<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple" />
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_AF66D8BE3D2E020F2C868A024790DA9A_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_520A908C9BC95CB9A8DBD1A76EB95D76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Primary Beneficiary, Does Not Hold Majority Voting Interest, Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract" xlink:label="loc_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_520A908C9BC95CB9A8DBD1A76EB95D76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_520A908C9BC95CB9A8DBD1A76EB95D76" xlink:to="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresAbstract_520A908C9BC95CB9A8DBD1A76EB95D76" xlink:type="arc" />
    <link:label id="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_33189D5FC5EA486007558A024790BB8B_verboseLabel_en-US" xlink:label="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_1D037F78FD2353EA8332B31C3A16343C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Managed Investment Entities</link:label>
    <link:label id="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_33189D5FC5EA486007558A024790BB8B_label_en-US" xlink:label="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_1D037F78FD2353EA8332B31C3A16343C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Primary Beneficiary, Does Not Hold Majority Voting Interest, Disclosures [Text Block]</link:label>
    <link:label id="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_33189D5FC5EA486007558A024790BB8B_documentation_en-US" xlink:label="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_1D037F78FD2353EA8332B31C3A16343C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The entire disclosure of consolidation and basis of presentation of variable interest entities, in which the registrant is deemed to be the primary beneficiary, even though it does not hold a majority voting interest.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock" xlink:label="loc_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_1D037F78FD2353EA8332B31C3A16343C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_1D037F78FD2353EA8332B31C3A16343C" xlink:to="lab_afg_VariableInterestEntityPrimaryBeneficiaryDoesNotHoldMajorityVotingInterestDisclosuresTextBlock_1D037F78FD2353EA8332B31C3A16343C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityNoteAbstract_3069B1AE5D42D4BB31B9D2A1C2BA52D9_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityNoteAbstract_3069B1AE5D42D4BB31B9D2A1C2BA52D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Note [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityNoteAbstract" xlink:label="loc_us-gaap_StockholdersEquityNoteAbstract_3069B1AE5D42D4BB31B9D2A1C2BA52D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityNoteAbstract_3069B1AE5D42D4BB31B9D2A1C2BA52D9" xlink:to="lab_us-gaap_StockholdersEquityNoteAbstract_3069B1AE5D42D4BB31B9D2A1C2BA52D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_5D20E611129344373620D2A1C2BA38D8_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_5D20E611129344373620D2A1C2BA38D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_5D20E611129344373620D2A1C2BA38D8_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_5D20E611129344373620D2A1C2BA38D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_5D20E611129344373620D2A1C2BA38D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_5D20E611129344373620D2A1C2BA38D8" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_5D20E611129344373620D2A1C2BA38D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_40BF843DA7C4DC40E410D2A1C2BB66BC_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_40BF843DA7C4DC40E410D2A1C2BB66BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_40BF843DA7C4DC40E410D2A1C2BB66BC_label_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_40BF843DA7C4DC40E410D2A1C2BB66BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_40BF843DA7C4DC40E410D2A1C2BB66BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_40BF843DA7C4DC40E410D2A1C2BB66BC" xlink:to="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_40BF843DA7C4DC40E410D2A1C2BB66BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_546573EC8393BA96A8FFD2A1C2BB6A9F_terseLabel_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_546573EC8393BA96A8FFD2A1C2BB6A9F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_546573EC8393BA96A8FFD2A1C2BB6A9F_label_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_546573EC8393BA96A8FFD2A1C2BB6A9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_546573EC8393BA96A8FFD2A1C2BB6A9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TypeOfAdoptionMember_546573EC8393BA96A8FFD2A1C2BB6A9F" xlink:to="lab_us-gaap_TypeOfAdoptionMember_546573EC8393BA96A8FFD2A1C2BB6A9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountingStandardsUpdate201601Member_F877FF7BF968051FB05DD2A1C2BBBAC7_terseLabel_en-US" xlink:label="lab_us-gaap_AccountingStandardsUpdate201601Member_F877FF7BF968051FB05DD2A1C2BBBAC7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2016-01</link:label>
    <link:label id="lab_us-gaap_AccountingStandardsUpdate201601Member_F877FF7BF968051FB05DD2A1C2BBBAC7_label_en-US" xlink:label="lab_us-gaap_AccountingStandardsUpdate201601Member_F877FF7BF968051FB05DD2A1C2BBBAC7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2016-01 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccountingStandardsUpdate201601Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201601Member_F877FF7BF968051FB05DD2A1C2BBBAC7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountingStandardsUpdate201601Member_F877FF7BF968051FB05DD2A1C2BBBAC7" xlink:to="lab_us-gaap_AccountingStandardsUpdate201601Member_F877FF7BF968051FB05DD2A1C2BBBAC7" xlink:type="arc" />
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_6F6A4E2643EB32497A2DD2A1C2BB9523_terseLabel_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_6F6A4E2643EB32497A2DD2A1C2BB9523" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Axis]</link:label>
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_6F6A4E2643EB32497A2DD2A1C2BB9523_label_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_6F6A4E2643EB32497A2DD2A1C2BB9523" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis" xlink:label="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_6F6A4E2643EB32497A2DD2A1C2BB9523" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_6F6A4E2643EB32497A2DD2A1C2BB9523" xlink:to="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_6F6A4E2643EB32497A2DD2A1C2BB9523" xlink:type="arc" />
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_043C99197CBB4377D13AD2A1C2BCF626_terseLabel_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_043C99197CBB4377D13AD2A1C2BCF626" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Domain]</link:label>
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_043C99197CBB4377D13AD2A1C2BCF626_label_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_043C99197CBB4377D13AD2A1C2BCF626" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:label="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_043C99197CBB4377D13AD2A1C2BCF626" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_043C99197CBB4377D13AD2A1C2BCF626" xlink:to="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_043C99197CBB4377D13AD2A1C2BCF626" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquitySecuritiesMember_30D9E264B1892915652BD2A1C2BCCBE5_verboseLabel_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_30D9E264B1892915652BD2A1C2BCCBE5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Equity securities</link:label>
    <link:label id="lab_us-gaap_EquitySecuritiesMember_30D9E264B1892915652BD2A1C2BCCBE5_label_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_30D9E264B1892915652BD2A1C2BCCBE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EquitySecuritiesMember" xlink:label="loc_us-gaap_EquitySecuritiesMember_30D9E264B1892915652BD2A1C2BCCBE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquitySecuritiesMember_30D9E264B1892915652BD2A1C2BCCBE5" xlink:to="lab_us-gaap_EquitySecuritiesMember_30D9E264B1892915652BD2A1C2BCCBE5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AwardTypeAxis_C7E7E348C9D951D40E6ED2A1C2BCDD6C_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_C7E7E348C9D951D40E6ED2A1C2BCDD6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:label id="lab_us-gaap_AwardTypeAxis_C7E7E348C9D951D40E6ED2A1C2BCDD6C_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_C7E7E348C9D951D40E6ED2A1C2BCDD6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_C7E7E348C9D951D40E6ED2A1C2BCDD6C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_C7E7E348C9D951D40E6ED2A1C2BCDD6C" xlink:to="lab_us-gaap_AwardTypeAxis_C7E7E348C9D951D40E6ED2A1C2BCDD6C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9E21107799FDAFBAF914D2A1C2BC20AE_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9E21107799FDAFBAF914D2A1C2BC20AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9E21107799FDAFBAF914D2A1C2BC20AE_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9E21107799FDAFBAF914D2A1C2BC20AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9E21107799FDAFBAF914D2A1C2BC20AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9E21107799FDAFBAF914D2A1C2BC20AE" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9E21107799FDAFBAF914D2A1C2BC20AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockCompensationPlanMember_EAB13FB67C31B93D53E9D2A1C2BD8859_verboseLabel_en-US" xlink:label="lab_us-gaap_StockCompensationPlanMember_EAB13FB67C31B93D53E9D2A1C2BD8859" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock Incentive Plan</link:label>
    <link:label id="lab_us-gaap_StockCompensationPlanMember_EAB13FB67C31B93D53E9D2A1C2BD8859_label_en-US" xlink:label="lab_us-gaap_StockCompensationPlanMember_EAB13FB67C31B93D53E9D2A1C2BD8859" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Compensation Plan [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockCompensationPlanMember" xlink:label="loc_us-gaap_StockCompensationPlanMember_EAB13FB67C31B93D53E9D2A1C2BD8859" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockCompensationPlanMember_EAB13FB67C31B93D53E9D2A1C2BD8859" xlink:to="lab_us-gaap_StockCompensationPlanMember_EAB13FB67C31B93D53E9D2A1C2BD8859" xlink:type="arc" />
    <link:label id="lab_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586_verboseLabel_en-US" xlink:label="lab_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annual Equity Bonus Plan</link:label>
    <link:label id="lab_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586_label_en-US" xlink:label="lab_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annual Equity Bonus Plan [Member]</link:label>
    <link:label id="lab_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586_documentation_en-US" xlink:label="lab_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annual Equity Bonus Plan.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnualEquityBonusPlanMember" xlink:label="loc_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586" xlink:to="lab_afg_AnnualEquityBonusPlanMember_773468DD67F322A86CE0D2A1C2BD2586" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_09291DE7A2C34C9A00D9D2A1C2BD0CC0_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_09291DE7A2C34C9A00D9D2A1C2BD0CC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_09291DE7A2C34C9A00D9D2A1C2BD0CC0_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_09291DE7A2C34C9A00D9D2A1C2BD0CC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_09291DE7A2C34C9A00D9D2A1C2BD0CC0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_09291DE7A2C34C9A00D9D2A1C2BD0CC0" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_09291DE7A2C34C9A00D9D2A1C2BD0CC0" xlink:type="arc" />
    <link:label id="lab_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E_terseLabel_en-US" xlink:label="lab_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net of tax unrealized gains (losses) related to credit-only impaired securities</link:label>
    <link:label id="lab_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E_label_en-US" xlink:label="lab_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Of Tax Unrealized Gains Losses On Credit Only Impaired Securities</link:label>
    <link:label id="lab_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E_documentation_en-US" xlink:label="lab_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net of tax unrealized gains or losses related to securities for which only the credit portion of an other-than-temporary impairment has been recorded in earnings.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities" xlink:label="loc_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E" xlink:to="lab_afg_NetOfTaxUnrealizedGainsLossesOnCreditOnlyImpairedSecurities_B4CB249AB8487B6E7321D2A1C2BD9C9E" xlink:type="arc" />
    <link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_590477D1A3538F7DA6C9D2A1C2BE6993_verboseLabel_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_590477D1A3538F7DA6C9D2A1C2BE6993" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cumulative effect of accounting change</link:label>
    <link:label id="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_590477D1A3538F7DA6C9D2A1C2BE6993_label_en-US" xlink:label="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_590477D1A3538F7DA6C9D2A1C2BE6993" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cumulative Effect of New Accounting Principle in Period of Adoption</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_590477D1A3538F7DA6C9D2A1C2BE6993" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_590477D1A3538F7DA6C9D2A1C2BE6993" xlink:to="lab_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_590477D1A3538F7DA6C9D2A1C2BE6993" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_A694A78D04B8B385BF77D2A1C2BE74B5_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_A694A78D04B8B385BF77D2A1C2BE74B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Common Stock, shares issued (shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_A694A78D04B8B385BF77D2A1C2BE74B5_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_A694A78D04B8B385BF77D2A1C2BE74B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Restricted Stock Award, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_A694A78D04B8B385BF77D2A1C2BE74B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_A694A78D04B8B385BF77D2A1C2BE74B5" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_A694A78D04B8B385BF77D2A1C2BE74B5" xlink:type="arc" />
    <link:label id="lab_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB_terseLabel_en-US" xlink:label="lab_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Common Stock, fair value per share (USD per share)</link:label>
    <link:label id="lab_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB_label_en-US" xlink:label="lab_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Common Stock Issued Fair Value Per Share</link:label>
    <link:label id="lab_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB_documentation_en-US" xlink:label="lab_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restricted Common Stock issued, fair value per share.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RestrictedCommonStockIssuedFairValuePerShare" xlink:label="loc_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB" xlink:to="lab_afg_RestrictedCommonStockIssuedFairValuePerShare_1B3EBBDFAF2D7371F9AED2A1C2BE4DFB" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_4BC408B4386F10119788D2A1C2BEBB58_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_4BC408B4386F10119788D2A1C2BEBB58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other benefit plans, shares issued (shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_4BC408B4386F10119788D2A1C2BEBB58_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_4BC408B4386F10119788D2A1C2BEBB58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Share-based Compensation, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_4BC408B4386F10119788D2A1C2BEBB58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_4BC408B4386F10119788D2A1C2BEBB58" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_4BC408B4386F10119788D2A1C2BEBB58" xlink:type="arc" />
    <link:label id="lab_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC_terseLabel_en-US" xlink:label="lab_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock issued, fair value per share (USD per share)</link:label>
    <link:label id="lab_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC_label_en-US" xlink:label="lab_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock Issued During Period Fair Value Per Share</link:label>
    <link:label id="lab_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC_documentation_en-US" xlink:label="lab_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common stock issued during period, fair value per share.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_CommonStockIssuedDuringPeriodFairValuePerShare" xlink:label="loc_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC" xlink:to="lab_afg_CommonStockIssuedDuringPeriodFairValuePerShare_36E69EB3150E8D3F5554D2A1C2BEBFEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_575BE30084CB6718AA9DD2A1C2BFFA9E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_575BE30084CB6718AA9DD2A1C2BFFA9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock options issued under stock incentive plan (shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_575BE30084CB6718AA9DD2A1C2BFFA9E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_575BE30084CB6718AA9DD2A1C2BFFA9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_575BE30084CB6718AA9DD2A1C2BFFA9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_575BE30084CB6718AA9DD2A1C2BFFA9E" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_575BE30084CB6718AA9DD2A1C2BFFA9E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_4F836F2E748FBC38B245D2A1C2BF2FB5_terseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_4F836F2E748FBC38B245D2A1C2BF2FB5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Compensation expense related to stock incentive plans</link:label>
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_4F836F2E748FBC38B245D2A1C2BF2FB5_label_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_4F836F2E748FBC38B245D2A1C2BF2FB5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_4F836F2E748FBC38B245D2A1C2BF2FB5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_4F836F2E748FBC38B245D2A1C2BF2FB5" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_4F836F2E748FBC38B245D2A1C2BF2FB5" xlink:type="arc" />
    <link:label id="lab_us-gaap_InsuranceAbstract_88E3D5584042BF9D6994FCE091CC004C_label_en-US" xlink:label="lab_us-gaap_InsuranceAbstract_025276359A10567495F5F284C5B6B720" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Insurance [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InsuranceAbstract" xlink:label="loc_us-gaap_InsuranceAbstract_025276359A10567495F5F284C5B6B720" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InsuranceAbstract_025276359A10567495F5F284C5B6B720" xlink:to="lab_us-gaap_InsuranceAbstract_025276359A10567495F5F284C5B6B720" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_9C0E18A89CE4F3049636FCE091CCFD90_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_B7509DA22B125EC0B2CCA4406802CBD1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of beginning and ending liability for unpaid losses and loss adjustment expenses</link:label>
    <link:label id="lab_us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_9C0E18A89CE4F3049636FCE091CCFD90_label_en-US" xlink:label="lab_us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_B7509DA22B125EC0B2CCA4406802CBD1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Liability for Unpaid Claims and Claims Adjustment Expense [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense" xlink:label="loc_us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_B7509DA22B125EC0B2CCA4406802CBD1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_B7509DA22B125EC0B2CCA4406802CBD1" xlink:to="lab_us-gaap_ScheduleOfLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_B7509DA22B125EC0B2CCA4406802CBD1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InsuranceDisclosureTextBlock_AE6EDF36AF77F0149617A304D5DCF3D2_terseLabel_en-US" xlink:label="lab_us-gaap_InsuranceDisclosureTextBlock_AE44B0EF6F485545A75DE33621207A94" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Insurance</link:label>
    <link:label id="lab_us-gaap_InsuranceDisclosureTextBlock_AE6EDF36AF77F0149617A304D5DCF3D2_label_en-US" xlink:label="lab_us-gaap_InsuranceDisclosureTextBlock_AE44B0EF6F485545A75DE33621207A94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Insurance Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InsuranceDisclosureTextBlock" xlink:label="loc_us-gaap_InsuranceDisclosureTextBlock_AE44B0EF6F485545A75DE33621207A94" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InsuranceDisclosureTextBlock_AE44B0EF6F485545A75DE33621207A94" xlink:to="lab_us-gaap_InsuranceDisclosureTextBlock_AE44B0EF6F485545A75DE33621207A94" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresAbstract_52408F0297EEE60CD1188A024800C547_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresAbstract_AFBF5A77F1D855DCA7FC2FD69B89D225" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_AFBF5A77F1D855DCA7FC2FD69B89D225" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_AFBF5A77F1D855DCA7FC2FD69B89D225" xlink:to="lab_us-gaap_FairValueDisclosuresAbstract_AFBF5A77F1D855DCA7FC2FD69B89D225" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsAssetsQuantitativeInformationTable_9D3E3260382FC4B79A278A0248002F43_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsAssetsQuantitativeInformationTable_F68F439209BA5368AD731FEEAF1FC8FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Inputs, Assets, Quantitative Information [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueInputsAssetsQuantitativeInformationTable_9D3E3260382FC4B79A278A0248002F43_label_en-US" xlink:label="lab_us-gaap_FairValueInputsAssetsQuantitativeInformationTable_F68F439209BA5368AD731FEEAF1FC8FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs, Assets, Quantitative Information [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsAssetsQuantitativeInformationTable" xlink:label="loc_us-gaap_FairValueInputsAssetsQuantitativeInformationTable_F68F439209BA5368AD731FEEAF1FC8FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsAssetsQuantitativeInformationTable_F68F439209BA5368AD731FEEAF1FC8FF" xlink:to="lab_us-gaap_FairValueInputsAssetsQuantitativeInformationTable_F68F439209BA5368AD731FEEAF1FC8FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeAxis_E75B1D255765CFE5A6DA8A0248000E67_terseLabel_en-US" xlink:label="lab_us-gaap_RangeAxis_63ABE81955B354EFB034134972C97F32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:label id="lab_us-gaap_RangeAxis_E75B1D255765CFE5A6DA8A0248000E67_label_en-US" xlink:label="lab_us-gaap_RangeAxis_63ABE81955B354EFB034134972C97F32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_63ABE81955B354EFB034134972C97F32" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeAxis_63ABE81955B354EFB034134972C97F32" xlink:to="lab_us-gaap_RangeAxis_63ABE81955B354EFB034134972C97F32" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeMember_7383CEEDEA2AF3F9691A8A024800DAC7_terseLabel_en-US" xlink:label="lab_us-gaap_RangeMember_408EBA0708555916B2FD9D1AD23F6C77" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:label id="lab_us-gaap_RangeMember_7383CEEDEA2AF3F9691A8A024800DAC7_label_en-US" xlink:label="lab_us-gaap_RangeMember_408EBA0708555916B2FD9D1AD23F6C77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_408EBA0708555916B2FD9D1AD23F6C77" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeMember_408EBA0708555916B2FD9D1AD23F6C77" xlink:to="lab_us-gaap_RangeMember_408EBA0708555916B2FD9D1AD23F6C77" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinimumMember_1C869DEE623E52A106228A024800CC9A_verboseLabel_en-US" xlink:label="lab_us-gaap_MinimumMember_C9041489F60E5B558F07070CC93409B3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Minimum</link:label>
    <link:label id="lab_us-gaap_MinimumMember_1C869DEE623E52A106228A024800CC9A_label_en-US" xlink:label="lab_us-gaap_MinimumMember_C9041489F60E5B558F07070CC93409B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_C9041489F60E5B558F07070CC93409B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinimumMember_C9041489F60E5B558F07070CC93409B3" xlink:to="lab_us-gaap_MinimumMember_C9041489F60E5B558F07070CC93409B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaximumMember_5A634996373286D2B34D8A02480008EF_verboseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_ADCB423DD75259EAA6EAEDDC95EF49A6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maximum</link:label>
    <link:label id="lab_us-gaap_MaximumMember_5A634996373286D2B34D8A02480008EF_label_en-US" xlink:label="lab_us-gaap_MaximumMember_ADCB423DD75259EAA6EAEDDC95EF49A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_ADCB423DD75259EAA6EAEDDC95EF49A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaximumMember_ADCB423DD75259EAA6EAEDDC95EF49A6" xlink:to="lab_us-gaap_MaximumMember_ADCB423DD75259EAA6EAEDDC95EF49A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_9415CA524A4BF17E24F48A0248008268_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_F4AE1ECA73EB59BF994DE0E7A6A621BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instrument Risk [Axis]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_9415CA524A4BF17E24F48A0248008268_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_F4AE1ECA73EB59BF994DE0E7A6A621BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentRiskAxis" xlink:label="loc_us-gaap_DerivativeInstrumentRiskAxis_F4AE1ECA73EB59BF994DE0E7A6A621BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentRiskAxis_F4AE1ECA73EB59BF994DE0E7A6A621BB" xlink:to="lab_us-gaap_DerivativeInstrumentRiskAxis_F4AE1ECA73EB59BF994DE0E7A6A621BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_C8075FDA2A17CF8364D38A024800E179_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_D085717003D357DDB03D71B2E6DA9BCC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Contract Type [Domain]</link:label>
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_C8075FDA2A17CF8364D38A024800E179_label_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_D085717003D357DDB03D71B2E6DA9BCC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Contract [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeContractTypeDomain" xlink:label="loc_us-gaap_DerivativeContractTypeDomain_D085717003D357DDB03D71B2E6DA9BCC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeContractTypeDomain_D085717003D357DDB03D71B2E6DA9BCC" xlink:to="lab_us-gaap_DerivativeContractTypeDomain_D085717003D357DDB03D71B2E6DA9BCC" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmbeddedDerivativeFinancialInstrumentsMember_FE15D053EE1E76DD8B608A0248001A6B_verboseLabel_en-US" xlink:label="lab_us-gaap_EmbeddedDerivativeFinancialInstrumentsMember_7360ADF2AAA65142A2F63C1BA0957155" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Embedded derivatives</link:label>
    <link:label id="lab_us-gaap_EmbeddedDerivativeFinancialInstrumentsMember_FE15D053EE1E76DD8B608A0248001A6B_label_en-US" xlink:label="lab_us-gaap_EmbeddedDerivativeFinancialInstrumentsMember_7360ADF2AAA65142A2F63C1BA0957155" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Embedded Derivative Financial Instruments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EmbeddedDerivativeFinancialInstrumentsMember" xlink:label="loc_us-gaap_EmbeddedDerivativeFinancialInstrumentsMember_7360ADF2AAA65142A2F63C1BA0957155" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmbeddedDerivativeFinancialInstrumentsMember_7360ADF2AAA65142A2F63C1BA0957155" xlink:to="lab_us-gaap_EmbeddedDerivativeFinancialInstrumentsMember_7360ADF2AAA65142A2F63C1BA0957155" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems_9015AC53734F61B95E288A02480155CA_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems_8E4965E3C7AF50AF97B726CE82A41073" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Inputs, Liabilities, Quantitative Information [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems_9015AC53734F61B95E288A02480155CA_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems_8E4965E3C7AF50AF97B726CE82A41073" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs, Liabilities, Quantitative Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems" xlink:label="loc_us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems_8E4965E3C7AF50AF97B726CE82A41073" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems_8E4965E3C7AF50AF97B726CE82A41073" xlink:to="lab_us-gaap_FairValueInputsLiabilitiesQuantitativeInformationLineItems_8E4965E3C7AF50AF97B726CE82A41073" xlink:type="arc" />
    <link:label id="lab_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_D66DFAEBA759A65330468A024801E37F_verboseLabel_en-US" xlink:label="lab_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_8F1ADC285D34518DA3CA54F628F45F0D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unobservable inputs used by management in determining fair value of embedded derivatives</link:label>
    <link:label id="lab_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_D66DFAEBA759A65330468A024801E37F_label_en-US" xlink:label="lab_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_8F1ADC285D34518DA3CA54F628F45F0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unobservable Inputs Used In Determining Fair Value Of Embedded Derivatives [Abstract]</link:label>
    <link:label id="lab_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_D66DFAEBA759A65330468A024801E37F_documentation_en-US" xlink:label="lab_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_8F1ADC285D34518DA3CA54F628F45F0D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unobservable inputs used in determining fair value of embedded derivatives.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract" xlink:label="loc_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_8F1ADC285D34518DA3CA54F628F45F0D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_8F1ADC285D34518DA3CA54F628F45F0D" xlink:to="lab_afg_UnobservableInputsUsedInDeterminingFairValueOfEmbeddedDerivativesAbstract_8F1ADC285D34518DA3CA54F628F45F0D" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsEntityCreditRisk_77E5C714FC9F8F5F64278A0248019812_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsEntityCreditRisk_F2B013B984505CB4A106CEED2EB1F19B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Adjustment for insurance subsidiary's credit risk</link:label>
    <link:label id="lab_us-gaap_FairValueInputsEntityCreditRisk_77E5C714FC9F8F5F64278A0248019812_label_en-US" xlink:label="lab_us-gaap_FairValueInputsEntityCreditRisk_F2B013B984505CB4A106CEED2EB1F19B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs, Entity Credit Risk</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsEntityCreditRisk" xlink:label="loc_us-gaap_FairValueInputsEntityCreditRisk_F2B013B984505CB4A106CEED2EB1F19B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsEntityCreditRisk_F2B013B984505CB4A106CEED2EB1F19B" xlink:to="lab_us-gaap_FairValueInputsEntityCreditRisk_F2B013B984505CB4A106CEED2EB1F19B" xlink:type="arc" />
    <link:label id="lab_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1702F417D1FBC4CEAFED8A02480179DB_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1F25D2BDBABC5E0DA8E5D869681F3D76" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Risk margin for uncertainty in cash flows</link:label>
    <link:label id="lab_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1702F417D1FBC4CEAFED8A02480179DB_label_en-US" xlink:label="lab_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1F25D2BDBABC5E0DA8E5D869681F3D76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs Risk Margin For Uncertainty In Cash Flows</link:label>
    <link:label id="lab_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1702F417D1FBC4CEAFED8A02480179DB_documentation_en-US" xlink:label="lab_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1F25D2BDBABC5E0DA8E5D869681F3D76" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk associated with risk margin for uncertainty in cash flows, expressed as a percentage, used as an input to measure fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueInputsRiskMarginForUncertaintyInCashFlows" xlink:label="loc_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1F25D2BDBABC5E0DA8E5D869681F3D76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1F25D2BDBABC5E0DA8E5D869681F3D76" xlink:to="lab_afg_FairValueInputsRiskMarginForUncertaintyInCashFlows_1F25D2BDBABC5E0DA8E5D869681F3D76" xlink:type="arc" />
    <link:label id="lab_afg_FairValueInputsSurrenders_1E8DB858A9226741C1DC8A024801F916_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsSurrenders_D8667A23A9545B56A86B744C72EEE2D4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Surrenders</link:label>
    <link:label id="lab_afg_FairValueInputsSurrenders_1E8DB858A9226741C1DC8A024801F916_label_en-US" xlink:label="lab_afg_FairValueInputsSurrenders_D8667A23A9545B56A86B744C72EEE2D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs Surrenders</link:label>
    <link:label id="lab_afg_FairValueInputsSurrenders_1E8DB858A9226741C1DC8A024801F916_documentation_en-US" xlink:label="lab_afg_FairValueInputsSurrenders_D8667A23A9545B56A86B744C72EEE2D4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk associated with risk of surrenders, expressed as a percentage, used as an input to measure fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueInputsSurrenders" xlink:label="loc_afg_FairValueInputsSurrenders_D8667A23A9545B56A86B744C72EEE2D4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueInputsSurrenders_D8667A23A9545B56A86B744C72EEE2D4" xlink:to="lab_afg_FairValueInputsSurrenders_D8667A23A9545B56A86B744C72EEE2D4" xlink:type="arc" />
    <link:label id="lab_afg_FairValueInputsPartialSurrenders_C022340B4A02654DD2AE8A0248012D6A_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsPartialSurrenders_2456C9190B975D9B83C81753BB6F07C0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Partial surrenders</link:label>
    <link:label id="lab_afg_FairValueInputsPartialSurrenders_C022340B4A02654DD2AE8A0248012D6A_label_en-US" xlink:label="lab_afg_FairValueInputsPartialSurrenders_2456C9190B975D9B83C81753BB6F07C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs Partial Surrenders</link:label>
    <link:label id="lab_afg_FairValueInputsPartialSurrenders_C022340B4A02654DD2AE8A0248012D6A_documentation_en-US" xlink:label="lab_afg_FairValueInputsPartialSurrenders_2456C9190B975D9B83C81753BB6F07C0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk associated with risk of partial surrenders, expressed as a percentage, used as an input to measure fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueInputsPartialSurrenders" xlink:label="loc_afg_FairValueInputsPartialSurrenders_2456C9190B975D9B83C81753BB6F07C0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueInputsPartialSurrenders_2456C9190B975D9B83C81753BB6F07C0" xlink:to="lab_afg_FairValueInputsPartialSurrenders_2456C9190B975D9B83C81753BB6F07C0" xlink:type="arc" />
    <link:label id="lab_afg_FairValueInputsAnnuitizations_BF5020FD626F97FCF9258A0248011BC2_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsAnnuitizations_64EDE995958E5AE494338938C634331A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuitizations</link:label>
    <link:label id="lab_afg_FairValueInputsAnnuitizations_BF5020FD626F97FCF9258A0248011BC2_label_en-US" xlink:label="lab_afg_FairValueInputsAnnuitizations_64EDE995958E5AE494338938C634331A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs Annuitizations</link:label>
    <link:label id="lab_afg_FairValueInputsAnnuitizations_BF5020FD626F97FCF9258A0248011BC2_documentation_en-US" xlink:label="lab_afg_FairValueInputsAnnuitizations_64EDE995958E5AE494338938C634331A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk associated with risk of annuitizations, expressed as a percentage, used as an input to measure fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueInputsAnnuitizations" xlink:label="loc_afg_FairValueInputsAnnuitizations_64EDE995958E5AE494338938C634331A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueInputsAnnuitizations_64EDE995958E5AE494338938C634331A" xlink:to="lab_afg_FairValueInputsAnnuitizations_64EDE995958E5AE494338938C634331A" xlink:type="arc" />
    <link:label id="lab_afg_FairValueInputsDeaths_0B33C930E4E7887D35808A02480166D0_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsDeaths_B36E91A474D45A2AB41ABDC4CD89B3D8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deaths</link:label>
    <link:label id="lab_afg_FairValueInputsDeaths_0B33C930E4E7887D35808A02480166D0_label_en-US" xlink:label="lab_afg_FairValueInputsDeaths_B36E91A474D45A2AB41ABDC4CD89B3D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs Deaths</link:label>
    <link:label id="lab_afg_FairValueInputsDeaths_0B33C930E4E7887D35808A02480166D0_documentation_en-US" xlink:label="lab_afg_FairValueInputsDeaths_B36E91A474D45A2AB41ABDC4CD89B3D8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk associated with risk of deaths, expressed as a percentage, used as an input to measure fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueInputsDeaths" xlink:label="loc_afg_FairValueInputsDeaths_B36E91A474D45A2AB41ABDC4CD89B3D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueInputsDeaths_B36E91A474D45A2AB41ABDC4CD89B3D8" xlink:to="lab_afg_FairValueInputsDeaths_B36E91A474D45A2AB41ABDC4CD89B3D8" xlink:type="arc" />
    <link:label id="lab_afg_FairValueInputsBudgetedOptionCosts_2D8D0BAAD1B2A531472E8A0248014DB0_verboseLabel_en-US" xlink:label="lab_afg_FairValueInputsBudgetedOptionCosts_B5768F93D0505495A5D5356D4B9ED6DE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Budgeted option costs</link:label>
    <link:label id="lab_afg_FairValueInputsBudgetedOptionCosts_2D8D0BAAD1B2A531472E8A0248014DB0_label_en-US" xlink:label="lab_afg_FairValueInputsBudgetedOptionCosts_B5768F93D0505495A5D5356D4B9ED6DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs Budgeted Option Costs</link:label>
    <link:label id="lab_afg_FairValueInputsBudgetedOptionCosts_2D8D0BAAD1B2A531472E8A0248014DB0_documentation_en-US" xlink:label="lab_afg_FairValueInputsBudgetedOptionCosts_B5768F93D0505495A5D5356D4B9ED6DE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk associated with risk of budgeted option costs, expressed as a percentage, used as an input to measure fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueInputsBudgetedOptionCosts" xlink:label="loc_afg_FairValueInputsBudgetedOptionCosts_B5768F93D0505495A5D5356D4B9ED6DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueInputsBudgetedOptionCosts_B5768F93D0505495A5D5356D4B9ED6DE" xlink:to="lab_afg_FairValueInputsBudgetedOptionCosts_B5768F93D0505495A5D5356D4B9ED6DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureAbstract_D329AA592E8712EE2C888A024756CE3E_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureAbstract_3EB88003F301586697CB6A051F3A1235" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_3EB88003F301586697CB6A051F3A1235" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_3EB88003F301586697CB6A051F3A1235" xlink:to="lab_us-gaap_IncomeTaxDisclosureAbstract_3EB88003F301586697CB6A051F3A1235" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_C8DAC1E083094A20528F8A0247564618_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_FF71480BEAF6560EA3E6B34EF50EDB44" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_C8DAC1E083094A20528F8A0247564618_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_FF71480BEAF6560EA3E6B34EF50EDB44" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="loc_us-gaap_IncomeTaxDisclosureTextBlock_FF71480BEAF6560EA3E6B34EF50EDB44" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureTextBlock_FF71480BEAF6560EA3E6B34EF50EDB44" xlink:to="lab_us-gaap_IncomeTaxDisclosureTextBlock_FF71480BEAF6560EA3E6B34EF50EDB44" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingAbstract_91225C204A49CB7D35538A02487C2229_label_en-US" xlink:label="lab_us-gaap_SegmentReportingAbstract_F893AA1EB0A059C7A5440293CD43F84C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_F893AA1EB0A059C7A5440293CD43F84C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingAbstract_F893AA1EB0A059C7A5440293CD43F84C" xlink:to="lab_us-gaap_SegmentReportingAbstract_F893AA1EB0A059C7A5440293CD43F84C" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_C248CCFE1426FFB9EC358A02487CE439_verboseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_4C1A2A7A24D15027B6DEC1D4A8E3B314" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Segments of Operations</link:label>
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_C248CCFE1426FFB9EC358A02487CE439_label_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_4C1A2A7A24D15027B6DEC1D4A8E3B314" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="loc_us-gaap_SegmentReportingDisclosureTextBlock_4C1A2A7A24D15027B6DEC1D4A8E3B314" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingDisclosureTextBlock_4C1A2A7A24D15027B6DEC1D4A8E3B314" xlink:to="lab_us-gaap_SegmentReportingDisclosureTextBlock_4C1A2A7A24D15027B6DEC1D4A8E3B314" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_E4045CFF5139A10EF4098A0247830CD2_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_41733CE9A19E52E79983BA37BD8D3FF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_41733CE9A19E52E79983BA37BD8D3FF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_41733CE9A19E52E79983BA37BD8D3FF7" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_41733CE9A19E52E79983BA37BD8D3FF7" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_B0CD099ECC2A3AB9ADCE8A024783D601_verboseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_660530658A025E46A7A288078D252272" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Goodwill and Other Intangibles</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_B0CD099ECC2A3AB9ADCE8A024783D601_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_660530658A025E46A7A288078D252272" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_660530658A025E46A7A288078D252272" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_660530658A025E46A7A288078D252272" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_660530658A025E46A7A288078D252272" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfStockholdersEquityAbstract_3E5466A609F6D180E804F6C8CE1BB648_label_en-US" xlink:label="lab_us-gaap_StatementOfStockholdersEquityAbstract_3E5466A609F6D180E804F6C8CE1BB648" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Stockholders' Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_3E5466A609F6D180E804F6C8CE1BB648" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfStockholdersEquityAbstract_3E5466A609F6D180E804F6C8CE1BB648" xlink:to="lab_us-gaap_StatementOfStockholdersEquityAbstract_3E5466A609F6D180E804F6C8CE1BB648" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementTable_1D31FBBB24BE2C840A55F6C8CE1BB1E2_terseLabel_en-US" xlink:label="lab_us-gaap_StatementTable_1D31FBBB24BE2C840A55F6C8CE1BB1E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:label id="lab_us-gaap_StatementTable_1D31FBBB24BE2C840A55F6C8CE1BB1E2_label_en-US" xlink:label="lab_us-gaap_StatementTable_1D31FBBB24BE2C840A55F6C8CE1BB1E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_1D31FBBB24BE2C840A55F6C8CE1BB1E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementTable_1D31FBBB24BE2C840A55F6C8CE1BB1E2" xlink:to="lab_us-gaap_StatementTable_1D31FBBB24BE2C840A55F6C8CE1BB1E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_77F3289FAB0173E9AB61F6C8CE1BFA3A_terseLabel_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_77F3289FAB0173E9AB61F6C8CE1BFA3A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement, Equity Components [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_77F3289FAB0173E9AB61F6C8CE1BFA3A_label_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_77F3289FAB0173E9AB61F6C8CE1BFA3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_77F3289FAB0173E9AB61F6C8CE1BFA3A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_77F3289FAB0173E9AB61F6C8CE1BFA3A" xlink:to="lab_us-gaap_StatementEquityComponentsAxis_77F3289FAB0173E9AB61F6C8CE1BFA3A" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityComponentDomain_ED8BE0CC9ADDFBD2F8F4F6C8CE1CC9E2_terseLabel_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_ED8BE0CC9ADDFBD2F8F4F6C8CE1CC9E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:label id="lab_us-gaap_EquityComponentDomain_ED8BE0CC9ADDFBD2F8F4F6C8CE1CC9E2_label_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_ED8BE0CC9ADDFBD2F8F4F6C8CE1CC9E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_ED8BE0CC9ADDFBD2F8F4F6C8CE1CC9E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityComponentDomain_ED8BE0CC9ADDFBD2F8F4F6C8CE1CC9E2" xlink:to="lab_us-gaap_EquityComponentDomain_ED8BE0CC9ADDFBD2F8F4F6C8CE1CC9E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ParentMember_E976F7990126A7167121F6C8CE1C96F9_verboseLabel_en-US" xlink:label="lab_us-gaap_ParentMember_E976F7990126A7167121F6C8CE1C96F9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_ParentMember_E976F7990126A7167121F6C8CE1C96F9_label_en-US" xlink:label="lab_us-gaap_ParentMember_E976F7990126A7167121F6C8CE1C96F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ParentMember" xlink:label="loc_us-gaap_ParentMember_E976F7990126A7167121F6C8CE1C96F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ParentMember_E976F7990126A7167121F6C8CE1C96F9" xlink:to="lab_us-gaap_ParentMember_E976F7990126A7167121F6C8CE1C96F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_D2ED8E55007EEA515F63F6C8CE1D8DE4_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_D2ED8E55007EEA515F63F6C8CE1D8DE4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Shares</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_D2ED8E55007EEA515F63F6C8CE1D8DE4_label_en-US" xlink:label="lab_us-gaap_CommonStockMember_D2ED8E55007EEA515F63F6C8CE1D8DE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_D2ED8E55007EEA515F63F6C8CE1D8DE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember_D2ED8E55007EEA515F63F6C8CE1D8DE4" xlink:to="lab_us-gaap_CommonStockMember_D2ED8E55007EEA515F63F6C8CE1D8DE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_0537035B3D785E31D7C2F6C8CE1D69EE_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_0537035B3D785E31D7C2F6C8CE1D69EE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Stock and Capital Surplus</link:label>
    <link:label id="lab_us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_0537035B3D785E31D7C2F6C8CE1D69EE_label_en-US" xlink:label="lab_us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_0537035B3D785E31D7C2F6C8CE1D69EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock Including Additional Paid in Capital [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_0537035B3D785E31D7C2F6C8CE1D69EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_0537035B3D785E31D7C2F6C8CE1D69EE" xlink:to="lab_us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_0537035B3D785E31D7C2F6C8CE1D69EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsMember_8C827E7E5AED22283963F6C8CE1DEA25_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_8C827E7E5AED22283963F6C8CE1DEA25" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retained Earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsMember_8C827E7E5AED22283963F6C8CE1DEA25_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_8C827E7E5AED22283963F6C8CE1DEA25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_8C827E7E5AED22283963F6C8CE1DEA25" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsMember_8C827E7E5AED22283963F6C8CE1DEA25" xlink:to="lab_us-gaap_RetainedEarningsMember_8C827E7E5AED22283963F6C8CE1DEA25" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_E68A5DF7E28D3630E113F6C8CE1D708C_verboseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_E68A5DF7E28D3630E113F6C8CE1D708C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comp. Income (Loss)</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_E68A5DF7E28D3630E113F6C8CE1D708C_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_E68A5DF7E28D3630E113F6C8CE1D708C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_E68A5DF7E28D3630E113F6C8CE1D708C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_E68A5DF7E28D3630E113F6C8CE1D708C" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_E68A5DF7E28D3630E113F6C8CE1D708C" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncontrollingInterestMember_07D18B08606BEF288534F6C8CE1D1E9F_verboseLabel_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestMember_07D18B08606BEF288534F6C8CE1D1E9F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_NoncontrollingInterestMember_07D18B08606BEF288534F6C8CE1D1E9F_label_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestMember_07D18B08606BEF288534F6C8CE1D1E9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NoncontrollingInterestMember" xlink:label="loc_us-gaap_NoncontrollingInterestMember_07D18B08606BEF288534F6C8CE1D1E9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncontrollingInterestMember_07D18B08606BEF288534F6C8CE1D1E9F" xlink:to="lab_us-gaap_NoncontrollingInterestMember_07D18B08606BEF288534F6C8CE1D1E9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementLineItems_776F6B0643119F1AB3C2F6C8CE1DC55E_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_776F6B0643119F1AB3C2F6C8CE1DC55E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:label id="lab_us-gaap_StatementLineItems_776F6B0643119F1AB3C2F6C8CE1DC55E_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_776F6B0643119F1AB3C2F6C8CE1DC55E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_776F6B0643119F1AB3C2F6C8CE1DC55E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementLineItems_776F6B0643119F1AB3C2F6C8CE1DC55E" xlink:to="lab_us-gaap_StatementLineItems_776F6B0643119F1AB3C2F6C8CE1DC55E" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_978BD0D04F0ADC8D6719F6C8CE1DE0FD_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_978BD0D04F0ADC8D6719F6C8CE1DE0FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_978BD0D04F0ADC8D6719F6C8CE1DE0FD_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_978BD0D04F0ADC8D6719F6C8CE1DE0FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_978BD0D04F0ADC8D6719F6C8CE1DE0FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_978BD0D04F0ADC8D6719F6C8CE1DE0FD" xlink:to="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_978BD0D04F0ADC8D6719F6C8CE1DE0FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_700AD35D7FD3E1C5958BF6C8CE1EB88A_periodStartLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_700AD35D7FD3E1C5958BF6C8CE1EB88A" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning Balance, shares</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_700AD35D7FD3E1C5958BF6C8CE1EB88A_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_700AD35D7FD3E1C5958BF6C8CE1EB88A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_700AD35D7FD3E1C5958BF6C8CE1EB88A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_700AD35D7FD3E1C5958BF6C8CE1EB88A" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_700AD35D7FD3E1C5958BF6C8CE1EB88A" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_9C69438FFFC21690C05CF6C8CE1E3043_periodStartLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_9C69438FFFC21690C05CF6C8CE1E3043" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning Balance</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_9C69438FFFC21690C05CF6C8CE1E3043_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_9C69438FFFC21690C05CF6C8CE1E3043" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_9C69438FFFC21690C05CF6C8CE1E3043" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_9C69438FFFC21690C05CF6C8CE1E3043" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_9C69438FFFC21690C05CF6C8CE1E3043" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_3D778BC7D0ED706E5879F6C8CE1EBF65_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_3D778BC7D0ED706E5879F6C8CE1EBF65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net earnings (losses) attributable to parent</link:label>
    <link:label id="lab_us-gaap_NetIncomeLoss_3D778BC7D0ED706E5879F6C8CE1EBF65_label_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_3D778BC7D0ED706E5879F6C8CE1EBF65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_3D778BC7D0ED706E5879F6C8CE1EBF65" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_3D778BC7D0ED706E5879F6C8CE1EBF65" xlink:to="lab_us-gaap_NetIncomeLoss_3D778BC7D0ED706E5879F6C8CE1EBF65" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_69FD32ACE17B96253622F6C8CE1F7FF6_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_69FD32ACE17B96253622F6C8CE1F7FF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net earnings (losses) including portion attributable to nonredeemable noncontrolling interest</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_69FD32ACE17B96253622F6C8CE1F7FF6_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_69FD32ACE17B96253622F6C8CE1F7FF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss), Including Portion Attributable to Nonredeemable Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_69FD32ACE17B96253622F6C8CE1F7FF6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_69FD32ACE17B96253622F6C8CE1F7FF6" xlink:to="lab_us-gaap_NetIncomeLossIncludingPortionAttributableToNonredeemableNoncontrollingInterest_69FD32ACE17B96253622F6C8CE1F7FF6" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1398C134211F160F80E7F6C8CE1FAFBA_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1398C134211F160F80E7F6C8CE1FAFBA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1398C134211F160F80E7F6C8CE1FAFBA_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1398C134211F160F80E7F6C8CE1FAFBA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1398C134211F160F80E7F6C8CE1FAFBA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1398C134211F160F80E7F6C8CE1FAFBA" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1398C134211F160F80E7F6C8CE1FAFBA" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsCommonStockCash_0C4D4C14F10033CD51DBF6C8CE1F6460_negatedLabel_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_0C4D4C14F10033CD51DBF6C8CE1F6460" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Dividends on Common Stock</link:label>
    <link:label id="lab_us-gaap_DividendsCommonStockCash_0C4D4C14F10033CD51DBF6C8CE1F6460_label_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_0C4D4C14F10033CD51DBF6C8CE1F6460" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends, Common Stock, Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DividendsCommonStockCash" xlink:label="loc_us-gaap_DividendsCommonStockCash_0C4D4C14F10033CD51DBF6C8CE1F6460" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsCommonStockCash_0C4D4C14F10033CD51DBF6C8CE1F6460" xlink:to="lab_us-gaap_DividendsCommonStockCash_0C4D4C14F10033CD51DBF6C8CE1F6460" xlink:type="arc" />
    <link:label id="lab_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5_verboseLabel_en-US" xlink:label="lab_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Shares issued:</link:label>
    <link:label id="lab_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5_label_en-US" xlink:label="lab_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Shares Issued [Abstract]</link:label>
