644B9ADF65C98841DA32CA6C03013224_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsDeaths_644B9ADF65C98841DA32CA6C03013224" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deaths</link:label>
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    <link:label id="lab_afg_FairValueInputsBudgetedOptionCosts_DF31DD9BD9B064319D35CA6C030106D2_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsBudgetedOptionCosts_DF31DD9BD9B064319D35CA6C030106D2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Budgeted option costs</link:label>
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