    <link:label id="lab_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5_documentation_en-US" xlink:label="lab_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Shares issued.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SharesIssuedAbstract" xlink:label="loc_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5" xlink:to="lab_afg_SharesIssuedAbstract_E1A8C293BA9B822A200CF6C8CE1F2BD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_B64F129F17CF84C48597F6C8CE1FC9A4_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_B64F129F17CF84C48597F6C8CE1FC9A4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Exercise of stock options, shares</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_B64F129F17CF84C48597F6C8CE1FC9A4_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_B64F129F17CF84C48597F6C8CE1FC9A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_B64F129F17CF84C48597F6C8CE1FC9A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_B64F129F17CF84C48597F6C8CE1FC9A4" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_B64F129F17CF84C48597F6C8CE1FC9A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_CB8D995DEFE31B00CC2DF6C8CE1F69F9_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_CB8D995DEFE31B00CC2DF6C8CE1F69F9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Exercise of stock options</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_CB8D995DEFE31B00CC2DF6C8CE1F69F9_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_CB8D995DEFE31B00CC2DF6C8CE1F69F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Stock Options Exercised</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_CB8D995DEFE31B00CC2DF6C8CE1F69F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_CB8D995DEFE31B00CC2DF6C8CE1F69F9" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueStockOptionsExercised_CB8D995DEFE31B00CC2DF6C8CE1F69F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_3B9B0B207A3CC1998EC5F6C8CE20430F_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_3B9B0B207A3CC1998EC5F6C8CE20430F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Restricted stock awards, shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_3B9B0B207A3CC1998EC5F6C8CE20430F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_3B9B0B207A3CC1998EC5F6C8CE20430F" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardGross_3B9B0B207A3CC1998EC5F6C8CE20430F" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_E7DFFC365DCFA99CD64EF6C8CE2091B3_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_E7DFFC365DCFA99CD64EF6C8CE2091B3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Restricted stock awards</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_E7DFFC365DCFA99CD64EF6C8CE2091B3_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_E7DFFC365DCFA99CD64EF6C8CE2091B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Restricted Stock Award, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_E7DFFC365DCFA99CD64EF6C8CE2091B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_E7DFFC365DCFA99CD64EF6C8CE2091B3" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardGross_E7DFFC365DCFA99CD64EF6C8CE2091B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_E84B8138566BEB7EA728F6C8CE203156_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_E84B8138566BEB7EA728F6C8CE203156" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other benefit plans, shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_E84B8138566BEB7EA728F6C8CE203156" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_E84B8138566BEB7EA728F6C8CE203156" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_E84B8138566BEB7EA728F6C8CE203156" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_34FF1D2F3B2059157B68F6C8CE20E683_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_34FF1D2F3B2059157B68F6C8CE20E683" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other benefit plans</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_34FF1D2F3B2059157B68F6C8CE20E683_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_34FF1D2F3B2059157B68F6C8CE20E683" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Share-based Compensation, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_34FF1D2F3B2059157B68F6C8CE20E683" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_34FF1D2F3B2059157B68F6C8CE20E683" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_34FF1D2F3B2059157B68F6C8CE20E683" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_3729DBE33F68C4A75F3FF6C8CE20BE29_verboseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_3729DBE33F68C4A75F3FF6C8CE20BE29" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Dividend reinvestment plan, shares</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_3729DBE33F68C4A75F3FF6C8CE20BE29_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_3729DBE33F68C4A75F3FF6C8CE20BE29" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Dividend Reinvestment Plan</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_3729DBE33F68C4A75F3FF6C8CE20BE29" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_3729DBE33F68C4A75F3FF6C8CE20BE29" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesDividendReinvestmentPlan_3729DBE33F68C4A75F3FF6C8CE20BE29" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan_7F775E9AE8E1282B13E5F6C8CE20B482_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan_7F775E9AE8E1282B13E5F6C8CE20B482" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividend reinvestment plan</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan_7F775E9AE8E1282B13E5F6C8CE20B482_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan_7F775E9AE8E1282B13E5F6C8CE20B482" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Dividend Reinvestment Plan</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan_7F775E9AE8E1282B13E5F6C8CE20B482" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan_7F775E9AE8E1282B13E5F6C8CE20B482" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueDividendReinvestmentPlan_7F775E9AE8E1282B13E5F6C8CE20B482" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_92B2DA8225023C3B4A9EF6C8CE216382_verboseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_92B2DA8225023C3B4A9EF6C8CE216382" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_92B2DA8225023C3B4A9EF6C8CE216382_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_92B2DA8225023C3B4A9EF6C8CE216382" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_92B2DA8225023C3B4A9EF6C8CE216382" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_92B2DA8225023C3B4A9EF6C8CE216382" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_92B2DA8225023C3B4A9EF6C8CE216382" xlink:type="arc" />
    <link:label id="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1_negatedTerseLabel_en-US" xlink:label="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Shares exchanged &#8212; benefit plans, shares</link:label>
    <link:label id="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1_label_en-US" xlink:label="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Repurchased Shares Exchanged in Stock Compensation Plans, Shares</link:label>
    <link:label id="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1_documentation_en-US" xlink:label="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Repurchased shares exchanged in stock compensation plans, shares</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares" xlink:label="loc_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1" xlink:to="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansShares_F05AED0B588281882FBAF6C8CE2144B1" xlink:type="arc" />
    <link:label id="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B_negatedTerseLabel_en-US" xlink:label="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Shares exchanged &#8212; benefit plans</link:label>
    <link:label id="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B_label_en-US" xlink:label="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Repurchased Shares Exchanged in Stock Compensation Plans, Value</link:label>
    <link:label id="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B_documentation_en-US" xlink:label="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stock repurchased, shares exchanged in stock compensation plans, value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue" xlink:label="loc_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B" xlink:to="lab_afg_StockRepurchasedSharesExchangedInStockCompensationPlansValue_9BA6BC682C3F05840550F6C8CE21D38B" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_9A1F1346946052C347BFF6C8CE212C40_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_9A1F1346946052C347BFF6C8CE212C40" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Forfeitures of restricted stock, shares</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_9A1F1346946052C347BFF6C8CE212C40_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_9A1F1346946052C347BFF6C8CE212C40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Restricted Stock Award, Forfeited</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_9A1F1346946052C347BFF6C8CE212C40" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_9A1F1346946052C347BFF6C8CE212C40" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_9A1F1346946052C347BFF6C8CE212C40" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_B07993FAAE8F834F2D8BF6C8CE211D99_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_B07993FAAE8F834F2D8BF6C8CE211D99" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Forfeitures of restricted stock</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_B07993FAAE8F834F2D8BF6C8CE211D99_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_B07993FAAE8F834F2D8BF6C8CE211D99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Restricted Stock Award, Forfeitures</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_B07993FAAE8F834F2D8BF6C8CE211D99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_B07993FAAE8F834F2D8BF6C8CE211D99" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_B07993FAAE8F834F2D8BF6C8CE211D99" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityOther_B185EC42C21D0B568956F6C8CE21D71C_negatedLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityOther_B185EC42C21D0B568956F6C8CE21D71C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityOther_B185EC42C21D0B568956F6C8CE21D71C_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityOther_B185EC42C21D0B568956F6C8CE21D71C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityOther" xlink:label="loc_us-gaap_StockholdersEquityOther_B185EC42C21D0B568956F6C8CE21D71C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityOther_B185EC42C21D0B568956F6C8CE21D71C" xlink:to="lab_us-gaap_StockholdersEquityOther_B185EC42C21D0B568956F6C8CE21D71C" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_92504BD1DCA356078D9EF6C8CE217C9F_periodEndLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_92504BD1DCA356078D9EF6C8CE217C9F" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending Balance, shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_92504BD1DCA356078D9EF6C8CE217C9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_92504BD1DCA356078D9EF6C8CE217C9F" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_92504BD1DCA356078D9EF6C8CE217C9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6626B0AD90AD0003BE74F6C8CE22FEF1_periodEndLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6626B0AD90AD0003BE74F6C8CE22FEF1" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6626B0AD90AD0003BE74F6C8CE22FEF1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6626B0AD90AD0003BE74F6C8CE22FEF1" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6626B0AD90AD0003BE74F6C8CE22FEF1" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract_20E507E2F2F8E58C068AF6C8CE2298C9_terseLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract_20E507E2F2F8E58C068AF6C8CE2298C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest, Equity, Carrying Amount [Abstract]</link:label>
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract_20E507E2F2F8E58C068AF6C8CE2298C9_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract_20E507E2F2F8E58C068AF6C8CE2298C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest, Equity, Carrying Amount [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract_20E507E2F2F8E58C068AF6C8CE2298C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract_20E507E2F2F8E58C068AF6C8CE2298C9" xlink:to="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmountAbstract_20E507E2F2F8E58C068AF6C8CE2298C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_BC42848DCB3F8D5BFA5CF6C8CE22D620_periodStartLabel_en-US" xlink:label="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_BC42848DCB3F8D5BFA5CF6C8CE22D620" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning Balance, Redeemable Noncontrolling Interests</link:label>
    <link:label id="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_BC42848DCB3F8D5BFA5CF6C8CE22D620_label_en-US" xlink:label="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_BC42848DCB3F8D5BFA5CF6C8CE22D620" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Temporary Equity, Carrying Amount, Including Portion Attributable to Noncontrolling Interests</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests" xlink:label="loc_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_BC42848DCB3F8D5BFA5CF6C8CE22D620" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_BC42848DCB3F8D5BFA5CF6C8CE22D620" xlink:to="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_BC42848DCB3F8D5BFA5CF6C8CE22D620" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_07C85E7370231D092E31F6C8CE2203C8_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_07C85E7370231D092E31F6C8CE2203C8" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Net earnings attributable to redeemable noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_07C85E7370231D092E31F6C8CE2203C8_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_07C85E7370231D092E31F6C8CE2203C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Redeemable Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_07C85E7370231D092E31F6C8CE2203C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_07C85E7370231D092E31F6C8CE2203C8" xlink:to="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_07C85E7370231D092E31F6C8CE2203C8" xlink:type="arc" />
    <link:label id="lab_us-gaap_TemporaryEquityOtherChanges_2475158C1797FA9DB32DF6FD0F747168_terseLabel_en-US" xlink:label="lab_us-gaap_TemporaryEquityOtherChanges_2475158C1797FA9DB32DF6FD0F747168" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_TemporaryEquityOtherChanges_2475158C1797FA9DB32DF6FD0F747168_label_en-US" xlink:label="lab_us-gaap_TemporaryEquityOtherChanges_2475158C1797FA9DB32DF6FD0F747168" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Temporary Equity, Other Changes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TemporaryEquityOtherChanges" xlink:label="loc_us-gaap_TemporaryEquityOtherChanges_2475158C1797FA9DB32DF6FD0F747168" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TemporaryEquityOtherChanges_2475158C1797FA9DB32DF6FD0F747168" xlink:to="lab_us-gaap_TemporaryEquityOtherChanges_2475158C1797FA9DB32DF6FD0F747168" xlink:type="arc" />
    <link:label id="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_36CF94310A92B9BCD61AF6C8CE2274D0_periodEndLabel_en-US" xlink:label="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_36CF94310A92B9BCD61AF6C8CE2274D0" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending Balance, Redeemable Noncontrolling Interests</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests" xlink:label="loc_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_36CF94310A92B9BCD61AF6C8CE2274D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_36CF94310A92B9BCD61AF6C8CE2274D0" xlink:to="lab_us-gaap_TemporaryEquityCarryingAmountIncludingPortionAttributableToNoncontrollingInterests_36CF94310A92B9BCD61AF6C8CE2274D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_15876B8B522351D18839F6C8CC585DA1_label_en-US" xlink:label="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_15876B8B522351D18839F6C8CC585DA1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments, Debt and Equity Securities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract" xlink:label="loc_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_15876B8B522351D18839F6C8CC585DA1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_15876B8B522351D18839F6C8CC585DA1" xlink:to="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_15876B8B522351D18839F6C8CC585DA1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_5CC336909A0A9D4DE84DF6C8CC582B78_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_5CC336909A0A9D4DE84DF6C8CC582B78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_5CC336909A0A9D4DE84DF6C8CC582B78_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_5CC336909A0A9D4DE84DF6C8CC582B78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesTable" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_5CC336909A0A9D4DE84DF6C8CC582B78" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_5CC336909A0A9D4DE84DF6C8CC582B78" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_5CC336909A0A9D4DE84DF6C8CC582B78" xlink:type="arc" />
    <link:label id="lab_us-gaap_FixedMaturitiesMember_98BF645D80F075F68B85F6C8CC59873F_verboseLabel_en-US" xlink:label="lab_us-gaap_FixedMaturitiesMember_98BF645D80F075F68B85F6C8CC59873F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities</link:label>
    <link:label id="lab_us-gaap_FixedMaturitiesMember_98BF645D80F075F68B85F6C8CC59873F_label_en-US" xlink:label="lab_us-gaap_FixedMaturitiesMember_98BF645D80F075F68B85F6C8CC59873F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fixed Maturities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FixedMaturitiesMember" xlink:label="loc_us-gaap_FixedMaturitiesMember_98BF645D80F075F68B85F6C8CC59873F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FixedMaturitiesMember_98BF645D80F075F68B85F6C8CC59873F" xlink:to="lab_us-gaap_FixedMaturitiesMember_98BF645D80F075F68B85F6C8CC59873F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A459DA66F769C574D72EF6C8CC59BFDB_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A459DA66F769C574D72EF6C8CC59BFDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Line Items]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A459DA66F769C574D72EF6C8CC59BFDB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A459DA66F769C574D72EF6C8CC59BFDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A459DA66F769C574D72EF6C8CC59BFDB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A459DA66F769C574D72EF6C8CC59BFDB" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_A459DA66F769C574D72EF6C8CC59BFDB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_A0CCD4B31820B5818BC7F6C8CC5970C3_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_A0CCD4B31820B5818BC7F6C8CC5970C3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross realized gains and losses on the sale of available for sale fixed maturity and equity security investments</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_A0CCD4B31820B5818BC7F6C8CC5970C3_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_A0CCD4B31820B5818BC7F6C8CC5970C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Gain (Loss) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_A0CCD4B31820B5818BC7F6C8CC5970C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_A0CCD4B31820B5818BC7F6C8CC5970C3" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_A0CCD4B31820B5818BC7F6C8CC5970C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_E773B66A48E8E77EB86BF6C8CC591D0B_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_E773B66A48E8E77EB86BF6C8CC591D0B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross gains</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_E773B66A48E8E77EB86BF6C8CC591D0B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_E773B66A48E8E77EB86BF6C8CC591D0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Gains</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedGains" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_E773B66A48E8E77EB86BF6C8CC591D0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_E773B66A48E8E77EB86BF6C8CC591D0B" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_E773B66A48E8E77EB86BF6C8CC591D0B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_1B6FF1481DEF75F22E59F6C8CC5B0285_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_1B6FF1481DEF75F22E59F6C8CC5B0285" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gross losses</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_1B6FF1481DEF75F22E59F6C8CC5B0285_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_1B6FF1481DEF75F22E59F6C8CC5B0285" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_1B6FF1481DEF75F22E59F6C8CC5B0285" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_1B6FF1481DEF75F22E59F6C8CC5B0285" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_1B6FF1481DEF75F22E59F6C8CC5B0285" xlink:type="arc" />
    <link:label id="lab_afg_DocumentAndEntityInformationAbstract_908876DB655DF3D9D35BA8B72B2094A9_label_en-US" xlink:label="lab_afg_DocumentAndEntityInformationAbstract_908876DB655DF3D9D35BA8B72B2094A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document and Entity Information [Abstract]</link:label>
    <link:label id="lab_afg_DocumentAndEntityInformationAbstract_908876DB655DF3D9D35BA8B72B2094A9_documentation_en-US" xlink:label="lab_afg_DocumentAndEntityInformationAbstract_908876DB655DF3D9D35BA8B72B2094A9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Document and Entity Information.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DocumentAndEntityInformationAbstract" xlink:label="loc_afg_DocumentAndEntityInformationAbstract_908876DB655DF3D9D35BA8B72B2094A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DocumentAndEntityInformationAbstract_908876DB655DF3D9D35BA8B72B2094A9" xlink:to="lab_afg_DocumentAndEntityInformationAbstract_908876DB655DF3D9D35BA8B72B2094A9" xlink:type="arc" />
    <link:label id="lab_dei_EntityRegistrantName_809A9862938CF94EE09EA8B72B235A13_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName_809A9862938CF94EE09EA8B72B235A13" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:label id="lab_dei_EntityRegistrantName_809A9862938CF94EE09EA8B72B235A13_label_en-US" xlink:label="lab_dei_EntityRegistrantName_809A9862938CF94EE09EA8B72B235A13" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_809A9862938CF94EE09EA8B72B235A13" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName_809A9862938CF94EE09EA8B72B235A13" xlink:to="lab_dei_EntityRegistrantName_809A9862938CF94EE09EA8B72B235A13" xlink:type="arc" />
    <link:label id="lab_dei_EntityCentralIndexKey_3D2C7A985E6565E78830A8B72B261A36_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_3D2C7A985E6565E78830A8B72B261A36" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:label id="lab_dei_EntityCentralIndexKey_3D2C7A985E6565E78830A8B72B261A36_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey_3D2C7A985E6565E78830A8B72B261A36" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_3D2C7A985E6565E78830A8B72B261A36" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey_3D2C7A985E6565E78830A8B72B261A36" xlink:to="lab_dei_EntityCentralIndexKey_3D2C7A985E6565E78830A8B72B261A36" xlink:type="arc" />
    <link:label id="lab_dei_DocumentType_8F26B780DC4E1979A4B0A8B72B260AE3_terseLabel_en-US" xlink:label="lab_dei_DocumentType_8F26B780DC4E1979A4B0A8B72B260AE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:label id="lab_dei_DocumentType_8F26B780DC4E1979A4B0A8B72B260AE3_label_en-US" xlink:label="lab_dei_DocumentType_8F26B780DC4E1979A4B0A8B72B260AE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_8F26B780DC4E1979A4B0A8B72B260AE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentType_8F26B780DC4E1979A4B0A8B72B260AE3" xlink:to="lab_dei_DocumentType_8F26B780DC4E1979A4B0A8B72B260AE3" xlink:type="arc" />
    <link:label id="lab_dei_DocumentPeriodEndDate_54B6FF14A5BD14664B09A8B72B265D71_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_54B6FF14A5BD14664B09A8B72B265D71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:label id="lab_dei_DocumentPeriodEndDate_54B6FF14A5BD14664B09A8B72B265D71_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_54B6FF14A5BD14664B09A8B72B265D71" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_54B6FF14A5BD14664B09A8B72B265D71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentPeriodEndDate_54B6FF14A5BD14664B09A8B72B265D71" xlink:to="lab_dei_DocumentPeriodEndDate_54B6FF14A5BD14664B09A8B72B265D71" xlink:type="arc" />
    <link:label id="lab_dei_AmendmentFlag_7A235DFC080C17D39BAEA8B72B272B11_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag_7A235DFC080C17D39BAEA8B72B272B11" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:label id="lab_dei_AmendmentFlag_7A235DFC080C17D39BAEA8B72B272B11_label_en-US" xlink:label="lab_dei_AmendmentFlag_7A235DFC080C17D39BAEA8B72B272B11" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_7A235DFC080C17D39BAEA8B72B272B11" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_AmendmentFlag_7A235DFC080C17D39BAEA8B72B272B11" xlink:to="lab_dei_AmendmentFlag_7A235DFC080C17D39BAEA8B72B272B11" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalYearFocus_683F98B586933B40C300A8B72B271642_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_683F98B586933B40C300A8B72B271642" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalYearFocus_683F98B586933B40C300A8B72B271642_label_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_683F98B586933B40C300A8B72B271642" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_683F98B586933B40C300A8B72B271642" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalYearFocus_683F98B586933B40C300A8B72B271642" xlink:to="lab_dei_DocumentFiscalYearFocus_683F98B586933B40C300A8B72B271642" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_FCA6A0C422DD049B196AA8B72B2741DC_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_FCA6A0C422DD049B196AA8B72B2741DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_FCA6A0C422DD049B196AA8B72B2741DC_label_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_FCA6A0C422DD049B196AA8B72B2741DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_FCA6A0C422DD049B196AA8B72B2741DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalPeriodFocus_FCA6A0C422DD049B196AA8B72B2741DC" xlink:to="lab_dei_DocumentFiscalPeriodFocus_FCA6A0C422DD049B196AA8B72B2741DC" xlink:type="arc" />
    <link:label id="lab_dei_CurrentFiscalYearEndDate_74B10084611B527F6FB7A8B72B277EE8_terseLabel_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_74B10084611B527F6FB7A8B72B277EE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:label id="lab_dei_CurrentFiscalYearEndDate_74B10084611B527F6FB7A8B72B277EE8_label_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_74B10084611B527F6FB7A8B72B277EE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_74B10084611B527F6FB7A8B72B277EE8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CurrentFiscalYearEndDate_74B10084611B527F6FB7A8B72B277EE8" xlink:to="lab_dei_CurrentFiscalYearEndDate_74B10084611B527F6FB7A8B72B277EE8" xlink:type="arc" />
    <link:label id="lab_dei_EntityFilerCategory_D42F5377C1A2A96DB688A8B72B27FC6A_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_D42F5377C1A2A96DB688A8B72B27FC6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:label id="lab_dei_EntityFilerCategory_D42F5377C1A2A96DB688A8B72B27FC6A_label_en-US" xlink:label="lab_dei_EntityFilerCategory_D42F5377C1A2A96DB688A8B72B27FC6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_D42F5377C1A2A96DB688A8B72B27FC6A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFilerCategory_D42F5377C1A2A96DB688A8B72B27FC6A" xlink:to="lab_dei_EntityFilerCategory_D42F5377C1A2A96DB688A8B72B27FC6A" xlink:type="arc" />
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_6C07887997AF5FD9A554A8B72B274915_terseLabel_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_6C07887997AF5FD9A554A8B72B274915" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_6C07887997AF5FD9A554A8B72B274915_label_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_6C07887997AF5FD9A554A8B72B274915" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_6C07887997AF5FD9A554A8B72B274915" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCommonStockSharesOutstanding_6C07887997AF5FD9A554A8B72B274915" xlink:to="lab_dei_EntityCommonStockSharesOutstanding_6C07887997AF5FD9A554A8B72B274915" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_E32786AACD833E25667CDC497EFABA8D_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_E32786AACD833E25667CDC497EFABA8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Financial Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_E32786AACD833E25667CDC497EFABA8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_E32786AACD833E25667CDC497EFABA8D" xlink:to="lab_us-gaap_StatementOfFinancialPositionAbstract_E32786AACD833E25667CDC497EFABA8D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsAbstract_F91C0822C4E2C0D896C9DC497EFA995B_verboseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_F91C0822C4E2C0D896C9DC497EFA995B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets:</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_F91C0822C4E2C0D896C9DC497EFA995B_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_F91C0822C4E2C0D896C9DC497EFA995B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_F91C0822C4E2C0D896C9DC497EFA995B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsAbstract_F91C0822C4E2C0D896C9DC497EFA995B" xlink:to="lab_us-gaap_AssetsAbstract_F91C0822C4E2C0D896C9DC497EFA995B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B413F87B553BE97EFCE9DC497EFB3B7E_verboseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B413F87B553BE97EFCE9DC497EFB3B7E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B413F87B553BE97EFCE9DC497EFB3B7E_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B413F87B553BE97EFCE9DC497EFB3B7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_B413F87B553BE97EFCE9DC497EFB3B7E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_B413F87B553BE97EFCE9DC497EFB3B7E" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_B413F87B553BE97EFCE9DC497EFB3B7E" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsAbstract_7B37884A1970BCAC29B1DC497EFB6171_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsAbstract_7B37884A1970BCAC29B1DC497EFB6171" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investments:</link:label>
    <link:label id="lab_us-gaap_InvestmentsAbstract_7B37884A1970BCAC29B1DC497EFB6171_label_en-US" xlink:label="lab_us-gaap_InvestmentsAbstract_7B37884A1970BCAC29B1DC497EFB6171" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentsAbstract" xlink:label="loc_us-gaap_InvestmentsAbstract_7B37884A1970BCAC29B1DC497EFB6171" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsAbstract_7B37884A1970BCAC29B1DC497EFB6171" xlink:to="lab_us-gaap_InvestmentsAbstract_7B37884A1970BCAC29B1DC497EFB6171" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_4DC6D44C5217BCC007DADC497EFBA7F8_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_4DC6D44C5217BCC007DADC497EFBA7F8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, available for sale at fair value (amortized cost &#8212; $39,244 and $37,038)</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_4DC6D44C5217BCC007DADC497EFBA7F8_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_4DC6D44C5217BCC007DADC497EFBA7F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtSecurities_4DC6D44C5217BCC007DADC497EFBA7F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtSecurities_4DC6D44C5217BCC007DADC497EFBA7F8" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_4DC6D44C5217BCC007DADC497EFBA7F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_TradingSecuritiesDebt_7B7D65725C891E4507CCDC497EFB6420_verboseLabel_en-US" xlink:label="lab_us-gaap_TradingSecuritiesDebt_7B7D65725C891E4507CCDC497EFB6420" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, trading at fair value</link:label>
    <link:label id="lab_us-gaap_TradingSecuritiesDebt_7B7D65725C891E4507CCDC497EFB6420_label_en-US" xlink:label="lab_us-gaap_TradingSecuritiesDebt_7B7D65725C891E4507CCDC497EFB6420" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Securities, Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TradingSecuritiesDebt" xlink:label="loc_us-gaap_TradingSecuritiesDebt_7B7D65725C891E4507CCDC497EFB6420" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TradingSecuritiesDebt_7B7D65725C891E4507CCDC497EFB6420" xlink:to="lab_us-gaap_TradingSecuritiesDebt_7B7D65725C891E4507CCDC497EFB6420" xlink:type="arc" />
    <link:label id="lab_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C_terseLabel_en-US" xlink:label="lab_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities, at fair value</link:label>
    <link:label id="lab_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C_label_en-US" xlink:label="lab_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities, FV-NI</link:label>
    <link:label id="lab_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C_documentation_en-US" xlink:label="lab_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of investment in equity security measured at fair value with change in fair value recognized in net income (FV-NI).</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EquitySecuritiesFVNI" xlink:label="loc_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C" xlink:to="lab_afg_EquitySecuritiesFVNI_7913094B72186FFAF6A6DC497EFC2B2C" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityMethodInvestments_8F8EACC06F47290D4C19DC497EFC4574_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvestments_8F8EACC06F47290D4C19DC497EFC4574" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments accounted for using the equity method</link:label>
    <link:label id="lab_us-gaap_EquityMethodInvestments_8F8EACC06F47290D4C19DC497EFC4574_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvestments_8F8EACC06F47290D4C19DC497EFC4574" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Method Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EquityMethodInvestments" xlink:label="loc_us-gaap_EquityMethodInvestments_8F8EACC06F47290D4C19DC497EFC4574" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityMethodInvestments_8F8EACC06F47290D4C19DC497EFC4574" xlink:to="lab_us-gaap_EquityMethodInvestments_8F8EACC06F47290D4C19DC497EFC4574" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet_305CEB272140FB457D3FDC497EFCDB8C_verboseLabel_en-US" xlink:label="lab_us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet_305CEB272140FB457D3FDC497EFCDB8C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Mortgage loans</link:label>
    <link:label id="lab_us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet_305CEB272140FB457D3FDC497EFCDB8C_label_en-US" xlink:label="lab_us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet_305CEB272140FB457D3FDC497EFCDB8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Loans on Real Estate, Commercial and Consumer, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet" xlink:label="loc_us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet_305CEB272140FB457D3FDC497EFCDB8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet_305CEB272140FB457D3FDC497EFCDB8C" xlink:to="lab_us-gaap_MortgageLoansOnRealEstateCommercialAndConsumerNet_305CEB272140FB457D3FDC497EFCDB8C" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansInsurancePolicy_DBF49A907568BF45415BDC497EFC0894_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansInsurancePolicy_DBF49A907568BF45415BDC497EFC0894" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Policy loans</link:label>
    <link:label id="lab_us-gaap_LoansInsurancePolicy_DBF49A907568BF45415BDC497EFC0894_label_en-US" xlink:label="lab_us-gaap_LoansInsurancePolicy_DBF49A907568BF45415BDC497EFC0894" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans, Gross, Insurance Policy</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LoansInsurancePolicy" xlink:label="loc_us-gaap_LoansInsurancePolicy_DBF49A907568BF45415BDC497EFC0894" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansInsurancePolicy_DBF49A907568BF45415BDC497EFC0894" xlink:to="lab_us-gaap_LoansInsurancePolicy_DBF49A907568BF45415BDC497EFC0894" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeAssets_41FC423E405E7EA03D89DC497EFC5F13_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssets_41FC423E405E7EA03D89DC497EFC5F13" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity index call options</link:label>
    <link:label id="lab_us-gaap_DerivativeAssets_41FC423E405E7EA03D89DC497EFC5F13_label_en-US" xlink:label="lab_us-gaap_DerivativeAssets_41FC423E405E7EA03D89DC497EFC5F13" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeAssets" xlink:label="loc_us-gaap_DerivativeAssets_41FC423E405E7EA03D89DC497EFC5F13" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssets_41FC423E405E7EA03D89DC497EFC5F13" xlink:to="lab_us-gaap_DerivativeAssets_41FC423E405E7EA03D89DC497EFC5F13" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherInvestments_E4E3EF99289C5AB35533DC497EFC6E4B_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherInvestments_E4E3EF99289C5AB35533DC497EFC6E4B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Real estate and other investments</link:label>
    <link:label id="lab_us-gaap_OtherInvestments_E4E3EF99289C5AB35533DC497EFC6E4B_label_en-US" xlink:label="lab_us-gaap_OtherInvestments_E4E3EF99289C5AB35533DC497EFC6E4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherInvestments" xlink:label="loc_us-gaap_OtherInvestments_E4E3EF99289C5AB35533DC497EFC6E4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherInvestments_E4E3EF99289C5AB35533DC497EFC6E4B" xlink:to="lab_us-gaap_OtherInvestments_E4E3EF99289C5AB35533DC497EFC6E4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsAndCash_26AAD82DE2604467D50BDC497EFD94DC_totalLabel_en-US" xlink:label="lab_us-gaap_InvestmentsAndCash_26AAD82DE2604467D50BDC497EFD94DC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total cash and investments</link:label>
    <link:label id="lab_us-gaap_InvestmentsAndCash_26AAD82DE2604467D50BDC497EFD94DC_label_en-US" xlink:label="lab_us-gaap_InvestmentsAndCash_26AAD82DE2604467D50BDC497EFD94DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments and Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentsAndCash" xlink:label="loc_us-gaap_InvestmentsAndCash_26AAD82DE2604467D50BDC497EFD94DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsAndCash_26AAD82DE2604467D50BDC497EFD94DC" xlink:to="lab_us-gaap_InvestmentsAndCash_26AAD82DE2604467D50BDC497EFD94DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses_8C712B7CD4FD9C0B278ADC497EFD058B_verboseLabel_en-US" xlink:label="lab_us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses_8C712B7CD4FD9C0B278ADC497EFD058B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Recoverables from reinsurers</link:label>
    <link:label id="lab_us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses_8C712B7CD4FD9C0B278ADC497EFD058B_label_en-US" xlink:label="lab_us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses_8C712B7CD4FD9C0B278ADC497EFD058B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reinsurance Recoverable for Paid and Unpaid Claims and Claims Adjustments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses" xlink:label="loc_us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses_8C712B7CD4FD9C0B278ADC497EFD058B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses_8C712B7CD4FD9C0B278ADC497EFD058B" xlink:to="lab_us-gaap_ReinsuranceRecoverablesOnPaidAndUnpaidLosses_8C712B7CD4FD9C0B278ADC497EFD058B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PrepaidReinsurancePremiums_7EB90D32228B79FB1A41DC497EFD5F1B_verboseLabel_en-US" xlink:label="lab_us-gaap_PrepaidReinsurancePremiums_7EB90D32228B79FB1A41DC497EFD5F1B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Prepaid reinsurance premiums</link:label>
    <link:label id="lab_us-gaap_PrepaidReinsurancePremiums_7EB90D32228B79FB1A41DC497EFD5F1B_label_en-US" xlink:label="lab_us-gaap_PrepaidReinsurancePremiums_7EB90D32228B79FB1A41DC497EFD5F1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prepaid Reinsurance Premiums</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PrepaidReinsurancePremiums" xlink:label="loc_us-gaap_PrepaidReinsurancePremiums_7EB90D32228B79FB1A41DC497EFD5F1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PrepaidReinsurancePremiums_7EB90D32228B79FB1A41DC497EFD5F1B" xlink:to="lab_us-gaap_PrepaidReinsurancePremiums_7EB90D32228B79FB1A41DC497EFD5F1B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PremiumsReceivableAtCarryingValue_00F38A5CD0858C0F788FDC497EFDFB50_verboseLabel_en-US" xlink:label="lab_us-gaap_PremiumsReceivableAtCarryingValue_00F38A5CD0858C0F788FDC497EFDFB50" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Agents&#8217; balances and premiums receivable</link:label>
    <link:label id="lab_us-gaap_PremiumsReceivableAtCarryingValue_00F38A5CD0858C0F788FDC497EFDFB50_label_en-US" xlink:label="lab_us-gaap_PremiumsReceivableAtCarryingValue_00F38A5CD0858C0F788FDC497EFDFB50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Premiums Receivable, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PremiumsReceivableAtCarryingValue" xlink:label="loc_us-gaap_PremiumsReceivableAtCarryingValue_00F38A5CD0858C0F788FDC497EFDFB50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PremiumsReceivableAtCarryingValue_00F38A5CD0858C0F788FDC497EFDFB50" xlink:to="lab_us-gaap_PremiumsReceivableAtCarryingValue_00F38A5CD0858C0F788FDC497EFDFB50" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_BC491483E19F06A62BDEDC497EFDF623_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_BC491483E19F06A62BDEDC497EFDF623" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_BC491483E19F06A62BDEDC497EFDF623_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_BC491483E19F06A62BDEDC497EFDF623" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_BC491483E19F06A62BDEDC497EFDF623" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_BC491483E19F06A62BDEDC497EFDF623" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_BC491483E19F06A62BDEDC497EFDF623" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_8FE83077B2A487AE294FDC497EFDEB82_verboseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_8FE83077B2A487AE294FDC497EFDEB82" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets of managed investment entities</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_8FE83077B2A487AE294FDC497EFDEB82_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_8FE83077B2A487AE294FDC497EFDEB82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Consolidated, Carrying Amount, Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets" xlink:label="loc_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_8FE83077B2A487AE294FDC497EFDEB82" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_8FE83077B2A487AE294FDC497EFDEB82" xlink:to="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_8FE83077B2A487AE294FDC497EFDEB82" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherReceivables_3A7770CF3E83FB012DE2DC497EFE6AB7_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherReceivables_3A7770CF3E83FB012DE2DC497EFE6AB7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other receivables</link:label>
    <link:label id="lab_us-gaap_OtherReceivables_3A7770CF3E83FB012DE2DC497EFE6AB7_label_en-US" xlink:label="lab_us-gaap_OtherReceivables_3A7770CF3E83FB012DE2DC497EFE6AB7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Receivables</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherReceivables" xlink:label="loc_us-gaap_OtherReceivables_3A7770CF3E83FB012DE2DC497EFE6AB7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherReceivables_3A7770CF3E83FB012DE2DC497EFE6AB7" xlink:to="lab_us-gaap_OtherReceivables_3A7770CF3E83FB012DE2DC497EFE6AB7" xlink:type="arc" />
    <link:label id="lab_us-gaap_SeparateAccountAssets_06905E3B5BFEC3411C9FDC497EFE291F_verboseLabel_en-US" xlink:label="lab_us-gaap_SeparateAccountAssets_06905E3B5BFEC3411C9FDC497EFE291F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Variable annuity assets (separate accounts)</link:label>
    <link:label id="lab_us-gaap_SeparateAccountAssets_06905E3B5BFEC3411C9FDC497EFE291F_label_en-US" xlink:label="lab_us-gaap_SeparateAccountAssets_06905E3B5BFEC3411C9FDC497EFE291F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Separate Account Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SeparateAccountAssets" xlink:label="loc_us-gaap_SeparateAccountAssets_06905E3B5BFEC3411C9FDC497EFE291F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SeparateAccountAssets_06905E3B5BFEC3411C9FDC497EFE291F" xlink:to="lab_us-gaap_SeparateAccountAssets_06905E3B5BFEC3411C9FDC497EFE291F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssets_8027B94A1253820E5269DC497F03F642_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherAssets_8027B94A1253820E5269DC497F03F642" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssets_8027B94A1253820E5269DC497F03F642_label_en-US" xlink:label="lab_us-gaap_OtherAssets_8027B94A1253820E5269DC497F03F642" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherAssets" xlink:label="loc_us-gaap_OtherAssets_8027B94A1253820E5269DC497F03F642" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssets_8027B94A1253820E5269DC497F03F642" xlink:to="lab_us-gaap_OtherAssets_8027B94A1253820E5269DC497F03F642" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_F5F314AF2DB6CD81356ADC497F03987F_verboseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_F5F314AF2DB6CD81356ADC497F03987F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_Goodwill_F5F314AF2DB6CD81356ADC497F03987F_label_en-US" xlink:label="lab_us-gaap_Goodwill_F5F314AF2DB6CD81356ADC497F03987F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_F5F314AF2DB6CD81356ADC497F03987F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_F5F314AF2DB6CD81356ADC497F03987F" xlink:to="lab_us-gaap_Goodwill_F5F314AF2DB6CD81356ADC497F03987F" xlink:type="arc" />
    <link:label id="lab_us-gaap_Assets_14D9582AAD660A021C08DC497F03521B_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_14D9582AAD660A021C08DC497F03521B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:label id="lab_us-gaap_Assets_14D9582AAD660A021C08DC497F03521B_label_en-US" xlink:label="lab_us-gaap_Assets_14D9582AAD660A021C08DC497F03521B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_14D9582AAD660A021C08DC497F03521B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Assets_14D9582AAD660A021C08DC497F03521B" xlink:to="lab_us-gaap_Assets_14D9582AAD660A021C08DC497F03521B" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_2D9815F92CFA4C65E72FDC497F04B9EC_verboseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_2D9815F92CFA4C65E72FDC497F04B9EC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Liabilities and Equity:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_2D9815F92CFA4C65E72FDC497F04B9EC_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_2D9815F92CFA4C65E72FDC497F04B9EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_2D9815F92CFA4C65E72FDC497F04B9EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_2D9815F92CFA4C65E72FDC497F04B9EC" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_2D9815F92CFA4C65E72FDC497F04B9EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_6B17EEA4236831399891DC497F0497EF_verboseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_6B17EEA4236831399891DC497F0497EF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unpaid losses and loss adjustment expenses</link:label>
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_6B17EEA4236831399891DC497F0497EF_label_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_6B17EEA4236831399891DC497F0497EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Claims and Claims Adjustment Expense, Property Casualty Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability" xlink:label="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_6B17EEA4236831399891DC497F0497EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_6B17EEA4236831399891DC497F0497EF" xlink:to="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_6B17EEA4236831399891DC497F0497EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnearnedPremiums_32387DBE209E0BDEEA17DC497F0431E9_verboseLabel_en-US" xlink:label="lab_us-gaap_UnearnedPremiums_32387DBE209E0BDEEA17DC497F0431E9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unearned premiums</link:label>
    <link:label id="lab_us-gaap_UnearnedPremiums_32387DBE209E0BDEEA17DC497F0431E9_label_en-US" xlink:label="lab_us-gaap_UnearnedPremiums_32387DBE209E0BDEEA17DC497F0431E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unearned Premiums</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnearnedPremiums" xlink:label="loc_us-gaap_UnearnedPremiums_32387DBE209E0BDEEA17DC497F0431E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnearnedPremiums_32387DBE209E0BDEEA17DC497F0431E9" xlink:to="lab_us-gaap_UnearnedPremiums_32387DBE209E0BDEEA17DC497F0431E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts_F347369A18187EFB3B39DC497F040ADB_verboseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts_F347369A18187EFB3B39DC497F040ADB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity benefits accumulated</link:label>
    <link:label id="lab_us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts_F347369A18187EFB3B39DC497F040ADB_label_en-US" xlink:label="lab_us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts_F347369A18187EFB3B39DC497F040ADB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Future Policy Benefits, Individual and Group Annuities and Supplementary Contracts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts" xlink:label="loc_us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts_F347369A18187EFB3B39DC497F040ADB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts_F347369A18187EFB3B39DC497F040ADB" xlink:to="lab_us-gaap_LiabilityForFuturePolicyBenefitsIndividualAndGroupAnnuitiesAndSupplementaryContracts_F347369A18187EFB3B39DC497F040ADB" xlink:type="arc" />
    <link:label id="lab_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC_verboseLabel_en-US" xlink:label="lab_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Life, accident and health reserves</link:label>
    <link:label id="lab_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC_label_en-US" xlink:label="lab_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability For Life, Accident and Health Reserves</link:label>
    <link:label id="lab_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC_documentation_en-US" xlink:label="lab_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The sum of the known and estimated amounts payable as of the   balance sheet date to traditional life insurance policyholders, and under disability and accident insurance contracts, that relate to insured events which can be viewed as either (a) the present value of future benefits to be paid to or on behalf of policyholders and expenses less the present value of future net premiums payable under the insurance contracts or (b) the accumulated amount of net premiums already collected less the accumulated amount of benefits and expenses already paid to or on behalf of policyholders. This sum also includes amounts payable to universal life insurance policyholders for which the liability is equal to the account value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LiabilityForLifeAccidentandHealthReserves" xlink:label="loc_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC" xlink:to="lab_afg_LiabilityForLifeAccidentandHealthReserves_7DEF4A1F0731332B0F86DC497F0569EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReinsurancePayable_D8207CC89E5B9BFB83DEDC497F05DC0F_verboseLabel_en-US" xlink:label="lab_us-gaap_ReinsurancePayable_D8207CC89E5B9BFB83DEDC497F05DC0F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Payable to reinsurers</link:label>
    <link:label id="lab_us-gaap_ReinsurancePayable_D8207CC89E5B9BFB83DEDC497F05DC0F_label_en-US" xlink:label="lab_us-gaap_ReinsurancePayable_D8207CC89E5B9BFB83DEDC497F05DC0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reinsurance Payable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReinsurancePayable" xlink:label="loc_us-gaap_ReinsurancePayable_D8207CC89E5B9BFB83DEDC497F05DC0F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReinsurancePayable_D8207CC89E5B9BFB83DEDC497F05DC0F" xlink:to="lab_us-gaap_ReinsurancePayable_D8207CC89E5B9BFB83DEDC497F05DC0F" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_1A2858EFF2EE1F623DECDC497F05CDFD_verboseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_1A2858EFF2EE1F623DECDC497F05CDFD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Liabilities of managed investment entities</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_1A2858EFF2EE1F623DECDC497F05CDFD_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_1A2858EFF2EE1F623DECDC497F05CDFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Consolidated, Carrying Amount, Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities" xlink:label="loc_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_1A2858EFF2EE1F623DECDC497F05CDFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_1A2858EFF2EE1F623DECDC497F05CDFD" xlink:to="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_1A2858EFF2EE1F623DECDC497F05CDFD" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_2996FC4242C14AD9946BDC497F054D79_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_2996FC4242C14AD9946BDC497F054D79" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_2996FC4242C14AD9946BDC497F054D79_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_2996FC4242C14AD9946BDC497F054D79" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_2996FC4242C14AD9946BDC497F054D79" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_2996FC4242C14AD9946BDC497F054D79" xlink:to="lab_us-gaap_LongTermDebt_2996FC4242C14AD9946BDC497F054D79" xlink:type="arc" />
    <link:label id="lab_us-gaap_SeparateAccountsLiability_0AEE84E8A1D036D3EDBADC497F053C82_verboseLabel_en-US" xlink:label="lab_us-gaap_SeparateAccountsLiability_0AEE84E8A1D036D3EDBADC497F053C82" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Variable annuity liabilities (separate accounts)</link:label>
    <link:label id="lab_us-gaap_SeparateAccountsLiability_0AEE84E8A1D036D3EDBADC497F053C82_label_en-US" xlink:label="lab_us-gaap_SeparateAccountsLiability_0AEE84E8A1D036D3EDBADC497F053C82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Separate Accounts, Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SeparateAccountsLiability" xlink:label="loc_us-gaap_SeparateAccountsLiability_0AEE84E8A1D036D3EDBADC497F053C82" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SeparateAccountsLiability_0AEE84E8A1D036D3EDBADC497F053C82" xlink:to="lab_us-gaap_SeparateAccountsLiability_0AEE84E8A1D036D3EDBADC497F053C82" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilities_70C5079C612939459869DC497F056C2A_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilities_70C5079C612939459869DC497F056C2A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:label id="lab_us-gaap_OtherLiabilities_70C5079C612939459869DC497F056C2A_label_en-US" xlink:label="lab_us-gaap_OtherLiabilities_70C5079C612939459869DC497F056C2A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherLiabilities" xlink:label="loc_us-gaap_OtherLiabilities_70C5079C612939459869DC497F056C2A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilities_70C5079C612939459869DC497F056C2A" xlink:to="lab_us-gaap_OtherLiabilities_70C5079C612939459869DC497F056C2A" xlink:type="arc" />
    <link:label id="lab_us-gaap_Liabilities_51E1A4E4583F58434267DC497F06F61B_totalLabel_en-US" xlink:label="lab_us-gaap_Liabilities_51E1A4E4583F58434267DC497F06F61B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:label id="lab_us-gaap_Liabilities_51E1A4E4583F58434267DC497F06F61B_label_en-US" xlink:label="lab_us-gaap_Liabilities_51E1A4E4583F58434267DC497F06F61B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_51E1A4E4583F58434267DC497F06F61B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_51E1A4E4583F58434267DC497F06F61B" xlink:to="lab_us-gaap_Liabilities_51E1A4E4583F58434267DC497F06F61B" xlink:type="arc" />
    <link:label id="lab_us-gaap_TemporaryEquityAbstract_1118EA546D45878A15A3DC497F06C75D_terseLabel_en-US" xlink:label="lab_us-gaap_TemporaryEquityAbstract_1118EA546D45878A15A3DC497F06C75D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Temporary equity</link:label>
    <link:label id="lab_us-gaap_TemporaryEquityAbstract_1118EA546D45878A15A3DC497F06C75D_label_en-US" xlink:label="lab_us-gaap_TemporaryEquityAbstract_1118EA546D45878A15A3DC497F06C75D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Temporary Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TemporaryEquityAbstract" xlink:label="loc_us-gaap_TemporaryEquityAbstract_1118EA546D45878A15A3DC497F06C75D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TemporaryEquityAbstract_1118EA546D45878A15A3DC497F06C75D" xlink:to="lab_us-gaap_TemporaryEquityAbstract_1118EA546D45878A15A3DC497F06C75D" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_54DCEED04CFB85A7CB3CDC497F06B44D_terseLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_54DCEED04CFB85A7CB3CDC497F06B44D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redeemable noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_54DCEED04CFB85A7CB3CDC497F06B44D_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_54DCEED04CFB85A7CB3CDC497F06B44D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest, Equity, Carrying Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_54DCEED04CFB85A7CB3CDC497F06B44D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_54DCEED04CFB85A7CB3CDC497F06B44D" xlink:to="lab_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_54DCEED04CFB85A7CB3CDC497F06B44D" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_09ED101562D53E3F3840DC497F063D86_verboseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_09ED101562D53E3F3840DC497F063D86" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Shareholders&#8217; equity:</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_09ED101562D53E3F3840DC497F063D86_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_09ED101562D53E3F3840DC497F063D86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_09ED101562D53E3F3840DC497F063D86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityAbstract_09ED101562D53E3F3840DC497F063D86" xlink:to="lab_us-gaap_StockholdersEquityAbstract_09ED101562D53E3F3840DC497F063D86" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockValue_D18A1A958685F5BABB52DC497F06BE07_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_D18A1A958685F5BABB52DC497F06BE07" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Stock, no par value &#8212; 200,000,000 shares authorized &#8212; 89,072,114 and 88,275,460 shares outstanding</link:label>
    <link:label id="lab_us-gaap_CommonStockValue_D18A1A958685F5BABB52DC497F06BE07_label_en-US" xlink:label="lab_us-gaap_CommonStockValue_D18A1A958685F5BABB52DC497F06BE07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Value, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_D18A1A958685F5BABB52DC497F06BE07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockValue_D18A1A958685F5BABB52DC497F06BE07" xlink:to="lab_us-gaap_CommonStockValue_D18A1A958685F5BABB52DC497F06BE07" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalCommonStock_50143CF334A60A36645EDC497F071ACB_verboseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalCommonStock_50143CF334A60A36645EDC497F071ACB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Capital surplus</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalCommonStock_50143CF334A60A36645EDC497F071ACB_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalCommonStock_50143CF334A60A36645EDC497F071ACB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AdditionalPaidInCapitalCommonStock" xlink:label="loc_us-gaap_AdditionalPaidInCapitalCommonStock_50143CF334A60A36645EDC497F071ACB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalCommonStock_50143CF334A60A36645EDC497F071ACB" xlink:to="lab_us-gaap_AdditionalPaidInCapitalCommonStock_50143CF334A60A36645EDC497F071ACB" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsUnappropriated_226BD5830018D32147E2DC497F072911_verboseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsUnappropriated_226BD5830018D32147E2DC497F072911" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Retained earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsUnappropriated_226BD5830018D32147E2DC497F072911_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsUnappropriated_226BD5830018D32147E2DC497F072911" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings, Unappropriated</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RetainedEarningsUnappropriated" xlink:label="loc_us-gaap_RetainedEarningsUnappropriated_226BD5830018D32147E2DC497F072911" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsUnappropriated_226BD5830018D32147E2DC497F072911" xlink:to="lab_us-gaap_RetainedEarningsUnappropriated_226BD5830018D32147E2DC497F072911" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1934741BB95810AD8DAEDC497F079CD8_verboseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1934741BB95810AD8DAEDC497F079CD8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive income, net of tax</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1934741BB95810AD8DAEDC497F079CD8_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1934741BB95810AD8DAEDC497F079CD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1934741BB95810AD8DAEDC497F079CD8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1934741BB95810AD8DAEDC497F079CD8" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1934741BB95810AD8DAEDC497F079CD8" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_2E597100E7638B90E46FDC497F07771E_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_2E597100E7638B90E46FDC497F07771E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total shareholders&#8217; equity</link:label>
    <link:label id="lab_us-gaap_StockholdersEquity_2E597100E7638B90E46FDC497F07771E_label_en-US" xlink:label="lab_us-gaap_StockholdersEquity_2E597100E7638B90E46FDC497F07771E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_2E597100E7638B90E46FDC497F07771E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_2E597100E7638B90E46FDC497F07771E" xlink:to="lab_us-gaap_StockholdersEquity_2E597100E7638B90E46FDC497F07771E" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterest_D6C8DAF35E4D1B597E70DC497F0739B2_verboseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterest_D6C8DAF35E4D1B597E70DC497F0739B2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_MinorityInterest_D6C8DAF35E4D1B597E70DC497F0739B2_label_en-US" xlink:label="lab_us-gaap_MinorityInterest_D6C8DAF35E4D1B597E70DC497F0739B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MinorityInterest" xlink:label="loc_us-gaap_MinorityInterest_D6C8DAF35E4D1B597E70DC497F0739B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterest_D6C8DAF35E4D1B597E70DC497F0739B2" xlink:to="lab_us-gaap_MinorityInterest_D6C8DAF35E4D1B597E70DC497F0739B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_DD5FA0F61EE7848D7888DC497F08307E_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_DD5FA0F61EE7848D7888DC497F08307E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_DD5FA0F61EE7848D7888DC497F08307E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_DD5FA0F61EE7848D7888DC497F08307E" xlink:to="lab_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_DD5FA0F61EE7848D7888DC497F08307E" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_43C5BE8D7D50D2E910D6DC497F08486B_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_43C5BE8D7D50D2E910D6DC497F08486B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities and equity</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_43C5BE8D7D50D2E910D6DC497F08486B_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_43C5BE8D7D50D2E910D6DC497F08486B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_43C5BE8D7D50D2E910D6DC497F08486B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquity_43C5BE8D7D50D2E910D6DC497F08486B" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquity_43C5BE8D7D50D2E910D6DC497F08486B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountingPoliciesAbstract_5844E0117F1798A2DAB38A0248B49AB8_label_en-US" xlink:label="lab_us-gaap_AccountingPoliciesAbstract_1BE8D0D3043C5E3A9A5D7CEF74A44A27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Policies [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_1BE8D0D3043C5E3A9A5D7CEF74A44A27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_1BE8D0D3043C5E3A9A5D7CEF74A44A27" xlink:to="lab_us-gaap_AccountingPoliciesAbstract_1BE8D0D3043C5E3A9A5D7CEF74A44A27" xlink:type="arc" />
    <link:label id="lab_us-gaap_SignificantAccountingPoliciesTextBlock_A4DF2A338BF22594E8548A0248B56FD8_verboseLabel_en-US" xlink:label="lab_us-gaap_SignificantAccountingPoliciesTextBlock_D2251B46B78658F491D659D2A38E0AE4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accounting Policies</link:label>
    <link:label id="lab_us-gaap_SignificantAccountingPoliciesTextBlock_A4DF2A338BF22594E8548A0248B56FD8_label_en-US" xlink:label="lab_us-gaap_SignificantAccountingPoliciesTextBlock_D2251B46B78658F491D659D2A38E0AE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Significant Accounting Policies [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SignificantAccountingPoliciesTextBlock" xlink:label="loc_us-gaap_SignificantAccountingPoliciesTextBlock_D2251B46B78658F491D659D2A38E0AE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SignificantAccountingPoliciesTextBlock_D2251B46B78658F491D659D2A38E0AE4" xlink:to="lab_us-gaap_SignificantAccountingPoliciesTextBlock_D2251B46B78658F491D659D2A38E0AE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTable_92214B6EFDBA0B03C11107C3C5A4AE19_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTable_E7C757A175BA53A195B46A56ECAC6046" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTable_92214B6EFDBA0B03C11107C3C5A4AE19_label_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTable_E7C757A175BA53A195B46A56ECAC6046" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTable" xlink:label="loc_us-gaap_FairValueByBalanceSheetGroupingTable_E7C757A175BA53A195B46A56ECAC6046" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTable_E7C757A175BA53A195B46A56ECAC6046" xlink:to="lab_us-gaap_FairValueByBalanceSheetGroupingTable_E7C757A175BA53A195B46A56ECAC6046" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByMeasurementBasisAxis_ED15E6F6DCC0DCCF008407C3C5A4326C_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementBasisAxis_F81EE1CE87755D869D77710A7BFA2900" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Measurement Basis [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByMeasurementBasisAxis_ED15E6F6DCC0DCCF008407C3C5A4326C_label_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementBasisAxis_F81EE1CE87755D869D77710A7BFA2900" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Measurement Basis [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueByMeasurementBasisAxis" xlink:label="loc_us-gaap_FairValueByMeasurementBasisAxis_F81EE1CE87755D869D77710A7BFA2900" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_F81EE1CE87755D869D77710A7BFA2900" xlink:to="lab_us-gaap_FairValueByMeasurementBasisAxis_F81EE1CE87755D869D77710A7BFA2900" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosureItemAmountsDomain_52B73812490F1732F48907C3C5A4B407_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueDisclosureItemAmountsDomain_84ADDCCEB06E5F229FF70ACA60C535C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurement [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueDisclosureItemAmountsDomain_52B73812490F1732F48907C3C5A4B407_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosureItemAmountsDomain_84ADDCCEB06E5F229FF70ACA60C535C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurement [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueDisclosureItemAmountsDomain" xlink:label="loc_us-gaap_FairValueDisclosureItemAmountsDomain_84ADDCCEB06E5F229FF70ACA60C535C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_84ADDCCEB06E5F229FF70ACA60C535C1" xlink:to="lab_us-gaap_FairValueDisclosureItemAmountsDomain_84ADDCCEB06E5F229FF70ACA60C535C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_8DC3C417058C8CF043E207C3C5A419DC_terseLabel_en-US" xlink:label="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_EC77C99276595EF983AFE71FE9515A73" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Portion at Fair Value Measurement [Member]</link:label>
    <link:label id="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_8DC3C417058C8CF043E207C3C5A419DC_label_en-US" xlink:label="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_EC77C99276595EF983AFE71FE9515A73" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Portion at Fair Value Measurement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_EC77C99276595EF983AFE71FE9515A73" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_EC77C99276595EF983AFE71FE9515A73" xlink:to="lab_us-gaap_PortionAtFairValueFairValueDisclosureMember_EC77C99276595EF983AFE71FE9515A73" xlink:type="arc" />
    <link:label id="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_79FCE3ECC917E7D7A9E407C3C5A45E17_verboseLabel_en-US" xlink:label="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_564DDBDF7DF15C038E34B2EB0231E1AE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Carrying Value</link:label>
    <link:label id="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_79FCE3ECC917E7D7A9E407C3C5A45E17_label_en-US" xlink:label="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_564DDBDF7DF15C038E34B2EB0231E1AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reported Value Measurement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CarryingReportedAmountFairValueDisclosureMember" xlink:label="loc_us-gaap_CarryingReportedAmountFairValueDisclosureMember_564DDBDF7DF15C038E34B2EB0231E1AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CarryingReportedAmountFairValueDisclosureMember_564DDBDF7DF15C038E34B2EB0231E1AE" xlink:to="lab_us-gaap_CarryingReportedAmountFairValueDisclosureMember_564DDBDF7DF15C038E34B2EB0231E1AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_6983FF71864BD6C5FDFA07C3C5A41F4A_verboseLabel_en-US" xlink:label="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_867BD3BC78765427B0FAB17B645AD09E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:label id="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_6983FF71864BD6C5FDFA07C3C5A41F4A_label_en-US" xlink:label="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_867BD3BC78765427B0FAB17B645AD09E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Estimate of Fair Value Measurement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EstimateOfFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_867BD3BC78765427B0FAB17B645AD09E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_867BD3BC78765427B0FAB17B645AD09E" xlink:to="lab_us-gaap_EstimateOfFairValueFairValueDisclosureMember_867BD3BC78765427B0FAB17B645AD09E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_57888E7B1043DEAA789A07C3C5A4B435_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_54FC77BCE4575DB09BF77BBC4004EB16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_57888E7B1043DEAA789A07C3C5A4B435_label_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_54FC77BCE4575DB09BF77BBC4004EB16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_54FC77BCE4575DB09BF77BBC4004EB16" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_54FC77BCE4575DB09BF77BBC4004EB16" xlink:to="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_54FC77BCE4575DB09BF77BBC4004EB16" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CF2A22586B3C5CE7C7DA07C3C5A51C4C_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_076F106E654155299E44AF0EE87B3042" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Fair Value Hierarchy [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_CF2A22586B3C5CE7C7DA07C3C5A51C4C_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_076F106E654155299E44AF0EE87B3042" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_076F106E654155299E44AF0EE87B3042" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_076F106E654155299E44AF0EE87B3042" xlink:to="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_076F106E654155299E44AF0EE87B3042" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_F74337DED67B5A9D03B207C3C5A59882_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_0891327011DB56D89B94B1A631B575E9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Level 1</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_F74337DED67B5A9D03B207C3C5A59882_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_0891327011DB56D89B94B1A631B575E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_0891327011DB56D89B94B1A631B575E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel1Member_0891327011DB56D89B94B1A631B575E9" xlink:to="lab_us-gaap_FairValueInputsLevel1Member_0891327011DB56D89B94B1A631B575E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_07E3527F0F557ADFDAD107C3C5A517EA_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_C6AB3D38EC18583E81C2E1B785B2A5EF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Level 2</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_07E3527F0F557ADFDAD107C3C5A517EA_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_C6AB3D38EC18583E81C2E1B785B2A5EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 2 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_C6AB3D38EC18583E81C2E1B785B2A5EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel2Member_C6AB3D38EC18583E81C2E1B785B2A5EF" xlink:to="lab_us-gaap_FairValueInputsLevel2Member_C6AB3D38EC18583E81C2E1B785B2A5EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_68E611007C7D21FA506107C3C5A524ED_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_43FEEAE890F954A68E5CD19E771EE74C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Level 3</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_68E611007C7D21FA506107C3C5A524ED_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_43FEEAE890F954A68E5CD19E771EE74C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 3 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_43FEEAE890F954A68E5CD19E771EE74C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel3Member_43FEEAE890F954A68E5CD19E771EE74C" xlink:to="lab_us-gaap_FairValueInputsLevel3Member_43FEEAE890F954A68E5CD19E771EE74C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_3B244B61871A1788764A07C3C5A53232_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_7653165F54C859458D791FE132D9B40F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_3B244B61871A1788764A07C3C5A53232_label_en-US" xlink:label="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_7653165F54C859458D791FE132D9B40F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems" xlink:label="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_7653165F54C859458D791FE132D9B40F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_7653165F54C859458D791FE132D9B40F" xlink:to="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_7653165F54C859458D791FE132D9B40F" xlink:type="arc" />
    <link:label id="lab_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_04AE5D9DFF1D6DB6AA7B07C3C5A5097C_verboseLabel_en-US" xlink:label="lab_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_5B8E17606B275E379AE2BD28A388891C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Carrying value and fair value of financial instruments that are not carried at fair value</link:label>
    <link:label id="lab_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_04AE5D9DFF1D6DB6AA7B07C3C5A5097C_label_en-US" xlink:label="lab_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_5B8E17606B275E379AE2BD28A388891C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Instruments Financial Assets And Liabilities Balance Sheet Groupings [Abstract]</link:label>
    <link:label id="lab_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_04AE5D9DFF1D6DB6AA7B07C3C5A5097C_documentation_en-US" xlink:label="lab_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_5B8E17606B275E379AE2BD28A388891C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financial instruments financial assets and liabilities balance sheet groupings.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract" xlink:label="loc_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_5B8E17606B275E379AE2BD28A388891C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_5B8E17606B275E379AE2BD28A388891C" xlink:to="lab_afg_FinancialInstrumentsFinancialAssetsAndLiabilitiesBalanceSheetGroupingsAbstract_5B8E17606B275E379AE2BD28A388891C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_1726C0D12C3A8E315C0D07C3C5A5DA52_terseLabel_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_6DE5DB06E3365C27BCABAF632E4E88F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial assets:</link:label>
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_1726C0D12C3A8E315C0D07C3C5A5DA52_label_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_6DE5DB06E3365C27BCABAF632E4E88F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Instruments, Financial Assets, Balance Sheet Groupings [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract" xlink:label="loc_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_6DE5DB06E3365C27BCABAF632E4E88F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_6DE5DB06E3365C27BCABAF632E4E88F2" xlink:to="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_6DE5DB06E3365C27BCABAF632E4E88F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_40E252CB86DBD5B79B5407C3C5A584BC_verboseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_D263FBC8217A506F9D85BA55AA94D725" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_40E252CB86DBD5B79B5407C3C5A584BC_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_D263FBC8217A506F9D85BA55AA94D725" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_D263FBC8217A506F9D85BA55AA94D725" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_D263FBC8217A506F9D85BA55AA94D725" xlink:to="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_D263FBC8217A506F9D85BA55AA94D725" xlink:type="arc" />
    <link:label id="lab_afg_FinancialAssetsNotAccountedForAtFairValue_2CC985C13CEC3E99562E07C3C5A504C1_totalLabel_en-US" xlink:label="lab_afg_FinancialAssetsNotAccountedForAtFairValue_F596BBC0D35E5C01AD6FC3D183E15B3A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total financial assets not accounted for at fair value</link:label>
    <link:label id="lab_afg_FinancialAssetsNotAccountedForAtFairValue_2CC985C13CEC3E99562E07C3C5A504C1_label_en-US" xlink:label="lab_afg_FinancialAssetsNotAccountedForAtFairValue_F596BBC0D35E5C01AD6FC3D183E15B3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Assets Not Accounted For At Fair Value</link:label>
    <link:label id="lab_afg_FinancialAssetsNotAccountedForAtFairValue_2CC985C13CEC3E99562E07C3C5A504C1_documentation_en-US" xlink:label="lab_afg_FinancialAssetsNotAccountedForAtFairValue_F596BBC0D35E5C01AD6FC3D183E15B3A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Total financial assets not accounted for at fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FinancialAssetsNotAccountedForAtFairValue" xlink:label="loc_afg_FinancialAssetsNotAccountedForAtFairValue_F596BBC0D35E5C01AD6FC3D183E15B3A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FinancialAssetsNotAccountedForAtFairValue_F596BBC0D35E5C01AD6FC3D183E15B3A" xlink:to="lab_afg_FinancialAssetsNotAccountedForAtFairValue_F596BBC0D35E5C01AD6FC3D183E15B3A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_039941769B91BD45ABCE07C3C5A5D568_terseLabel_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_53791C64E49353DB805A65DA2FEBA232" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial liabilities:</link:label>
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_039941769B91BD45ABCE07C3C5A5D568_label_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_53791C64E49353DB805A65DA2FEBA232" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Instruments, Financial Liabilities, Balance Sheet Groupings [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:label="loc_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_53791C64E49353DB805A65DA2FEBA232" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_53791C64E49353DB805A65DA2FEBA232" xlink:to="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_53791C64E49353DB805A65DA2FEBA232" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_CD0B151B99C64631146F07C3C5A5ACB4_verboseLabel_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_FCFE9CB8C2EC5ED39DE5CB4687C0682D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity benefits accumulated</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_CD0B151B99C64631146F07C3C5A5ACB4_label_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_FCFE9CB8C2EC5ED39DE5CB4687C0682D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity Benefits Accumulated Excluding Life Contingent Annuities</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_CD0B151B99C64631146F07C3C5A5ACB4_documentation_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_FCFE9CB8C2EC5ED39DE5CB4687C0682D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity Benefits Accumulated Excluding Life Contingent Annuities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities" xlink:label="loc_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_FCFE9CB8C2EC5ED39DE5CB4687C0682D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_FCFE9CB8C2EC5ED39DE5CB4687C0682D" xlink:to="lab_afg_AnnuityBenefitsAccumulatedExcludingLifeContingentAnnuities_FCFE9CB8C2EC5ED39DE5CB4687C0682D" xlink:type="arc" />
    <link:label id="lab_afg_FinancialLiabilitiesNotAccountedForAtFairValue_08B9218E426E2C43180507C3C5A58B3D_totalLabel_en-US" xlink:label="lab_afg_FinancialLiabilitiesNotAccountedForAtFairValue_9440ED7A2FC85DC1A544581C0B4D3164" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total financial liabilities not accounted for at fair value</link:label>
    <link:label id="lab_afg_FinancialLiabilitiesNotAccountedForAtFairValue_08B9218E426E2C43180507C3C5A58B3D_label_en-US" xlink:label="lab_afg_FinancialLiabilitiesNotAccountedForAtFairValue_9440ED7A2FC85DC1A544581C0B4D3164" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Liabilities Not Accounted For At Fair Value</link:label>
    <link:label id="lab_afg_FinancialLiabilitiesNotAccountedForAtFairValue_08B9218E426E2C43180507C3C5A58B3D_documentation_en-US" xlink:label="lab_afg_FinancialLiabilitiesNotAccountedForAtFairValue_9440ED7A2FC85DC1A544581C0B4D3164" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Total financial liabilities not accounted for at fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FinancialLiabilitiesNotAccountedForAtFairValue" xlink:label="loc_afg_FinancialLiabilitiesNotAccountedForAtFairValue_9440ED7A2FC85DC1A544581C0B4D3164" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FinancialLiabilitiesNotAccountedForAtFairValue_9440ED7A2FC85DC1A544581C0B4D3164" xlink:to="lab_afg_FinancialLiabilitiesNotAccountedForAtFairValue_9440ED7A2FC85DC1A544581C0B4D3164" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_C504F6CF563DD4A0EC1CFCE092CDEB18_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_E7CDF3ACD5015264BD4BA56B4020F9B5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, available for sale at amortized cost</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_C504F6CF563DD4A0EC1CFCE092CDEB18_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_E7CDF3ACD5015264BD4BA56B4020F9B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Debt Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis" xlink:label="loc_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_E7CDF3ACD5015264BD4BA56B4020F9B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_E7CDF3ACD5015264BD4BA56B4020F9B5" xlink:to="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_E7CDF3ACD5015264BD4BA56B4020F9B5" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockNoParValue_93A7A0B9C6260A687805FCE092CD7D10_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockNoParValue_BB3845B649ED58A8B76D24D4026DF36D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Stock, par value (USD per share)</link:label>
    <link:label id="lab_us-gaap_CommonStockNoParValue_93A7A0B9C6260A687805FCE092CD7D10_label_en-US" xlink:label="lab_us-gaap_CommonStockNoParValue_BB3845B649ED58A8B76D24D4026DF36D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, No Par Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockNoParValue" xlink:label="loc_us-gaap_CommonStockNoParValue_BB3845B649ED58A8B76D24D4026DF36D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockNoParValue_BB3845B649ED58A8B76D24D4026DF36D" xlink:to="lab_us-gaap_CommonStockNoParValue_BB3845B649ED58A8B76D24D4026DF36D" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_43BA193049826E5580D2FCE092CD0D49_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_939712CFF2D2521D80775E123E6603B2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Stock, shares authorized</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_43BA193049826E5580D2FCE092CD0D49_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_939712CFF2D2521D80775E123E6603B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_939712CFF2D2521D80775E123E6603B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesAuthorized_939712CFF2D2521D80775E123E6603B2" xlink:to="lab_us-gaap_CommonStockSharesAuthorized_939712CFF2D2521D80775E123E6603B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_0A16AD893386676CD8E6FCE092CD0DEE_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_73335CAEABEA5427B5B37C41B1BA59B9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common Stock, shares outstanding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_73335CAEABEA5427B5B37C41B1BA59B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_73335CAEABEA5427B5B37C41B1BA59B9" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_73335CAEABEA5427B5B37C41B1BA59B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FixedMaturitiesMember_037B826E3E5790903D5D07C3C58CB8AA_terseLabel_en-US" xlink:label="lab_us-gaap_FixedMaturitiesMember_2A8191868BC95FE4BA6DA66E14E61D48" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total fixed maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FixedMaturitiesMember" xlink:label="loc_us-gaap_FixedMaturitiesMember_2A8191868BC95FE4BA6DA66E14E61D48" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FixedMaturitiesMember_2A8191868BC95FE4BA6DA66E14E61D48" xlink:to="lab_us-gaap_FixedMaturitiesMember_2A8191868BC95FE4BA6DA66E14E61D48" xlink:type="arc" />
    <link:label id="lab_us-gaap_USTreasuryAndGovernmentMember_ADC7BD3A5E5305D52E0307C3C58C46D4_verboseLabel_en-US" xlink:label="lab_us-gaap_USTreasuryAndGovernmentMember_B169B9AD525D5ADFAD577048CAC42250" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">U.S. Government and government agencies</link:label>
    <link:label id="lab_us-gaap_USTreasuryAndGovernmentMember_ADC7BD3A5E5305D52E0307C3C58C46D4_label_en-US" xlink:label="lab_us-gaap_USTreasuryAndGovernmentMember_B169B9AD525D5ADFAD577048CAC42250" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Treasury and Government [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_USTreasuryAndGovernmentMember" xlink:label="loc_us-gaap_USTreasuryAndGovernmentMember_B169B9AD525D5ADFAD577048CAC42250" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USTreasuryAndGovernmentMember_B169B9AD525D5ADFAD577048CAC42250" xlink:to="lab_us-gaap_USTreasuryAndGovernmentMember_B169B9AD525D5ADFAD577048CAC42250" xlink:type="arc" />
    <link:label id="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_7D25C15B172DEBFB52D707C3C58CAD7B_verboseLabel_en-US" xlink:label="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_F835410FD72B5A85BF8AC75D0BF1CF86" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">States, municipalities and political subdivisions</link:label>
    <link:label id="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_7D25C15B172DEBFB52D707C3C58CAD7B_label_en-US" xlink:label="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_F835410FD72B5A85BF8AC75D0BF1CF86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US States and Political Subdivisions Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_USStatesAndPoliticalSubdivisionsMember" xlink:label="loc_us-gaap_USStatesAndPoliticalSubdivisionsMember_F835410FD72B5A85BF8AC75D0BF1CF86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USStatesAndPoliticalSubdivisionsMember_F835410FD72B5A85BF8AC75D0BF1CF86" xlink:to="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_F835410FD72B5A85BF8AC75D0BF1CF86" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_CB73A8C40D5B06D2B47607C3C58C6AAB_verboseLabel_en-US" xlink:label="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_1A7251B27CB25573B5695788AA1798C5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Foreign government</link:label>
    <link:label id="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_CB73A8C40D5B06D2B47607C3C58C6AAB_label_en-US" xlink:label="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_1A7251B27CB25573B5695788AA1798C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Government Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ForeignGovernmentDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignGovernmentDebtSecuritiesMember_1A7251B27CB25573B5695788AA1798C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignGovernmentDebtSecuritiesMember_1A7251B27CB25573B5695788AA1798C5" xlink:to="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_1A7251B27CB25573B5695788AA1798C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_235C8713A8C8D9EC4B4307C3C58CD00E_verboseLabel_en-US" xlink:label="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_98BF403A8FD056E4B90D8222FD539914" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Residential MBS</link:label>
    <link:label id="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_235C8713A8C8D9EC4B4307C3C58CD00E_label_en-US" xlink:label="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_98BF403A8FD056E4B90D8222FD539914" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Mortgage Backed Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ResidentialMortgageBackedSecuritiesMember" xlink:label="loc_us-gaap_ResidentialMortgageBackedSecuritiesMember_98BF403A8FD056E4B90D8222FD539914" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResidentialMortgageBackedSecuritiesMember_98BF403A8FD056E4B90D8222FD539914" xlink:to="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_98BF403A8FD056E4B90D8222FD539914" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_7B2175CCB952A9EB418D07C3C58C3654_verboseLabel_en-US" xlink:label="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_F828572FA3CC5435B05D892733043364" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial MBS</link:label>
    <link:label id="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_7B2175CCB952A9EB418D07C3C58C3654_label_en-US" xlink:label="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_F828572FA3CC5435B05D892733043364" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Mortgage Backed Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommercialMortgageBackedSecuritiesMember" xlink:label="loc_us-gaap_CommercialMortgageBackedSecuritiesMember_F828572FA3CC5435B05D892733043364" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialMortgageBackedSecuritiesMember_F828572FA3CC5435B05D892733043364" xlink:to="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_F828572FA3CC5435B05D892733043364" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetBackedSecuritiesMember_73650D3BC73D192FD68007C3C58C254C_terseLabel_en-US" xlink:label="lab_us-gaap_AssetBackedSecuritiesMember_DEB9DF913A7D5786A99D2ED07645C9D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asset-backed securities</link:label>
    <link:label id="lab_us-gaap_AssetBackedSecuritiesMember_73650D3BC73D192FD68007C3C58C254C_label_en-US" xlink:label="lab_us-gaap_AssetBackedSecuritiesMember_DEB9DF913A7D5786A99D2ED07645C9D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset-backed Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetBackedSecuritiesMember" xlink:label="loc_us-gaap_AssetBackedSecuritiesMember_DEB9DF913A7D5786A99D2ED07645C9D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetBackedSecuritiesMember_DEB9DF913A7D5786A99D2ED07645C9D1" xlink:to="lab_us-gaap_AssetBackedSecuritiesMember_DEB9DF913A7D5786A99D2ED07645C9D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_CorporateDebtSecuritiesMember_4AA2F11198750ED9C13A07C3C58C848E_verboseLabel_en-US" xlink:label="lab_us-gaap_CorporateDebtSecuritiesMember_691148E547AB575D92EC6671DAC232E3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Corporate and other</link:label>
    <link:label id="lab_us-gaap_CorporateDebtSecuritiesMember_4AA2F11198750ED9C13A07C3C58C848E_label_en-US" xlink:label="lab_us-gaap_CorporateDebtSecuritiesMember_691148E547AB575D92EC6671DAC232E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Corporate Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_CorporateDebtSecuritiesMember_691148E547AB575D92EC6671DAC232E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateDebtSecuritiesMember_691148E547AB575D92EC6671DAC232E3" xlink:to="lab_us-gaap_CorporateDebtSecuritiesMember_691148E547AB575D92EC6671DAC232E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquitySecuritiesMember_92C747290A333A4E4F4807C3C58C30D9_terseLabel_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_CB80431E71A15060A13650159ED6DE86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total equity securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EquitySecuritiesMember" xlink:label="loc_us-gaap_EquitySecuritiesMember_CB80431E71A15060A13650159ED6DE86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquitySecuritiesMember_CB80431E71A15060A13650159ED6DE86" xlink:to="lab_us-gaap_EquitySecuritiesMember_CB80431E71A15060A13650159ED6DE86" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_3529B2E670F2548C387B07C3C58C6F22_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_082537B00618555DBB77B45DEC6938A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stocks</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_082537B00618555DBB77B45DEC6938A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember_082537B00618555DBB77B45DEC6938A0" xlink:to="lab_us-gaap_CommonStockMember_082537B00618555DBB77B45DEC6938A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockMember_8F78FB348DF013AF96BC07C3C58CE4DC_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockMember_816BF4CFBA325F0B894F89CB56877BBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Perpetual preferred stocks</link:label>
    <link:label id="lab_us-gaap_PreferredStockMember_8F78FB348DF013AF96BC07C3C58CE4DC_label_en-US" xlink:label="lab_us-gaap_PreferredStockMember_816BF4CFBA325F0B894F89CB56877BBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PreferredStockMember" xlink:label="loc_us-gaap_PreferredStockMember_816BF4CFBA325F0B894F89CB56877BBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockMember_816BF4CFBA325F0B894F89CB56877BBB" xlink:to="lab_us-gaap_PreferredStockMember_816BF4CFBA325F0B894F89CB56877BBB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_9A6D7248CEE702C8763107C3C58C2C56_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_0BEBF6F2BED75119A433851B67F3FFE4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for sale securities in a continuous unrealized loss position</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_9A6D7248CEE702C8763107C3C58C2C56_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_0BEBF6F2BED75119A433851B67F3FFE4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_0BEBF6F2BED75119A433851B67F3FFE4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_0BEBF6F2BED75119A433851B67F3FFE4" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_0BEBF6F2BED75119A433851B67F3FFE4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_142B2E3A96DAF75AEFE107C3C58C8606_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_3C77362F2C2C534FB15C835C449BDEF5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unrealized Loss - Less than twelve months</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_142B2E3A96DAF75AEFE107C3C58C8606_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_3C77362F2C2C534FB15C835C449BDEF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Less than 12 Months, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_3C77362F2C2C534FB15C835C449BDEF5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_3C77362F2C2C534FB15C835C449BDEF5" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_3C77362F2C2C534FB15C835C449BDEF5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_48025A300805E3EC019107C3C58C93CC_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_30EE78B1009B5BCD9E453750700E1173" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value - Less than twelve months</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_48025A300805E3EC019107C3C58C93CC_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_30EE78B1009B5BCD9E453750700E1173" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Less than Twelve Months, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_30EE78B1009B5BCD9E453750700E1173" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_30EE78B1009B5BCD9E453750700E1173" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_30EE78B1009B5BCD9E453750700E1173" xlink:type="arc" />
    <link:label id="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_6C03FB8E86FB61E0185E07C3C58C7244_verboseLabel_en-US" xlink:label="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_07120E5D794D5805AE0F078229182F9F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value as % of Cost - Less than twelve months</link:label>
    <link:label id="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_6C03FB8E86FB61E0185E07C3C58C7244_label_en-US" xlink:label="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_07120E5D794D5805AE0F078229182F9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Less Than Twelve Months, Fair Value As Percentage Of Cost</link:label>
    <link:label id="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_6C03FB8E86FB61E0185E07C3C58C7244_documentation_en-US" xlink:label="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_07120E5D794D5805AE0F078229182F9F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available for sale securities continuous unrealized loss position less than twelve months fair value as percentage of cost.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost" xlink:label="loc_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_07120E5D794D5805AE0F078229182F9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_07120E5D794D5805AE0F078229182F9F" xlink:to="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValueAsPercentageOfCost_07120E5D794D5805AE0F078229182F9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_4A339CC5A04938AA135507C3C58C4D9D_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_12EC6D84C64358E4AA2CEA0CDC1FF9B8" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unrealized Loss - Twelve months or more</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_4A339CC5A04938AA135507C3C58C4D9D_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_12EC6D84C64358E4AA2CEA0CDC1FF9B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, 12 Months or Longer, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_12EC6D84C64358E4AA2CEA0CDC1FF9B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_12EC6D84C64358E4AA2CEA0CDC1FF9B8" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_12EC6D84C64358E4AA2CEA0CDC1FF9B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_F1D49554D2E6AD3522DC07C3C58C4D89_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_D16B388F14C751FBAD902D945542B108" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value - Twelve months or more</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_F1D49554D2E6AD3522DC07C3C58C4D89_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_D16B388F14C751FBAD902D945542B108" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Twelve Months or Longer, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_D16B388F14C751FBAD902D945542B108" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_D16B388F14C751FBAD902D945542B108" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_D16B388F14C751FBAD902D945542B108" xlink:type="arc" />
    <link:label id="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_66A9ED7B594A4724241F07C3C58C18B0_verboseLabel_en-US" xlink:label="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_D2FC2DA754CF547F8C95EC56ADC664CA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value as % of Cost - Twelve months or more</link:label>
    <link:label id="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_66A9ED7B594A4724241F07C3C58C18B0_label_en-US" xlink:label="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_D2FC2DA754CF547F8C95EC56ADC664CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Twelve Months Or Longer, Fair Value As Percentage Of Cost</link:label>
    <link:label id="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_66A9ED7B594A4724241F07C3C58C18B0_documentation_en-US" xlink:label="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_D2FC2DA754CF547F8C95EC56ADC664CA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available for sale securities continuous unrealized loss position twelve months or longer fair value as percentage of cost.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost" xlink:label="loc_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_D2FC2DA754CF547F8C95EC56ADC664CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_D2FC2DA754CF547F8C95EC56ADC664CA" xlink:to="lab_afg_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValueAsPercentageOfCost_D2FC2DA754CF547F8C95EC56ADC664CA" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsDisclosuresAbstract_D635A34EDD5BBD1905AC8A02479F7745_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsDisclosuresAbstract_8C3F01515BC9520A93DDCC3CE1F52220" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsDisclosuresAbstract" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsDisclosuresAbstract_8C3F01515BC9520A93DDCC3CE1F52220" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsDisclosuresAbstract_8C3F01515BC9520A93DDCC3CE1F52220" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsDisclosuresAbstract_8C3F01515BC9520A93DDCC3CE1F52220" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_FFB963F3632148759FB08A02479F6146_verboseLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_483F08FAC11154BFA45BBA0493EE1DEF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_FFB963F3632148759FB08A02479F6146_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_483F08FAC11154BFA45BBA0493EE1DEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits [Text Block]</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_FFB963F3632148759FB08A02479F6146_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_483F08FAC11154BFA45BBA0493EE1DEF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element includes data and tables pertaining to (1) the nature and amount of capitalized costs incurred to write or acquire insurance contracts and the accounting for such deferred acquisition costs (DAC) and (2) the nature and amount of the present value of future profits (PVFP) of estimated net cash flows embedded in the existing long-duration contracts of acquired life insurance entities, the amount of amortization and other information pertinent to an understanding of PVFP, which is also known as Value of Business Acquired, or VOBA.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_483F08FAC11154BFA45BBA0493EE1DEF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_483F08FAC11154BFA45BBA0493EE1DEF" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsTextBlock_483F08FAC11154BFA45BBA0493EE1DEF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable_A292A9C3ED0169B0FE0BF6C8CC862BE7_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable_A292A9C3ED0169B0FE0BF6C8CC862BE7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Investment Income, Reported Amounts, by Category [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable_A292A9C3ED0169B0FE0BF6C8CC862BE7_label_en-US" xlink:label="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable_A292A9C3ED0169B0FE0BF6C8CC862BE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable" xlink:label="loc_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable_A292A9C3ED0169B0FE0BF6C8CC862BE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable_A292A9C3ED0169B0FE0BF6C8CC862BE7" xlink:to="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryTable_A292A9C3ED0169B0FE0BF6C8CC862BE7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsAxis_8876D3297D2E7F9F5B8BF6C8CC87AC7B_terseLabel_en-US" xlink:label="lab_us-gaap_DividendsAxis_8876D3297D2E7F9F5B8BF6C8CC87AC7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends [Axis]</link:label>
    <link:label id="lab_us-gaap_DividendsAxis_8876D3297D2E7F9F5B8BF6C8CC87AC7B_label_en-US" xlink:label="lab_us-gaap_DividendsAxis_8876D3297D2E7F9F5B8BF6C8CC87AC7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DividendsAxis" xlink:label="loc_us-gaap_DividendsAxis_8876D3297D2E7F9F5B8BF6C8CC87AC7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsAxis_8876D3297D2E7F9F5B8BF6C8CC87AC7B" xlink:to="lab_us-gaap_DividendsAxis_8876D3297D2E7F9F5B8BF6C8CC87AC7B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsDomain_C3EF5FC102C0095FE0D1F6C8CC874B29_terseLabel_en-US" xlink:label="lab_us-gaap_DividendsDomain_C3EF5FC102C0095FE0D1F6C8CC874B29" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dividends [Domain]</link:label>
    <link:label id="lab_us-gaap_DividendsDomain_C3EF5FC102C0095FE0D1F6C8CC874B29_label_en-US" xlink:label="lab_us-gaap_DividendsDomain_C3EF5FC102C0095FE0D1F6C8CC874B29" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DividendsDomain" xlink:label="loc_us-gaap_DividendsDomain_C3EF5FC102C0095FE0D1F6C8CC874B29" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsDomain_C3EF5FC102C0095FE0D1F6C8CC874B29" xlink:to="lab_us-gaap_DividendsDomain_C3EF5FC102C0095FE0D1F6C8CC874B29" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentIncomeMember_CEF841F355084A83E98FF6C8CC875B3B_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentIncomeMember_CEF841F355084A83E98FF6C8CC875B3B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment income</link:label>
    <link:label id="lab_us-gaap_InvestmentIncomeMember_CEF841F355084A83E98FF6C8CC875B3B_label_en-US" xlink:label="lab_us-gaap_InvestmentIncomeMember_CEF841F355084A83E98FF6C8CC875B3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentIncomeMember" xlink:label="loc_us-gaap_InvestmentIncomeMember_CEF841F355084A83E98FF6C8CC875B3B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentIncomeMember_CEF841F355084A83E98FF6C8CC875B3B" xlink:to="lab_us-gaap_InvestmentIncomeMember_CEF841F355084A83E98FF6C8CC875B3B" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeAxis_F078A6E0B19E50E5CB5CF6C8CC87D6C3_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_F078A6E0B19E50E5CB5CF6C8CC87D6C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeAxis_F078A6E0B19E50E5CB5CF6C8CC87D6C3_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_F078A6E0B19E50E5CB5CF6C8CC87D6C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_F078A6E0B19E50E5CB5CF6C8CC87D6C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeAxis_F078A6E0B19E50E5CB5CF6C8CC87D6C3" xlink:to="lab_us-gaap_InvestmentTypeAxis_F078A6E0B19E50E5CB5CF6C8CC87D6C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_30AFDBC416EF1BA44896F6C8CC87F393_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_30AFDBC416EF1BA44896F6C8CC87F393" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_30AFDBC416EF1BA44896F6C8CC87F393_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_30AFDBC416EF1BA44896F6C8CC87F393" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_30AFDBC416EF1BA44896F6C8CC87F393" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_30AFDBC416EF1BA44896F6C8CC87F393" xlink:to="lab_us-gaap_InvestmentTypeCategorizationMember_30AFDBC416EF1BA44896F6C8CC87F393" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityMethodInvestmentsMember_5EA88A4DA583650952A1F6C8CC88E859_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentsMember_5EA88A4DA583650952A1F6C8CC88E859" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity in earnings of partnerships and similar investments</link:label>
    <link:label id="lab_us-gaap_EquityMethodInvestmentsMember_5EA88A4DA583650952A1F6C8CC88E859_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvestmentsMember_5EA88A4DA583650952A1F6C8CC88E859" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Method Investments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EquityMethodInvestmentsMember" xlink:label="loc_us-gaap_EquityMethodInvestmentsMember_5EA88A4DA583650952A1F6C8CC88E859" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityMethodInvestmentsMember_5EA88A4DA583650952A1F6C8CC88E859" xlink:to="lab_us-gaap_EquityMethodInvestmentsMember_5EA88A4DA583650952A1F6C8CC88E859" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLongTermInvestmentsMember_65DE4C71E847D5C75B6AF6C8CC884370_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestmentsMember_65DE4C71E847D5C75B6AF6C8CC884370" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherLongTermInvestmentsMember_65DE4C71E847D5C75B6AF6C8CC884370_label_en-US" xlink:label="lab_us-gaap_OtherLongTermInvestmentsMember_65DE4C71E847D5C75B6AF6C8CC884370" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Long-term Investments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherLongTermInvestmentsMember" xlink:label="loc_us-gaap_OtherLongTermInvestmentsMember_65DE4C71E847D5C75B6AF6C8CC884370" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLongTermInvestmentsMember_65DE4C71E847D5C75B6AF6C8CC884370" xlink:to="lab_us-gaap_OtherLongTermInvestmentsMember_65DE4C71E847D5C75B6AF6C8CC884370" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems_B8722B6A7B2055BC1923F6C8CC893FF2_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems_B8722B6A7B2055BC1923F6C8CC893FF2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net Investment Income [Line Items]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems_B8722B6A7B2055BC1923F6C8CC893FF2_label_en-US" xlink:label="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems_B8722B6A7B2055BC1923F6C8CC893FF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Investment Income [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems" xlink:label="loc_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems_B8722B6A7B2055BC1923F6C8CC893FF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems_B8722B6A7B2055BC1923F6C8CC893FF2" xlink:to="lab_us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryLineItems_B8722B6A7B2055BC1923F6C8CC893FF2" xlink:type="arc" />
    <link:label id="lab_us-gaap_GrossInvestmentIncomeOperating_BA464E3C003C7132CA17F6C8CC89A944_terseLabel_en-US" xlink:label="lab_us-gaap_GrossInvestmentIncomeOperating_BA464E3C003C7132CA17F6C8CC89A944" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment income</link:label>
    <link:label id="lab_us-gaap_GrossInvestmentIncomeOperating_BA464E3C003C7132CA17F6C8CC89A944_label_en-US" xlink:label="lab_us-gaap_GrossInvestmentIncomeOperating_BA464E3C003C7132CA17F6C8CC89A944" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gross Investment Income, Operating</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GrossInvestmentIncomeOperating" xlink:label="loc_us-gaap_GrossInvestmentIncomeOperating_BA464E3C003C7132CA17F6C8CC89A944" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GrossInvestmentIncomeOperating_BA464E3C003C7132CA17F6C8CC89A944" xlink:to="lab_us-gaap_GrossInvestmentIncomeOperating_BA464E3C003C7132CA17F6C8CC89A944" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentIncomeInvestmentExpense_5C33386AFEA9D95B0F21F6C8CC89C1FA_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_InvestmentIncomeInvestmentExpense_5C33386AFEA9D95B0F21F6C8CC89C1FA" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Investment expenses</link:label>
    <link:label id="lab_us-gaap_InvestmentIncomeInvestmentExpense_5C33386AFEA9D95B0F21F6C8CC89C1FA_label_en-US" xlink:label="lab_us-gaap_InvestmentIncomeInvestmentExpense_5C33386AFEA9D95B0F21F6C8CC89C1FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income, Investment Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentIncomeInvestmentExpense" xlink:label="loc_us-gaap_InvestmentIncomeInvestmentExpense_5C33386AFEA9D95B0F21F6C8CC89C1FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentIncomeInvestmentExpense_5C33386AFEA9D95B0F21F6C8CC89C1FA" xlink:to="lab_us-gaap_InvestmentIncomeInvestmentExpense_5C33386AFEA9D95B0F21F6C8CC89C1FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetInvestmentIncome_96F96F6E46CB6A83BD47F6C8CC89BCE1_totalLabel_en-US" xlink:label="lab_us-gaap_NetInvestmentIncome_96F96F6E46CB6A83BD47F6C8CC89BCE1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net investment income</link:label>
    <link:label id="lab_us-gaap_NetInvestmentIncome_96F96F6E46CB6A83BD47F6C8CC89BCE1_label_en-US" xlink:label="lab_us-gaap_NetInvestmentIncome_96F96F6E46CB6A83BD47F6C8CC89BCE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Investment Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetInvestmentIncome" xlink:label="loc_us-gaap_NetInvestmentIncome_96F96F6E46CB6A83BD47F6C8CC89BCE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetInvestmentIncome_96F96F6E46CB6A83BD47F6C8CC89BCE1" xlink:to="lab_us-gaap_NetInvestmentIncome_96F96F6E46CB6A83BD47F6C8CC89BCE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_BasisOfAccounting_1E38044392785B5E5C468A0248AC82B1_verboseLabel_en-US" xlink:label="lab_us-gaap_BasisOfAccounting_B0B9BBB1D1F255D6BC1BF71CB011AE21" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Basis of Presentation</link:label>
    <link:label id="lab_us-gaap_BasisOfAccounting_1E38044392785B5E5C468A0248AC82B1_label_en-US" xlink:label="lab_us-gaap_BasisOfAccounting_B0B9BBB1D1F255D6BC1BF71CB011AE21" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Basis of Accounting [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_BasisOfAccounting" xlink:label="loc_us-gaap_BasisOfAccounting_B0B9BBB1D1F255D6BC1BF71CB011AE21" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BasisOfAccounting_B0B9BBB1D1F255D6BC1BF71CB011AE21" xlink:to="lab_us-gaap_BasisOfAccounting_B0B9BBB1D1F255D6BC1BF71CB011AE21" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_332F2CF3BDD22A48CB2D8A0248AC5820_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_EF45712197FD5227B0D0AD972763F6F1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements</link:label>
    <link:label id="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_332F2CF3BDD22A48CB2D8A0248AC5820_label_en-US" xlink:label="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_EF45712197FD5227B0D0AD972763F6F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value of Financial Instruments, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueOfFinancialInstrumentsPolicy" xlink:label="loc_us-gaap_FairValueOfFinancialInstrumentsPolicy_EF45712197FD5227B0D0AD972763F6F1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueOfFinancialInstrumentsPolicy_EF45712197FD5227B0D0AD972763F6F1" xlink:to="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_EF45712197FD5227B0D0AD972763F6F1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentPolicyTextBlock_225ACA4A0F987188068C8A0248AC23E6_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentPolicyTextBlock_94EC362D900B5F9BA6743128E583578A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:label id="lab_us-gaap_InvestmentPolicyTextBlock_225ACA4A0F987188068C8A0248AC23E6_label_en-US" xlink:label="lab_us-gaap_InvestmentPolicyTextBlock_94EC362D900B5F9BA6743128E583578A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentPolicyTextBlock" xlink:label="loc_us-gaap_InvestmentPolicyTextBlock_94EC362D900B5F9BA6743128E583578A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentPolicyTextBlock_94EC362D900B5F9BA6743128E583578A" xlink:to="lab_us-gaap_InvestmentPolicyTextBlock_94EC362D900B5F9BA6743128E583578A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativesPolicyTextBlock_BE3F9350E52638FCC0B58A0248AC2105_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_FB294C4D14A25DBDB741BC71EE85BAD5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivatives</link:label>
    <link:label id="lab_us-gaap_DerivativesPolicyTextBlock_BE3F9350E52638FCC0B58A0248AC2105_label_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_FB294C4D14A25DBDB741BC71EE85BAD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativesPolicyTextBlock" xlink:label="loc_us-gaap_DerivativesPolicyTextBlock_FB294C4D14A25DBDB741BC71EE85BAD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativesPolicyTextBlock_FB294C4D14A25DBDB741BC71EE85BAD5" xlink:to="lab_us-gaap_DerivativesPolicyTextBlock_FB294C4D14A25DBDB741BC71EE85BAD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_1EFC966D3C72DB9113478A0248AC5965_verboseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_32C7891184D9517C94F10931A984D72F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_1EFC966D3C72DB9113478A0248AC5965_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_32C7891184D9517C94F10931A984D72F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_32C7891184D9517C94F10931A984D72F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_32C7891184D9517C94F10931A984D72F" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsGoodwillPolicy_32C7891184D9517C94F10931A984D72F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReinsuranceAccountingPolicy_E8A6111C262EF7F6E4678A0248AC284F_verboseLabel_en-US" xlink:label="lab_us-gaap_ReinsuranceAccountingPolicy_2D594E5B63AA5C4AB8AE72CF57F7A4B7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Reinsurance</link:label>
    <link:label id="lab_us-gaap_ReinsuranceAccountingPolicy_E8A6111C262EF7F6E4678A0248AC284F_label_en-US" xlink:label="lab_us-gaap_ReinsuranceAccountingPolicy_2D594E5B63AA5C4AB8AE72CF57F7A4B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reinsurance Accounting Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReinsuranceAccountingPolicy" xlink:label="loc_us-gaap_ReinsuranceAccountingPolicy_2D594E5B63AA5C4AB8AE72CF57F7A4B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReinsuranceAccountingPolicy_2D594E5B63AA5C4AB8AE72CF57F7A4B7" xlink:to="lab_us-gaap_ReinsuranceAccountingPolicy_2D594E5B63AA5C4AB8AE72CF57F7A4B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy_22837976E5B024C39D528A0248ACC2F7_verboseLabel_en-US" xlink:label="lab_us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy_43BD14876787501AB9C7CFC6D807C1B1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs (DPAC)</link:label>
    <link:label id="lab_us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy_22837976E5B024C39D528A0248ACC2F7_label_en-US" xlink:label="lab_us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy_43BD14876787501AB9C7CFC6D807C1B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy" xlink:label="loc_us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy_43BD14876787501AB9C7CFC6D807C1B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy_43BD14876787501AB9C7CFC6D807C1B1" xlink:to="lab_us-gaap_CapitalizationOfDeferredPolicyAcquisitionCostsPolicy_43BD14876787501AB9C7CFC6D807C1B1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationVariableInterestEntityPolicy_02F03665D962D840264C8A0248ACA7C7_verboseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationVariableInterestEntityPolicy_2EB30D2AF65552FD8C6706DB59F6E669" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Managed Investment Entities</link:label>
    <link:label id="lab_us-gaap_ConsolidationVariableInterestEntityPolicy_02F03665D962D840264C8A0248ACA7C7_label_en-US" xlink:label="lab_us-gaap_ConsolidationVariableInterestEntityPolicy_2EB30D2AF65552FD8C6706DB59F6E669" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation, Variable Interest Entity, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ConsolidationVariableInterestEntityPolicy" xlink:label="loc_us-gaap_ConsolidationVariableInterestEntityPolicy_2EB30D2AF65552FD8C6706DB59F6E669" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationVariableInterestEntityPolicy_2EB30D2AF65552FD8C6706DB59F6E669" xlink:to="lab_us-gaap_ConsolidationVariableInterestEntityPolicy_2EB30D2AF65552FD8C6706DB59F6E669" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_DBBDC4AECFE762AB4BF78A0248AC7F0D_verboseLabel_en-US" xlink:label="lab_us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_E46C6C5D310358B9AA73A48F91EB51CE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unpaid Losses and Loss Adjustment Expenses</link:label>
    <link:label id="lab_us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_DBBDC4AECFE762AB4BF78A0248AC7F0D_label_en-US" xlink:label="lab_us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_E46C6C5D310358B9AA73A48F91EB51CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unpaid Policy Claims and Claims Adjustment Expense, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy" xlink:label="loc_us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_E46C6C5D310358B9AA73A48F91EB51CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_E46C6C5D310358B9AA73A48F91EB51CE" xlink:to="lab_us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_E46C6C5D310358B9AA73A48F91EB51CE" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_5CFD63E4E9CC585B8C2D8A0248AC560D_verboseLabel_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_6920603DEB735CBC98B79F07D626DC93" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity Benefits Accumulated</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_5CFD63E4E9CC585B8C2D8A0248AC560D_label_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_6920603DEB735CBC98B79F07D626DC93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity Benefits Accumulated [Policy Text Block]</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_5CFD63E4E9CC585B8C2D8A0248AC560D_documentation_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_6920603DEB735CBC98B79F07D626DC93" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Describes an accounting policy related to an insurance entity's liability for future annuity benefits to be paid to or on behalf of annuity policyholders.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityBenefitsAccumulatedPolicyTextBlock" xlink:label="loc_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_6920603DEB735CBC98B79F07D626DC93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_6920603DEB735CBC98B79F07D626DC93" xlink:to="lab_afg_AnnuityBenefitsAccumulatedPolicyTextBlock_6920603DEB735CBC98B79F07D626DC93" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueRecognitionDeferredRevenue_D7D29AEA741799DA2A108A0248ACC0D9_verboseLabel_en-US" xlink:label="lab_us-gaap_RevenueRecognitionDeferredRevenue_CF6965FC19F05E4FB2480FD2F2C9C335" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unearned Revenue</link:label>
    <link:label id="lab_us-gaap_RevenueRecognitionDeferredRevenue_D7D29AEA741799DA2A108A0248ACC0D9_label_en-US" xlink:label="lab_us-gaap_RevenueRecognitionDeferredRevenue_CF6965FC19F05E4FB2480FD2F2C9C335" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue Recognition, Deferred Revenue [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RevenueRecognitionDeferredRevenue" xlink:label="loc_us-gaap_RevenueRecognitionDeferredRevenue_CF6965FC19F05E4FB2480FD2F2C9C335" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueRecognitionDeferredRevenue_CF6965FC19F05E4FB2480FD2F2C9C335" xlink:to="lab_us-gaap_RevenueRecognitionDeferredRevenue_CF6965FC19F05E4FB2480FD2F2C9C335" xlink:type="arc" />
    <link:label id="lab_afg_LifeAccidentAndHealthReservesPolicyTextBlock_B28FB87EFDA7A22E2BB78A0248ACD43B_verboseLabel_en-US" xlink:label="lab_afg_LifeAccidentAndHealthReservesPolicyTextBlock_76BC7A24F878569780E8C4A771A06903" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Life, Accident and Health Reserves</link:label>
    <link:label id="lab_afg_LifeAccidentAndHealthReservesPolicyTextBlock_B28FB87EFDA7A22E2BB78A0248ACD43B_label_en-US" xlink:label="lab_afg_LifeAccidentAndHealthReservesPolicyTextBlock_76BC7A24F878569780E8C4A771A06903" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Life, Accident and Health Reserves [Policy Text Block]</link:label>
    <link:label id="lab_afg_LifeAccidentAndHealthReservesPolicyTextBlock_B28FB87EFDA7A22E2BB78A0248ACD43B_documentation_en-US" xlink:label="lab_afg_LifeAccidentAndHealthReservesPolicyTextBlock_76BC7A24F878569780E8C4A771A06903" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Describes an accounting policy related to an insurance entity's liability for future life, accident and health benefits to be paid to or on behalf of policyholders.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LifeAccidentAndHealthReservesPolicyTextBlock" xlink:label="loc_afg_LifeAccidentAndHealthReservesPolicyTextBlock_76BC7A24F878569780E8C4A771A06903" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LifeAccidentAndHealthReservesPolicyTextBlock_76BC7A24F878569780E8C4A771A06903" xlink:to="lab_afg_LifeAccidentAndHealthReservesPolicyTextBlock_76BC7A24F878569780E8C4A771A06903" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtPolicyTextBlock_81AAF277AEA973FF79F98A0248AC6462_terseLabel_en-US" xlink:label="lab_us-gaap_DebtPolicyTextBlock_BB76144FABB055EC9A57C23C85671BBF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs</link:label>
    <link:label id="lab_us-gaap_DebtPolicyTextBlock_81AAF277AEA973FF79F98A0248AC6462_label_en-US" xlink:label="lab_us-gaap_DebtPolicyTextBlock_BB76144FABB055EC9A57C23C85671BBF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtPolicyTextBlock" xlink:label="loc_us-gaap_DebtPolicyTextBlock_BB76144FABB055EC9A57C23C85671BBF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtPolicyTextBlock_BB76144FABB055EC9A57C23C85671BBF" xlink:to="lab_us-gaap_DebtPolicyTextBlock_BB76144FABB055EC9A57C23C85671BBF" xlink:type="arc" />
    <link:label id="lab_us-gaap_PolicyholderAccountsPolicy_AAEA9B99280404D92C788A0248AC5B21_verboseLabel_en-US" xlink:label="lab_us-gaap_PolicyholderAccountsPolicy_15486466E0B85CF5BF6C4A7A67124C17" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Variable Annuity Assets and Liabilities</link:label>
    <link:label id="lab_us-gaap_PolicyholderAccountsPolicy_AAEA9B99280404D92C788A0248AC5B21_label_en-US" xlink:label="lab_us-gaap_PolicyholderAccountsPolicy_15486466E0B85CF5BF6C4A7A67124C17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Policyholder Accounts, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PolicyholderAccountsPolicy" xlink:label="loc_us-gaap_PolicyholderAccountsPolicy_15486466E0B85CF5BF6C4A7A67124C17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PolicyholderAccountsPolicy_15486466E0B85CF5BF6C4A7A67124C17" xlink:to="lab_us-gaap_PolicyholderAccountsPolicy_15486466E0B85CF5BF6C4A7A67124C17" xlink:type="arc" />
    <link:label id="lab_us-gaap_InsurancePremiumsRevenueRecognitionPolicy_0A32B751AE93AB637C8A8A0248ADAC86_verboseLabel_en-US" xlink:label="lab_us-gaap_InsurancePremiumsRevenueRecognitionPolicy_1263E51E261A526EA24E72D08C469BD6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Premium Recognition</link:label>
    <link:label id="lab_us-gaap_InsurancePremiumsRevenueRecognitionPolicy_0A32B751AE93AB637C8A8A0248ADAC86_label_en-US" xlink:label="lab_us-gaap_InsurancePremiumsRevenueRecognitionPolicy_1263E51E261A526EA24E72D08C469BD6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Insurance Premiums Revenue Recognition, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InsurancePremiumsRevenueRecognitionPolicy" xlink:label="loc_us-gaap_InsurancePremiumsRevenueRecognitionPolicy_1263E51E261A526EA24E72D08C469BD6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InsurancePremiumsRevenueRecognitionPolicy_1263E51E261A526EA24E72D08C469BD6" xlink:to="lab_us-gaap_InsurancePremiumsRevenueRecognitionPolicy_1263E51E261A526EA24E72D08C469BD6" xlink:type="arc" />
    <link:label id="lab_afg_NoncontrollingInterestsPolicyTextBlock_A5E7FE6D58C12E2777EC8A0248ADE673_verboseLabel_en-US" xlink:label="lab_afg_NoncontrollingInterestsPolicyTextBlock_14C39B13A7C45E03A80C6AE71DD4570F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling Interests</link:label>
    <link:label id="lab_afg_NoncontrollingInterestsPolicyTextBlock_A5E7FE6D58C12E2777EC8A0248ADE673_label_en-US" xlink:label="lab_afg_NoncontrollingInterestsPolicyTextBlock_14C39B13A7C45E03A80C6AE71DD4570F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interests [Policy Text Block]</link:label>
    <link:label id="lab_afg_NoncontrollingInterestsPolicyTextBlock_A5E7FE6D58C12E2777EC8A0248ADE673_documentation_en-US" xlink:label="lab_afg_NoncontrollingInterestsPolicyTextBlock_14C39B13A7C45E03A80C6AE71DD4570F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Describes an entity's accounting policy for determining noncontrolling interests.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NoncontrollingInterestsPolicyTextBlock" xlink:label="loc_afg_NoncontrollingInterestsPolicyTextBlock_14C39B13A7C45E03A80C6AE71DD4570F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NoncontrollingInterestsPolicyTextBlock_14C39B13A7C45E03A80C6AE71DD4570F" xlink:to="lab_afg_NoncontrollingInterestsPolicyTextBlock_14C39B13A7C45E03A80C6AE71DD4570F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_C22593CBC32C95FF5F3C8A0248AD7056_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_69E17928847F5B6AA07B6590FF00368D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_C22593CBC32C95FF5F3C8A0248AD7056_label_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_69E17928847F5B6AA07B6590FF00368D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:label="loc_us-gaap_IncomeTaxPolicyTextBlock_69E17928847F5B6AA07B6590FF00368D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxPolicyTextBlock_69E17928847F5B6AA07B6590FF00368D" xlink:to="lab_us-gaap_IncomeTaxPolicyTextBlock_69E17928847F5B6AA07B6590FF00368D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_2C7DEA25C0373789D9148A0248ADBF0B_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_BAFC823C9CA05E50BBC5C8BCC425917F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock-Based Compensation</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_2C7DEA25C0373789D9148A0248ADBF0B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_BAFC823C9CA05E50BBC5C8BCC425917F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:label="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_BAFC823C9CA05E50BBC5C8BCC425917F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_BAFC823C9CA05E50BBC5C8BCC425917F" xlink:to="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_BAFC823C9CA05E50BBC5C8BCC425917F" xlink:type="arc" />
    <link:label id="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_49B12BA69002532BECA08A0248AD73F2_verboseLabel_en-US" xlink:label="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_77A3FFD5BC6D57E3A5E75CEB44AA7A9E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Benefit Plans</link:label>
    <link:label id="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_49B12BA69002532BECA08A0248AD73F2_label_en-US" xlink:label="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_77A3FFD5BC6D57E3A5E75CEB44AA7A9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Postretirement and Postemployment Benefit Plans [Policy Text Block]</link:label>
    <link:label id="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_49B12BA69002532BECA08A0248AD73F2_documentation_en-US" xlink:label="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_77A3FFD5BC6D57E3A5E75CEB44AA7A9E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Disclosure of the accounting policy for postretirement and postemployment benefit plans sponsored by the entity.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock" xlink:label="loc_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_77A3FFD5BC6D57E3A5E75CEB44AA7A9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_77A3FFD5BC6D57E3A5E75CEB44AA7A9E" xlink:to="lab_afg_PostretirementAndPostemploymentBenefitPlansPolicyTextBlock_77A3FFD5BC6D57E3A5E75CEB44AA7A9E" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerSharePolicyTextBlock_C23EF97B3C3FEDDD3D4A8A0248ADC4AF_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerSharePolicyTextBlock_F09503CD62AB5600B41B6A9F7540F3FD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Earnings Per Share</link:label>
    <link:label id="lab_us-gaap_EarningsPerSharePolicyTextBlock_C23EF97B3C3FEDDD3D4A8A0248ADC4AF_label_en-US" xlink:label="lab_us-gaap_EarningsPerSharePolicyTextBlock_F09503CD62AB5600B41B6A9F7540F3FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EarningsPerSharePolicyTextBlock" xlink:label="loc_us-gaap_EarningsPerSharePolicyTextBlock_F09503CD62AB5600B41B6A9F7540F3FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerSharePolicyTextBlock_F09503CD62AB5600B41B6A9F7540F3FD" xlink:to="lab_us-gaap_EarningsPerSharePolicyTextBlock_F09503CD62AB5600B41B6A9F7540F3FD" xlink:type="arc" />
    <link:label id="lab_afg_StatementOfCashFlowsPolicyTextBlock_01EA7F726CA2D9B111BA8A0248ADB53E_verboseLabel_en-US" xlink:label="lab_afg_StatementOfCashFlowsPolicyTextBlock_0342B16C32655F33BE0409009FC3A540" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows</link:label>
    <link:label id="lab_afg_StatementOfCashFlowsPolicyTextBlock_01EA7F726CA2D9B111BA8A0248ADB53E_label_en-US" xlink:label="lab_afg_StatementOfCashFlowsPolicyTextBlock_0342B16C32655F33BE0409009FC3A540" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Policy Text Block]</link:label>
    <link:label id="lab_afg_StatementOfCashFlowsPolicyTextBlock_01EA7F726CA2D9B111BA8A0248ADB53E_documentation_en-US" xlink:label="lab_afg_StatementOfCashFlowsPolicyTextBlock_0342B16C32655F33BE0409009FC3A540" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Describes an entity's accounting policy related to the statement of cash flows.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_StatementOfCashFlowsPolicyTextBlock" xlink:label="loc_afg_StatementOfCashFlowsPolicyTextBlock_0342B16C32655F33BE0409009FC3A540" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_StatementOfCashFlowsPolicyTextBlock_0342B16C32655F33BE0409009FC3A540" xlink:to="lab_afg_StatementOfCashFlowsPolicyTextBlock_0342B16C32655F33BE0409009FC3A540" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_930975339FB6C4A6D5D88A0248AD9285_verboseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_D32233E3FDE253468B6618E431CBDA39" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Revenue Recognition Guidance Effective in 2018</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_930975339FB6C4A6D5D88A0248AD9285_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_D32233E3FDE253468B6618E431CBDA39" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_D32233E3FDE253468B6618E431CBDA39" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_D32233E3FDE253468B6618E431CBDA39" xlink:to="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_D32233E3FDE253468B6618E431CBDA39" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_18504CD9C83C505381338A02478F7AA2_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_2DD8EA9A217A54A3AD3D5501A67EE252" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Selected financial information related to collateralized loan obligations</link:label>
    <link:label id="lab_us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_18504CD9C83C505381338A02478F7AA2_label_en-US" xlink:label="lab_us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_2DD8EA9A217A54A3AD3D5501A67EE252" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Variable Interest Entities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfVariableInterestEntitiesTextBlock" xlink:label="loc_us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_2DD8EA9A217A54A3AD3D5501A67EE252" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_2DD8EA9A217A54A3AD3D5501A67EE252" xlink:to="lab_us-gaap_ScheduleOfVariableInterestEntitiesTextBlock_2DD8EA9A217A54A3AD3D5501A67EE252" xlink:type="arc" />
    <link:label id="lab_afg_MarketableSecuritiesMember_A5510D31E8A694668DCB212627780104_verboseLabel_en-US" xlink:label="lab_afg_MarketableSecuritiesMember_ED7FDC13AB2F5F94A4F998341106FD23" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net of tax</link:label>
    <link:label id="lab_afg_MarketableSecuritiesMember_A5510D31E8A694668DCB212627780104_label_en-US" xlink:label="lab_afg_MarketableSecuritiesMember_ED7FDC13AB2F5F94A4F998341106FD23" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities [Member]</link:label>
    <link:label id="lab_afg_MarketableSecuritiesMember_A5510D31E8A694668DCB212627780104_documentation_en-US" xlink:label="lab_afg_MarketableSecuritiesMember_ED7FDC13AB2F5F94A4F998341106FD23" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Marketable Securities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_MarketableSecuritiesMember" xlink:label="loc_afg_MarketableSecuritiesMember_ED7FDC13AB2F5F94A4F998341106FD23" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_MarketableSecuritiesMember_ED7FDC13AB2F5F94A4F998341106FD23" xlink:to="lab_afg_MarketableSecuritiesMember_ED7FDC13AB2F5F94A4F998341106FD23" xlink:type="arc" />
    <link:label id="lab_afg_PretaxMember_6C14BD62CD0419EFDDA32126277874EC_verboseLabel_en-US" xlink:label="lab_afg_PretaxMember_52A7C0B770745A099137A8DA3E73EB7D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total pretax</link:label>
    <link:label id="lab_afg_PretaxMember_6C14BD62CD0419EFDDA32126277874EC_label_en-US" xlink:label="lab_afg_PretaxMember_52A7C0B770745A099137A8DA3E73EB7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pretax [Member]</link:label>
    <link:label id="lab_afg_PretaxMember_6C14BD62CD0419EFDDA32126277874EC_documentation_en-US" xlink:label="lab_afg_PretaxMember_52A7C0B770745A099137A8DA3E73EB7D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Total Pretax.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PretaxMember" xlink:label="loc_afg_PretaxMember_52A7C0B770745A099137A8DA3E73EB7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PretaxMember_52A7C0B770745A099137A8DA3E73EB7D" xlink:to="lab_afg_PretaxMember_52A7C0B770745A099137A8DA3E73EB7D" xlink:type="arc" />
    <link:label id="lab_afg_MortgageLoansAndOtherInvestmentsMember_BC92FC212AF58AF18331212627781AE4_terseLabel_en-US" xlink:label="lab_afg_MortgageLoansAndOtherInvestmentsMember_46BD436A9F34508393D9CF47E5ED1C78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage loans and other investments</link:label>
    <link:label id="lab_afg_MortgageLoansAndOtherInvestmentsMember_BC92FC212AF58AF18331212627781AE4_label_en-US" xlink:label="lab_afg_MortgageLoansAndOtherInvestmentsMember_46BD436A9F34508393D9CF47E5ED1C78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Loans And Other Investments [Member]</link:label>
    <link:label id="lab_afg_MortgageLoansAndOtherInvestmentsMember_BC92FC212AF58AF18331212627781AE4_documentation_en-US" xlink:label="lab_afg_MortgageLoansAndOtherInvestmentsMember_46BD436A9F34508393D9CF47E5ED1C78" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage loans and other investments.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_MortgageLoansAndOtherInvestmentsMember" xlink:label="loc_afg_MortgageLoansAndOtherInvestmentsMember_46BD436A9F34508393D9CF47E5ED1C78" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_MortgageLoansAndOtherInvestmentsMember_46BD436A9F34508393D9CF47E5ED1C78" xlink:to="lab_afg_MortgageLoansAndOtherInvestmentsMember_46BD436A9F34508393D9CF47E5ED1C78" xlink:type="arc" />
    <link:label id="lab_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_F7208A5E6186C4FFFE9A21262778B5B4_verboseLabel_en-US" xlink:label="lab_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_DE57385F39715D4A82A55F353EDC7FA2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other, Including DPAC and reserves related to the annuity business</link:label>
    <link:label id="lab_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_F7208A5E6186C4FFFE9A21262778B5B4_label_en-US" xlink:label="lab_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_DE57385F39715D4A82A55F353EDC7FA2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other, Including DPAC and Reserves on Annuity and Long-term Care [Member]</link:label>
    <link:label id="lab_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_F7208A5E6186C4FFFE9A21262778B5B4_documentation_en-US" xlink:label="lab_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_DE57385F39715D4A82A55F353EDC7FA2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other, including deferred policy acquisition costs ("DPAC") asset and annuity benefits accumulated and long-term care liabilities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember" xlink:label="loc_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_DE57385F39715D4A82A55F353EDC7FA2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_DE57385F39715D4A82A55F353EDC7FA2" xlink:to="lab_afg_OtherIncludingDPACandReservesonAnnuityandLongtermCareMember_DE57385F39715D4A82A55F353EDC7FA2" xlink:type="arc" />
    <link:label id="lab_afg_TaxEffectsMember_1D5CAACEAF96D45864092126277855BF_verboseLabel_en-US" xlink:label="lab_afg_TaxEffectsMember_2DE29C53BDFC587EA953763AEEFDCDBF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Tax effects</link:label>
    <link:label id="lab_afg_TaxEffectsMember_1D5CAACEAF96D45864092126277855BF_label_en-US" xlink:label="lab_afg_TaxEffectsMember_2DE29C53BDFC587EA953763AEEFDCDBF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Effects [Member]</link:label>
    <link:label id="lab_afg_TaxEffectsMember_1D5CAACEAF96D45864092126277855BF_documentation_en-US" xlink:label="lab_afg_TaxEffectsMember_2DE29C53BDFC587EA953763AEEFDCDBF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax effects.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_TaxEffectsMember" xlink:label="loc_afg_TaxEffectsMember_2DE29C53BDFC587EA953763AEEFDCDBF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_TaxEffectsMember_2DE29C53BDFC587EA953763AEEFDCDBF" xlink:to="lab_afg_TaxEffectsMember_2DE29C53BDFC587EA953763AEEFDCDBF" xlink:type="arc" />
    <link:label id="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_71CE1687F6A549A91F13212627790C60_verboseLabel_en-US" xlink:label="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_DDAD341B378254B3A0F54E46A37EAE08" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) and changes in unrealized appreciation (depreciation) related to fixed maturity and equity security investments</link:label>
    <link:label id="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_71CE1687F6A549A91F13212627790C60_label_en-US" xlink:label="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_DDAD341B378254B3A0F54E46A37EAE08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Realized Gains Losses And Changes In Unrealized Appreciation Depreciation Related To Fixed Maturity And Equity Security Investments [Abstract]</link:label>
    <link:label id="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_71CE1687F6A549A91F13212627790C60_documentation_en-US" xlink:label="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_DDAD341B378254B3A0F54E46A37EAE08" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Realized gains (losses) and changes in unrealized appreciation (depreciation) related to fixed maturity and equity security investments.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract" xlink:label="loc_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_DDAD341B378254B3A0F54E46A37EAE08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_DDAD341B378254B3A0F54E46A37EAE08" xlink:to="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsAbstract_DDAD341B378254B3A0F54E46A37EAE08" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_DC0D208853B6023E2EB021262779648A_terseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_20FF2F6919A25BDCABEF62290BFE3C9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Realized before impairments</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_DC0D208853B6023E2EB021262779648A_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_20FF2F6919A25BDCABEF62290BFE3C9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Realized Gain (Loss), Excluding Other than Temporary Impairments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments" xlink:label="loc_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_20FF2F6919A25BDCABEF62290BFE3C9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_20FF2F6919A25BDCABEF62290BFE3C9C" xlink:to="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_20FF2F6919A25BDCABEF62290BFE3C9C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_78255485905D7217A5952126277931E9_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_B95471C646C859EBB08A1CC3AD88DF76" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Realized &#8212; impairments</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_78255485905D7217A5952126277931E9_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_B95471C646C859EBB08A1CC3AD88DF76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment Losses, Investments, Portion Recognized in Earnings, Net, Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_B95471C646C859EBB08A1CC3AD88DF76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_B95471C646C859EBB08A1CC3AD88DF76" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_B95471C646C859EBB08A1CC3AD88DF76" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_212ADC4F167D095FF1C92126277948CF_verboseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_C0E01A57ADFE527F8A596BF706F6F02D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) on securities</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_212ADC4F167D095FF1C92126277948CF_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_C0E01A57ADFE527F8A596BF706F6F02D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Realized Gain (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLoss" xlink:label="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_C0E01A57ADFE527F8A596BF706F6F02D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_C0E01A57ADFE527F8A596BF706F6F02D" xlink:to="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_C0E01A57ADFE527F8A596BF706F6F02D" xlink:type="arc" />
    <link:label id="lab_afg_ChangeInUnrealizedAppreciationDepreciation_0C53C8A528E9D5619267212627790593_verboseLabel_en-US" xlink:label="lab_afg_ChangeInUnrealizedAppreciationDepreciation_D7CFCBCDBD6951B9A3B6BA77F3DA7198" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Change in unrealized</link:label>
    <link:label id="lab_afg_ChangeInUnrealizedAppreciationDepreciation_0C53C8A528E9D5619267212627790593_label_en-US" xlink:label="lab_afg_ChangeInUnrealizedAppreciationDepreciation_D7CFCBCDBD6951B9A3B6BA77F3DA7198" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Change In Unrealized Appreciation Depreciation</link:label>
    <link:label id="lab_afg_ChangeInUnrealizedAppreciationDepreciation_0C53C8A528E9D5619267212627790593_documentation_en-US" xlink:label="lab_afg_ChangeInUnrealizedAppreciationDepreciation_D7CFCBCDBD6951B9A3B6BA77F3DA7198" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Change in unrealized appreciation depreciation.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ChangeInUnrealizedAppreciationDepreciation" xlink:label="loc_afg_ChangeInUnrealizedAppreciationDepreciation_D7CFCBCDBD6951B9A3B6BA77F3DA7198" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ChangeInUnrealizedAppreciationDepreciation_D7CFCBCDBD6951B9A3B6BA77F3DA7198" xlink:to="lab_afg_ChangeInUnrealizedAppreciationDepreciation_D7CFCBCDBD6951B9A3B6BA77F3DA7198" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillPeriodIncreaseDecrease_3DA7623ADDC43F6441BFF6C8CB9D5F66_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillPeriodIncreaseDecrease_3DA7623ADDC43F6441BFF6C8CB9D5F66" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in the goodwill balance during the period</link:label>
    <link:label id="lab_us-gaap_GoodwillPeriodIncreaseDecrease_3DA7623ADDC43F6441BFF6C8CB9D5F66_label_en-US" xlink:label="lab_us-gaap_GoodwillPeriodIncreaseDecrease_3DA7623ADDC43F6441BFF6C8CB9D5F66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillPeriodIncreaseDecrease" xlink:label="loc_us-gaap_GoodwillPeriodIncreaseDecrease_3DA7623ADDC43F6441BFF6C8CB9D5F66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillPeriodIncreaseDecrease_3DA7623ADDC43F6441BFF6C8CB9D5F66" xlink:to="lab_us-gaap_GoodwillPeriodIncreaseDecrease_3DA7623ADDC43F6441BFF6C8CB9D5F66" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_FC892DA5D00857E4190CF6C8CB9DB711_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_FC892DA5D00857E4190CF6C8CB9DB711" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortizable intangible assets related to property and casualty insurance acquisitions</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_FC892DA5D00857E4190CF6C8CB9DB711_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_FC892DA5D00857E4190CF6C8CB9DB711" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_FC892DA5D00857E4190CF6C8CB9DB711" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_FC892DA5D00857E4190CF6C8CB9DB711" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_FC892DA5D00857E4190CF6C8CB9DB711" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_FC9FF7126D9B2C64E99FF6C8CB9E46F6_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_FC9FF7126D9B2C64E99FF6C8CB9E46F6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_FC9FF7126D9B2C64E99FF6C8CB9E46F6_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_FC9FF7126D9B2C64E99FF6C8CB9E46F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_FC9FF7126D9B2C64E99FF6C8CB9E46F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_FC9FF7126D9B2C64E99FF6C8CB9E46F6" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_FC9FF7126D9B2C64E99FF6C8CB9E46F6" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_2D6B8778027AE9E6AB96F6C8CB9EF895_verboseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_2D6B8778027AE9E6AB96F6C8CB9EF895" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of intangible assets</link:label>
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_2D6B8778027AE9E6AB96F6C8CB9EF895_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_2D6B8778027AE9E6AB96F6C8CB9EF895" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_2D6B8778027AE9E6AB96F6C8CB9EF895" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_2D6B8778027AE9E6AB96F6C8CB9EF895" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_2D6B8778027AE9E6AB96F6C8CB9EF895" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureAbstract_F67AFA9FF22FC9166229222FE7888E39_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureAbstract_7F460F4D97605DBB9BBB8BFD3EB4385D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_7F460F4D97605DBB9BBB8BFD3EB4385D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureAbstract_7F460F4D97605DBB9BBB8BFD3EB4385D" xlink:to="lab_us-gaap_DebtDisclosureAbstract_7F460F4D97605DBB9BBB8BFD3EB4385D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentTable_E179E5E78CD7FB8F1BA6222FE78813ED_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_C93BFC5B9723545DA1A533195835E5B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentTable_E179E5E78CD7FB8F1BA6222FE78813ED_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_C93BFC5B9723545DA1A533195835E5B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_C93BFC5B9723545DA1A533195835E5B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentTable_C93BFC5B9723545DA1A533195835E5B1" xlink:to="lab_us-gaap_DebtInstrumentTable_C93BFC5B9723545DA1A533195835E5B1" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_4B3278FD0F0234690026222FE7881DA3_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_D88899B95DF45CFFBB80CA664B582049" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_4B3278FD0F0234690026222FE7881DA3_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_D88899B95DF45CFFBB80CA664B582049" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_D88899B95DF45CFFBB80CA664B582049" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_D88899B95DF45CFFBB80CA664B582049" xlink:to="lab_us-gaap_LongtermDebtTypeAxis_D88899B95DF45CFFBB80CA664B582049" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_929570008831B3332410222FE788E194_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_C6DE8D2C72F953FE99361D487B4EB4D0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_929570008831B3332410222FE788E194_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_C6DE8D2C72F953FE99361D487B4EB4D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_C6DE8D2C72F953FE99361D487B4EB4D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_C6DE8D2C72F953FE99361D487B4EB4D0" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_C6DE8D2C72F953FE99361D487B4EB4D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_SeniorNotesMember_3BBCED269EE11D30AAEC222FE788AF7C_terseLabel_en-US" xlink:label="lab_us-gaap_SeniorNotesMember_8B5CD24E9514594289F761547317F914" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior Notes</link:label>
    <link:label id="lab_us-gaap_SeniorNotesMember_3BBCED269EE11D30AAEC222FE788AF7C_label_en-US" xlink:label="lab_us-gaap_SeniorNotesMember_8B5CD24E9514594289F761547317F914" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Notes [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SeniorNotesMember" xlink:label="loc_us-gaap_SeniorNotesMember_8B5CD24E9514594289F761547317F914" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SeniorNotesMember_8B5CD24E9514594289F761547317F914" xlink:to="lab_us-gaap_SeniorNotesMember_8B5CD24E9514594289F761547317F914" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedDebtMember_77D5B92127DA786490CE222FE789CA92_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedDebtMember_2A8D1FC0A1615031A5D214DD4B3AD0BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subordinated Debentures</link:label>
    <link:label id="lab_us-gaap_SubordinatedDebtMember_77D5B92127DA786490CE222FE789CA92_label_en-US" xlink:label="lab_us-gaap_SubordinatedDebtMember_2A8D1FC0A1615031A5D214DD4B3AD0BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Debt [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SubordinatedDebtMember" xlink:label="loc_us-gaap_SubordinatedDebtMember_2A8D1FC0A1615031A5D214DD4B3AD0BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedDebtMember_2A8D1FC0A1615031A5D214DD4B3AD0BE" xlink:to="lab_us-gaap_SubordinatedDebtMember_2A8D1FC0A1615031A5D214DD4B3AD0BE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentAxis_9B1957596FE0C2A8F38B222FE789FD8C_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_8275CE8881165DAD8D0F914AB7273F11" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentAxis_9B1957596FE0C2A8F38B222FE789FD8C_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_8275CE8881165DAD8D0F914AB7273F11" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_8275CE8881165DAD8D0F914AB7273F11" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentAxis_8275CE8881165DAD8D0F914AB7273F11" xlink:to="lab_us-gaap_DebtInstrumentAxis_8275CE8881165DAD8D0F914AB7273F11" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_9617FBCD729E7F89FAAA222FE7896E07_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_B9AB3F41FD975A2696E7AF69ACC7012D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_9617FBCD729E7F89FAAA222FE7896E07_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_B9AB3F41FD975A2696E7AF69ACC7012D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_B9AB3F41FD975A2696E7AF69ACC7012D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_B9AB3F41FD975A2696E7AF69ACC7012D" xlink:to="lab_us-gaap_DebtInstrumentNameDomain_B9AB3F41FD975A2696E7AF69ACC7012D" xlink:type="arc" />
    <link:label id="lab_afg_SeniorNotesDueInJune2047Member_3754E2CE02605343E25E222FE789A886_terseLabel_en-US" xlink:label="lab_afg_SeniorNotesDueInJune2047Member_8B57F416E27D5724AB71BA5BBC8A7AA0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.50% Senior Notes due June 2047</link:label>
    <link:label id="lab_afg_SeniorNotesDueInJune2047Member_3754E2CE02605343E25E222FE789A886_label_en-US" xlink:label="lab_afg_SeniorNotesDueInJune2047Member_8B57F416E27D5724AB71BA5BBC8A7AA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Notes Due In June 2047 [Member]</link:label>
    <link:label id="lab_afg_SeniorNotesDueInJune2047Member_3754E2CE02605343E25E222FE789A886_documentation_en-US" xlink:label="lab_afg_SeniorNotesDueInJune2047Member_8B57F416E27D5724AB71BA5BBC8A7AA0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior Notes due in June 2047.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SeniorNotesDueInJune2047Member" xlink:label="loc_afg_SeniorNotesDueInJune2047Member_8B57F416E27D5724AB71BA5BBC8A7AA0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SeniorNotesDueInJune2047Member_8B57F416E27D5724AB71BA5BBC8A7AA0" xlink:to="lab_afg_SeniorNotesDueInJune2047Member_8B57F416E27D5724AB71BA5BBC8A7AA0" xlink:type="arc" />
    <link:label id="lab_afg_SeniorNotesDueInAugust2026Member_0C90E0113287475BF792222FE7893883_verboseLabel_en-US" xlink:label="lab_afg_SeniorNotesDueInAugust2026Member_756AAE7BC7345B25928CD9B281D19F14" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">3.50% Senior Notes due August 2026</link:label>
    <link:label id="lab_afg_SeniorNotesDueInAugust2026Member_0C90E0113287475BF792222FE7893883_label_en-US" xlink:label="lab_afg_SeniorNotesDueInAugust2026Member_756AAE7BC7345B25928CD9B281D19F14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Notes Due In August 2026 [Member]</link:label>
    <link:label id="lab_afg_SeniorNotesDueInAugust2026Member_0C90E0113287475BF792222FE7893883_documentation_en-US" xlink:label="lab_afg_SeniorNotesDueInAugust2026Member_756AAE7BC7345B25928CD9B281D19F14" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior Notes due in August 2026.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SeniorNotesDueInAugust2026Member" xlink:label="loc_afg_SeniorNotesDueInAugust2026Member_756AAE7BC7345B25928CD9B281D19F14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SeniorNotesDueInAugust2026Member_756AAE7BC7345B25928CD9B281D19F14" xlink:to="lab_afg_SeniorNotesDueInAugust2026Member_756AAE7BC7345B25928CD9B281D19F14" xlink:type="arc" />
    <link:label id="lab_afg_SubordinatedDebenturesDueInSeptember2054Member_8548644A053BD23A0C94222FE789FA53_verboseLabel_en-US" xlink:label="lab_afg_SubordinatedDebenturesDueInSeptember2054Member_F611FA9E9DF05A618D4BD7F73EDCB575" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">6-1/4% Subordinated Debentures due September 2054</link:label>
    <link:label id="lab_afg_SubordinatedDebenturesDueInSeptember2054Member_8548644A053BD23A0C94222FE789FA53_label_en-US" xlink:label="lab_afg_SubordinatedDebenturesDueInSeptember2054Member_F611FA9E9DF05A618D4BD7F73EDCB575" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Debentures Due In September 2054 [Member]</link:label>
    <link:label id="lab_afg_SubordinatedDebenturesDueInSeptember2054Member_8548644A053BD23A0C94222FE789FA53_documentation_en-US" xlink:label="lab_afg_SubordinatedDebenturesDueInSeptember2054Member_F611FA9E9DF05A618D4BD7F73EDCB575" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Subordinated Debentures due in September 2054.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SubordinatedDebenturesDueInSeptember2054Member" xlink:label="loc_afg_SubordinatedDebenturesDueInSeptember2054Member_F611FA9E9DF05A618D4BD7F73EDCB575" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SubordinatedDebenturesDueInSeptember2054Member_F611FA9E9DF05A618D4BD7F73EDCB575" xlink:to="lab_afg_SubordinatedDebenturesDueInSeptember2054Member_F611FA9E9DF05A618D4BD7F73EDCB575" xlink:type="arc" />
    <link:label id="lab_afg_SubordinatedDebenturesDueInNovember2055Member_C7EF5B2110020AA75F0C222FE7892C0E_verboseLabel_en-US" xlink:label="lab_afg_SubordinatedDebenturesDueInNovember2055Member_238CA42CEAA35E8DA8D4E8036DD8CF90" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">6% Subordinated Debentures due November 2055</link:label>
    <link:label id="lab_afg_SubordinatedDebenturesDueInNovember2055Member_C7EF5B2110020AA75F0C222FE7892C0E_label_en-US" xlink:label="lab_afg_SubordinatedDebenturesDueInNovember2055Member_238CA42CEAA35E8DA8D4E8036DD8CF90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Debentures Due In November 2055 [Member]</link:label>
    <link:label id="lab_afg_SubordinatedDebenturesDueInNovember2055Member_C7EF5B2110020AA75F0C222FE7892C0E_documentation_en-US" xlink:label="lab_afg_SubordinatedDebenturesDueInNovember2055Member_238CA42CEAA35E8DA8D4E8036DD8CF90" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Subordinated Debentures due in November 2055.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SubordinatedDebenturesDueInNovember2055Member" xlink:label="loc_afg_SubordinatedDebenturesDueInNovember2055Member_238CA42CEAA35E8DA8D4E8036DD8CF90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SubordinatedDebenturesDueInNovember2055Member_238CA42CEAA35E8DA8D4E8036DD8CF90" xlink:to="lab_afg_SubordinatedDebenturesDueInNovember2055Member_238CA42CEAA35E8DA8D4E8036DD8CF90" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableRateAxis_409E803F7670232E85A9222FE7898DFB_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateAxis_E585D796435A5514AA9C8F015F6AC5D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Rate [Axis]</link:label>
    <link:label id="lab_us-gaap_VariableRateAxis_409E803F7670232E85A9222FE7898DFB_label_en-US" xlink:label="lab_us-gaap_VariableRateAxis_E585D796435A5514AA9C8F015F6AC5D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_E585D796435A5514AA9C8F015F6AC5D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateAxis_E585D796435A5514AA9C8F015F6AC5D9" xlink:to="lab_us-gaap_VariableRateAxis_E585D796435A5514AA9C8F015F6AC5D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableRateDomain_C2BD406BC0341B7A7A71222FE7892F7C_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateDomain_6283C89D23025265969C8E6D883CB548" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Rate [Domain]</link:label>
    <link:label id="lab_us-gaap_VariableRateDomain_C2BD406BC0341B7A7A71222FE7892F7C_label_en-US" xlink:label="lab_us-gaap_VariableRateDomain_6283C89D23025265969C8E6D883CB548" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_6283C89D23025265969C8E6D883CB548" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateDomain_6283C89D23025265969C8E6D883CB548" xlink:to="lab_us-gaap_VariableRateDomain_6283C89D23025265969C8E6D883CB548" xlink:type="arc" />
    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_1EB4DCC1E0E432CF5CB5222FE7891035_terseLabel_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_74D2307E2D5553B9BA720CF3CB0F5851" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LIBOR</link:label>
    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_1EB4DCC1E0E432CF5CB5222FE7891035_label_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_74D2307E2D5553B9BA720CF3CB0F5851" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">London Interbank Offered Rate (LIBOR) [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_74D2307E2D5553B9BA720CF3CB0F5851" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_74D2307E2D5553B9BA720CF3CB0F5851" xlink:to="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_74D2307E2D5553B9BA720CF3CB0F5851" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidatedEntitiesAxis_F12AE5C595F00B342EBA222FE78A97F1_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidatedEntitiesAxis_D5D15147B6BF53DC98BE1259D903BD46" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidated Entities [Axis]</link:label>
    <link:label id="lab_us-gaap_ConsolidatedEntitiesAxis_F12AE5C595F00B342EBA222FE78A97F1_label_en-US" xlink:label="lab_us-gaap_ConsolidatedEntitiesAxis_D5D15147B6BF53DC98BE1259D903BD46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidated Entities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ConsolidatedEntitiesAxis" xlink:label="loc_us-gaap_ConsolidatedEntitiesAxis_D5D15147B6BF53DC98BE1259D903BD46" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidatedEntitiesAxis_D5D15147B6BF53DC98BE1259D903BD46" xlink:to="lab_us-gaap_ConsolidatedEntitiesAxis_D5D15147B6BF53DC98BE1259D903BD46" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidatedEntitiesDomain_2639A0E363F8D070E6CD222FE78AC17E_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidatedEntitiesDomain_E4D3C40345E5526E86A5BA0B04046634" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidated Entities [Domain]</link:label>
    <link:label id="lab_us-gaap_ConsolidatedEntitiesDomain_2639A0E363F8D070E6CD222FE78AC17E_label_en-US" xlink:label="lab_us-gaap_ConsolidatedEntitiesDomain_E4D3C40345E5526E86A5BA0B04046634" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidated Entities [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ConsolidatedEntitiesDomain" xlink:label="loc_us-gaap_ConsolidatedEntitiesDomain_E4D3C40345E5526E86A5BA0B04046634" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidatedEntitiesDomain_E4D3C40345E5526E86A5BA0B04046634" xlink:to="lab_us-gaap_ConsolidatedEntitiesDomain_E4D3C40345E5526E86A5BA0B04046634" xlink:type="arc" />
    <link:label id="lab_us-gaap_ParentCompanyMember_D26DA6D5B352F6F0BC13222FE78A8985_verboseLabel_en-US" xlink:label="lab_us-gaap_ParentCompanyMember_4C1A104F010B53D9BC36ADDD494BFC62" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">AFG</link:label>
    <link:label id="lab_us-gaap_ParentCompanyMember_D26DA6D5B352F6F0BC13222FE78A8985_label_en-US" xlink:label="lab_us-gaap_ParentCompanyMember_4C1A104F010B53D9BC36ADDD494BFC62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Parent Company [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ParentCompanyMember" xlink:label="loc_us-gaap_ParentCompanyMember_4C1A104F010B53D9BC36ADDD494BFC62" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ParentCompanyMember_4C1A104F010B53D9BC36ADDD494BFC62" xlink:to="lab_us-gaap_ParentCompanyMember_4C1A104F010B53D9BC36ADDD494BFC62" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_F05F9D2AC72F23ED0091222FE78A8046_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_876A433591D45E32A3398D8FB22DDFC2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_F05F9D2AC72F23ED0091222FE78A8046_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_876A433591D45E32A3398D8FB22DDFC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_876A433591D45E32A3398D8FB22DDFC2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_876A433591D45E32A3398D8FB22DDFC2" xlink:to="lab_us-gaap_DebtInstrumentLineItems_876A433591D45E32A3398D8FB22DDFC2" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtByMaturityAbstract_67246BD3FD93444F2189222FE78AD0C7_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtByMaturityAbstract_ADFB8B50D0C051ECA33318FEC6F44130" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Fiscal Year Maturity [Abstract]</link:label>
    <link:label id="lab_us-gaap_LongTermDebtByMaturityAbstract_67246BD3FD93444F2189222FE78AD0C7_label_en-US" xlink:label="lab_us-gaap_LongTermDebtByMaturityAbstract_ADFB8B50D0C051ECA33318FEC6F44130" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtByMaturityAbstract" xlink:label="loc_us-gaap_LongTermDebtByMaturityAbstract_ADFB8B50D0C051ECA33318FEC6F44130" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtByMaturityAbstract_ADFB8B50D0C051ECA33318FEC6F44130" xlink:to="lab_us-gaap_LongTermDebtByMaturityAbstract_ADFB8B50D0C051ECA33318FEC6F44130" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_6AE474984E1989DACFA6222FE78AFC87_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_DD8142747B7F564482EBF8B023B71649" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in next year</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_6AE474984E1989DACFA6222FE78AFC87_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_DD8142747B7F564482EBF8B023B71649" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal, Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_DD8142747B7F564482EBF8B023B71649" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_DD8142747B7F564482EBF8B023B71649" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalRemainderOfFiscalYear_DD8142747B7F564482EBF8B023B71649" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_1099FE62C566CB89A51A222FE78B18BE_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_5B4B3CA4DE0F5E10A8531649DA383635" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in year two</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_1099FE62C566CB89A51A222FE78B18BE_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_5B4B3CA4DE0F5E10A8531649DA383635" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_5B4B3CA4DE0F5E10A8531649DA383635" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_5B4B3CA4DE0F5E10A8531649DA383635" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_5B4B3CA4DE0F5E10A8531649DA383635" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_683A7FB5EF313CBB7B39222FE78B7705_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_271951B557EC5A4A88DD8B1DB013CC93" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in year three</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_683A7FB5EF313CBB7B39222FE78B7705_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_271951B557EC5A4A88DD8B1DB013CC93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_271951B557EC5A4A88DD8B1DB013CC93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_271951B557EC5A4A88DD8B1DB013CC93" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_271951B557EC5A4A88DD8B1DB013CC93" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_9DFC8513D435D991EE4A222FE78BFF89_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_47A5FA49A72A5CDB9C3797C85B7F37C4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in year four</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_9DFC8513D435D991EE4A222FE78BFF89_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_47A5FA49A72A5CDB9C3797C85B7F37C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Four</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_47A5FA49A72A5CDB9C3797C85B7F37C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_47A5FA49A72A5CDB9C3797C85B7F37C4" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_47A5FA49A72A5CDB9C3797C85B7F37C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_814E204FC86C014742AE222FE78B0F03_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_53965B6888575D1996342153DD36BF49" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in year five</link:label>
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_814E204FC86C014742AE222FE78B0F03_label_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_53965B6888575D1996342153DD36BF49" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Maturities, Repayments of Principal in Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_53965B6888575D1996342153DD36BF49" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_53965B6888575D1996342153DD36BF49" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_53965B6888575D1996342153DD36BF49" xlink:type="arc" />
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_86CE681BAD6BACC39B1D222FE78BF459_verboseLabel_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_49D71A2C3022512CA34ED933F170E9E8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Scheduled principal payments on debt in year six</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_86CE681BAD6BACC39B1D222FE78BF459_label_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_49D71A2C3022512CA34ED933F170E9E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-Term Debt, Maturities, Repayments Of Principal In Year Six</link:label>
    <link:label id="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_86CE681BAD6BACC39B1D222FE78BF459_documentation_en-US" xlink:label="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_49D71A2C3022512CA34ED933F170E9E8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of long-term debt, sinking fund requirements, and other securities redeemable at fixed or determinable prices and dates maturing in the sixth fiscal year following the latest fiscal year ended.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix" xlink:label="loc_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_49D71A2C3022512CA34ED933F170E9E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_49D71A2C3022512CA34ED933F170E9E8" xlink:to="lab_afg_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearSix_49D71A2C3022512CA34ED933F170E9E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_A81D03BCB05C46577517222FE78BBD03_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_732B1F4E2BDE54649792AB4F4E06CFF0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Revolving credit line</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_A81D03BCB05C46577517222FE78BBD03_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_732B1F4E2BDE54649792AB4F4E06CFF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_732B1F4E2BDE54649792AB4F4E06CFF0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_732B1F4E2BDE54649792AB4F4E06CFF0" xlink:to="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_732B1F4E2BDE54649792AB4F4E06CFF0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_0EA70221613CEF505A22222FE79019F9_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_FE9D696801F652449C90A8421B17B241" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest rate on revolving debt facility</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_0EA70221613CEF505A22222FE79019F9_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_FE9D696801F652449C90A8421B17B241" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Basis Spread on Variable Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_FE9D696801F652449C90A8421B17B241" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_FE9D696801F652449C90A8421B17B241" xlink:to="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_FE9D696801F652449C90A8421B17B241" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCredit_6312AFC8A22BB7BB6555222FE790F7C3_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCredit_0279C958BF6E58FD9B6D119064981EBD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amount borrowed under revolving credit facility</link:label>
    <link:label id="lab_us-gaap_LineOfCredit_6312AFC8A22BB7BB6555222FE790F7C3_label_en-US" xlink:label="lab_us-gaap_LineOfCredit_0279C958BF6E58FD9B6D119064981EBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Line of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LineOfCredit" xlink:label="loc_us-gaap_LineOfCredit_0279C958BF6E58FD9B6D119064981EBD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCredit_0279C958BF6E58FD9B6D119064981EBD" xlink:to="lab_us-gaap_LineOfCredit_0279C958BF6E58FD9B6D119064981EBD" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateDescription_F59CA52BD71617F348DE222FE7907A9B_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateDescription_9C3E5A27FC365393AC924AF03CC8F1F1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest rate description for revolving credit facility</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityInterestRateDescription_F59CA52BD71617F348DE222FE7907A9B_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityInterestRateDescription_9C3E5A27FC365393AC924AF03CC8F1F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Interest Rate Description</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LineOfCreditFacilityInterestRateDescription" xlink:label="loc_us-gaap_LineOfCreditFacilityInterestRateDescription_9C3E5A27FC365393AC924AF03CC8F1F1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityInterestRateDescription_9C3E5A27FC365393AC924AF03CC8F1F1" xlink:to="lab_us-gaap_LineOfCreditFacilityInterestRateDescription_9C3E5A27FC365393AC924AF03CC8F1F1" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_BAEA5FFC475FE45D914A2233017B8994_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_35CB085999C456398935909F5A19AB51" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate on debt instruments</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_BAEA5FFC475FE45D914A2233017B8994_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_35CB085999C456398935909F5A19AB51" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_35CB085999C456398935909F5A19AB51" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_35CB085999C456398935909F5A19AB51" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_35CB085999C456398935909F5A19AB51" xlink:type="arc" />
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB_terseLabel_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Holding Gains (Losses) on Equity Securities Still Held [Table]</link:label>
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB_label_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Holding Gains (Losses) on Equity Securities Still Held [Table]</link:label>
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB_documentation_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tabular disclosure of holding gains (losses) on equity securities still held</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable" xlink:label="loc_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB" xlink:to="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTable_CBAABE1695F58B92214BFAA3F8C685BB" xlink:type="arc" />
    <link:label id="lab_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5_terseLabel_en-US" xlink:label="lab_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Securities [Axis]</link:label>
    <link:label id="lab_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5_label_en-US" xlink:label="lab_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities [Axis]</link:label>
    <link:label id="lab_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5_documentation_en-US" xlink:label="lab_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Equity Securities [Axis]</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EquitySecuritiesAxis" xlink:label="loc_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5" xlink:to="lab_afg_EquitySecuritiesAxis_D4ADE477AD4B8D575A4DFAA3F8C67FD5" xlink:type="arc" />
    <link:label id="lab_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177_terseLabel_en-US" xlink:label="lab_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Securities [Domain]</link:label>
    <link:label id="lab_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177_label_en-US" xlink:label="lab_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities [Domain]</link:label>
    <link:label id="lab_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177_documentation_en-US" xlink:label="lab_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Domain] for Equity Securities [Axis]</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EquitySecuritiesDomain" xlink:label="loc_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177" xlink:to="lab_afg_EquitySecuritiesDomain_60B8B7967068C1B1CFD7FAA3F8CCC177" xlink:type="arc" />
    <link:label id="lab_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F_terseLabel_en-US" xlink:label="lab_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities still owned</link:label>
    <link:label id="lab_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F_label_en-US" xlink:label="lab_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities Still Owned [Member]</link:label>
    <link:label id="lab_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F_documentation_en-US" xlink:label="lab_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Equity securities still owned at the balance sheet date.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EquitySecuritiesStillOwnedMember" xlink:label="loc_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F" xlink:to="lab_afg_EquitySecuritiesStillOwnedMember_C807688F0AF2D0F7DC5EFAA3F8CC6A1F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_207B681B442227A83DAAFAA3F8CC720E_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_207B681B442227A83DAAFAA3F8CC720E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_207B681B442227A83DAAFAA3F8CC720E_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_207B681B442227A83DAAFAA3F8CC720E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_207B681B442227A83DAAFAA3F8CC720E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_207B681B442227A83DAAFAA3F8CC720E" xlink:to="lab_us-gaap_IncomeStatementLocationAxis_207B681B442227A83DAAFAA3F8CC720E" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_73CCE805EA605421E34FFAA3F8CD2070_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_73CCE805EA605421E34FFAA3F8CD2070" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location [Domain]</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_73CCE805EA605421E34FFAA3F8CD2070_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_73CCE805EA605421E34FFAA3F8CD2070" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_73CCE805EA605421E34FFAA3F8CD2070" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_73CCE805EA605421E34FFAA3F8CD2070" xlink:to="lab_us-gaap_IncomeStatementLocationDomain_73CCE805EA605421E34FFAA3F8CD2070" xlink:type="arc" />
    <link:label id="lab_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5_terseLabel_en-US" xlink:label="lab_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) on securities</link:label>
    <link:label id="lab_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5_label_en-US" xlink:label="lab_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Realized Gains (Losses) On Securities [Member]</link:label>
    <link:label id="lab_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5_documentation_en-US" xlink:label="lab_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Primary financial statement caption encompassing realized gains (losses) on securities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RealizedGainsLossesOnSecuritiesMember" xlink:label="loc_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5" xlink:to="lab_afg_RealizedGainsLossesOnSecuritiesMember_916F695B88FFBA054917FAA3F8CDA2C5" xlink:type="arc" />
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996_terseLabel_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Holding Gains (Losses) on Equity Securities Still Held [Line Items]</link:label>
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996_label_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Holding Gains (Losses) on Equity Securities Still Held [Line Items]</link:label>
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996_documentation_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">holding gains (losses) on equity securities still held</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems" xlink:label="loc_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996" xlink:to="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldLineItems_BA54A3F6B15DD9FCB1C9FAA3F8CF4996" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_4140685157E86C85914DFAA3F8CF5C3E_terseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_4140685157E86C85914DFAA3F8CF5C3E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) on securities still owned</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLoss" xlink:label="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_4140685157E86C85914DFAA3F8CF5C3E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_4140685157E86C85914DFAA3F8CF5C3E" xlink:to="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_4140685157E86C85914DFAA3F8CF5C3E" xlink:type="arc" />
    <link:label id="lab_us-gaap_GrossInvestmentIncomeOperating_C2A9C42D3D760F7E554DFAA3F8CF90C3_verboseLabel_en-US" xlink:label="lab_us-gaap_GrossInvestmentIncomeOperating_C2A9C42D3D760F7E554DFAA3F8CF90C3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Included in net investment income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GrossInvestmentIncomeOperating" xlink:label="loc_us-gaap_GrossInvestmentIncomeOperating_C2A9C42D3D760F7E554DFAA3F8CF90C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GrossInvestmentIncomeOperating_C2A9C42D3D760F7E554DFAA3F8CF90C3" xlink:to="lab_us-gaap_GrossInvestmentIncomeOperating_C2A9C42D3D760F7E554DFAA3F8CF90C3" xlink:type="arc" />
    <link:label id="lab_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D_terseLabel_en-US" xlink:label="lab_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net holding gains (losses) on equity securities</link:label>
    <link:label id="lab_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D_label_en-US" xlink:label="lab_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Holding Gains (Losses) On Equity Securities</link:label>
    <link:label id="lab_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D_documentation_en-US" xlink:label="lab_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Net holding gains (losses) on equity securities in net earnings on securities that were still owned. All equity securities other than those accounted for under the equity method are carried at fair value through net earnings.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NetHoldingGainsLossesOnEquitySecurities" xlink:label="loc_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D" xlink:to="lab_afg_NetHoldingGainsLossesOnEquitySecurities_3B1C8F848239082EFBDEFABD6D1D972D" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_703499F2B80C38F58BEFF6C8CB0D6754_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_703499F2B80C38F58BEFF6C8CB0D6754" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Amount [Abstract]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_703499F2B80C38F58BEFF6C8CB0D6754_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_703499F2B80C38F58BEFF6C8CB0D6754" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Amount [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_703499F2B80C38F58BEFF6C8CB0D6754" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_703499F2B80C38F58BEFF6C8CB0D6754" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_703499F2B80C38F58BEFF6C8CB0D6754" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_5AC36645AC0ED18F06ACF6C8CB0D4E56_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_5AC36645AC0ED18F06ACF6C8CB0D4E56" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Earnings before income taxes (&#8220;EBT&#8221;)</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_5AC36645AC0ED18F06ACF6C8CB0D4E56_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_5AC36645AC0ED18F06ACF6C8CB0D4E56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_5AC36645AC0ED18F06ACF6C8CB0D4E56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_5AC36645AC0ED18F06ACF6C8CB0D4E56" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_5AC36645AC0ED18F06ACF6C8CB0D4E56" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_652ECCD415543D1E56ACF6C8CB0DE01F_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_652ECCD415543D1E56ACF6C8CB0DE01F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income taxes at statutory rate</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_652ECCD415543D1E56ACF6C8CB0DE01F_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_652ECCD415543D1E56ACF6C8CB0DE01F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation at Federal Statutory Income Tax Rate, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_652ECCD415543D1E56ACF6C8CB0DE01F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_652ECCD415543D1E56ACF6C8CB0DE01F" xlink:to="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_652ECCD415543D1E56ACF6C8CB0DE01F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_7BBCE4196473D0EFF2A7F6C8CB0E5EB6_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_7BBCE4196473D0EFF2A7F6C8CB0E5EB6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of stock-based compensation</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_7BBCE4196473D0EFF2A7F6C8CB0E5EB6_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_7BBCE4196473D0EFF2A7F6C8CB0E5EB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Nondeductible Expense, Share-based Compensation Cost, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost" xlink:label="loc_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_7BBCE4196473D0EFF2A7F6C8CB0E5EB6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_7BBCE4196473D0EFF2A7F6C8CB0E5EB6" xlink:to="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_7BBCE4196473D0EFF2A7F6C8CB0E5EB6" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationTaxExemptIncome_136D57E87E8FA827C2F2F6C8CB0EEE3E_negatedLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationTaxExemptIncome_136D57E87E8FA827C2F2F6C8CB0EEE3E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Effect of tax exempt interest</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationTaxExemptIncome_136D57E87E8FA827C2F2F6C8CB0EEE3E_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationTaxExemptIncome_136D57E87E8FA827C2F2F6C8CB0EEE3E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Tax Exempt Income, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxExemptIncome" xlink:label="loc_us-gaap_IncomeTaxReconciliationTaxExemptIncome_136D57E87E8FA827C2F2F6C8CB0EEE3E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationTaxExemptIncome_136D57E87E8FA827C2F2F6C8CB0EEE3E" xlink:to="lab_us-gaap_IncomeTaxReconciliationTaxExemptIncome_136D57E87E8FA827C2F2F6C8CB0EEE3E" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationDeductionsDividends_D4D125C2786593911CBEF6C8CB0E0556_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationDeductionsDividends_D4D125C2786593911CBEF6C8CB0E0556" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Effect of dividends received deduction</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationDeductionsDividends_D4D125C2786593911CBEF6C8CB0E0556_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationDeductionsDividends_D4D125C2786593911CBEF6C8CB0E0556" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Deduction, Dividends, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationDeductionsDividends" xlink:label="loc_us-gaap_IncomeTaxReconciliationDeductionsDividends_D4D125C2786593911CBEF6C8CB0E0556" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationDeductionsDividends_D4D125C2786593911CBEF6C8CB0E0556" xlink:to="lab_us-gaap_IncomeTaxReconciliationDeductionsDividends_D4D125C2786593911CBEF6C8CB0E0556" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_F5E5CA026C98FE2340E3F6C8CB0EF3BD_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_F5E5CA026C98FE2340E3F6C8CB0EF3BD" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Effect of employee stock ownership plan dividends paid deduction</link:label>
    <link:label id="lab_us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_F5E5CA026C98FE2340E3F6C8CB0EF3BD_label_en-US" xlink:label="lab_us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_F5E5CA026C98FE2340E3F6C8CB0EF3BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Deduction, Employee Stock Ownership Plan Dividend, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends" xlink:label="loc_us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_F5E5CA026C98FE2340E3F6C8CB0EF3BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_F5E5CA026C98FE2340E3F6C8CB0EF3BD" xlink:to="lab_us-gaap_IncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_F5E5CA026C98FE2340E3F6C8CB0EF3BD" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_CF1A4694A87704F7F961F6C8CB0EC6E3_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_CF1A4694A87704F7F961F6C8CB0EC6E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of foreign operations</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_CF1A4694A87704F7F961F6C8CB0EC6E3_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_CF1A4694A87704F7F961F6C8CB0EC6E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Foreign Income Tax Rate Differential, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential" xlink:label="loc_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_CF1A4694A87704F7F961F6C8CB0EC6E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_CF1A4694A87704F7F961F6C8CB0EC6E3" xlink:to="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_CF1A4694A87704F7F961F6C8CB0EC6E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpense_151F83FBEE8E1875E59DF6C8CB0E1068_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpense_151F83FBEE8E1875E59DF6C8CB0E1068" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of nondeductible expenses</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpense_151F83FBEE8E1875E59DF6C8CB0E1068_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpense_151F83FBEE8E1875E59DF6C8CB0E1068" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Nondeductible Expense, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationNondeductibleExpense" xlink:label="loc_us-gaap_IncomeTaxReconciliationNondeductibleExpense_151F83FBEE8E1875E59DF6C8CB0E1068" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationNondeductibleExpense_151F83FBEE8E1875E59DF6C8CB0E1068" xlink:to="lab_us-gaap_IncomeTaxReconciliationNondeductibleExpense_151F83FBEE8E1875E59DF6C8CB0E1068" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_2DE00554E6880E77E595F6C8CB0F86D7_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_2DE00554E6880E77E595F6C8CB0F86D7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of change in valuation allowance</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_2DE00554E6880E77E595F6C8CB0F86D7_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_2DE00554E6880E77E595F6C8CB0F86D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_2DE00554E6880E77E595F6C8CB0F86D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_2DE00554E6880E77E595F6C8CB0F86D7" xlink:to="lab_us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_2DE00554E6880E77E595F6C8CB0F86D7" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_EC276752E3E48880EB56F6C8CB0F238F_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_EC276752E3E48880EB56F6C8CB0F238F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of other income tax reconciliation</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_EC276752E3E48880EB56F6C8CB0F238F_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_EC276752E3E48880EB56F6C8CB0F238F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Other Adjustments, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:label="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_EC276752E3E48880EB56F6C8CB0F238F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_EC276752E3E48880EB56F6C8CB0F238F" xlink:to="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_EC276752E3E48880EB56F6C8CB0F238F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_28625AB3047E8E1734B4F6C8CB0F6369_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_28625AB3047E8E1734B4F6C8CB0F6369" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Provision for income taxes as shown on the Statement of Earnings</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_28625AB3047E8E1734B4F6C8CB0F6369_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_28625AB3047E8E1734B4F6C8CB0F6369" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_28625AB3047E8E1734B4F6C8CB0F6369" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_28625AB3047E8E1734B4F6C8CB0F6369" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_28625AB3047E8E1734B4F6C8CB0F6369" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_F31EF7B14EFB38538DA7F6C8CB0FC341_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_F31EF7B14EFB38538DA7F6C8CB0FC341" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Percent [Abstract]</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_F31EF7B14EFB38538DA7F6C8CB0FC341_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_F31EF7B14EFB38538DA7F6C8CB0FC341" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Percent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_F31EF7B14EFB38538DA7F6C8CB0FC341" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_F31EF7B14EFB38538DA7F6C8CB0FC341" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperationsTaxRateReconciliationAbstract_F31EF7B14EFB38538DA7F6C8CB0FC341" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_AB16F42D1379FAA7F9A1F6C8CB0FA367_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_AB16F42D1379FAA7F9A1F6C8CB0FA367" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income taxes at statutory rate as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_AB16F42D1379FAA7F9A1F6C8CB0FA367_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_AB16F42D1379FAA7F9A1F6C8CB0FA367" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_AB16F42D1379FAA7F9A1F6C8CB0FA367" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_AB16F42D1379FAA7F9A1F6C8CB0FA367" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_AB16F42D1379FAA7F9A1F6C8CB0FA367" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost_3E49A69F82C98275269BF6C8CB0F116C_verboseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost_3E49A69F82C98275269BF6C8CB0F116C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of stock-based compensation as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost_3E49A69F82C98275269BF6C8CB0F116C_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost_3E49A69F82C98275269BF6C8CB0F116C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Nondeductible Expense, Share-based Compensation Cost, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost_3E49A69F82C98275269BF6C8CB0F116C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost_3E49A69F82C98275269BF6C8CB0F116C" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseShareBasedCompensationCost_3E49A69F82C98275269BF6C8CB0F116C" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome_C378F1475E66C27E34C4F6C8CB1027F7_negatedLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome_C378F1475E66C27E34C4F6C8CB1027F7" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Effect of tax exempt interest as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome_C378F1475E66C27E34C4F6C8CB1027F7_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome_C378F1475E66C27E34C4F6C8CB1027F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Tax Exempt Income, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome_C378F1475E66C27E34C4F6C8CB1027F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome_C378F1475E66C27E34C4F6C8CB1027F7" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationTaxExemptIncome_C378F1475E66C27E34C4F6C8CB1027F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends_2EF5736594B1848E7300F6C8CB10861D_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends_2EF5736594B1848E7300F6C8CB10861D" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Effect of dividends received deduction as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends_2EF5736594B1848E7300F6C8CB10861D_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends_2EF5736594B1848E7300F6C8CB10861D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Deduction, Dividend, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends_2EF5736594B1848E7300F6C8CB10861D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends_2EF5736594B1848E7300F6C8CB10861D" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsDividends_2EF5736594B1848E7300F6C8CB10861D" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_29E2077AA61882690789F6C8CB101AA6_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_29E2077AA61882690789F6C8CB101AA6" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Effect of employee stock ownership plan dividends paid deduction as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_29E2077AA61882690789F6C8CB101AA6_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_29E2077AA61882690789F6C8CB101AA6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Deduction, Employee Stock Ownership Plan Dividend, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_29E2077AA61882690789F6C8CB101AA6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_29E2077AA61882690789F6C8CB101AA6" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationDeductionsEmployeeStockOwnershipPlanDividends_29E2077AA61882690789F6C8CB101AA6" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_8699463B940FE3A51F2FF6C8CB107E5E_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_8699463B940FE3A51F2FF6C8CB107E5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of foreign operations as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_8699463B940FE3A51F2FF6C8CB107E5E_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_8699463B940FE3A51F2FF6C8CB107E5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Foreign Income Tax Rate Differential, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_8699463B940FE3A51F2FF6C8CB107E5E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_8699463B940FE3A51F2FF6C8CB107E5E" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationForeignIncomeTaxRateDifferential_8699463B940FE3A51F2FF6C8CB107E5E" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense_D64D971A216EC589E224F6C8CB107823_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense_D64D971A216EC589E224F6C8CB107823" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of nondeductible expenses as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense_D64D971A216EC589E224F6C8CB107823_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense_D64D971A216EC589E224F6C8CB107823" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Nondeductible Expense, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense_D64D971A216EC589E224F6C8CB107823" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense_D64D971A216EC589E224F6C8CB107823" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationNondeductibleExpense_D64D971A216EC589E224F6C8CB107823" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_6ED4FE2619E4AD384C72F6C8CB10D41B_verboseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_6ED4FE2619E4AD384C72F6C8CB10D41B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of change in valuation allowance as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_6ED4FE2619E4AD384C72F6C8CB10D41B_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_6ED4FE2619E4AD384C72F6C8CB10D41B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_6ED4FE2619E4AD384C72F6C8CB10D41B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_6ED4FE2619E4AD384C72F6C8CB10D41B" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance_6ED4FE2619E4AD384C72F6C8CB10D41B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_C002F255FE57A72A14A8F6C8CB118AE8_verboseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_C002F255FE57A72A14A8F6C8CB118AE8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of other income tax reconciliation as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_C002F255FE57A72A14A8F6C8CB118AE8_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_C002F255FE57A72A14A8F6C8CB118AE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Other Adjustments, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_C002F255FE57A72A14A8F6C8CB118AE8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_C002F255FE57A72A14A8F6C8CB118AE8" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationOtherAdjustments_C002F255FE57A72A14A8F6C8CB118AE8" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_FB10E918DE5D170CA97DF6C8CB11788D_totalLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_FB10E918DE5D170CA97DF6C8CB11788D" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Provision for income taxes as shown on the Statement of Earnings as a percentage of EBT</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_FB10E918DE5D170CA97DF6C8CB11788D_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_FB10E918DE5D170CA97DF6C8CB11788D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_FB10E918DE5D170CA97DF6C8CB11788D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_FB10E918DE5D170CA97DF6C8CB11788D" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateContinuingOperations_FB10E918DE5D170CA97DF6C8CB11788D" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_DA700534A7331000D4F222ADD81E67DF_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4E37D84199AB525C883E7727CEF5C7A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_DA700534A7331000D4F222ADD81E67DF_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4E37D84199AB525C883E7727CEF5C7A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4E37D84199AB525C883E7727CEF5C7A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4E37D84199AB525C883E7727CEF5C7A4" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_4E37D84199AB525C883E7727CEF5C7A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_5F60F0204C3A3DACF51C22ADD81E1CAD_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_FD4F97910EE15DC683392CC64F320014" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentRiskAxis" xlink:label="loc_us-gaap_DerivativeInstrumentRiskAxis_FD4F97910EE15DC683392CC64F320014" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentRiskAxis_FD4F97910EE15DC683392CC64F320014" xlink:to="lab_us-gaap_DerivativeInstrumentRiskAxis_FD4F97910EE15DC683392CC64F320014" xlink:type="arc" />
    <link:label id="lab_us-gaap_CallOptionMember_A9F3C01E68DCA9479D8D22ADD81EBDBD_terseLabel_en-US" xlink:label="lab_us-gaap_CallOptionMember_DE330AA6A9CE5177B86A446F1A3A1051" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity index call options</link:label>
    <link:label id="lab_us-gaap_CallOptionMember_A9F3C01E68DCA9479D8D22ADD81EBDBD_label_en-US" xlink:label="lab_us-gaap_CallOptionMember_DE330AA6A9CE5177B86A446F1A3A1051" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Call Option [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CallOptionMember" xlink:label="loc_us-gaap_CallOptionMember_DE330AA6A9CE5177B86A446F1A3A1051" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CallOptionMember_DE330AA6A9CE5177B86A446F1A3A1051" xlink:to="lab_us-gaap_CallOptionMember_DE330AA6A9CE5177B86A446F1A3A1051" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByAssetClassAxis_40A2FC3E52DCB92E056922ADD81EC873_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByAssetClassAxis_DA21DD1466B751A2BB0CBC68B9708A83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asset Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByAssetClassAxis_40A2FC3E52DCB92E056922ADD81EC873_label_en-US" xlink:label="lab_us-gaap_FairValueByAssetClassAxis_DA21DD1466B751A2BB0CBC68B9708A83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueByAssetClassAxis" xlink:label="loc_us-gaap_FairValueByAssetClassAxis_DA21DD1466B751A2BB0CBC68B9708A83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByAssetClassAxis_DA21DD1466B751A2BB0CBC68B9708A83" xlink:to="lab_us-gaap_FairValueByAssetClassAxis_DA21DD1466B751A2BB0CBC68B9708A83" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_A6EDAF2AD73728C6BCB122ADD81E399B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_48C4485305895C1D9A816DE8D725257A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value by Asset Class [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_A6EDAF2AD73728C6BCB122ADD81E399B_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_48C4485305895C1D9A816DE8D725257A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset Class [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_48C4485305895C1D9A816DE8D725257A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_48C4485305895C1D9A816DE8D725257A" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_48C4485305895C1D9A816DE8D725257A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetBackedSecuritiesMember_BA548D2A25B6C6E7167422ADD81F622B_verboseLabel_en-US" xlink:label="lab_us-gaap_AssetBackedSecuritiesMember_F50F626B03EE5FD08BC21D4FF55365B3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Asset-backed securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetBackedSecuritiesMember" xlink:label="loc_us-gaap_AssetBackedSecuritiesMember_F50F626B03EE5FD08BC21D4FF55365B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetBackedSecuritiesMember_F50F626B03EE5FD08BC21D4FF55365B3" xlink:to="lab_us-gaap_AssetBackedSecuritiesMember_F50F626B03EE5FD08BC21D4FF55365B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherInvestmentsMember_EF7DE089F05919646D5422ADD81F4CAB_terseLabel_en-US" xlink:label="lab_us-gaap_OtherInvestmentsMember_6C54DFE57FAF5BBAAE4B9F76B9379073" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity index call options</link:label>
    <link:label id="lab_us-gaap_OtherInvestmentsMember_EF7DE089F05919646D5422ADD81F4CAB_label_en-US" xlink:label="lab_us-gaap_OtherInvestmentsMember_6C54DFE57FAF5BBAAE4B9F76B9379073" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Investments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherInvestmentsMember" xlink:label="loc_us-gaap_OtherInvestmentsMember_6C54DFE57FAF5BBAAE4B9F76B9379073" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherInvestmentsMember_6C54DFE57FAF5BBAAE4B9F76B9379073" xlink:to="lab_us-gaap_OtherInvestmentsMember_6C54DFE57FAF5BBAAE4B9F76B9379073" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByLiabilityClassAxis_78156EC3A60C4B7F9EC622ADD81F531A_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByLiabilityClassAxis_0A4A355FA1715E51A59DAAAF45A8ACBC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liability Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByLiabilityClassAxis_78156EC3A60C4B7F9EC622ADD81F531A_label_en-US" xlink:label="lab_us-gaap_FairValueByLiabilityClassAxis_0A4A355FA1715E51A59DAAAF45A8ACBC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueByLiabilityClassAxis" xlink:label="loc_us-gaap_FairValueByLiabilityClassAxis_0A4A355FA1715E51A59DAAAF45A8ACBC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByLiabilityClassAxis_0A4A355FA1715E51A59DAAAF45A8ACBC" xlink:to="lab_us-gaap_FairValueByLiabilityClassAxis_0A4A355FA1715E51A59DAAAF45A8ACBC" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_CE181B4A143167FC71AA22ADD81F4145_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_D2AB127830CE5AC0B9C1383EC7A22F78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value by Liability Class [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_CE181B4A143167FC71AA22ADD81F4145_label_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_D2AB127830CE5AC0B9C1383EC7A22F78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value by Liability Class [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_D2AB127830CE5AC0B9C1383EC7A22F78" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_D2AB127830CE5AC0B9C1383EC7A22F78" xlink:to="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_D2AB127830CE5AC0B9C1383EC7A22F78" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedMember_57C00685B5EAF4B3582D22ADD81F7842_verboseLabel_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedMember_82B5988916B75E22BCF91EF645D2E204" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity benefits accumulated</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedMember_57C00685B5EAF4B3582D22ADD81F7842_label_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedMember_82B5988916B75E22BCF91EF645D2E204" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity Benefits Accumulated [Member]</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAccumulatedMember_57C00685B5EAF4B3582D22ADD81F7842_documentation_en-US" xlink:label="lab_afg_AnnuityBenefitsAccumulatedMember_82B5988916B75E22BCF91EF645D2E204" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity benefits accumulated.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityBenefitsAccumulatedMember" xlink:label="loc_afg_AnnuityBenefitsAccumulatedMember_82B5988916B75E22BCF91EF645D2E204" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityBenefitsAccumulatedMember_82B5988916B75E22BCF91EF645D2E204" xlink:to="lab_afg_AnnuityBenefitsAccumulatedMember_82B5988916B75E22BCF91EF645D2E204" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilitiesMember_4922AD22C478AAFAA51422ADD81FC3D4_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesMember_FE92BFB67F7D5366BEA19E5EB8A8F37B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities &#8212; derivatives</link:label>
    <link:label id="lab_us-gaap_OtherLiabilitiesMember_4922AD22C478AAFAA51422ADD81FC3D4_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesMember_FE92BFB67F7D5366BEA19E5EB8A8F37B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherLiabilitiesMember" xlink:label="loc_us-gaap_OtherLiabilitiesMember_FE92BFB67F7D5366BEA19E5EB8A8F37B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesMember_FE92BFB67F7D5366BEA19E5EB8A8F37B" xlink:to="lab_us-gaap_OtherLiabilitiesMember_FE92BFB67F7D5366BEA19E5EB8A8F37B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E7995A8C8D3E1C24274C22ADD81F513A_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_009CF573E35B5CBA8E1ABBA2ACB888E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_E7995A8C8D3E1C24274C22ADD81F513A_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_009CF573E35B5CBA8E1ABBA2ACB888E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_009CF573E35B5CBA8E1ABBA2ACB888E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_009CF573E35B5CBA8E1ABBA2ACB888E3" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_009CF573E35B5CBA8E1ABBA2ACB888E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_03E87881BE2A0F81554022ADD81FD9A5_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_9DB712CD79E05323A623B3ABBB1DD86E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets and liabilities measured at fair value</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_03E87881BE2A0F81554022ADD81FD9A5_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_9DB712CD79E05323A623B3ABBB1DD86E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_9DB712CD79E05323A623B3ABBB1DD86E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_9DB712CD79E05323A623B3ABBB1DD86E" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_9DB712CD79E05323A623B3ABBB1DD86E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureAbstract_356B13976DD9DD7FB98222ADD81F45D9_verboseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureAbstract_5439C445754157558A3CCCD9C8D28AD7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets:</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureAbstract_356B13976DD9DD7FB98222ADD81F45D9_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureAbstract_5439C445754157558A3CCCD9C8D28AD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsFairValueDisclosureAbstract" xlink:label="loc_us-gaap_AssetsFairValueDisclosureAbstract_5439C445754157558A3CCCD9C8D28AD7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsFairValueDisclosureAbstract_5439C445754157558A3CCCD9C8D28AD7" xlink:to="lab_us-gaap_AssetsFairValueDisclosureAbstract_5439C445754157558A3CCCD9C8D28AD7" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_45A7EC5022810B3420B322ADD8207DED_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_EBD180ABDE895F2790B1E399F035B4FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Available for sale (AFS) fixed maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtSecurities_EBD180ABDE895F2790B1E399F035B4FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtSecurities_EBD180ABDE895F2790B1E399F035B4FD" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_EBD180ABDE895F2790B1E399F035B4FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_TradingSecuritiesDebt_29E1B4DE45E8A323B80722ADD82059A1_terseLabel_en-US" xlink:label="lab_us-gaap_TradingSecuritiesDebt_8FE1EB9FE0F45115858653D483BB6603" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading fixed maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TradingSecuritiesDebt" xlink:label="loc_us-gaap_TradingSecuritiesDebt_8FE1EB9FE0F45115858653D483BB6603" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TradingSecuritiesDebt_8FE1EB9FE0F45115858653D483BB6603" xlink:to="lab_us-gaap_TradingSecuritiesDebt_8FE1EB9FE0F45115858653D483BB6603" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesEquitySecurities_5F2619AF698B04C8732722ADD820E848_terseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesEquitySecurities_F756A03F5CD65323B30561A11A84B352" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesEquitySecurities_5F2619AF698B04C8732722ADD820E848_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesEquitySecurities_F756A03F5CD65323B30561A11A84B352" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Equity Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesEquitySecurities" xlink:label="loc_us-gaap_MarketableSecuritiesEquitySecurities_F756A03F5CD65323B30561A11A84B352" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesEquitySecurities_F756A03F5CD65323B30561A11A84B352" xlink:to="lab_us-gaap_MarketableSecuritiesEquitySecurities_F756A03F5CD65323B30561A11A84B352" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeAssets_443657A1B8E785FA022D22ADD8200FC0_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssets_0E7F24FEC1B7555FB9DB15AB5BF13968" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Equity index call options</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeAssets" xlink:label="loc_us-gaap_DerivativeAssets_0E7F24FEC1B7555FB9DB15AB5BF13968" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssets_0E7F24FEC1B7555FB9DB15AB5BF13968" xlink:to="lab_us-gaap_DerivativeAssets_0E7F24FEC1B7555FB9DB15AB5BF13968" xlink:type="arc" />
    <link:label id="lab_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_6EBA5D7A152859D3060022ADD82098A6_terseLabel_en-US" xlink:label="lab_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_8FA554F0085A52AAB376AA15CDF5B75E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assets of managed investment entities (&#8220;MIE&#8221;)</link:label>
    <link:label id="lab_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_6EBA5D7A152859D3060022ADD82098A6_label_en-US" xlink:label="lab_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_8FA554F0085A52AAB376AA15CDF5B75E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets of managed investment entities Fair value disclosure</link:label>
    <link:label id="lab_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_6EBA5D7A152859D3060022ADD82098A6_documentation_en-US" xlink:label="lab_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_8FA554F0085A52AAB376AA15CDF5B75E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Assets of managed investment entities Fair value disclosure.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure" xlink:label="loc_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_8FA554F0085A52AAB376AA15CDF5B75E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_8FA554F0085A52AAB376AA15CDF5B75E" xlink:to="lab_afg_AssetsOfManagedInvestmentEntitiesFairValueDisclosure_8FA554F0085A52AAB376AA15CDF5B75E" xlink:type="arc" />
    <link:label id="lab_afg_VariableAnnuityAssetsFairValueDisclosure_D4B63B9F1C26E929F75322ADD82069C3_terseLabel_en-US" xlink:label="lab_afg_VariableAnnuityAssetsFairValueDisclosure_5F6858BA3D6E5A21BE84079A379C8437" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable annuity assets (separate accounts)</link:label>
    <link:label id="lab_afg_VariableAnnuityAssetsFairValueDisclosure_D4B63B9F1C26E929F75322ADD82069C3_label_en-US" xlink:label="lab_afg_VariableAnnuityAssetsFairValueDisclosure_5F6858BA3D6E5A21BE84079A379C8437" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Annuity Assets, Fair Value Disclosure</link:label>
    <link:label id="lab_afg_VariableAnnuityAssetsFairValueDisclosure_D4B63B9F1C26E929F75322ADD82069C3_documentation_en-US" xlink:label="lab_afg_VariableAnnuityAssetsFairValueDisclosure_5F6858BA3D6E5A21BE84079A379C8437" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair value portion of variable annuity assets held in separate accounts.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_VariableAnnuityAssetsFairValueDisclosure" xlink:label="loc_afg_VariableAnnuityAssetsFairValueDisclosure_5F6858BA3D6E5A21BE84079A379C8437" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_VariableAnnuityAssetsFairValueDisclosure_5F6858BA3D6E5A21BE84079A379C8437" xlink:to="lab_afg_VariableAnnuityAssetsFairValueDisclosure_5F6858BA3D6E5A21BE84079A379C8437" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosure_37B033669223F80E4C7522ADD8204970_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosure_4ED81F925E215B2CA1DE1AA3CF202690" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total assets accounted for at fair value</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosure_37B033669223F80E4C7522ADD8204970_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosure_4ED81F925E215B2CA1DE1AA3CF202690" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsFairValueDisclosure" xlink:label="loc_us-gaap_AssetsFairValueDisclosure_4ED81F925E215B2CA1DE1AA3CF202690" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsFairValueDisclosure_4ED81F925E215B2CA1DE1AA3CF202690" xlink:to="lab_us-gaap_AssetsFairValueDisclosure_4ED81F925E215B2CA1DE1AA3CF202690" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_DB9F7D5AE95E624D856622ADD8206B89_verboseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_D4090D5634DE5B859CF2993178B67E8D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Liabilities:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_DB9F7D5AE95E624D856622ADD8206B89_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_D4090D5634DE5B859CF2993178B67E8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosureAbstract" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosureAbstract_D4090D5634DE5B859CF2993178B67E8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesFairValueDisclosureAbstract_D4090D5634DE5B859CF2993178B67E8D" xlink:to="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_D4090D5634DE5B859CF2993178B67E8D" xlink:type="arc" />
    <link:label id="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_B4C8A397B12ED05FC9A122ADD8207455_verboseLabel_en-US" xlink:label="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_8AACD6685112520792814B567E586D24" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Liabilities of managed investment entities</link:label>
    <link:label id="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_B4C8A397B12ED05FC9A122ADD8207455_label_en-US" xlink:label="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_8AACD6685112520792814B567E586D24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities of managed investment entities fair value Disclosure</link:label>
    <link:label id="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_B4C8A397B12ED05FC9A122ADD8207455_documentation_en-US" xlink:label="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_8AACD6685112520792814B567E586D24" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Liabilities of managed investment entities fair value Disclosure.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure" xlink:label="loc_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_8AACD6685112520792814B567E586D24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_8AACD6685112520792814B567E586D24" xlink:to="lab_afg_LiabilitiesOfManagedInvestmentEntitiesFairValueDisclosure_8AACD6685112520792814B567E586D24" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeLiabilities_20E4840A19648CBB137B22ADD820E5F5_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_5DCD533986245E589F065A4FAC46438D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivatives included in annuity benefits accumulated, long-term debt, and other liabilities</link:label>
    <link:label id="lab_us-gaap_DerivativeLiabilities_20E4840A19648CBB137B22ADD820E5F5_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_5DCD533986245E589F065A4FAC46438D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeLiabilities" xlink:label="loc_us-gaap_DerivativeLiabilities_5DCD533986245E589F065A4FAC46438D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilities_5DCD533986245E589F065A4FAC46438D" xlink:to="lab_us-gaap_DerivativeLiabilities_5DCD533986245E589F065A4FAC46438D" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosure_2A622D071924F7BBA05722ADD8200C63_verboseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosure_7C3F3061BD47534780825D999FDAF179" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total liabilities accounted for at fair value</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosure_2A622D071924F7BBA05722ADD8200C63_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosure_7C3F3061BD47534780825D999FDAF179" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial and Nonfinancial Liabilities, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosure" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosure_7C3F3061BD47534780825D999FDAF179" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesFairValueDisclosure_7C3F3061BD47534780825D999FDAF179" xlink:to="lab_us-gaap_LiabilitiesFairValueDisclosure_7C3F3061BD47534780825D999FDAF179" xlink:type="arc" />
    <link:label id="lab_invest_InvestmentTable_AA75B71FC9FB8466E61CF6051A3D5007_terseLabel_en-US" xlink:label="lab_invest_InvestmentTable_AA75B71FC9FB8466E61CF6051A3D5007" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment [Table]</link:label>
    <link:label id="lab_invest_InvestmentTable_AA75B71FC9FB8466E61CF6051A3D5007_label_en-US" xlink:label="lab_invest_InvestmentTable_AA75B71FC9FB8466E61CF6051A3D5007" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentTable" xlink:label="loc_invest_InvestmentTable_AA75B71FC9FB8466E61CF6051A3D5007" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_invest_InvestmentTable_AA75B71FC9FB8466E61CF6051A3D5007" xlink:to="lab_invest_InvestmentTable_AA75B71FC9FB8466E61CF6051A3D5007" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaximumMember_E15222B3EBD9EFA3E7ADF605975BD7A4_terseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_E15222B3EBD9EFA3E7ADF605975BD7A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_E15222B3EBD9EFA3E7ADF605975BD7A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaximumMember_E15222B3EBD9EFA3E7ADF605975BD7A4" xlink:to="lab_us-gaap_MaximumMember_E15222B3EBD9EFA3E7ADF605975BD7A4" xlink:type="arc" />
    <link:label id="lab_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7_terseLabel_en-US" xlink:label="lab_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Securities with non-credit other-than-temporary impairment charges</link:label>
    <link:label id="lab_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7_label_en-US" xlink:label="lab_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Securities With Non-Credit Other Than Temporary Impairment Charges [Member]</link:label>
    <link:label id="lab_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7_documentation_en-US" xlink:label="lab_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Securities with non-credit other than temporary impairment charges.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember" xlink:label="loc_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7" xlink:to="lab_afg_SecuritiesWithNonCreditOtherThanTemporaryImpairmentChargesMember_DBD717FDC742C527BC22F6051A3E69E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CorporateBondSecuritiesMember_C802A0350B2DCEE6EE5AF6051A3FC9B8_terseLabel_en-US" xlink:label="lab_us-gaap_CorporateBondSecuritiesMember_C802A0350B2DCEE6EE5AF6051A3FC9B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Corporate bonds</link:label>
    <link:label id="lab_us-gaap_CorporateBondSecuritiesMember_C802A0350B2DCEE6EE5AF6051A3FC9B8_label_en-US" xlink:label="lab_us-gaap_CorporateBondSecuritiesMember_C802A0350B2DCEE6EE5AF6051A3FC9B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Corporate Bond Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CorporateBondSecuritiesMember" xlink:label="loc_us-gaap_CorporateBondSecuritiesMember_C802A0350B2DCEE6EE5AF6051A3FC9B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateBondSecuritiesMember_C802A0350B2DCEE6EE5AF6051A3FC9B8" xlink:to="lab_us-gaap_CorporateBondSecuritiesMember_C802A0350B2DCEE6EE5AF6051A3FC9B8" xlink:type="arc" />
    <link:label id="lab_invest_InvestmentLineItems_BDD270E29E5C374C9529F6051A4010AE_terseLabel_en-US" xlink:label="lab_invest_InvestmentLineItems_BDD270E29E5C374C9529F6051A4010AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment [Line Items]</link:label>
    <link:label id="lab_invest_InvestmentLineItems_BDD270E29E5C374C9529F6051A4010AE_label_en-US" xlink:label="lab_invest_InvestmentLineItems_BDD270E29E5C374C9529F6051A4010AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_InvestmentLineItems" xlink:label="loc_invest_InvestmentLineItems_BDD270E29E5C374C9529F6051A4010AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_invest_InvestmentLineItems_BDD270E29E5C374C9529F6051A4010AE" xlink:to="lab_invest_InvestmentLineItems_BDD270E29E5C374C9529F6051A4010AE" xlink:type="arc" />
    <link:label id="lab_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0_terseLabel_en-US" xlink:label="lab_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-credit related portion of other-than-temporary impairment charges taken for securities still owned</link:label>
    <link:label id="lab_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0_label_en-US" xlink:label="lab_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Non Credit Related Portion Of OTTI Charges Taken For Securities Still Owned</link:label>
    <link:label id="lab_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0_documentation_en-US" xlink:label="lab_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Non-credit related portion of other-than-temporary impairment charges taken for securities still owned.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned" xlink:label="loc_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0" xlink:to="lab_afg_NonCreditRelatedPortionOfOttiChargesTakenForSecuritiesStillOwned_8431945DA456C1FF77E4F6051A402EF0" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_3216FB6067F1151E63B1F6051A40AE32_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_3216FB6067F1151E63B1F6051A40AE32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross unrealized gains</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_3216FB6067F1151E63B1F6051A40AE32_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_3216FB6067F1151E63B1F6051A40AE32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Accumulated Gross Unrealized Gain, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_3216FB6067F1151E63B1F6051A40AE32" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_3216FB6067F1151E63B1F6051A40AE32" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_3216FB6067F1151E63B1F6051A40AE32" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_E76CD4193C5D1407C82FF6051A4088E3_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_E76CD4193C5D1407C82FF6051A4088E3" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gross unrealized losses</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_E76CD4193C5D1407C82FF6051A4088E3_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_E76CD4193C5D1407C82FF6051A4088E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Accumulated Gross Unrealized Loss, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_E76CD4193C5D1407C82FF6051A4088E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_E76CD4193C5D1407C82FF6051A4088E3" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_E76CD4193C5D1407C82FF6051A4088E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_7FBEE7491C309DC6A43AF6051A40D8CA_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_7FBEE7491C309DC6A43AF6051A40D8CA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gross unrealized losses on fixed maturities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_7FBEE7491C309DC6A43AF6051A40D8CA_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_7FBEE7491C309DC6A43AF6051A40D8CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Debt Securities, Accumulated Gross Unrealized Loss, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_7FBEE7491C309DC6A43AF6051A40D8CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_7FBEE7491C309DC6A43AF6051A40D8CA" xlink:to="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_7FBEE7491C309DC6A43AF6051A40D8CA" xlink:type="arc" />
    <link:label id="lab_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01_verboseLabel_en-US" xlink:label="lab_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of available for sale securities in an unrealized loss position</link:label>
    <link:label id="lab_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01_label_en-US" xlink:label="lab_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Available For Sale Securities In Unrealized Loss Position</link:label>
    <link:label id="lab_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01_documentation_en-US" xlink:label="lab_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of available-for-sale securities in an unrealized loss position.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition" xlink:label="loc_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01" xlink:to="lab_afg_NumberOfAvailableForSaleSecuritiesInUnrealizedLossPosition_7552ECED85F214B1685BF6051A41DA01" xlink:type="arc" />
    <link:label id="lab_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482_verboseLabel_en-US" xlink:label="lab_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Percentage (based on amount of unrealized loss) of available for sale fixed maturities that are in an unrealized loss position and rated investment grade</link:label>
    <link:label id="lab_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482_label_en-US" xlink:label="lab_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage (based on unrealized loss) of available for sale fixed maturities that are in unrealized loss position and rated investment grade</link:label>
    <link:label id="lab_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482_documentation_en-US" xlink:label="lab_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage based on unrealized loss of available for sale fixed maturities that are in an unrealized loss position and rated investment grade.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade" xlink:label="loc_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482" xlink:to="lab_afg_PercentageBasedOnUnrealizedLossOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_67B9115DA4456FA377CAF6051A414482" xlink:type="arc" />
    <link:label id="lab_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55_verboseLabel_en-US" xlink:label="lab_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Percentage (based on fair value) of available for sale fixed maturities that are in an unrealized loss position and rated investment grade</link:label>
    <link:label id="lab_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55_label_en-US" xlink:label="lab_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage (based on fair value) of available for sale fixed maturities that are in unrealized loss position and rated investment grade</link:label>
    <link:label id="lab_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55_documentation_en-US" xlink:label="lab_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage (based on fair value) of available for sale fixed maturities that are in an unrealized loss position and rated investment grade.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade" xlink:label="loc_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55" xlink:to="lab_afg_PercentageBasedOnFairValueOfAvailableForSaleFixedMaturitiesThatAreInUnrealizedLossPositionAndRatedInvestmentGrade_37DA1FEDC33D93A00219F6051A41DF55" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_DAEC60D615D6FA50C4D5F6051A411D95_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_DAEC60D615D6FA50C4D5F6051A411D95" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other than temporary impairment charges</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_DAEC60D615D6FA50C4D5F6051A411D95" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_DAEC60D615D6FA50C4D5F6051A411D95" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_DAEC60D615D6FA50C4D5F6051A411D95" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementAbstract_FE0B84AD4EAB999B8719DD2366EC2632_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_FE0B84AD4EAB999B8719DD2366EC2632" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_FE0B84AD4EAB999B8719DD2366EC2632" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementAbstract_FE0B84AD4EAB999B8719DD2366EC2632" xlink:to="lab_us-gaap_IncomeStatementAbstract_FE0B84AD4EAB999B8719DD2366EC2632" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenuesAbstract_41C59044F8126D9E65B1DD2366EC7E07_verboseLabel_en-US" xlink:label="lab_us-gaap_RevenuesAbstract_41C59044F8126D9E65B1DD2366EC7E07" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Revenues:</link:label>
    <link:label id="lab_us-gaap_RevenuesAbstract_41C59044F8126D9E65B1DD2366EC7E07_label_en-US" xlink:label="lab_us-gaap_RevenuesAbstract_41C59044F8126D9E65B1DD2366EC7E07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RevenuesAbstract" xlink:label="loc_us-gaap_RevenuesAbstract_41C59044F8126D9E65B1DD2366EC7E07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenuesAbstract_41C59044F8126D9E65B1DD2366EC7E07" xlink:to="lab_us-gaap_RevenuesAbstract_41C59044F8126D9E65B1DD2366EC7E07" xlink:type="arc" />
    <link:label id="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_2A61131BB5F8F684E58EDD2366EC06BC_verboseLabel_en-US" xlink:label="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_2A61131BB5F8F684E58EDD2366EC06BC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Property and casualty insurance net earned premiums</link:label>
    <link:label id="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_2A61131BB5F8F684E58EDD2366EC06BC_label_en-US" xlink:label="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_2A61131BB5F8F684E58EDD2366EC06BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Premiums Earned, Net, Property and Casualty</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PremiumsEarnedNetPropertyAndCasualty" xlink:label="loc_us-gaap_PremiumsEarnedNetPropertyAndCasualty_2A61131BB5F8F684E58EDD2366EC06BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PremiumsEarnedNetPropertyAndCasualty_2A61131BB5F8F684E58EDD2366EC06BC" xlink:to="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_2A61131BB5F8F684E58EDD2366EC06BC" xlink:type="arc" />
    <link:label id="lab_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977_verboseLabel_en-US" xlink:label="lab_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Life, accident and health net earned premiums</link:label>
    <link:label id="lab_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977_label_en-US" xlink:label="lab_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Life, Accident and Health Premiums</link:label>
    <link:label id="lab_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977_documentation_en-US" xlink:label="lab_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Life, accident and health premiums.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LifeAccidentAndHealthPremiums" xlink:label="loc_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977" xlink:to="lab_afg_LifeAccidentAndHealthPremiums_0450387543D58D720772DD2366EC9977" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetInvestmentIncome_4CD6CCBB54BB9D86FCB1DD2366EC8A0D_terseLabel_en-US" xlink:label="lab_us-gaap_NetInvestmentIncome_4CD6CCBB54BB9D86FCB1DD2366EC8A0D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net investment income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetInvestmentIncome" xlink:label="loc_us-gaap_NetInvestmentIncome_4CD6CCBB54BB9D86FCB1DD2366EC8A0D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetInvestmentIncome_4CD6CCBB54BB9D86FCB1DD2366EC8A0D" xlink:to="lab_us-gaap_NetInvestmentIncome_4CD6CCBB54BB9D86FCB1DD2366EC8A0D" xlink:type="arc" />
    <link:label id="lab_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942_terseLabel_en-US" xlink:label="lab_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) on:</link:label>
    <link:label id="lab_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942_label_en-US" xlink:label="lab_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Realized Gains (Losses) on [Abstract]</link:label>
    <link:label id="lab_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942_documentation_en-US" xlink:label="lab_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Realized gains (losses) on.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RealizedGainsLossesOnAbstract" xlink:label="loc_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942" xlink:to="lab_afg_RealizedGainsLossesOnAbstract_9BBF8DB02889DE40C9A0DD2366ED1942" xlink:type="arc" />
    <link:label id="lab_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0_verboseLabel_en-US" xlink:label="lab_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income (loss) of managed investment entities:</link:label>
    <link:label id="lab_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0_label_en-US" xlink:label="lab_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) of Managed Investment Entities [Abstract]</link:label>
    <link:label id="lab_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0_documentation_en-US" xlink:label="lab_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income (loss) of managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_IncomeLossOfManagedInvestmentEntitiesAbstract" xlink:label="loc_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0" xlink:to="lab_afg_IncomeLossOfManagedInvestmentEntitiesAbstract_87D5226C740ACE461439DD2366EDCDD0" xlink:type="arc" />
    <link:label id="lab_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D_verboseLabel_en-US" xlink:label="lab_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment income</link:label>
    <link:label id="lab_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D_label_en-US" xlink:label="lab_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income of Managed Investment Entities</link:label>
    <link:label id="lab_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D_documentation_en-US" xlink:label="lab_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Investment income of managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_InvestmentIncomeOfManagedInvestmentEntities" xlink:label="loc_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D" xlink:to="lab_afg_InvestmentIncomeOfManagedInvestmentEntities_B3898D3F320379A23D47DD2366EDC00D" xlink:type="arc" />
    <link:label id="lab_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902_verboseLabel_en-US" xlink:label="lab_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gain (loss) on change in fair value of assets/liabilities</link:label>
    <link:label id="lab_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902_label_en-US" xlink:label="lab_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Change in Fair Value of Assets and Liabilities of Managed Investment Entities</link:label>
    <link:label id="lab_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902_documentation_en-US" xlink:label="lab_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loss on change in fair value of assets and liabilities of managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities" xlink:label="loc_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902" xlink:to="lab_afg_GainLossonChangeinFairValueofAssetsandLiabilitiesofManagedInvestmentEntities_DE60BD6C3DE55D6CDF91DD2366ED2902" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherIncome_446A6ECF3A3285E109A8DD2366EE0AA1_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherIncome_446A6ECF3A3285E109A8DD2366EE0AA1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other income</link:label>
    <link:label id="lab_us-gaap_OtherIncome_446A6ECF3A3285E109A8DD2366EE0AA1_label_en-US" xlink:label="lab_us-gaap_OtherIncome_446A6ECF3A3285E109A8DD2366EE0AA1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherIncome" xlink:label="loc_us-gaap_OtherIncome_446A6ECF3A3285E109A8DD2366EE0AA1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherIncome_446A6ECF3A3285E109A8DD2366EE0AA1" xlink:to="lab_us-gaap_OtherIncome_446A6ECF3A3285E109A8DD2366EE0AA1" xlink:type="arc" />
    <link:label id="lab_us-gaap_Revenues_FC53B58A57170B6AA8BBDD2366EE6473_totalLabel_en-US" xlink:label="lab_us-gaap_Revenues_FC53B58A57170B6AA8BBDD2366EE6473" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total revenues</link:label>
    <link:label id="lab_us-gaap_Revenues_FC53B58A57170B6AA8BBDD2366EE6473_label_en-US" xlink:label="lab_us-gaap_Revenues_FC53B58A57170B6AA8BBDD2366EE6473" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_FC53B58A57170B6AA8BBDD2366EE6473" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_FC53B58A57170B6AA8BBDD2366EE6473" xlink:to="lab_us-gaap_Revenues_FC53B58A57170B6AA8BBDD2366EE6473" xlink:type="arc" />
    <link:label id="lab_us-gaap_BenefitsLossesAndExpensesAbstract_751A7EDE0567C30C61FFDD2366EEA055_verboseLabel_en-US" xlink:label="lab_us-gaap_BenefitsLossesAndExpensesAbstract_751A7EDE0567C30C61FFDD2366EEA055" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Costs and Expenses:</link:label>
    <link:label id="lab_us-gaap_BenefitsLossesAndExpensesAbstract_751A7EDE0567C30C61FFDD2366EEA055_label_en-US" xlink:label="lab_us-gaap_BenefitsLossesAndExpensesAbstract_751A7EDE0567C30C61FFDD2366EEA055" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Benefits, Losses and Expenses [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_BenefitsLossesAndExpensesAbstract" xlink:label="loc_us-gaap_BenefitsLossesAndExpensesAbstract_751A7EDE0567C30C61FFDD2366EEA055" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BenefitsLossesAndExpensesAbstract_751A7EDE0567C30C61FFDD2366EEA055" xlink:to="lab_us-gaap_BenefitsLossesAndExpensesAbstract_751A7EDE0567C30C61FFDD2366EEA055" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncurredClaimsPropertyCasualtyAndLiability_2389F0AD4515C5905A51DD2366EE145E_verboseLabel_en-US" xlink:label="lab_us-gaap_IncurredClaimsPropertyCasualtyAndLiability_2389F0AD4515C5905A51DD2366EE145E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Property and casualty insurance: Losses and loss adjustment expenses</link:label>
    <link:label id="lab_us-gaap_IncurredClaimsPropertyCasualtyAndLiability_2389F0AD4515C5905A51DD2366EE145E_label_en-US" xlink:label="lab_us-gaap_IncurredClaimsPropertyCasualtyAndLiability_2389F0AD4515C5905A51DD2366EE145E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Policyholder Benefits and Claims Incurred, Net, Property, Casualty and Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncurredClaimsPropertyCasualtyAndLiability" xlink:label="loc_us-gaap_IncurredClaimsPropertyCasualtyAndLiability_2389F0AD4515C5905A51DD2366EE145E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncurredClaimsPropertyCasualtyAndLiability_2389F0AD4515C5905A51DD2366EE145E" xlink:to="lab_us-gaap_IncurredClaimsPropertyCasualtyAndLiability_2389F0AD4515C5905A51DD2366EE145E" xlink:type="arc" />
    <link:label id="lab_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41_verboseLabel_en-US" xlink:label="lab_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Property and casualty insurance: Commissions and other underwriting expenses</link:label>
    <link:label id="lab_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41_label_en-US" xlink:label="lab_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property and Casualty Commissions and Other Underwriting Expenses</link:label>
    <link:label id="lab_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41_documentation_en-US" xlink:label="lab_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Property and casualty commissions and other underwriting expenses.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses" xlink:label="loc_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41" xlink:to="lab_afg_PropertyAndCasualtyCommissionsAndOtherUnderwritingExpenses_9EDC68F7968FEDEBFECADD2366EF3B41" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660_verboseLabel_en-US" xlink:label="lab_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity benefits</link:label>
    <link:label id="lab_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660_label_en-US" xlink:label="lab_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity Benefits</link:label>
    <link:label id="lab_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660_documentation_en-US" xlink:label="lab_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity benefits includes 1) interest credited to policyholders accounts, which provides a guaranteed yield, 2) expenses related to excess benefits expected to be paid on future deaths and annuitizations and 3) net expenses related to changes in embedded derivatives on equity indexed annuities offset by equity index call options.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityBenefits" xlink:label="loc_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660" xlink:to="lab_afg_AnnuityBenefits_79982315FF88CB01A4E0DD2366EF6660" xlink:type="arc" />
    <link:label id="lab_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5_verboseLabel_en-US" xlink:label="lab_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Life, accident and health benefits</link:label>
    <link:label id="lab_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5_label_en-US" xlink:label="lab_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Life, Accident and Health Benefits</link:label>
    <link:label id="lab_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5_documentation_en-US" xlink:label="lab_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Life, accident and health benefits.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LifeAccidentAndHealthBenefits" xlink:label="loc_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5" xlink:to="lab_afg_LifeAccidentAndHealthBenefits_CC0C011DE8333762F2F8DD2366EF74C5" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2_verboseLabel_en-US" xlink:label="lab_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity and supplemental insurance acquisition expenses</link:label>
    <link:label id="lab_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2_label_en-US" xlink:label="lab_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity and Supplemental Insurance Acquisition Expenses</link:label>
    <link:label id="lab_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2_documentation_en-US" xlink:label="lab_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity and supplemental insurance acquisition expenses.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses" xlink:label="loc_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2" xlink:to="lab_afg_AnnuityAndSupplementalInsuranceAcquisitionExpenses_8FFF02921248DD15EEE2DD2366EF26E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpense_CD6359B19FACEC75E783DD2366EF1BAC_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestExpense_CD6359B19FACEC75E783DD2366EF1BAC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest charges on borrowed money</link:label>
    <link:label id="lab_us-gaap_InterestExpense_CD6359B19FACEC75E783DD2366EF1BAC_label_en-US" xlink:label="lab_us-gaap_InterestExpense_CD6359B19FACEC75E783DD2366EF1BAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InterestExpense" xlink:label="loc_us-gaap_InterestExpense_CD6359B19FACEC75E783DD2366EF1BAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpense_CD6359B19FACEC75E783DD2366EF1BAC" xlink:to="lab_us-gaap_InterestExpense_CD6359B19FACEC75E783DD2366EF1BAC" xlink:type="arc" />
    <link:label id="lab_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC_verboseLabel_en-US" xlink:label="lab_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Expenses of managed investment entities</link:label>
    <link:label id="lab_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC_label_en-US" xlink:label="lab_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Expenses of Managed Investment Entities</link:label>
    <link:label id="lab_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC_documentation_en-US" xlink:label="lab_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Expenses of managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ExpensesOfManagedInvestmentEntities" xlink:label="loc_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC" xlink:to="lab_afg_ExpensesOfManagedInvestmentEntities_3932094272678D9A58A6DD2366EF3AAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherCostAndExpenseOperating_BD67ED0E54BAE1D25963DD2366EFDC6F_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherCostAndExpenseOperating_BD67ED0E54BAE1D25963DD2366EFDC6F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other expenses</link:label>
    <link:label id="lab_us-gaap_OtherCostAndExpenseOperating_BD67ED0E54BAE1D25963DD2366EFDC6F_label_en-US" xlink:label="lab_us-gaap_OtherCostAndExpenseOperating_BD67ED0E54BAE1D25963DD2366EFDC6F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Cost and Expense, Operating</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherCostAndExpenseOperating" xlink:label="loc_us-gaap_OtherCostAndExpenseOperating_BD67ED0E54BAE1D25963DD2366EFDC6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherCostAndExpenseOperating_BD67ED0E54BAE1D25963DD2366EFDC6F" xlink:to="lab_us-gaap_OtherCostAndExpenseOperating_BD67ED0E54BAE1D25963DD2366EFDC6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_BenefitsLossesAndExpenses_893664FDE0E9B10E7358DD2366F0B419_totalLabel_en-US" xlink:label="lab_us-gaap_BenefitsLossesAndExpenses_893664FDE0E9B10E7358DD2366F0B419" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total costs and expenses</link:label>
    <link:label id="lab_us-gaap_BenefitsLossesAndExpenses_893664FDE0E9B10E7358DD2366F0B419_label_en-US" xlink:label="lab_us-gaap_BenefitsLossesAndExpenses_893664FDE0E9B10E7358DD2366F0B419" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Benefits, Losses and Expenses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_BenefitsLossesAndExpenses" xlink:label="loc_us-gaap_BenefitsLossesAndExpenses_893664FDE0E9B10E7358DD2366F0B419" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BenefitsLossesAndExpenses_893664FDE0E9B10E7358DD2366F0B419" xlink:to="lab_us-gaap_BenefitsLossesAndExpenses_893664FDE0E9B10E7358DD2366F0B419" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_0E3E1A6CA47A625A236FDD2366F02B5C_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_0E3E1A6CA47A625A236FDD2366F02B5C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Earnings before income taxes</link:label>
    <link:label id="lab_us-gaap_OperatingIncomeLoss_0E3E1A6CA47A625A236FDD2366F02B5C_label_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_0E3E1A6CA47A625A236FDD2366F02B5C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Income (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_0E3E1A6CA47A625A236FDD2366F02B5C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_0E3E1A6CA47A625A236FDD2366F02B5C" xlink:to="lab_us-gaap_OperatingIncomeLoss_0E3E1A6CA47A625A236FDD2366F02B5C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_FB26F898F48426F55385DD2366F04881_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_FB26F898F48426F55385DD2366F04881" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for income taxes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_FB26F898F48426F55385DD2366F04881" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_FB26F898F48426F55385DD2366F04881" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_FB26F898F48426F55385DD2366F04881" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProfitLoss_00B482B5F3AF779864C9DD2366F0B1B4_totalLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_00B482B5F3AF779864C9DD2366F0B1B4" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net earnings, including noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_ProfitLoss_00B482B5F3AF779864C9DD2366F0B1B4_label_en-US" xlink:label="lab_us-gaap_ProfitLoss_00B482B5F3AF779864C9DD2366F0B1B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss), Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_00B482B5F3AF779864C9DD2366F0B1B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProfitLoss_00B482B5F3AF779864C9DD2366F0B1B4" xlink:to="lab_us-gaap_ProfitLoss_00B482B5F3AF779864C9DD2366F0B1B4" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_612564C5E39A5FB4B2F9DD2366F05746_verboseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_612564C5E39A5FB4B2F9DD2366F05746" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Less: Net earnings (losses) attributable to noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_612564C5E39A5FB4B2F9DD2366F05746_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_612564C5E39A5FB4B2F9DD2366F05746" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetIncomeLossAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_612564C5E39A5FB4B2F9DD2366F05746" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_612564C5E39A5FB4B2F9DD2366F05746" xlink:to="lab_us-gaap_NetIncomeLossAttributableToNoncontrollingInterest_612564C5E39A5FB4B2F9DD2366F05746" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_FB92CA3CAE3FFAAF6A58DD2366F0D8FC_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_FB92CA3CAE3FFAAF6A58DD2366F0D8FC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net Earnings Attributable to Shareholders</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_FB92CA3CAE3FFAAF6A58DD2366F0D8FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_FB92CA3CAE3FFAAF6A58DD2366F0D8FC" xlink:to="lab_us-gaap_NetIncomeLoss_FB92CA3CAE3FFAAF6A58DD2366F0D8FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_125DBB8605FCB5336D26DD2366F0D5E2_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_125DBB8605FCB5336D26DD2366F0D5E2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Earnings Attributable to Shareholders per Common Share:</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_125DBB8605FCB5336D26DD2366F0D5E2_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_125DBB8605FCB5336D26DD2366F0D5E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_125DBB8605FCB5336D26DD2366F0D5E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_125DBB8605FCB5336D26DD2366F0D5E2" xlink:to="lab_us-gaap_EarningsPerShareAbstract_125DBB8605FCB5336D26DD2366F0D5E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_A174877D4E5E90949CD6DD2366F1AC81_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_A174877D4E5E90949CD6DD2366F1AC81" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Basic (USD per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareBasic_A174877D4E5E90949CD6DD2366F1AC81_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_A174877D4E5E90949CD6DD2366F1AC81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_A174877D4E5E90949CD6DD2366F1AC81" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_A174877D4E5E90949CD6DD2366F1AC81" xlink:to="lab_us-gaap_EarningsPerShareBasic_A174877D4E5E90949CD6DD2366F1AC81" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_A3E959196F5FF400E1D0DD2366F1BAF4_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_A3E959196F5FF400E1D0DD2366F1BAF4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Diluted (USD per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_A3E959196F5FF400E1D0DD2366F1BAF4_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_A3E959196F5FF400E1D0DD2366F1BAF4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_A3E959196F5FF400E1D0DD2366F1BAF4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_A3E959196F5FF400E1D0DD2366F1BAF4" xlink:to="lab_us-gaap_EarningsPerShareDiluted_A3E959196F5FF400E1D0DD2366F1BAF4" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_C2379EF869E35516C8AEDD2366F14836_verboseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_C2379EF869E35516C8AEDD2366F14836" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average number of Common Shares:</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_C2379EF869E35516C8AEDD2366F14836_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_C2379EF869E35516C8AEDD2366F14836" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_C2379EF869E35516C8AEDD2366F14836" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_C2379EF869E35516C8AEDD2366F14836" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_C2379EF869E35516C8AEDD2366F14836" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F7A1BC6AF6B01B6431A7DD2366F1D35D_verboseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F7A1BC6AF6B01B6431A7DD2366F1D35D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Basic (shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F7A1BC6AF6B01B6431A7DD2366F1D35D_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F7A1BC6AF6B01B6431A7DD2366F1D35D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F7A1BC6AF6B01B6431A7DD2366F1D35D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F7A1BC6AF6B01B6431A7DD2366F1D35D" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F7A1BC6AF6B01B6431A7DD2366F1D35D" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_01EB58FC9EA6550E6D56DD2366F25E22_verboseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_01EB58FC9EA6550E6D56DD2366F25E22" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Diluted (shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_01EB58FC9EA6550E6D56DD2366F25E22_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_01EB58FC9EA6550E6D56DD2366F25E22" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_01EB58FC9EA6550E6D56DD2366F25E22" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_01EB58FC9EA6550E6D56DD2366F25E22" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_01EB58FC9EA6550E6D56DD2366F25E22" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareDeclared_13E401FD27893341C986DD2366F22289_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareDeclared_13E401FD27893341C986DD2366F22289" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash dividends per Common Share (USD per share)</link:label>
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareDeclared_13E401FD27893341C986DD2366F22289_label_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareDeclared_13E401FD27893341C986DD2366F22289" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Dividends, Per Share, Declared</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommonStockDividendsPerShareDeclared" xlink:label="loc_us-gaap_CommonStockDividendsPerShareDeclared_13E401FD27893341C986DD2366F22289" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockDividendsPerShareDeclared_13E401FD27893341C986DD2366F22289" xlink:to="lab_us-gaap_CommonStockDividendsPerShareDeclared_13E401FD27893341C986DD2366F22289" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLossAbstract_C3DB1306F7A425688812DD2366F2D82C_verboseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLossAbstract_C3DB1306F7A425688812DD2366F2D82C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Supplemental disclosure of Realized gains on securities:</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLossAbstract_C3DB1306F7A425688812DD2366F2D82C_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLossAbstract_C3DB1306F7A425688812DD2366F2D82C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Realized Gain (Loss) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLossAbstract" xlink:label="loc_us-gaap_MarketableSecuritiesRealizedGainLossAbstract_C3DB1306F7A425688812DD2366F2D82C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesRealizedGainLossAbstract_C3DB1306F7A425688812DD2366F2D82C" xlink:to="lab_us-gaap_MarketableSecuritiesRealizedGainLossAbstract_C3DB1306F7A425688812DD2366F2D82C" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_813B5B6709F2BC402FFCDD2366F2CECA_verboseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_813B5B6709F2BC402FFCDD2366F2CECA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) before impairments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments" xlink:label="loc_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_813B5B6709F2BC402FFCDD2366F2CECA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_813B5B6709F2BC402FFCDD2366F2CECA" xlink:to="lab_us-gaap_MarketableSecuritiesRealizedGainLossExcludingOtherThanTemporaryImpairments_813B5B6709F2BC402FFCDD2366F2CECA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairmentOfInvestments_C55E159F6297E0B483E3DD2366F29413_negatedLabel_en-US" xlink:label="lab_us-gaap_ImpairmentOfInvestments_C55E159F6297E0B483E3DD2366F29413" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Losses on securities with impairment</link:label>
    <link:label id="lab_us-gaap_ImpairmentOfInvestments_C55E159F6297E0B483E3DD2366F29413_label_en-US" xlink:label="lab_us-gaap_ImpairmentOfInvestments_C55E159F6297E0B483E3DD2366F29413" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment Losses, Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ImpairmentOfInvestments" xlink:label="loc_us-gaap_ImpairmentOfInvestments_C55E159F6297E0B483E3DD2366F29413" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairmentOfInvestments_C55E159F6297E0B483E3DD2366F29413" xlink:to="lab_us-gaap_ImpairmentOfInvestments_C55E159F6297E0B483E3DD2366F29413" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities_C5D3A71ECF5D6EDF19A9DD2366F3B98B_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities_C5D3A71ECF5D6EDF19A9DD2366F3B98B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Non-credit portion recognized in other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities_C5D3A71ECF5D6EDF19A9DD2366F3B98B_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities_C5D3A71ECF5D6EDF19A9DD2366F3B98B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment Losses, Investments, Portion in Other Comprehensive Loss, before Tax, Including Portion Attributable to Noncontrolling Interest, Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities_C5D3A71ECF5D6EDF19A9DD2366F3B98B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities_C5D3A71ECF5D6EDF19A9DD2366F3B98B" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionInOtherComprehensiveIncomeLossBeforeTaxIncludingPortionAttributableToNoncontrollingInterestAvailableforsaleSecurities_C5D3A71ECF5D6EDF19A9DD2366F3B98B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_8C9FB18719EBC1A77EE9DD2366F37D7B_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_8C9FB18719EBC1A77EE9DD2366F37D7B" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Impairment charges recognized in earnings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_8C9FB18719EBC1A77EE9DD2366F37D7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_8C9FB18719EBC1A77EE9DD2366F37D7B" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentLossesInvestmentsPortionRecognizedInEarningsNetAvailableforsaleSecurities_8C9FB18719EBC1A77EE9DD2366F37D7B" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_C6516187DECAAB2E016ADD2366F31049_totalLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_C6516187DECAAB2E016ADD2366F31049" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total realized gains (losses) on securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLoss" xlink:label="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_C6516187DECAAB2E016ADD2366F31049" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_C6516187DECAAB2E016ADD2366F31049" xlink:to="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_C6516187DECAAB2E016ADD2366F31049" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_F7CE19AB7195DED9EF22F606ED5DF5A2_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_F7CE19AB7195DED9EF22F606ED5DF5A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments and Hedging Activities Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract" xlink:label="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_F7CE19AB7195DED9EF22F606ED5DF5A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_F7CE19AB7195DED9EF22F606ED5DF5A2" xlink:to="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_F7CE19AB7195DED9EF22F606ED5DF5A2" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_53F171AAC4BAD51A8B19F606ED5DD1E8_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_53F171AAC4BAD51A8B19F606ED5DD1E8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) by Hedging Relationship, by Income Statement Location, by Derivative Instrument Risk [Table]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_53F171AAC4BAD51A8B19F606ED5DD1E8_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_53F171AAC4BAD51A8B19F606ED5DD1E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_53F171AAC4BAD51A8B19F606ED5DD1E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_53F171AAC4BAD51A8B19F606ED5DD1E8" xlink:to="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_53F171AAC4BAD51A8B19F606ED5DD1E8" xlink:type="arc" />
    <link:label id="lab_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29_terseLabel_en-US" xlink:label="lab_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Annuity benefits</link:label>
    <link:label id="lab_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29_label_en-US" xlink:label="lab_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity benefits [Member]</link:label>
    <link:label id="lab_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29_documentation_en-US" xlink:label="lab_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Primary financial statement caption encompassing annuity benefits expense.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuitybenefitsMember" xlink:label="loc_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29" xlink:to="lab_afg_AnnuitybenefitsMember_9EA54704306063C26D21F606ED5E9A29" xlink:type="arc" />
    <link:label id="lab_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7_terseLabel_en-US" xlink:label="lab_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Terms [Axis]</link:label>
    <link:label id="lab_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7_label_en-US" xlink:label="lab_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Terms [Axis]</link:label>
    <link:label id="lab_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7_documentation_en-US" xlink:label="lab_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Derivative Terms [Axis]</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DerivativeTermsAxis" xlink:label="loc_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7" xlink:to="lab_afg_DerivativeTermsAxis_4FA0DF1036BDD4043773F606ED5ECFA7" xlink:type="arc" />
    <link:label id="lab_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76_terseLabel_en-US" xlink:label="lab_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Terms [Domain]</link:label>
    <link:label id="lab_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76_label_en-US" xlink:label="lab_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Terms [Domain]</link:label>
    <link:label id="lab_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76_documentation_en-US" xlink:label="lab_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Domain] for Derivative Terms [Axis]</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DerivativeTermsDomain" xlink:label="loc_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76" xlink:to="lab_afg_DerivativeTermsDomain_C2E9D373EF167F9F5377F606ED5F3A76" xlink:type="arc" />
    <link:label id="lab_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033_terseLabel_en-US" xlink:label="lab_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New interest rate swaps entered into during the period</link:label>
    <link:label id="lab_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033_label_en-US" xlink:label="lab_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Interest Rate Swaps Entered Into During The Period [Member]</link:label>
    <link:label id="lab_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033_documentation_en-US" xlink:label="lab_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">New interest rate swaps entered into during the period.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember" xlink:label="loc_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033" xlink:to="lab_afg_NewInterestRateSwapsEnteredIntoDuringThePeriodMember_50E85D291AC537EAA056F606ED5F8033" xlink:type="arc" />
    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_36A4D9057DA41E338406F606ED5F1611_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_36A4D9057DA41E338406F606ED5F1611" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Axis]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_36A4D9057DA41E338406F606ED5F1611_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_36A4D9057DA41E338406F606ED5F1611" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_36A4D9057DA41E338406F606ED5F1611" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_36A4D9057DA41E338406F606ED5F1611" xlink:to="lab_us-gaap_BalanceSheetLocationAxis_36A4D9057DA41E338406F606ED5F1611" xlink:type="arc" />
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_D2D87B8DCC27C29AD695F606ED5FC036_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_D2D87B8DCC27C29AD695F606ED5FC036" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Domain]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_D2D87B8DCC27C29AD695F606ED5FC036_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_D2D87B8DCC27C29AD695F606ED5FC036" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_D2D87B8DCC27C29AD695F606ED5FC036" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_D2D87B8DCC27C29AD695F606ED5FC036" xlink:to="lab_us-gaap_BalanceSheetLocationDomain_D2D87B8DCC27C29AD695F606ED5FC036" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsMember_1C188BC2EA14C6AF2860F606ED5FF9C4_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_1C188BC2EA14C6AF2860F606ED5FF9C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsMember_1C188BC2EA14C6AF2860F606ED5FF9C4_label_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_1C188BC2EA14C6AF2860F606ED5FF9C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherAssetsMember" xlink:label="loc_us-gaap_OtherAssetsMember_1C188BC2EA14C6AF2860F606ED5FF9C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsMember_1C188BC2EA14C6AF2860F606ED5FF9C4" xlink:to="lab_us-gaap_OtherAssetsMember_1C188BC2EA14C6AF2860F606ED5FF9C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilitiesMember_3AA376B0BBCD5B70233AF606ED606568_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesMember_3AA376B0BBCD5B70233AF606ED606568" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherLiabilitiesMember" xlink:label="loc_us-gaap_OtherLiabilitiesMember_3AA376B0BBCD5B70233AF606ED606568" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesMember_3AA376B0BBCD5B70233AF606ED606568" xlink:to="lab_us-gaap_OtherLiabilitiesMember_3AA376B0BBCD5B70233AF606ED606568" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_5D665254C482492B14F3F606ED61FA1B_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_5D665254C482492B14F3F606ED61FA1B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Axis]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_5D665254C482492B14F3F606ED61FA1B_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_5D665254C482492B14F3F606ED61FA1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_5D665254C482492B14F3F606ED61FA1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_5D665254C482492B14F3F606ED61FA1B" xlink:to="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipAxis_5D665254C482492B14F3F606ED61FA1B" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingRelationshipDomain_E9BAE1CE2DDBE415D8E8F606ED61C395_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingRelationshipDomain_E9BAE1CE2DDBE415D8E8F606ED61C395" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Domain]</link:label>
    <link:label id="lab_us-gaap_HedgingRelationshipDomain_E9BAE1CE2DDBE415D8E8F606ED61C395_label_en-US" xlink:label="lab_us-gaap_HedgingRelationshipDomain_E9BAE1CE2DDBE415D8E8F606ED61C395" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Relationship [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_HedgingRelationshipDomain" xlink:label="loc_us-gaap_HedgingRelationshipDomain_E9BAE1CE2DDBE415D8E8F606ED61C395" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingRelationshipDomain_E9BAE1CE2DDBE415D8E8F606ED61C395" xlink:to="lab_us-gaap_HedgingRelationshipDomain_E9BAE1CE2DDBE415D8E8F606ED61C395" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashFlowHedgingMember_2F1140643E8A3B69D95BF606ED61DB67_verboseLabel_en-US" xlink:label="lab_us-gaap_CashFlowHedgingMember_2F1140643E8A3B69D95BF606ED61DB67" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash Flow Hedges</link:label>
    <link:label id="lab_us-gaap_CashFlowHedgingMember_2F1140643E8A3B69D95BF606ED61DB67_label_en-US" xlink:label="lab_us-gaap_CashFlowHedgingMember_2F1140643E8A3B69D95BF606ED61DB67" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash Flow Hedging [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashFlowHedgingMember" xlink:label="loc_us-gaap_CashFlowHedgingMember_2F1140643E8A3B69D95BF606ED61DB67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashFlowHedgingMember_2F1140643E8A3B69D95BF606ED61DB67" xlink:to="lab_us-gaap_CashFlowHedgingMember_2F1140643E8A3B69D95BF606ED61DB67" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingDesignationAxis_BA3D97D103F0E0BC853BF606ED6266B7_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_BA3D97D103F0E0BC853BF606ED6266B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:label id="lab_us-gaap_HedgingDesignationAxis_BA3D97D103F0E0BC853BF606ED6266B7_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_BA3D97D103F0E0BC853BF606ED6266B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_HedgingDesignationAxis" xlink:label="loc_us-gaap_HedgingDesignationAxis_BA3D97D103F0E0BC853BF606ED6266B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingDesignationAxis_BA3D97D103F0E0BC853BF606ED6266B7" xlink:to="lab_us-gaap_HedgingDesignationAxis_BA3D97D103F0E0BC853BF606ED6266B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingDesignationDomain_30C5791428D3702D8864F606ED6200C6_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_30C5791428D3702D8864F606ED6200C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Designation [Domain]</link:label>
    <link:label id="lab_us-gaap_HedgingDesignationDomain_30C5791428D3702D8864F606ED6200C6_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_30C5791428D3702D8864F606ED6200C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="loc_us-gaap_HedgingDesignationDomain_30C5791428D3702D8864F606ED6200C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingDesignationDomain_30C5791428D3702D8864F606ED6200C6" xlink:to="lab_us-gaap_HedgingDesignationDomain_30C5791428D3702D8864F606ED6200C6" xlink:type="arc" />
    <link:label id="lab_us-gaap_NondesignatedMember_B62791CEC2A72D143C2DF606ED62F57C_terseLabel_en-US" xlink:label="lab_us-gaap_NondesignatedMember_B62791CEC2A72D143C2DF606ED62F57C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Not Designated as Hedging Instrument</link:label>
    <link:label id="lab_us-gaap_NondesignatedMember_B62791CEC2A72D143C2DF606ED62F57C_label_en-US" xlink:label="lab_us-gaap_NondesignatedMember_B62791CEC2A72D143C2DF606ED62F57C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Not Designated as Hedging Instrument [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="loc_us-gaap_NondesignatedMember_B62791CEC2A72D143C2DF606ED62F57C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NondesignatedMember_B62791CEC2A72D143C2DF606ED62F57C" xlink:to="lab_us-gaap_NondesignatedMember_B62791CEC2A72D143C2DF606ED62F57C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_3DD3A123FA306F39A4C5F606ED626FFF_verboseLabel_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_3DD3A123FA306F39A4C5F606ED626FFF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument</link:label>
    <link:label id="lab_us-gaap_DesignatedAsHedgingInstrumentMember_3DD3A123FA306F39A4C5F606ED626FFF_label_en-US" xlink:label="lab_us-gaap_DesignatedAsHedgingInstrumentMember_3DD3A123FA306F39A4C5F606ED626FFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Designated as Hedging Instrument [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DesignatedAsHedgingInstrumentMember" xlink:label="loc_us-gaap_DesignatedAsHedgingInstrumentMember_3DD3A123FA306F39A4C5F606ED626FFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DesignatedAsHedgingInstrumentMember_3DD3A123FA306F39A4C5F606ED626FFF" xlink:to="lab_us-gaap_DesignatedAsHedgingInstrumentMember_3DD3A123FA306F39A4C5F606ED626FFF" xlink:type="arc" />
    <link:label id="lab_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B_terseLabel_en-US" xlink:label="lab_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fixed-Indexed Annuities (Embedded Derivative) [Member]</link:label>
    <link:label id="lab_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B_label_en-US" xlink:label="lab_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fixed-Indexed Annuities (Embedded Derivative) [Member]</link:label>
    <link:label id="lab_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B_documentation_en-US" xlink:label="lab_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Derivatives embedded in fixed-indexed annuity products</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember" xlink:label="loc_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B" xlink:to="lab_afg_FixedIndexedAnnuitiesEmbeddedDerivativeMember_8B7340535C13110DE937F606ED63C25B" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestRateSwapMember_37F468FCBACCFD77C13AF606ED63BA9C_terseLabel_en-US" xlink:label="lab_us-gaap_InterestRateSwapMember_37F468FCBACCFD77C13AF606ED63BA9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate swaps</link:label>
    <link:label id="lab_us-gaap_InterestRateSwapMember_37F468FCBACCFD77C13AF606ED63BA9C_label_en-US" xlink:label="lab_us-gaap_InterestRateSwapMember_37F468FCBACCFD77C13AF606ED63BA9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Rate Swap [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InterestRateSwapMember" xlink:label="loc_us-gaap_InterestRateSwapMember_37F468FCBACCFD77C13AF606ED63BA9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestRateSwapMember_37F468FCBACCFD77C13AF606ED63BA9C" xlink:to="lab_us-gaap_InterestRateSwapMember_37F468FCBACCFD77C13AF606ED63BA9C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_0B69EFF570972DFF72C6F606ED64502D_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_0B69EFF570972DFF72C6F606ED64502D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Line Items]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_0B69EFF570972DFF72C6F606ED64502D_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_0B69EFF570972DFF72C6F606ED64502D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossLineItems" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossLineItems_0B69EFF570972DFF72C6F606ED64502D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossLineItems_0B69EFF570972DFF72C6F606ED64502D" xlink:to="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_0B69EFF570972DFF72C6F606ED64502D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeCollateralRightToReclaimCash_FFC38A4CA2A2FC834783F606ED64A463_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeCollateralRightToReclaimCash_FFC38A4CA2A2FC834783F606ED64A463" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Carrying value of collateral received to support purchased call options</link:label>
    <link:label id="lab_us-gaap_DerivativeCollateralRightToReclaimCash_FFC38A4CA2A2FC834783F606ED64A463_label_en-US" xlink:label="lab_us-gaap_DerivativeCollateralRightToReclaimCash_FFC38A4CA2A2FC834783F606ED64A463" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Collateral, Right to Reclaim Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeCollateralRightToReclaimCash" xlink:label="loc_us-gaap_DerivativeCollateralRightToReclaimCash_FFC38A4CA2A2FC834783F606ED64A463" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeCollateralRightToReclaimCash_FFC38A4CA2A2FC834783F606ED64A463" xlink:to="lab_us-gaap_DerivativeCollateralRightToReclaimCash_FFC38A4CA2A2FC834783F606ED64A463" xlink:type="arc" />
    <link:label id="lab_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420_terseLabel_en-US" xlink:label="lab_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total realized/unrealized gains (losses) included in net income for the embedded derivatives related to the unlocking of actuarial assumptions</link:label>
    <link:label id="lab_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420_label_en-US" xlink:label="lab_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Gain (Loss) On Derivative, Annuity Unlocking</link:label>
    <link:label id="lab_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420_documentation_en-US" xlink:label="lab_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of increase (decrease) in the fair value of derivatives related to unlocking of actuarial assumptions recognized in the income statement.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DerivativeGainLossOnDerivativeAnnuityUnlocking" xlink:label="loc_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420" xlink:to="lab_afg_DerivativeGainLossOnDerivativeAnnuityUnlocking_09F7E78B1D3BEF2CEB97F606ED641420" xlink:type="arc" />
    <link:label id="lab_us-gaap_NumberOfInterestRateDerivativesHeld_3876A01740A195C0CF99F606ED648DAE_terseLabel_en-US" xlink:label="lab_us-gaap_NumberOfInterestRateDerivativesHeld_3876A01740A195C0CF99F606ED648DAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of interest rate swaps designated and qualifying as a cash flow hedges</link:label>
    <link:label id="lab_us-gaap_NumberOfInterestRateDerivativesHeld_3876A01740A195C0CF99F606ED648DAE_label_en-US" xlink:label="lab_us-gaap_NumberOfInterestRateDerivativesHeld_3876A01740A195C0CF99F606ED648DAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Interest Rate Derivatives Held</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NumberOfInterestRateDerivativesHeld" xlink:label="loc_us-gaap_NumberOfInterestRateDerivativesHeld_3876A01740A195C0CF99F606ED648DAE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NumberOfInterestRateDerivativesHeld_3876A01740A195C0CF99F606ED648DAE" xlink:to="lab_us-gaap_NumberOfInterestRateDerivativesHeld_3876A01740A195C0CF99F606ED648DAE" xlink:type="arc" />
    <link:label id="lab_invest_DerivativeNotionalAmount_7C73D15DBC0983C9FDA6F606ED64F88C_verboseLabel_en-US" xlink:label="lab_invest_DerivativeNotionalAmount_7C73D15DBC0983C9FDA6F606ED64F88C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Notional amount of derivative instrument outstanding</link:label>
    <link:label id="lab_invest_DerivativeNotionalAmount_7C73D15DBC0983C9FDA6F606ED64F88C_label_en-US" xlink:label="lab_invest_DerivativeNotionalAmount_7C73D15DBC0983C9FDA6F606ED64F88C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Notional Amount</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_DerivativeNotionalAmount" xlink:label="loc_invest_DerivativeNotionalAmount_7C73D15DBC0983C9FDA6F606ED64F88C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_invest_DerivativeNotionalAmount_7C73D15DBC0983C9FDA6F606ED64F88C" xlink:to="lab_invest_DerivativeNotionalAmount_7C73D15DBC0983C9FDA6F606ED64F88C" xlink:type="arc" />
    <link:label id="lab_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB_terseLabel_en-US" xlink:label="lab_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of interest rate swaps entered into during the period</link:label>
    <link:label id="lab_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB_label_en-US" xlink:label="lab_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Interest Rate Swaps Entered During The Period</link:label>
    <link:label id="lab_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB_documentation_en-US" xlink:label="lab_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of interest rate swaps qualified as cash flows hedges entered during the period.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NumberOfInterestRateSwapsEnteredDuringThePeriod" xlink:label="loc_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB" xlink:to="lab_afg_NumberOfInterestRateSwapsEnteredDuringThePeriod_A408CEA124BE080099EAF606ED65F9CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeNet_3CBEAEB906D5CF3E370DF606ED6531A0_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeNet_3CBEAEB906D5CF3E370DF606ED6531A0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net derivatives, at fair value</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeNet_3CBEAEB906D5CF3E370DF606ED6531A0_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeNet_3CBEAEB906D5CF3E370DF606ED6531A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Fair Value, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeNet" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeNet_3CBEAEB906D5CF3E370DF606ED6531A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeNet_3CBEAEB906D5CF3E370DF606ED6531A0" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeNet_3CBEAEB906D5CF3E370DF606ED6531A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet_4B0ADE87FE2B6F34DA4AF606ED65CE51_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet_4B0ADE87FE2B6F34DA4AF606ED65CE51" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gain (loss) reclassified from AOCI into net investment income</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet_4B0ADE87FE2B6F34DA4AF606ED65CE51_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet_4B0ADE87FE2B6F34DA4AF606ED65CE51" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) Reclassified from Accumulated OCI into Income, Effective Portion, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet_4B0ADE87FE2B6F34DA4AF606ED65CE51" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet_4B0ADE87FE2B6F34DA4AF606ED65CE51" xlink:to="lab_us-gaap_DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeEffectivePortionNet_4B0ADE87FE2B6F34DA4AF606ED65CE51" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_C55A05730F0A521485F3F606ED663D2A_terseLabel_en-US" xlink:label="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_C55A05730F0A521485F3F606ED663D2A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gain (loss) on cash flow hedge ineffectiveness recorded in Net Earnings</link:label>
    <link:label id="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_C55A05730F0A521485F3F606ED663D2A_label_en-US" xlink:label="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_C55A05730F0A521485F3F606ED663D2A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Cash Flow Hedge Ineffectiveness, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet" xlink:label="loc_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_C55A05730F0A521485F3F606ED663D2A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_C55A05730F0A521485F3F606ED663D2A" xlink:to="lab_us-gaap_GainLossOnCashFlowHedgeIneffectivenessNet_C55A05730F0A521485F3F606ED663D2A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CollateralAlreadyPostedAggregateFairValue_AD7037E0FA8C69764419F606ED661F26_terseLabel_en-US" xlink:label="lab_us-gaap_CollateralAlreadyPostedAggregateFairValue_AD7037E0FA8C69764419F606ED661F26" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Collateral receivable supporting interest rate swaps</link:label>
    <link:label id="lab_us-gaap_CollateralAlreadyPostedAggregateFairValue_AD7037E0FA8C69764419F606ED661F26_label_en-US" xlink:label="lab_us-gaap_CollateralAlreadyPostedAggregateFairValue_AD7037E0FA8C69764419F606ED661F26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Collateral Already Posted, Aggregate Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CollateralAlreadyPostedAggregateFairValue" xlink:label="loc_us-gaap_CollateralAlreadyPostedAggregateFairValue_AD7037E0FA8C69764419F606ED661F26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CollateralAlreadyPostedAggregateFairValue_AD7037E0FA8C69764419F606ED661F26" xlink:to="lab_us-gaap_CollateralAlreadyPostedAggregateFairValue_AD7037E0FA8C69764419F606ED661F26" xlink:type="arc" />
    <link:label id="lab_us-gaap_SecuritiesInvestmentMember_4EF1F555A75428F3EE97FCE092410925_verboseLabel_en-US" xlink:label="lab_us-gaap_SecuritiesInvestmentMember_06D785B3AFAA5B8F878ED7253C5AF653" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total investments</link:label>
    <link:label id="lab_us-gaap_SecuritiesInvestmentMember_4EF1F555A75428F3EE97FCE092410925_label_en-US" xlink:label="lab_us-gaap_SecuritiesInvestmentMember_06D785B3AFAA5B8F878ED7253C5AF653" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Securities Investment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SecuritiesInvestmentMember" xlink:label="loc_us-gaap_SecuritiesInvestmentMember_06D785B3AFAA5B8F878ED7253C5AF653" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SecuritiesInvestmentMember_06D785B3AFAA5B8F878ED7253C5AF653" xlink:to="lab_us-gaap_SecuritiesInvestmentMember_06D785B3AFAA5B8F878ED7253C5AF653" xlink:type="arc" />
    <link:label id="lab_afg_FixedMaturitiesAnnuitySegmentMember_0A59201B1F35FB3A75EDFCE09241C646_verboseLabel_en-US" xlink:label="lab_afg_FixedMaturitiesAnnuitySegmentMember_E88E8266B6D9573295F96B4601646FB4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities &#8212; annuity segment</link:label>
    <link:label id="lab_afg_FixedMaturitiesAnnuitySegmentMember_0A59201B1F35FB3A75EDFCE09241C646_label_en-US" xlink:label="lab_afg_FixedMaturitiesAnnuitySegmentMember_E88E8266B6D9573295F96B4601646FB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fixed Maturities Annuity Segment [Member]</link:label>
    <link:label id="lab_afg_FixedMaturitiesAnnuitySegmentMember_0A59201B1F35FB3A75EDFCE09241C646_documentation_en-US" xlink:label="lab_afg_FixedMaturitiesAnnuitySegmentMember_E88E8266B6D9573295F96B4601646FB4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fixed maturities, annuity segment.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FixedMaturitiesAnnuitySegmentMember" xlink:label="loc_afg_FixedMaturitiesAnnuitySegmentMember_E88E8266B6D9573295F96B4601646FB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FixedMaturitiesAnnuitySegmentMember_E88E8266B6D9573295F96B4601646FB4" xlink:to="lab_afg_FixedMaturitiesAnnuitySegmentMember_E88E8266B6D9573295F96B4601646FB4" xlink:type="arc" />
    <link:label id="lab_afg_FixedMaturitiesAllOtherSegmentsMember_864873D1D7C0D048CC43FCE09241E83A_verboseLabel_en-US" xlink:label="lab_afg_FixedMaturitiesAllOtherSegmentsMember_B3DD2BF5708E52BBBE5057E232FC0AB8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities &#8212; all other</link:label>
    <link:label id="lab_afg_FixedMaturitiesAllOtherSegmentsMember_864873D1D7C0D048CC43FCE09241E83A_label_en-US" xlink:label="lab_afg_FixedMaturitiesAllOtherSegmentsMember_B3DD2BF5708E52BBBE5057E232FC0AB8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fixed Maturities All Other Segments [Member]</link:label>
    <link:label id="lab_afg_FixedMaturitiesAllOtherSegmentsMember_864873D1D7C0D048CC43FCE09241E83A_documentation_en-US" xlink:label="lab_afg_FixedMaturitiesAllOtherSegmentsMember_B3DD2BF5708E52BBBE5057E232FC0AB8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fixed maturities, all other segments.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FixedMaturitiesAllOtherSegmentsMember" xlink:label="loc_afg_FixedMaturitiesAllOtherSegmentsMember_B3DD2BF5708E52BBBE5057E232FC0AB8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FixedMaturitiesAllOtherSegmentsMember_B3DD2BF5708E52BBBE5057E232FC0AB8" xlink:to="lab_afg_FixedMaturitiesAllOtherSegmentsMember_B3DD2BF5708E52BBBE5057E232FC0AB8" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_C290271757C3C992C1E9FCE09241D8EC_verboseLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_FD9366B0E86455E8939645413B2E8C0A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs &#8212; annuity segment</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_C290271757C3C992C1E9FCE09241D8EC_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_FD9366B0E86455E8939645413B2E8C0A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs Annuity Segment [Member]</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_C290271757C3C992C1E9FCE09241D8EC_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_FD9366B0E86455E8939645413B2E8C0A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, annuity segment.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_FD9366B0E86455E8939645413B2E8C0A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_FD9366B0E86455E8939645413B2E8C0A" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsAnnuitySegmentMember_FD9366B0E86455E8939645413B2E8C0A" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityBenefitsAndOtherLiabilitiesMember_EBC1EE7AC53DB418C328FCE092412473_verboseLabel_en-US" xlink:label="lab_afg_AnnuityBenefitsAndOtherLiabilitiesMember_25572DF3D8F0571B8483F172F86F466A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity benefits accumulated</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAndOtherLiabilitiesMember_EBC1EE7AC53DB418C328FCE092412473_label_en-US" xlink:label="lab_afg_AnnuityBenefitsAndOtherLiabilitiesMember_25572DF3D8F0571B8483F172F86F466A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity Benefits And Other Liabilities [Member]</link:label>
    <link:label id="lab_afg_AnnuityBenefitsAndOtherLiabilitiesMember_EBC1EE7AC53DB418C328FCE092412473_documentation_en-US" xlink:label="lab_afg_AnnuityBenefitsAndOtherLiabilitiesMember_25572DF3D8F0571B8483F172F86F466A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity benefits and other liabilities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityBenefitsAndOtherLiabilitiesMember" xlink:label="loc_afg_AnnuityBenefitsAndOtherLiabilitiesMember_25572DF3D8F0571B8483F172F86F466A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityBenefitsAndOtherLiabilitiesMember_25572DF3D8F0571B8483F172F86F466A" xlink:to="lab_afg_AnnuityBenefitsAndOtherLiabilitiesMember_25572DF3D8F0571B8483F172F86F466A" xlink:type="arc" />
    <link:label id="lab_afg_UnearnedRevenueMember_B7502A5ECED16292CD19FCE092415488_verboseLabel_en-US" xlink:label="lab_afg_UnearnedRevenueMember_46E08E6856365506BD08BBDCC2004F15" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unearned revenue</link:label>
    <link:label id="lab_afg_UnearnedRevenueMember_B7502A5ECED16292CD19FCE092415488_label_en-US" xlink:label="lab_afg_UnearnedRevenueMember_46E08E6856365506BD08BBDCC2004F15" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unearned Revenue [Member]</link:label>
    <link:label id="lab_afg_UnearnedRevenueMember_B7502A5ECED16292CD19FCE092415488_documentation_en-US" xlink:label="lab_afg_UnearnedRevenueMember_46E08E6856365506BD08BBDCC2004F15" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unearned revenue.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_UnearnedRevenueMember" xlink:label="loc_afg_UnearnedRevenueMember_46E08E6856365506BD08BBDCC2004F15" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_UnearnedRevenueMember_46E08E6856365506BD08BBDCC2004F15" xlink:to="lab_afg_UnearnedRevenueMember_46E08E6856365506BD08BBDCC2004F15" xlink:type="arc" />
    <link:label id="lab_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_CCBF6C65BA45E52741EBFCE09241DF5C_verboseLabel_en-US" xlink:label="lab_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_DDE8A9C488915F5DB1972C166F3C4A96" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Components of the net unrealized gain on securities, included in Accumulated Other Comprehensive Income</link:label>
    <link:label id="lab_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_CCBF6C65BA45E52741EBFCE09241DF5C_label_en-US" xlink:label="lab_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_DDE8A9C488915F5DB1972C166F3C4A96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Components Of Net Unrealized Gain On Securities Included In Accumulated Other Comprehensive Income [Abstract]</link:label>
    <link:label id="lab_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_CCBF6C65BA45E52741EBFCE09241DF5C_documentation_en-US" xlink:label="lab_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_DDE8A9C488915F5DB1972C166F3C4A96" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Components of the net unrealized gain on securities, included in Accumulated Other Comprehensive Income.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract" xlink:label="loc_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_DDE8A9C488915F5DB1972C166F3C4A96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_DDE8A9C488915F5DB1972C166F3C4A96" xlink:to="lab_afg_ComponentsOfNetUnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_DDE8A9C488915F5DB1972C166F3C4A96" xlink:type="arc" />
    <link:label id="lab_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_779F6D100CB082551F49FCE0924158D8_verboseLabel_en-US" xlink:label="lab_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_7EEFDE7DA08F56B9B6798F3C66FF8201" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain on:</link:label>
    <link:label id="lab_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_779F6D100CB082551F49FCE0924158D8_label_en-US" xlink:label="lab_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_7EEFDE7DA08F56B9B6798F3C66FF8201" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrealized Gain On Securities Included In Accumulated Other Comprehensive Income [Abstract]</link:label>
    <link:label id="lab_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_779F6D100CB082551F49FCE0924158D8_documentation_en-US" xlink:label="lab_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_7EEFDE7DA08F56B9B6798F3C66FF8201" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">unrealized gain on securities, included in Accumulated Other Comprehensive Income.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract" xlink:label="loc_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_7EEFDE7DA08F56B9B6798F3C66FF8201" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_7EEFDE7DA08F56B9B6798F3C66FF8201" xlink:to="lab_afg_UnrealizedGainOnSecuritiesIncludedInAccumulatedOtherComprehensiveIncomeAbstract_7EEFDE7DA08F56B9B6798F3C66FF8201" xlink:type="arc" />
    <link:label id="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_0FF3D02057BB454BF19FFCE092428F0B_verboseLabel_en-US" xlink:label="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_11C39F8E81D55095994AAB2B654C238E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Pretax</link:label>
    <link:label id="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_0FF3D02057BB454BF19FFCE092428F0B_label_en-US" xlink:label="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_11C39F8E81D55095994AAB2B654C238E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income Loss Available For Sale Securities Adjustment Pretax</link:label>
    <link:label id="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_0FF3D02057BB454BF19FFCE092428F0B_documentation_en-US" xlink:label="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_11C39F8E81D55095994AAB2B654C238E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive income loss available for sale securities adjustment, pretax.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax" xlink:label="loc_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_11C39F8E81D55095994AAB2B654C238E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_11C39F8E81D55095994AAB2B654C238E" xlink:to="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentPretax_11C39F8E81D55095994AAB2B654C238E" xlink:type="arc" />
    <link:label id="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_094E9A848A9A321E2B42FCE0924242FA_negatedLabel_en-US" xlink:label="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_A91843E6829359A7A5936F976DF93A41" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax</link:label>
    <link:label id="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_094E9A848A9A321E2B42FCE0924242FA_label_en-US" xlink:label="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_A91843E6829359A7A5936F976DF93A41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income Loss Available For Sale Securities Adjustment Deferred Tax And Non controlling Interest</link:label>
    <link:label id="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_094E9A848A9A321E2B42FCE0924242FA_documentation_en-US" xlink:label="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_A91843E6829359A7A5936F976DF93A41" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive income loss available for sale securities adjustment deferred tax and non controlling interest.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest" xlink:label="loc_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_A91843E6829359A7A5936F976DF93A41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_A91843E6829359A7A5936F976DF93A41" xlink:to="lab_afg_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentDeferredTaxAndNonControllingInterest_A91843E6829359A7A5936F976DF93A41" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_18CDD299C14AF33D8377FCE0924215B0_totalLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_01EDBF49FEAF5480AB25A322B58A5790" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_18CDD299C14AF33D8377FCE0924215B0_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_01EDBF49FEAF5480AB25A322B58A5790" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_01EDBF49FEAF5480AB25A322B58A5790" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_01EDBF49FEAF5480AB25A322B58A5790" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_01EDBF49FEAF5480AB25A322B58A5790" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6CD9F5C97F4A0F168AB1DC4ADA45C713_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6CD9F5C97F4A0F168AB1DC4ADA45C713" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Comprehensive Income [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6CD9F5C97F4A0F168AB1DC4ADA45C713" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6CD9F5C97F4A0F168AB1DC4ADA45C713" xlink:to="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_6CD9F5C97F4A0F168AB1DC4ADA45C713" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProfitLoss_98EBA2646E15E496D1E0DC4ADA459049_terseLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_98EBA2646E15E496D1E0DC4ADA459049" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net earnings, including noncontrolling interests</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_98EBA2646E15E496D1E0DC4ADA459049" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProfitLoss_98EBA2646E15E496D1E0DC4ADA459049" xlink:to="lab_us-gaap_ProfitLoss_98EBA2646E15E496D1E0DC4ADA459049" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_83F98AEC7A918AEF5AE6DC4ADA45DF84_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_83F98AEC7A918AEF5AE6DC4ADA45DF84" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), net of tax:</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_83F98AEC7A918AEF5AE6DC4ADA45DF84_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_83F98AEC7A918AEF5AE6DC4ADA45DF84" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_83F98AEC7A918AEF5AE6DC4ADA45DF84" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_83F98AEC7A918AEF5AE6DC4ADA45DF84" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_83F98AEC7A918AEF5AE6DC4ADA45DF84" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_B1F09E5238AC1C39C20EDC4ADA453424_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_B1F09E5238AC1C39C20EDC4ADA453424" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized gains (losses) on securities:</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_B1F09E5238AC1C39C20EDC4ADA453424_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_B1F09E5238AC1C39C20EDC4ADA453424" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_B1F09E5238AC1C39C20EDC4ADA453424" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_B1F09E5238AC1C39C20EDC4ADA453424" xlink:to="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_B1F09E5238AC1C39C20EDC4ADA453424" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_5917C2A50AA78211C83ADC4ADA463673_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_5917C2A50AA78211C83ADC4ADA463673" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unrealized holding gains (losses) on securities arising during the period</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_5917C2A50AA78211C83ADC4ADA463673_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_5917C2A50AA78211C83ADC4ADA463673" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Unrealized Holding Gain (Loss) on Securities Arising During Period, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_5917C2A50AA78211C83ADC4ADA463673" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_5917C2A50AA78211C83ADC4ADA463673" xlink:to="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_5917C2A50AA78211C83ADC4ADA463673" xlink:type="arc" />
    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED_negatedLabel_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for realized gains included in net earnings</link:label>
    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED_label_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Reclassification Adjustment for Realized Gains (Losses) Included in Net Income Net of Tax</link:label>
    <link:label id="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED_documentation_en-US" xlink:label="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for unrealized gains or losses realized upon the sale and write-down of securities, after tax.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax" xlink:label="loc_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED" xlink:to="lab_afg_OtherComprehensiveIncomeLossReclassificationAdjustmentForRealizedGainsLossesIncludedInNetIncomeNetOfTax_DD11C14C438B7005D595DC4ADA46FDED" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_3D3442BBE94AD94F0FF0DC4ADA460D74_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_3D3442BBE94AD94F0FF0DC4ADA460D74" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total net unrealized gains (losses) on securities</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_3D3442BBE94AD94F0FF0DC4ADA460D74_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_3D3442BBE94AD94F0FF0DC4ADA460D74" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_3D3442BBE94AD94F0FF0DC4ADA460D74" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_3D3442BBE94AD94F0FF0DC4ADA460D74" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_3D3442BBE94AD94F0FF0DC4ADA460D74" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_8D78A8205E4F0E749746DC4ADA461C3F_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_8D78A8205E4F0E749746DC4ADA461C3F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized gains (losses) on cash flow hedges</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_8D78A8205E4F0E749746DC4ADA461C3F_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_8D78A8205E4F0E749746DC4ADA461C3F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Derivatives Qualifying as Hedges, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_8D78A8205E4F0E749746DC4ADA461C3F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_8D78A8205E4F0E749746DC4ADA461C3F" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_8D78A8205E4F0E749746DC4ADA461C3F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_289E461BC03473FF213DDC4ADA4707F9_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_289E461BC03473FF213DDC4ADA4707F9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustments</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_289E461BC03473FF213DDC4ADA4707F9_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_289E461BC03473FF213DDC4ADA4707F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_289E461BC03473FF213DDC4ADA4707F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_289E461BC03473FF213DDC4ADA4707F9" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_289E461BC03473FF213DDC4ADA4707F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1EFED925ADE89A248D8FDC4ADA477DFC_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1EFED925ADE89A248D8FDC4ADA477DFC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), net of tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1EFED925ADE89A248D8FDC4ADA477DFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1EFED925ADE89A248D8FDC4ADA477DFC" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_1EFED925ADE89A248D8FDC4ADA477DFC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2F99D91FA532DE476512DC4ADA47517A_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2F99D91FA532DE476512DC4ADA47517A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total comprehensive income (loss), net of tax</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2F99D91FA532DE476512DC4ADA47517A_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2F99D91FA532DE476512DC4ADA47517A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2F99D91FA532DE476512DC4ADA47517A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2F99D91FA532DE476512DC4ADA47517A" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_2F99D91FA532DE476512DC4ADA47517A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_41AB1B058693DF131600DC4ADA476F19_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_41AB1B058693DF131600DC4ADA476F19" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Less: Comprehensive income (loss) attributable to noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_41AB1B058693DF131600DC4ADA476F19_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_41AB1B058693DF131600DC4ADA476F19" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_41AB1B058693DF131600DC4ADA476F19" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_41AB1B058693DF131600DC4ADA476F19" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_41AB1B058693DF131600DC4ADA476F19" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_03CEF8F57A7974C96597DC4ADA475206_totalLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_03CEF8F57A7974C96597DC4ADA475206" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income (loss) attributable to shareholders</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_03CEF8F57A7974C96597DC4ADA475206_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_03CEF8F57A7974C96597DC4ADA475206" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_03CEF8F57A7974C96597DC4ADA475206" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTax_03CEF8F57A7974C96597DC4ADA475206" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTax_03CEF8F57A7974C96597DC4ADA475206" xlink:type="arc" />
    <link:label id="lab_us-gaap_NondesignatedMember_482805DF981E0E9D49FFDC4AD8D71C86_verboseLabel_en-US" xlink:label="lab_us-gaap_NondesignatedMember_482805DF981E0E9D49FFDC4AD8D71C86" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Not Designated as Hedging Instrument</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="loc_us-gaap_NondesignatedMember_482805DF981E0E9D49FFDC4AD8D71C86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NondesignatedMember_482805DF981E0E9D49FFDC4AD8D71C86" xlink:to="lab_us-gaap_NondesignatedMember_482805DF981E0E9D49FFDC4AD8D71C86" xlink:type="arc" />
    <link:label id="lab_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1_verboseLabel_en-US" xlink:label="lab_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">MBS with embedded derivatives</link:label>
    <link:label id="lab_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1_label_en-US" xlink:label="lab_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Backed Securities with Embedded Derivatives [Member]</link:label>
    <link:label id="lab_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1_documentation_en-US" xlink:label="lab_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage backed securities with embedded derivatives.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember" xlink:label="loc_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1" xlink:to="lab_afg_MortgageBackedSecuritiesWithEmbeddedDerivativesMember_3C6EB8530177BD22EFBFDC4AD8D8F7A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_WarrantMember_C54577B1FE422BC8A5A2DC4AD8D8AE64_verboseLabel_en-US" xlink:label="lab_us-gaap_WarrantMember_C54577B1FE422BC8A5A2DC4AD8D8AE64" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Public company warrants</link:label>
    <link:label id="lab_us-gaap_WarrantMember_C54577B1FE422BC8A5A2DC4AD8D8AE64_label_en-US" xlink:label="lab_us-gaap_WarrantMember_C54577B1FE422BC8A5A2DC4AD8D8AE64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Warrant [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_WarrantMember" xlink:label="loc_us-gaap_WarrantMember_C54577B1FE422BC8A5A2DC4AD8D8AE64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WarrantMember_C54577B1FE422BC8A5A2DC4AD8D8AE64" xlink:to="lab_us-gaap_WarrantMember_C54577B1FE422BC8A5A2DC4AD8D8AE64" xlink:type="arc" />
    <link:label id="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E_terseLabel_en-US" xlink:label="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fixed-indexed and variable-indexed annuities (embedded derivative)</link:label>
    <link:label id="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E_label_en-US" xlink:label="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fixed-Indexed and Variable-Indexed Annuities (Embedded Derivatives) [Member]</link:label>
    <link:label id="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E_documentation_en-US" xlink:label="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Derivatives embedded in fixed-indexed and variable-indexed annuity products</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember" xlink:label="loc_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E" xlink:to="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativesMember_E15BA7DDE17B6B5BF50BDC4AD8D8489E" xlink:type="arc" />
    <link:label id="lab_us-gaap_PutOptionMember_5DF7FA553D18668D765ADC4AD8D86DE1_terseLabel_en-US" xlink:label="lab_us-gaap_PutOptionMember_5DF7FA553D18668D765ADC4AD8D86DE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity index put options</link:label>
    <link:label id="lab_us-gaap_PutOptionMember_5DF7FA553D18668D765ADC4AD8D86DE1_label_en-US" xlink:label="lab_us-gaap_PutOptionMember_5DF7FA553D18668D765ADC4AD8D86DE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Put Option [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PutOptionMember" xlink:label="loc_us-gaap_PutOptionMember_5DF7FA553D18668D765ADC4AD8D86DE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PutOptionMember_5DF7FA553D18668D765ADC4AD8D86DE1" xlink:to="lab_us-gaap_PutOptionMember_5DF7FA553D18668D765ADC4AD8D86DE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherContractMember_1570D14E236B4AFD7EC9DC4AD8D8ECC4_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherContractMember_1570D14E236B4AFD7EC9DC4AD8D8ECC4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Reinsurance contracts (embedded derivative)</link:label>
    <link:label id="lab_us-gaap_OtherContractMember_1570D14E236B4AFD7EC9DC4AD8D8ECC4_label_en-US" xlink:label="lab_us-gaap_OtherContractMember_1570D14E236B4AFD7EC9DC4AD8D8ECC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Contract [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherContractMember" xlink:label="loc_us-gaap_OtherContractMember_1570D14E236B4AFD7EC9DC4AD8D8ECC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherContractMember_1570D14E236B4AFD7EC9DC4AD8D8ECC4" xlink:to="lab_us-gaap_OtherContractMember_1570D14E236B4AFD7EC9DC4AD8D8ECC4" xlink:type="arc" />
    <link:label id="lab_afg_RealizedGainsLossesOnSecuritiesMember_3BB79B9B4AD109D2094EDC4AD8D9E8FB_verboseLabel_en-US" xlink:label="lab_afg_RealizedGainsLossesOnSecuritiesMember_3BB79B9B4AD109D2094EDC4AD8D9E8FB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) on securities</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RealizedGainsLossesOnSecuritiesMember" xlink:label="loc_afg_RealizedGainsLossesOnSecuritiesMember_3BB79B9B4AD109D2094EDC4AD8D9E8FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RealizedGainsLossesOnSecuritiesMember_3BB79B9B4AD109D2094EDC4AD8D9E8FB" xlink:to="lab_afg_RealizedGainsLossesOnSecuritiesMember_3BB79B9B4AD109D2094EDC4AD8D9E8FB" xlink:type="arc" />
    <link:label id="lab_afg_AnnuitybenefitsMember_F57F65474E54B7D8ADA0DC4AD8D9D413_verboseLabel_en-US" xlink:label="lab_afg_AnnuitybenefitsMember_F57F65474E54B7D8ADA0DC4AD8D9D413" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity benefits</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuitybenefitsMember" xlink:label="loc_afg_AnnuitybenefitsMember_F57F65474E54B7D8ADA0DC4AD8D9D413" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuitybenefitsMember_F57F65474E54B7D8ADA0DC4AD8D9D413" xlink:to="lab_afg_AnnuitybenefitsMember_F57F65474E54B7D8ADA0DC4AD8D9D413" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentIncomeMember_1ABE537FB8B9A2DC2C3ADC4AD8D91344_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentIncomeMember_1ABE537FB8B9A2DC2C3ADC4AD8D91344" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net investment income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentIncomeMember" xlink:label="loc_us-gaap_InvestmentIncomeMember_1ABE537FB8B9A2DC2C3ADC4AD8D91344" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentIncomeMember_1ABE537FB8B9A2DC2C3ADC4AD8D91344" xlink:to="lab_us-gaap_InvestmentIncomeMember_1ABE537FB8B9A2DC2C3ADC4AD8D91344" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeGainLossOnDerivativeNetAbstract_A71C35F1923B5914AAA6DC4AD8DACA76_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeGainLossOnDerivativeNetAbstract_A71C35F1923B5914AAA6DC4AD8DACA76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, Gain (Loss) on Derivative, Net [Abstract]</link:label>
    <link:label id="lab_us-gaap_DerivativeGainLossOnDerivativeNetAbstract_A71C35F1923B5914AAA6DC4AD8DACA76_label_en-US" xlink:label="lab_us-gaap_DerivativeGainLossOnDerivativeNetAbstract_A71C35F1923B5914AAA6DC4AD8DACA76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Gain (Loss) on Derivative, Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeGainLossOnDerivativeNetAbstract" xlink:label="loc_us-gaap_DerivativeGainLossOnDerivativeNetAbstract_A71C35F1923B5914AAA6DC4AD8DACA76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeGainLossOnDerivativeNetAbstract_A71C35F1923B5914AAA6DC4AD8DACA76" xlink:to="lab_us-gaap_DerivativeGainLossOnDerivativeNetAbstract_A71C35F1923B5914AAA6DC4AD8DACA76" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeGainLossOnDerivativeNet_8D58BB40F4659104C868DC4AD8DA1344_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeGainLossOnDerivativeNet_8D58BB40F4659104C868DC4AD8DA1344" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivative</link:label>
    <link:label id="lab_us-gaap_DerivativeGainLossOnDerivativeNet_8D58BB40F4659104C868DC4AD8DA1344_label_en-US" xlink:label="lab_us-gaap_DerivativeGainLossOnDerivativeNet_8D58BB40F4659104C868DC4AD8DA1344" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Gain (Loss) on Derivative, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeGainLossOnDerivativeNet" xlink:label="loc_us-gaap_DerivativeGainLossOnDerivativeNet_8D58BB40F4659104C868DC4AD8DA1344" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeGainLossOnDerivativeNet_8D58BB40F4659104C868DC4AD8DA1344" xlink:to="lab_us-gaap_DerivativeGainLossOnDerivativeNet_8D58BB40F4659104C868DC4AD8DA1344" xlink:type="arc" />
    <link:label id="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_2D7D94C0F6A91A13527E8A02479BBCB6_verboseLabel_en-US" xlink:label="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_6CB622D80EDA539CAF6C183F1BB12B66" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization of present value of future profits</link:label>
    <link:label id="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_2D7D94C0F6A91A13527E8A02479BBCB6_label_en-US" xlink:label="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_6CB622D80EDA539CAF6C183F1BB12B66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Amortization of Present Value of Future Profits</link:label>
    <link:label id="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_2D7D94C0F6A91A13527E8A02479BBCB6_documentation_en-US" xlink:label="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_6CB622D80EDA539CAF6C183F1BB12B66" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cumulative amount of amortization of present value of future profits that has been recognized in the Income Statement.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AccumulatedAmortizationOfPresentValueOfFutureProfits" xlink:label="loc_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_6CB622D80EDA539CAF6C183F1BB12B66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_6CB622D80EDA539CAF6C183F1BB12B66" xlink:to="lab_afg_AccumulatedAmortizationOfPresentValueOfFutureProfits_6CB622D80EDA539CAF6C183F1BB12B66" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable_EBDC538A84BC089F3FF9DC4AD7759896_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable_EBDC538A84BC089F3FF9DC4AD7759896" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liability for losses and loss adjustment expenses [Table]</link:label>
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable_EBDC538A84BC089F3FF9DC4AD7759896_label_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable_EBDC538A84BC089F3FF9DC4AD7759896" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Claims and Claims Adjustment Expense [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable" xlink:label="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable_EBDC538A84BC089F3FF9DC4AD7759896" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable_EBDC538A84BC089F3FF9DC4AD7759896" xlink:to="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseTable_EBDC538A84BC089F3FF9DC4AD7759896" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductOrServiceAxis_8DAD56F0B5DD23697E0EDC4AD775B6B6_terseLabel_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_8DAD56F0B5DD23697E0EDC4AD775B6B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Insurance Product Line [Axis]</link:label>
    <link:label id="lab_us-gaap_ProductOrServiceAxis_8DAD56F0B5DD23697E0EDC4AD775B6B6_label_en-US" xlink:label="lab_us-gaap_ProductOrServiceAxis_8DAD56F0B5DD23697E0EDC4AD775B6B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProductOrServiceAxis" xlink:label="loc_us-gaap_ProductOrServiceAxis_8DAD56F0B5DD23697E0EDC4AD775B6B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductOrServiceAxis_8DAD56F0B5DD23697E0EDC4AD775B6B6" xlink:to="lab_us-gaap_ProductOrServiceAxis_8DAD56F0B5DD23697E0EDC4AD775B6B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_68000CC3CB32CDDAAAB3DC4AD7756DC8_terseLabel_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_68000CC3CB32CDDAAAB3DC4AD7756DC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Insurance Product Line [Domain]</link:label>
    <link:label id="lab_us-gaap_ProductsAndServicesDomain_68000CC3CB32CDDAAAB3DC4AD7756DC8_label_en-US" xlink:label="lab_us-gaap_ProductsAndServicesDomain_68000CC3CB32CDDAAAB3DC4AD7756DC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Products and Services [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProductsAndServicesDomain" xlink:label="loc_us-gaap_ProductsAndServicesDomain_68000CC3CB32CDDAAAB3DC4AD7756DC8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductsAndServicesDomain_68000CC3CB32CDDAAAB3DC4AD7756DC8" xlink:to="lab_us-gaap_ProductsAndServicesDomain_68000CC3CB32CDDAAAB3DC4AD7756DC8" xlink:type="arc" />
    <link:label id="lab_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355_terseLabel_en-US" xlink:label="lab_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net increase (decrease) in the provision for claims of prior years</link:label>
    <link:label id="lab_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355_label_en-US" xlink:label="lab_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Provisions For Claims Of Prior Years [Member]</link:label>
    <link:label id="lab_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355_documentation_en-US" xlink:label="lab_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other provisions for claims of prior years.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_OtherProvisionsForClaimsOfPriorYearsMember" xlink:label="loc_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355" xlink:to="lab_afg_OtherProvisionsForClaimsOfPriorYearsMember_137F556201F2B6B48CE0DC4AD776B355" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems_91F792D88CBE88F55AB4DC4AD776FA5A_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems_91F792D88CBE88F55AB4DC4AD776FA5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liability for losses and loss adjustment expenses [Line Items]</link:label>
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems_91F792D88CBE88F55AB4DC4AD776FA5A_label_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems_91F792D88CBE88F55AB4DC4AD776FA5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Claims and Claims Adjustment Expense [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems" xlink:label="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems_91F792D88CBE88F55AB4DC4AD776FA5A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems_91F792D88CBE88F55AB4DC4AD776FA5A" xlink:to="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpenseLineItems_91F792D88CBE88F55AB4DC4AD776FA5A" xlink:type="arc" />
    <link:label id="lab_us-gaap_InsuranceLossReservesAbstract_9D897D9B31B07FB30A74DC4AD7766003_terseLabel_en-US" xlink:label="lab_us-gaap_InsuranceLossReservesAbstract_9D897D9B31B07FB30A74DC4AD7766003" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Insurance Loss Reserves [Abstract]</link:label>
    <link:label id="lab_us-gaap_InsuranceLossReservesAbstract_9D897D9B31B07FB30A74DC4AD7766003_label_en-US" xlink:label="lab_us-gaap_InsuranceLossReservesAbstract_9D897D9B31B07FB30A74DC4AD7766003" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Insurance Loss Reserves [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InsuranceLossReservesAbstract" xlink:label="loc_us-gaap_InsuranceLossReservesAbstract_9D897D9B31B07FB30A74DC4AD7766003" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InsuranceLossReservesAbstract_9D897D9B31B07FB30A74DC4AD7766003" xlink:to="lab_us-gaap_InsuranceLossReservesAbstract_9D897D9B31B07FB30A74DC4AD7766003" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract_C043E6B1654D0F771E85DC4AD77722D4_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract_C043E6B1654D0F771E85DC4AD77722D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Analysis of changes in the liability for losses and loss adjustment expenses, net of reinsurance</link:label>
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract_C043E6B1654D0F771E85DC4AD77722D4_label_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract_C043E6B1654D0F771E85DC4AD77722D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract_C043E6B1654D0F771E85DC4AD77722D4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract_C043E6B1654D0F771E85DC4AD77722D4" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetAbstract_C043E6B1654D0F771E85DC4AD77722D4" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_028B8580423FF10D99DFDC4AD7774CA7_periodStartLabel_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_028B8580423FF10D99DFDC4AD7774CA7" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance at beginning of year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability" xlink:label="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_028B8580423FF10D99DFDC4AD7774CA7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_028B8580423FF10D99DFDC4AD7774CA7" xlink:to="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_028B8580423FF10D99DFDC4AD7774CA7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_A11CFC91F12B47100060DC4AD777EFAC_periodStartLabel_en-US" xlink:label="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_A11CFC91F12B47100060DC4AD777EFAC" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Less reinsurance recoverables, net of allowance</link:label>
    <link:label id="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_A11CFC91F12B47100060DC4AD777EFAC_label_en-US" xlink:label="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_A11CFC91F12B47100060DC4AD777EFAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reinsurance Recoverable for Unpaid Claims and Claims Adjustments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments" xlink:label="loc_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_A11CFC91F12B47100060DC4AD777EFAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_A11CFC91F12B47100060DC4AD777EFAC" xlink:to="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_A11CFC91F12B47100060DC4AD777EFAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_E23CE29A47B102D3DF32DC4AD77779F7_periodStartLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_E23CE29A47B102D3DF32DC4AD77779F7" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Net liability at beginning of year</link:label>
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_E23CE29A47B102D3DF32DC4AD77779F7_label_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_E23CE29A47B102D3DF32DC4AD77779F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_E23CE29A47B102D3DF32DC4AD77779F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_E23CE29A47B102D3DF32DC4AD77779F7" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_E23CE29A47B102D3DF32DC4AD77779F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward_79453019054A7F423270DC4AD7779B14_terseLabel_en-US" xlink:label="lab_us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward_79453019054A7F423270DC4AD7779B14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liability for losses and loss adjustment expenses, period increase (decrease) [Abstract]</link:label>
    <link:label id="lab_us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward_79453019054A7F423270DC4AD7779B14_label_en-US" xlink:label="lab_us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward_79453019054A7F423270DC4AD7779B14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Period Increase (Decrease) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward" xlink:label="loc_us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward_79453019054A7F423270DC4AD7779B14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward_79453019054A7F423270DC4AD7779B14" xlink:to="lab_us-gaap_MovementInLiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNetRollForward_79453019054A7F423270DC4AD7779B14" xlink:type="arc" />
    <link:label id="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense_5AA11AD95A428825AFB4DC4AD7780E2A_terseLabel_en-US" xlink:label="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense_5AA11AD95A428825AFB4DC4AD7780E2A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for losses and LAE occurring in the current period</link:label>
    <link:label id="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense_5AA11AD95A428825AFB4DC4AD7780E2A_label_en-US" xlink:label="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense_5AA11AD95A428825AFB4DC4AD7780E2A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Year Claims and Claims Adjustment Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense" xlink:label="loc_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense_5AA11AD95A428825AFB4DC4AD7780E2A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense_5AA11AD95A428825AFB4DC4AD7780E2A" xlink:to="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersCurrentYearClaimsAndClaimsAdjustmentExpense_5AA11AD95A428825AFB4DC4AD7780E2A" xlink:type="arc" />
    <link:label id="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense_386F34E6E4C92144BE72DC4AD7783592_terseLabel_en-US" xlink:label="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense_386F34E6E4C92144BE72DC4AD7783592" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net increase (decrease) in the provision for claims of prior years</link:label>
    <link:label id="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense_386F34E6E4C92144BE72DC4AD7783592_label_en-US" xlink:label="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense_386F34E6E4C92144BE72DC4AD7783592" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prior Year Claims and Claims Adjustment Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense" xlink:label="loc_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense_386F34E6E4C92144BE72DC4AD7783592" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense_386F34E6E4C92144BE72DC4AD7783592" xlink:to="lab_us-gaap_SupplementalInformationForPropertyCasualtyInsuranceUnderwritersPriorYearClaimsAndClaimsAdjustmentExpense_386F34E6E4C92144BE72DC4AD7783592" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1_0718965753290AB2B678DC4AD778DD22_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1_0718965753290AB2B678DC4AD778DD22" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total losses and LAE incurred</link:label>
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1_0718965753290AB2B678DC4AD778DD22_label_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1_0718965753290AB2B678DC4AD778DD22" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Incurred Claims</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1_0718965753290AB2B678DC4AD778DD22" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1_0718965753290AB2B678DC4AD778DD22" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseIncurredClaims1_0718965753290AB2B678DC4AD778DD22" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract_90624884AF061F6AD861DC4AD77830A1_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract_90624884AF061F6AD861DC4AD77830A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments for losses and LAE of:</link:label>
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract_90624884AF061F6AD861DC4AD77830A1_label_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract_90624884AF061F6AD861DC4AD77830A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Claims Paid [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract_90624884AF061F6AD861DC4AD77830A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract_90624884AF061F6AD861DC4AD77830A1" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidAbstract_90624884AF061F6AD861DC4AD77830A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1_0523C9E92AD6B720FA75DC4AD7783019_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1_0523C9E92AD6B720FA75DC4AD7783019" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Current year</link:label>
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1_0523C9E92AD6B720FA75DC4AD7783019_label_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1_0523C9E92AD6B720FA75DC4AD7783019" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Claims Paid, Current Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1_0523C9E92AD6B720FA75DC4AD7783019" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1_0523C9E92AD6B720FA75DC4AD7783019" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidCurrentYear1_0523C9E92AD6B720FA75DC4AD7783019" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1_9D21D7BF489088B302E2DC4AD7791512_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1_9D21D7BF489088B302E2DC4AD7791512" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Prior years</link:label>
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1_9D21D7BF489088B302E2DC4AD7791512_label_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1_9D21D7BF489088B302E2DC4AD7791512" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Claims Paid, Prior Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1_9D21D7BF489088B302E2DC4AD7791512" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1_9D21D7BF489088B302E2DC4AD7791512" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseClaimsPaidPriorYears1_9D21D7BF489088B302E2DC4AD7791512" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForLossesAndLossAdjustmentExpense_9EA780800070AD7FFF85DC4AD779934E_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_PaymentsForLossesAndLossAdjustmentExpense_9EA780800070AD7FFF85DC4AD779934E" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Total payments</link:label>
    <link:label id="lab_us-gaap_PaymentsForLossesAndLossAdjustmentExpense_9EA780800070AD7FFF85DC4AD779934E_label_en-US" xlink:label="lab_us-gaap_PaymentsForLossesAndLossAdjustmentExpense_9EA780800070AD7FFF85DC4AD779934E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Claims Paid</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsForLossesAndLossAdjustmentExpense" xlink:label="loc_us-gaap_PaymentsForLossesAndLossAdjustmentExpense_9EA780800070AD7FFF85DC4AD779934E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForLossesAndLossAdjustmentExpense_9EA780800070AD7FFF85DC4AD779934E" xlink:to="lab_us-gaap_PaymentsForLossesAndLossAdjustmentExpense_9EA780800070AD7FFF85DC4AD779934E" xlink:type="arc" />
    <link:label id="lab_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840_terseLabel_en-US" xlink:label="lab_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reserves of business disposed</link:label>
    <link:label id="lab_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840_label_en-US" xlink:label="lab_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Business Disposals</link:label>
    <link:label id="lab_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840_documentation_en-US" xlink:label="lab_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of increase (decrease) in the cost of settling unpaid claims after deduction of reinsurance recoveries related to the disposal of a business. Includes, but is not limited to, claims which have been incurred but not reported.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals" xlink:label="loc_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840" xlink:to="lab_afg_LiabilityforUnpaidClaimsandClaimsAdjustmentExpenseBusinessDisposals_CE2316C5BEAE7AD6079CDC4AD779A840" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss_96AD45492391BC260790DC4AD7799241_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss_96AD45492391BC260790DC4AD7799241" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation and other</link:label>
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss_96AD45492391BC260790DC4AD7799241_label_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss_96AD45492391BC260790DC4AD7799241" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liability for Unpaid Claims and Claims Adjustment Expense, Foreign Currency Translation Gain (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss_96AD45492391BC260790DC4AD7799241" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss_96AD45492391BC260790DC4AD7799241" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseForeignCurrencyTranslationGainLoss_96AD45492391BC260790DC4AD7799241" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_192137C080E2AC581A4DDC4AD7791FE5_periodEndLabel_en-US" xlink:label="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_192137C080E2AC581A4DDC4AD7791FE5" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Net liability at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet" xlink:label="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_192137C080E2AC581A4DDC4AD7791FE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_192137C080E2AC581A4DDC4AD7791FE5" xlink:to="lab_us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_192137C080E2AC581A4DDC4AD7791FE5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_ABBB3F1EA9920AD15E3BDC4AD77904FC_periodEndLabel_en-US" xlink:label="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_ABBB3F1EA9920AD15E3BDC4AD77904FC" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Add back reinsurance recoverables, net of allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments" xlink:label="loc_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_ABBB3F1EA9920AD15E3BDC4AD77904FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_ABBB3F1EA9920AD15E3BDC4AD77904FC" xlink:to="lab_us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_ABBB3F1EA9920AD15E3BDC4AD77904FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_1C32702DECC7F5AB2FC0DC4AD77AF120_periodEndLabel_en-US" xlink:label="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_1C32702DECC7F5AB2FC0DC4AD77AF120" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Gross unpaid losses and LAE included in the balance sheet at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability" xlink:label="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_1C32702DECC7F5AB2FC0DC4AD77AF120" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_1C32702DECC7F5AB2FC0DC4AD77AF120" xlink:to="lab_us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpensePropertyCasualtyLiability_1C32702DECC7F5AB2FC0DC4AD77AF120" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_5114A49E4D716692992A8A0247ED4C3A_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_441BC916403955A4A424C546CB1055EB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:label id="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_5114A49E4D716692992A8A0247ED4C3A_label_en-US" xlink:label="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_441BC916403955A4A424C546CB1055EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments in Debt and Marketable Equity Securities (and Certain Trading Assets) Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_441BC916403955A4A424C546CB1055EB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_441BC916403955A4A424C546CB1055EB" xlink:to="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_441BC916403955A4A424C546CB1055EB" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_C8B89B878F6E1CC892148A024749FCBF_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_AF5801F3AC4D5E03AA518569154B826D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_AF5801F3AC4D5E03AA518569154B826D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_AF5801F3AC4D5E03AA518569154B826D" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_AF5801F3AC4D5E03AA518569154B826D" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7EAE709E3522E1B997728A02474AE19A_verboseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_033A1E7848A850E3B3E8CBA6523F28DE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Contingencies</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7EAE709E3522E1B997728A02474AE19A_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_033A1E7848A850E3B3E8CBA6523F28DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_033A1E7848A850E3B3E8CBA6523F28DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_033A1E7848A850E3B3E8CBA6523F28DE" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_033A1E7848A850E3B3E8CBA6523F28DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_F2FF08589B34E9A40048F6C8CDC805C4_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_F2FF08589B34E9A40048F6C8CDC805C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_F2FF08589B34E9A40048F6C8CDC805C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_F2FF08589B34E9A40048F6C8CDC805C4" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_F2FF08589B34E9A40048F6C8CDC805C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_03725AACBE8E47FF5B9EF6C8CDC87DF3_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_03725AACBE8E47FF5B9EF6C8CDC87DF3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Operating Activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_03725AACBE8E47FF5B9EF6C8CDC87DF3_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_03725AACBE8E47FF5B9EF6C8CDC87DF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_03725AACBE8E47FF5B9EF6C8CDC87DF3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_03725AACBE8E47FF5B9EF6C8CDC87DF3" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_03725AACBE8E47FF5B9EF6C8CDC87DF3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_632C2A828B2394B80D9CF6C8CDC98C26_verboseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_632C2A828B2394B80D9CF6C8CDC98C26" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Adjustments:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_632C2A828B2394B80D9CF6C8CDC98C26_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_632C2A828B2394B80D9CF6C8CDC98C26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_632C2A828B2394B80D9CF6C8CDC98C26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_632C2A828B2394B80D9CF6C8CDC98C26" xlink:to="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_632C2A828B2394B80D9CF6C8CDC98C26" xlink:type="arc" />
    <link:label id="lab_us-gaap_DepreciationAmortizationAndAccretionNet_9FAF6DA18DEE904D9142F6C8CDC9BE34_verboseLabel_en-US" xlink:label="lab_us-gaap_DepreciationAmortizationAndAccretionNet_9FAF6DA18DEE904D9142F6C8CDC9BE34" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
    <link:label id="lab_us-gaap_DepreciationAmortizationAndAccretionNet_9FAF6DA18DEE904D9142F6C8CDC9BE34_label_en-US" xlink:label="lab_us-gaap_DepreciationAmortizationAndAccretionNet_9FAF6DA18DEE904D9142F6C8CDC9BE34" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Amortization and Accretion, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DepreciationAmortizationAndAccretionNet" xlink:label="loc_us-gaap_DepreciationAmortizationAndAccretionNet_9FAF6DA18DEE904D9142F6C8CDC9BE34" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationAmortizationAndAccretionNet_9FAF6DA18DEE904D9142F6C8CDC9BE34" xlink:to="lab_us-gaap_DepreciationAmortizationAndAccretionNet_9FAF6DA18DEE904D9142F6C8CDC9BE34" xlink:type="arc" />
    <link:label id="lab_us-gaap_RealizedInvestmentGainsLosses_243F03435CA1F28118A7F6C8CDD1B9A6_negatedLabel_en-US" xlink:label="lab_us-gaap_RealizedInvestmentGainsLosses_243F03435CA1F28118A7F6C8CDD1B9A6" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Realized (gains) losses on investing activities</link:label>
    <link:label id="lab_us-gaap_RealizedInvestmentGainsLosses_243F03435CA1F28118A7F6C8CDD1B9A6_label_en-US" xlink:label="lab_us-gaap_RealizedInvestmentGainsLosses_243F03435CA1F28118A7F6C8CDD1B9A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Realized Investment Gains (Losses)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RealizedInvestmentGainsLosses" xlink:label="loc_us-gaap_RealizedInvestmentGainsLosses_243F03435CA1F28118A7F6C8CDD1B9A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RealizedInvestmentGainsLosses_243F03435CA1F28118A7F6C8CDD1B9A6" xlink:to="lab_us-gaap_RealizedInvestmentGainsLosses_243F03435CA1F28118A7F6C8CDD1B9A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForTradingSecurities_0FCA0F263506CAF637F2F6C8CDD13984_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForTradingSecurities_0FCA0F263506CAF637F2F6C8CDD13984" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net sales of trading securities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForTradingSecurities_0FCA0F263506CAF637F2F6C8CDD13984_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForTradingSecurities_0FCA0F263506CAF637F2F6C8CDD13984" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from (Payments for) Trading Securities, Short-term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromPaymentsForTradingSecurities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForTradingSecurities_0FCA0F263506CAF637F2F6C8CDD13984" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromPaymentsForTradingSecurities_0FCA0F263506CAF637F2F6C8CDD13984" xlink:to="lab_us-gaap_ProceedsFromPaymentsForTradingSecurities_0FCA0F263506CAF637F2F6C8CDD13984" xlink:type="arc" />
    <link:label id="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883_negatedLabel_en-US" xlink:label="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Deferred annuity and life policy acquisition costs</link:label>
    <link:label id="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883_label_en-US" xlink:label="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Annuity and Life Policy Acquisition Costs</link:label>
    <link:label id="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883_documentation_en-US" xlink:label="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity and Life additions during the period in (a) capitalized costs that vary with and are primarily related to the acquisition of new and renewal insurance contracts and coverage, and (b) capitalized present value of future profits (also known as value of business acquired).</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredAnnuityAndLifePolicyAcquisitionCosts" xlink:label="loc_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883" xlink:to="lab_afg_DeferredAnnuityAndLifePolicyAcquisitionCosts_BF9505FBF669DE96C10DF6C8CDD16883" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_E0AA88708DA14F2F8BBBF6C8CDD17816_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_E0AA88708DA14F2F8BBBF6C8CDD17816" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Change in:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_E0AA88708DA14F2F8BBBF6C8CDD17816_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_E0AA88708DA14F2F8BBBF6C8CDD17816" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Capital [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_E0AA88708DA14F2F8BBBF6C8CDD17816" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_E0AA88708DA14F2F8BBBF6C8CDD17816" xlink:to="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_E0AA88708DA14F2F8BBBF6C8CDD17816" xlink:type="arc" />
    <link:label id="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076_verboseLabel_en-US" xlink:label="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Reinsurance and other receivables</link:label>
    <link:label id="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076_label_en-US" xlink:label="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Decrease (Increase) in Reinsurance and Other Receivables</link:label>
    <link:label id="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076_documentation_en-US" xlink:label="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Decrease (increase) in reinsurance, agent's balances and premiums receivable and other receivables.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DecreaseIncreaseInReinsuranceAndOtherReceivables" xlink:label="loc_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076" xlink:to="lab_afg_DecreaseIncreaseInReinsuranceAndOtherReceivables_D3CA5D8573C522D4EDBBF6C8CDD12076" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_BAB42C70A5DC6DD6373DF6C8CDD29B2C_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_BAB42C70A5DC6DD6373DF6C8CDD29B2C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_BAB42C70A5DC6DD6373DF6C8CDD29B2C_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_BAB42C70A5DC6DD6373DF6C8CDD29B2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssets_BAB42C70A5DC6DD6373DF6C8CDD29B2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssets_BAB42C70A5DC6DD6373DF6C8CDD29B2C" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssets_BAB42C70A5DC6DD6373DF6C8CDD29B2C" xlink:type="arc" />
    <link:label id="lab_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71_verboseLabel_en-US" xlink:label="lab_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Insurance claims and reserves</link:label>
    <link:label id="lab_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71_label_en-US" xlink:label="lab_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Insurance Claims and Reserves</link:label>
    <link:label id="lab_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71_documentation_en-US" xlink:label="lab_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net change in the beginning and end of the period for unpaid losses and loss adjustment expenses, unearned premiums, and life, accident and health reserves needed to adjust net income to arrive at net cash flows provided by (used in) operating activities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_IncreaseDecreaseInInsuranceClaimsAndReserves" xlink:label="loc_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71" xlink:to="lab_afg_IncreaseDecreaseInInsuranceClaimsAndReserves_8C37C45C92F1589C0ED4F6C8CDD2CE71" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInReinsurancePayables_E5C6E2FC88DE05DBB806F6C8CDD23B27_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInReinsurancePayables_E5C6E2FC88DE05DBB806F6C8CDD23B27" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Payable to reinsurers</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInReinsurancePayables_E5C6E2FC88DE05DBB806F6C8CDD23B27_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInReinsurancePayables_E5C6E2FC88DE05DBB806F6C8CDD23B27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Reinsurance Payables</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInReinsurancePayables" xlink:label="loc_us-gaap_IncreaseDecreaseInReinsurancePayables_E5C6E2FC88DE05DBB806F6C8CDD23B27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInReinsurancePayables_E5C6E2FC88DE05DBB806F6C8CDD23B27" xlink:to="lab_us-gaap_IncreaseDecreaseInReinsurancePayables_E5C6E2FC88DE05DBB806F6C8CDD23B27" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_08E1277BF206670B9B76F6C8CDD205F5_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_08E1277BF206670B9B76F6C8CDD205F5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_08E1277BF206670B9B76F6C8CDD205F5_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_08E1277BF206670B9B76F6C8CDD205F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_08E1277BF206670B9B76F6C8CDD205F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_08E1277BF206670B9B76F6C8CDD205F5" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_08E1277BF206670B9B76F6C8CDD205F5" xlink:type="arc" />
    <link:label id="lab_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E_negatedLabel_en-US" xlink:label="lab_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Managed investment entities&#8217; assets/liabilities</link:label>
    <link:label id="lab_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E_label_en-US" xlink:label="lab_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Managed Investment Entities Assets And Liabilities</link:label>
    <link:label id="lab_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E_documentation_en-US" xlink:label="lab_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The increase (decrease) during the reporting period in other operating assets and liabilities of managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ManagedInvestmentEntitiesAssetsAndLiabilities" xlink:label="loc_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E" xlink:to="lab_afg_ManagedInvestmentEntitiesAssetsAndLiabilities_0ACF0FB27B3ED174E980F6C8CDD2194E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_18AC419874B8D657F083F6C8CDD3C128_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_18AC419874B8D657F083F6C8CDD3C128" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other operating activities, net</link:label>
    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_18AC419874B8D657F083F6C8CDD3C128_label_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_18AC419874B8D657F083F6C8CDD3C128" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Operating Activities, Cash Flow Statement</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherOperatingActivitiesCashFlowStatement" xlink:label="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_18AC419874B8D657F083F6C8CDD3C128" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_18AC419874B8D657F083F6C8CDD3C128" xlink:to="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_18AC419874B8D657F083F6C8CDD3C128" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8470099CED916C07ED46F6C8CDD3CB77_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8470099CED916C07ED46F6C8CDD3CB77" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8470099CED916C07ED46F6C8CDD3CB77_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8470099CED916C07ED46F6C8CDD3CB77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_8470099CED916C07ED46F6C8CDD3CB77" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_8470099CED916C07ED46F6C8CDD3CB77" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8470099CED916C07ED46F6C8CDD3CB77" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_67CB4AEDDF3A6B900667F6C8CDD374AB_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_67CB4AEDDF3A6B900667F6C8CDD374AB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investing Activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_67CB4AEDDF3A6B900667F6C8CDD374AB_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_67CB4AEDDF3A6B900667F6C8CDD374AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_67CB4AEDDF3A6B900667F6C8CDD374AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_67CB4AEDDF3A6B900667F6C8CDD374AB" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_67CB4AEDDF3A6B900667F6C8CDD374AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_02269FEC1CB632281124F6C8CDD3B7F1_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_02269FEC1CB632281124F6C8CDD3B7F1" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of fixed maturities</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_02269FEC1CB632281124F6C8CDD3B7F1_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_02269FEC1CB632281124F6C8CDD3B7F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Available-for-sale Securities, Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_02269FEC1CB632281124F6C8CDD3B7F1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_02269FEC1CB632281124F6C8CDD3B7F1" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesDebt_02269FEC1CB632281124F6C8CDD3B7F1" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity_C4D6CB4F95CCEB720C93F6C8CDD3FEC5_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity_C4D6CB4F95CCEB720C93F6C8CDD3FEC5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of equity securities</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity_C4D6CB4F95CCEB720C93F6C8CDD3FEC5_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity_C4D6CB4F95CCEB720C93F6C8CDD3FEC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Available-for-sale Securities, Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity_C4D6CB4F95CCEB720C93F6C8CDD3FEC5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity_C4D6CB4F95CCEB720C93F6C8CDD3FEC5" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecuritiesEquity_C4D6CB4F95CCEB720C93F6C8CDD3FEC5" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireMortgageNotesReceivable_C7EEFF688B85D1111499F6C8CDD37A4B_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireMortgageNotesReceivable_C7EEFF688B85D1111499F6C8CDD37A4B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of mortgage loans</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireMortgageNotesReceivable_C7EEFF688B85D1111499F6C8CDD37A4B_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireMortgageNotesReceivable_C7EEFF688B85D1111499F6C8CDD37A4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Mortgage Notes Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquireMortgageNotesReceivable" xlink:label="loc_us-gaap_PaymentsToAcquireMortgageNotesReceivable_C7EEFF688B85D1111499F6C8CDD37A4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireMortgageNotesReceivable_C7EEFF688B85D1111499F6C8CDD37A4B" xlink:to="lab_us-gaap_PaymentsToAcquireMortgageNotesReceivable_C7EEFF688B85D1111499F6C8CDD37A4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireOtherInvestments_C313C22256E8A8B8E3A7F6C8CDD319C5_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireOtherInvestments_C313C22256E8A8B8E3A7F6C8CDD319C5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of equity index call options and other investments</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireOtherInvestments_C313C22256E8A8B8E3A7F6C8CDD319C5_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireOtherInvestments_C313C22256E8A8B8E3A7F6C8CDD319C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Other Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquireOtherInvestments" xlink:label="loc_us-gaap_PaymentsToAcquireOtherInvestments_C313C22256E8A8B8E3A7F6C8CDD319C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireOtherInvestments_C313C22256E8A8B8E3A7F6C8CDD319C5" xlink:to="lab_us-gaap_PaymentsToAcquireOtherInvestments_C313C22256E8A8B8E3A7F6C8CDD319C5" xlink:type="arc" />
    <link:label id="lab_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B_negatedLabel_en-US" xlink:label="lab_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of real estate, property and equipment</link:label>
    <link:label id="lab_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B_label_en-US" xlink:label="lab_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Purchases of Real Estate, Property and Equipment</link:label>
    <link:label id="lab_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B_documentation_en-US" xlink:label="lab_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash outflow associated with the purchase of real estate held for investment purposes and cash flows associated with the acquisition of long-lived, physical assets that are used in the normal course of business.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PurchasesOfRealEstatePropertyAndEquipment" xlink:label="loc_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B" xlink:to="lab_afg_PurchasesOfRealEstatePropertyAndEquipment_BCB42A82636F9F623ED1F6C8CDD4721B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_9D0D765C0C2D24511528F6C8CDD4110A_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_9D0D765C0C2D24511528F6C8CDD4110A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from maturities and redemptions of fixed maturities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_9D0D765C0C2D24511528F6C8CDD4110A_label_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_9D0D765C0C2D24511528F6C8CDD4110A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Maturities, Prepayments and Calls of Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_9D0D765C0C2D24511528F6C8CDD4110A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_9D0D765C0C2D24511528F6C8CDD4110A" xlink:to="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_9D0D765C0C2D24511528F6C8CDD4110A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable_E2F5C0BC87EDF0C31243F6C8CDD46215_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable_E2F5C0BC87EDF0C31243F6C8CDD46215" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from repayments of mortgage loans</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable_E2F5C0BC87EDF0C31243F6C8CDD46215_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable_E2F5C0BC87EDF0C31243F6C8CDD46215" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale and Collection of Mortgage Notes Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable" xlink:label="loc_us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable_E2F5C0BC87EDF0C31243F6C8CDD46215" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable_E2F5C0BC87EDF0C31243F6C8CDD46215" xlink:to="lab_us-gaap_ProceedsFromSaleAndCollectionOfMortgageNotesReceivable_E2F5C0BC87EDF0C31243F6C8CDD46215" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_D57A61E91A2522E8F5B0F6C8CDD49248_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_D57A61E91A2522E8F5B0F6C8CDD49248" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sales of fixed maturities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_D57A61E91A2522E8F5B0F6C8CDD49248_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_D57A61E91A2522E8F5B0F6C8CDD49248" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Available-for-sale Securities, Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt" xlink:label="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_D57A61E91A2522E8F5B0F6C8CDD49248" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_D57A61E91A2522E8F5B0F6C8CDD49248" xlink:to="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesDebt_D57A61E91A2522E8F5B0F6C8CDD49248" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_79A07B2DB7F88936A530F6C8CDD45B40_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_79A07B2DB7F88936A530F6C8CDD45B40" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sales of equity securities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_79A07B2DB7F88936A530F6C8CDD45B40_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_79A07B2DB7F88936A530F6C8CDD45B40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Available-for-sale Securities, Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity" xlink:label="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_79A07B2DB7F88936A530F6C8CDD45B40" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_79A07B2DB7F88936A530F6C8CDD45B40" xlink:to="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecuritiesEquity_79A07B2DB7F88936A530F6C8CDD45B40" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments_BA37802E4A8190F58F8EF6C8CDD4574E_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments_BA37802E4A8190F58F8EF6C8CDD4574E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sales and settlements of equity index call options and other investments</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments_BA37802E4A8190F58F8EF6C8CDD4574E_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments_BA37802E4A8190F58F8EF6C8CDD4574E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale and Maturity of Other Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments" xlink:label="loc_us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments_BA37802E4A8190F58F8EF6C8CDD4574E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments_BA37802E4A8190F58F8EF6C8CDD4574E" xlink:to="lab_us-gaap_ProceedsFromSaleAndMaturityOfOtherInvestments_BA37802E4A8190F58F8EF6C8CDD4574E" xlink:type="arc" />
    <link:label id="lab_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69_verboseLabel_en-US" xlink:label="lab_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sales of real estate, property and equipment</link:label>
    <link:label id="lab_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69_label_en-US" xlink:label="lab_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds From Sales Of Real Estate Property and Equipment</link:label>
    <link:label id="lab_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69_documentation_en-US" xlink:label="lab_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash inflow associated with the sale of real estate, property and equipment.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment" xlink:label="loc_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69" xlink:to="lab_afg_ProceedsFromSalesOfRealEstatePropertyAndEquipment_861CA4369DA65C45F993F6C8CDD59A69" xlink:type="arc" />
    <link:label id="lab_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4_verboseLabel_en-US" xlink:label="lab_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Managed investment entities:</link:label>
    <link:label id="lab_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4_label_en-US" xlink:label="lab_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Managed Investments Entities [Abstract]</link:label>
    <link:label id="lab_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4_documentation_en-US" xlink:label="lab_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Managed investments entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ManagedInvestmentsEntitiesAbstract" xlink:label="loc_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4" xlink:to="lab_afg_ManagedInvestmentsEntitiesAbstract_420E5D4402239558D8A6F6C8CDD5E1F4" xlink:type="arc" />
    <link:label id="lab_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2_negatedLabel_en-US" xlink:label="lab_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases of investments</link:label>
    <link:label id="lab_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2_label_en-US" xlink:label="lab_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Purchases of Investments by Managed Investment Entities</link:label>
    <link:label id="lab_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2_documentation_en-US" xlink:label="lab_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash outflow from the purchase of investments by managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PurchasesOfInvestmentsByManagedInvestmentEntities" xlink:label="loc_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2" xlink:to="lab_afg_PurchasesOfInvestmentsByManagedInvestmentEntities_6E64734499827948EEACF6C8CDD540A2" xlink:type="arc" />
    <link:label id="lab_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542_verboseLabel_en-US" xlink:label="lab_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sales and redemptions of investments</link:label>
    <link:label id="lab_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542_label_en-US" xlink:label="lab_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sales and Redemptions of Investments by Managed Investment Entities</link:label>
    <link:label id="lab_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542_documentation_en-US" xlink:label="lab_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash inflow associated with sales, maturities, prepayments and redemptions of investments by managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities" xlink:label="loc_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542" xlink:to="lab_afg_ProceedsFromSalesAndRedemptionsOfInvestmentsByManagedInvestmentEntities_41BAA56946297C8C572AF6C8CDD52542" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_3E9B36324AFD403FE325F6C8CDD6FA78_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_3E9B36324AFD403FE325F6C8CDD6FA78" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other investing activities, net</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_3E9B36324AFD403FE325F6C8CDD6FA78_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_3E9B36324AFD403FE325F6C8CDD6FA78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Other Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:label="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_3E9B36324AFD403FE325F6C8CDD6FA78" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_3E9B36324AFD403FE325F6C8CDD6FA78" xlink:to="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_3E9B36324AFD403FE325F6C8CDD6FA78" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_E190CB34232FC07D821DF6C8CDD63B0E_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_E190CB34232FC07D821DF6C8CDD63B0E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_E190CB34232FC07D821DF6C8CDD63B0E_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_E190CB34232FC07D821DF6C8CDD63B0E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_E190CB34232FC07D821DF6C8CDD63B0E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_E190CB34232FC07D821DF6C8CDD63B0E" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_E190CB34232FC07D821DF6C8CDD63B0E" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_308B8A29C7065994EACAF6C8CDD6ECC4_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_308B8A29C7065994EACAF6C8CDD6ECC4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Financing Activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_308B8A29C7065994EACAF6C8CDD6ECC4_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_308B8A29C7065994EACAF6C8CDD6ECC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_308B8A29C7065994EACAF6C8CDD6ECC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_308B8A29C7065994EACAF6C8CDD6ECC4" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_308B8A29C7065994EACAF6C8CDD6ECC4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates_F3DE14A2EEF297740D05F6C8CDD6348F_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates_F3DE14A2EEF297740D05F6C8CDD6348F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Annuity receipts</link:label>
    <link:label id="lab_us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates_F3DE14A2EEF297740D05F6C8CDD6348F_label_en-US" xlink:label="lab_us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates_F3DE14A2EEF297740D05F6C8CDD6348F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Annuities and Investment Certificates</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates" xlink:label="loc_us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates_F3DE14A2EEF297740D05F6C8CDD6348F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates_F3DE14A2EEF297740D05F6C8CDD6348F" xlink:to="lab_us-gaap_ProceedsFromAnnuitiesAndInvestmentCertificates_F3DE14A2EEF297740D05F6C8CDD6348F" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates_D649D483C3F3C77DE7D4F6C8CDD6324F_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates_D649D483C3F3C77DE7D4F6C8CDD6324F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Annuity surrenders, benefits and withdrawals</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates_D649D483C3F3C77DE7D4F6C8CDD6324F_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates_D649D483C3F3C77DE7D4F6C8CDD6324F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Annuities and Investment Certificates</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates" xlink:label="loc_us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates_D649D483C3F3C77DE7D4F6C8CDD6324F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates_D649D483C3F3C77DE7D4F6C8CDD6324F" xlink:to="lab_us-gaap_RepaymentsOfAnnuitiesAndInvestmentCertificates_D649D483C3F3C77DE7D4F6C8CDD6324F" xlink:type="arc" />
    <link:label id="lab_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E_terseLabel_en-US" xlink:label="lab_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net transfers from variable annuity assets</link:label>
    <link:label id="lab_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E_label_en-US" xlink:label="lab_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Transfers From To Separate Accounts</link:label>
    <link:label id="lab_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E_documentation_en-US" xlink:label="lab_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Net transfers from (to) separate accounts related to variable annuity assets.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NetTransfersFromToSeparateAccounts" xlink:label="loc_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E" xlink:to="lab_afg_NetTransfersFromToSeparateAccounts_0BCBC6DF32D954DF4E6AF6C8CDD6BF9E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_DE82711518D2D4AB7F58F6C8CDD739F8_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_DE82711518D2D4AB7F58F6C8CDD739F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional long-term borrowings</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_DE82711518D2D4AB7F58F6C8CDD739F8_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_DE82711518D2D4AB7F58F6C8CDD739F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_DE82711518D2D4AB7F58F6C8CDD739F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_DE82711518D2D4AB7F58F6C8CDD739F8" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_DE82711518D2D4AB7F58F6C8CDD739F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_0D83EB0ACC4557BC97C3F6C8CDD748E7_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_0D83EB0ACC4557BC97C3F6C8CDD748E7" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Reductions of long-term debt</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_0D83EB0ACC4557BC97C3F6C8CDD748E7_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_0D83EB0ACC4557BC97C3F6C8CDD748E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_0D83EB0ACC4557BC97C3F6C8CDD748E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermDebt_0D83EB0ACC4557BC97C3F6C8CDD748E7" xlink:to="lab_us-gaap_RepaymentsOfLongTermDebt_0D83EB0ACC4557BC97C3F6C8CDD748E7" xlink:type="arc" />
    <link:label id="lab_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B_verboseLabel_en-US" xlink:label="lab_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Issuances of managed investment entities&#8217; liabilities</link:label>
    <link:label id="lab_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B_label_en-US" xlink:label="lab_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds From Issuance Of Managed Investment Entities</link:label>
    <link:label id="lab_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B_documentation_en-US" xlink:label="lab_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ProceedsFromIssuanceOfManagedInvestmentEntities" xlink:label="loc_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B" xlink:to="lab_afg_ProceedsFromIssuanceOfManagedInvestmentEntities_922F83C6BA5AF2F4DA9EF6C8CDD76D7B" xlink:type="arc" />
    <link:label id="lab_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB_negatedLabel_en-US" xlink:label="lab_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Retirements of managed investment entities&#8217; liabilities</link:label>
    <link:label id="lab_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB_label_en-US" xlink:label="lab_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retirement Of Managed Investment Entities Liabilities</link:label>
    <link:label id="lab_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB_documentation_en-US" xlink:label="lab_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Retirement of managed investment entities' liabilities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RetirementOfManagedInvestmentEntitiesLiabilities" xlink:label="loc_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB" xlink:to="lab_afg_RetirementOfManagedInvestmentEntitiesLiabilities_19324FBE1E17C503BF22F6C8CDD775FB" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_0C70D9B9DEC2927857FCF6C8CDD7172B_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_0C70D9B9DEC2927857FCF6C8CDD7172B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Issuances of Common Stock</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_0C70D9B9DEC2927857FCF6C8CDD7172B_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_0C70D9B9DEC2927857FCF6C8CDD7172B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromIssuanceOfCommonStock" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_0C70D9B9DEC2927857FCF6C8CDD7172B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfCommonStock_0C70D9B9DEC2927857FCF6C8CDD7172B" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfCommonStock_0C70D9B9DEC2927857FCF6C8CDD7172B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_6D63756B8C4ACC2B220FF6C8CDD72464_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_6D63756B8C4ACC2B220FF6C8CDD72464" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Cash dividends paid on Common Stock</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_6D63756B8C4ACC2B220FF6C8CDD72464_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_6D63756B8C4ACC2B220FF6C8CDD72464" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Ordinary Dividends, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_6D63756B8C4ACC2B220FF6C8CDD72464" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsCommonStock_6D63756B8C4ACC2B220FF6C8CDD72464" xlink:to="lab_us-gaap_PaymentsOfDividendsCommonStock_6D63756B8C4ACC2B220FF6C8CDD72464" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C861BB24803BCDEF201CF6C8CDD879D0_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C861BB24803BCDEF201CF6C8CDD879D0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other financing activities, net</link:label>
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C861BB24803BCDEF201CF6C8CDD879D0_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C861BB24803BCDEF201CF6C8CDD879D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from (Payments for) Other Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromPaymentsForOtherFinancingActivities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C861BB24803BCDEF201CF6C8CDD879D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C861BB24803BCDEF201CF6C8CDD879D0" xlink:to="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_C861BB24803BCDEF201CF6C8CDD879D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_29CD85784C48E897B8DAF6C8CDD8AEA0_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_29CD85784C48E897B8DAF6C8CDD8AEA0" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by financing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_29CD85784C48E897B8DAF6C8CDD8AEA0_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_29CD85784C48E897B8DAF6C8CDD8AEA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_29CD85784C48E897B8DAF6C8CDD8AEA0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_29CD85784C48E897B8DAF6C8CDD8AEA0" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_29CD85784C48E897B8DAF6C8CDD8AEA0" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_F6A87F5811D30B63C593F6C8CDD8AADD_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_F6A87F5811D30B63C593F6C8CDD8AADD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net Change in Cash and Cash Equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_F6A87F5811D30B63C593F6C8CDD8AADD_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_F6A87F5811D30B63C593F6C8CDD8AADD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_F6A87F5811D30B63C593F6C8CDD8AADD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_F6A87F5811D30B63C593F6C8CDD8AADD" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_F6A87F5811D30B63C593F6C8CDD8AADD" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_A81E8074A76D9668DF80F6C8CDD84F31_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_A81E8074A76D9668DF80F6C8CDD84F31" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at beginning of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_A81E8074A76D9668DF80F6C8CDD84F31" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_A81E8074A76D9668DF80F6C8CDD84F31" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_A81E8074A76D9668DF80F6C8CDD84F31" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_F51735F85E031F21614DF6C8CDD82169_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_F51735F85E031F21614DF6C8CDD82169" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_F51735F85E031F21614DF6C8CDD82169" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_F51735F85E031F21614DF6C8CDD82169" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_F51735F85E031F21614DF6C8CDD82169" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_5CF8F82B1D2A69C4DCDAFB4B186A6ED4_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_5CF8F82B1D2A69C4DCDAFB4B186A6ED4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_5CF8F82B1D2A69C4DCDAFB4B186A6ED4_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_5CF8F82B1D2A69C4DCDAFB4B186A6ED4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_5CF8F82B1D2A69C4DCDAFB4B186A6ED4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_5CF8F82B1D2A69C4DCDAFB4B186A6ED4" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_5CF8F82B1D2A69C4DCDAFB4B186A6ED4" xlink:type="arc" />
    <link:label id="lab_us-gaap_USTreasuryAndGovernmentMember_1A35BE8116D584FC22BFFB4B186BA04D_terseLabel_en-US" xlink:label="lab_us-gaap_USTreasuryAndGovernmentMember_1A35BE8116D584FC22BFFB4B186BA04D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. government agency</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_USTreasuryAndGovernmentMember" xlink:label="loc_us-gaap_USTreasuryAndGovernmentMember_1A35BE8116D584FC22BFFB4B186BA04D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USTreasuryAndGovernmentMember_1A35BE8116D584FC22BFFB4B186BA04D" xlink:to="lab_us-gaap_USTreasuryAndGovernmentMember_1A35BE8116D584FC22BFFB4B186BA04D" xlink:type="arc" />
    <link:label id="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_EA1FB3FD6BC154C1C84FFB4B186C319E_terseLabel_en-US" xlink:label="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_EA1FB3FD6BC154C1C84FFB4B186C319E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">State and municipal</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_USStatesAndPoliticalSubdivisionsMember" xlink:label="loc_us-gaap_USStatesAndPoliticalSubdivisionsMember_EA1FB3FD6BC154C1C84FFB4B186C319E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USStatesAndPoliticalSubdivisionsMember_EA1FB3FD6BC154C1C84FFB4B186C319E" xlink:to="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_EA1FB3FD6BC154C1C84FFB4B186C319E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_6D60CF050520B760510FFB4B186CD37C_terseLabel_en-US" xlink:label="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_6D60CF050520B760510FFB4B186CD37C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential MBS</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ResidentialMortgageBackedSecuritiesMember" xlink:label="loc_us-gaap_ResidentialMortgageBackedSecuritiesMember_6D60CF050520B760510FFB4B186CD37C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResidentialMortgageBackedSecuritiesMember_6D60CF050520B760510FFB4B186CD37C" xlink:to="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_6D60CF050520B760510FFB4B186CD37C" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_984BD83FC59969857318FB4B186C1857_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_984BD83FC59969857318FB4B186C1857" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial MBS</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CommercialMortgageBackedSecuritiesMember" xlink:label="loc_us-gaap_CommercialMortgageBackedSecuritiesMember_984BD83FC59969857318FB4B186C1857" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialMortgageBackedSecuritiesMember_984BD83FC59969857318FB4B186C1857" xlink:to="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_984BD83FC59969857318FB4B186C1857" xlink:type="arc" />
    <link:label id="lab_us-gaap_CorporateDebtSecuritiesMember_5555F69DD9B5949BE495FB4B186D5F58_terseLabel_en-US" xlink:label="lab_us-gaap_CorporateDebtSecuritiesMember_5555F69DD9B5949BE495FB4B186D5F58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Corporate and other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_CorporateDebtSecuritiesMember_5555F69DD9B5949BE495FB4B186D5F58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateDebtSecuritiesMember_5555F69DD9B5949BE495FB4B186D5F58" xlink:to="lab_us-gaap_CorporateDebtSecuritiesMember_5555F69DD9B5949BE495FB4B186D5F58" xlink:type="arc" />
    <link:label id="lab_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E_verboseLabel_en-US" xlink:label="lab_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets of MIE</link:label>
    <link:label id="lab_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E_label_en-US" xlink:label="lab_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets of Managed Investment Entities [Member]</link:label>
    <link:label id="lab_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E_documentation_en-US" xlink:label="lab_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Assets of managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AssetsOfManagedInvestmentEntitiesMember" xlink:label="loc_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E" xlink:to="lab_afg_AssetsOfManagedInvestmentEntitiesMember_CB49D28E463090D39820FB4B186D8E4E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_5CFE6B52A8C9FBEEA5ADFB4B186E3317_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_5CFE6B52A8C9FBEEA5ADFB4B186E3317" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_5CFE6B52A8C9FBEEA5ADFB4B186E3317_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_5CFE6B52A8C9FBEEA5ADFB4B186E3317" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_5CFE6B52A8C9FBEEA5ADFB4B186E3317" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_5CFE6B52A8C9FBEEA5ADFB4B186E3317" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_5CFE6B52A8C9FBEEA5ADFB4B186E3317" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_996F8F11CC6D7BB7BE3BFB4B186E7B81_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_996F8F11CC6D7BB7BE3BFB4B186E7B81" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_996F8F11CC6D7BB7BE3BFB4B186E7B81_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_996F8F11CC6D7BB7BE3BFB4B186E7B81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_996F8F11CC6D7BB7BE3BFB4B186E7B81" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_996F8F11CC6D7BB7BE3BFB4B186E7B81" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_996F8F11CC6D7BB7BE3BFB4B186E7B81" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_A1CE4A5111932E85CBF5FB4B186E6C47_periodStartLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_A1CE4A5111932E85CBF5FB4B186E6C47" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Financial assets, Beginning Balance</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_A1CE4A5111932E85CBF5FB4B186E6C47_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_A1CE4A5111932E85CBF5FB4B186E6C47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_A1CE4A5111932E85CBF5FB4B186E6C47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_A1CE4A5111932E85CBF5FB4B186E6C47" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_A1CE4A5111932E85CBF5FB4B186E6C47" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1_E629B6F39C56743FBFA1FB4B186E1360_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1_E629B6F39C56743FBFA1FB4B186E1360" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total realized/unrealized gains (losses) included in Net income</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1_E629B6F39C56743FBFA1FB4B186E1360_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1_E629B6F39C56743FBFA1FB4B186E1360" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Gain (Loss) Included in Earnings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1_E629B6F39C56743FBFA1FB4B186E1360" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1_E629B6F39C56743FBFA1FB4B186E1360" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInEarnings1_E629B6F39C56743FBFA1FB4B186E1360" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss_15EC3EA994FF38A2664DFB4B186F585A_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss_15EC3EA994FF38A2664DFB4B186F585A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total realized/unrealized gains (losses) included in other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss_15EC3EA994FF38A2664DFB4B186F585A_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss_15EC3EA994FF38A2664DFB4B186F585A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Gain (Loss) Included in Other Comprehensive Income (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss_15EC3EA994FF38A2664DFB4B186F585A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss_15EC3EA994FF38A2664DFB4B186F585A" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncomeLoss_15EC3EA994FF38A2664DFB4B186F585A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases_7F6902DA912EAFD02EABFB4B186FAE04_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases_7F6902DA912EAFD02EABFB4B186FAE04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchases and issuances</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases_7F6902DA912EAFD02EABFB4B186FAE04_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases_7F6902DA912EAFD02EABFB4B186FAE04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Purchases</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases_7F6902DA912EAFD02EABFB4B186FAE04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases_7F6902DA912EAFD02EABFB4B186FAE04" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchases_7F6902DA912EAFD02EABFB4B186FAE04" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales_2A68ED527EE58AB3FB0FFB4B186FEE4A_negatedLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales_2A68ED527EE58AB3FB0FFB4B186FEE4A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Sales and settlements</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales_2A68ED527EE58AB3FB0FFB4B186FEE4A_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales_2A68ED527EE58AB3FB0FFB4B186FEE4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Sales</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales_2A68ED527EE58AB3FB0FFB4B186FEE4A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales_2A68ED527EE58AB3FB0FFB4B186FEE4A" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetSales_2A68ED527EE58AB3FB0FFB4B186FEE4A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_D62A11FE416F13BC4E1EFB4B186FD5ED_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_D62A11FE416F13BC4E1EFB4B186FD5ED" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Transfer into Level 3</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_D62A11FE416F13BC4E1EFB4B186FD5ED_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_D62A11FE416F13BC4E1EFB4B186FD5ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset Transfers Into Level 3</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_D62A11FE416F13BC4E1EFB4B186FD5ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_D62A11FE416F13BC4E1EFB4B186FD5ED" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_D62A11FE416F13BC4E1EFB4B186FD5ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_D3B2AA7C3216A72C7F0DFB4B186FC0AD_negatedLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_D3B2AA7C3216A72C7F0DFB4B186FC0AD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Transfer out of Level 3</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_D3B2AA7C3216A72C7F0DFB4B186FC0AD_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_D3B2AA7C3216A72C7F0DFB4B186FC0AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Transfers out of Level 3</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_D3B2AA7C3216A72C7F0DFB4B186FC0AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_D3B2AA7C3216A72C7F0DFB4B186FC0AD" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_D3B2AA7C3216A72C7F0DFB4B186FC0AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_0190269C5E4BBFE2B70CFB4B1870251B_periodEndLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_0190269C5E4BBFE2B70CFB4B1870251B" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Financial assets, Ending Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_0190269C5E4BBFE2B70CFB4B1870251B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_0190269C5E4BBFE2B70CFB4B1870251B" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_0190269C5E4BBFE2B70CFB4B1870251B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_43D0DCD0E56CC6726284EB82F74C6BC5_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_43D0DCD0E56CC6726284EB82F74C6BC5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_43D0DCD0E56CC6726284EB82F74C6BC5_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_43D0DCD0E56CC6726284EB82F74C6BC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_43D0DCD0E56CC6726284EB82F74C6BC5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_43D0DCD0E56CC6726284EB82F74C6BC5" xlink:to="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_43D0DCD0E56CC6726284EB82F74C6BC5" xlink:type="arc" />
    <link:label id="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978_terseLabel_en-US" xlink:label="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Impact of Net Unrealized Gains on Securities [Axis]</link:label>
    <link:label id="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978_label_en-US" xlink:label="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Impact of Net Unrealized Gains on Securities [Axis]</link:label>
    <link:label id="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978_documentation_en-US" xlink:label="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Balance Sheet Impact of Net Unrealized Gains on Securities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis" xlink:label="loc_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978" xlink:to="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesAxis_A0EFB4B2AFB4585C0160EB82F74D1978" xlink:type="arc" />
    <link:label id="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA_terseLabel_en-US" xlink:label="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Impact of Net Unrealized Gains on Securities [Domain]</link:label>
    <link:label id="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA_label_en-US" xlink:label="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Impact of Net Unrealized Gains on Securities [Domain]</link:label>
    <link:label id="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA_documentation_en-US" xlink:label="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Domain] for Balance Sheet Impact of Net Unrealized Gains on Securities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain" xlink:label="loc_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA" xlink:to="lab_afg_BalanceSheetImpactofNetUnrealizedGainsonSecuritiesDomain_7B81AAD559B2CB0D2629EB82F74DAFCA" xlink:type="arc" />
    <link:label id="lab_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20_terseLabel_en-US" xlink:label="lab_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Excluding Unrealized Gains</link:label>
    <link:label id="lab_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20_label_en-US" xlink:label="lab_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Excluding Unrealized Gains [Member]</link:label>
    <link:label id="lab_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20_documentation_en-US" xlink:label="lab_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Excluding Unrealized Gains.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ExcludingUnrealizedGainsMember" xlink:label="loc_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20" xlink:to="lab_afg_ExcludingUnrealizedGainsMember_315F826B7F698F84F542EB82F74E5D20" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_9C28F39D3373A44A7504EB82F74E4CD5_terseLabel_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_9C28F39D3373A44A7504EB82F74E4CD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Segments [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_9C28F39D3373A44A7504EB82F74E4CD5_label_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_9C28F39D3373A44A7504EB82F74E4CD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_9C28F39D3373A44A7504EB82F74E4CD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_9C28F39D3373A44A7504EB82F74E4CD5" xlink:to="lab_us-gaap_StatementBusinessSegmentsAxis_9C28F39D3373A44A7504EB82F74E4CD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentDomain_882BA7CF591182B6DA8DEB82F74ECA51_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_882BA7CF591182B6DA8DEB82F74ECA51" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentDomain_882BA7CF591182B6DA8DEB82F74ECA51_label_en-US" xlink:label="lab_us-gaap_SegmentDomain_882BA7CF591182B6DA8DEB82F74ECA51" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_882BA7CF591182B6DA8DEB82F74ECA51" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentDomain_882BA7CF591182B6DA8DEB82F74ECA51" xlink:to="lab_us-gaap_SegmentDomain_882BA7CF591182B6DA8DEB82F74ECA51" xlink:type="arc" />
    <link:label id="lab_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910_verboseLabel_en-US" xlink:label="lab_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">P&amp;C</link:label>
    <link:label id="lab_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910_label_en-US" xlink:label="lab_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property and Casualty Insurance [Member]</link:label>
    <link:label id="lab_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910_documentation_en-US" xlink:label="lab_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Property and casualty insurance.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PropertyAndCasualtyInsuranceMember" xlink:label="loc_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910" xlink:to="lab_afg_PropertyAndCasualtyInsuranceMember_C07FA410666BB80F3441EB82F74F1910" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B_terseLabel_en-US" xlink:label="lab_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Annuity and Other</link:label>
    <link:label id="lab_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B_label_en-US" xlink:label="lab_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity, Long-term Care and Life [Member]</link:label>
    <link:label id="lab_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B_documentation_en-US" xlink:label="lab_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity, long-term care and life.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityLongtermCareandLifeMember" xlink:label="loc_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B" xlink:to="lab_afg_AnnuityLongtermCareandLifeMember_E9FF351CA57045074E6FEB82F751909B" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_6253D2330F801F529DF4EB82F752180B_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_6253D2330F801F529DF4EB82F752180B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_6253D2330F801F529DF4EB82F752180B_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_6253D2330F801F529DF4EB82F752180B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_6253D2330F801F529DF4EB82F752180B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_6253D2330F801F529DF4EB82F752180B" xlink:to="lab_us-gaap_SegmentReportingInformationLineItems_6253D2330F801F529DF4EB82F752180B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract_6A13A0E5BDEB91C8656AEB82F753320B_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract_6A13A0E5BDEB91C8656AEB82F753320B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of deferred policy acquisition costs</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract_6A13A0E5BDEB91C8656AEB82F753320B_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract_6A13A0E5BDEB91C8656AEB82F753320B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits, Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract_6A13A0E5BDEB91C8656AEB82F753320B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract_6A13A0E5BDEB91C8656AEB82F753320B" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquiredAbstract_6A13A0E5BDEB91C8656AEB82F753320B" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward_6E91E06B675548DF6DB3EB82F755798D_terseLabel_en-US" xlink:label="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward_6E91E06B675548DF6DB3EB82F755798D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Movement Analysis of Deferred Policy Acquisition Costs [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward_6E91E06B675548DF6DB3EB82F755798D_label_en-US" xlink:label="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward_6E91E06B675548DF6DB3EB82F755798D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Movement Analysis of Deferred Policy Acquisition Costs [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward" xlink:label="loc_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward_6E91E06B675548DF6DB3EB82F755798D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward_6E91E06B675548DF6DB3EB82F755798D" xlink:to="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsRollForward_6E91E06B675548DF6DB3EB82F755798D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCosts_7B517958F2981C700427EB82F75696E2_periodStartLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCosts_7B517958F2981C700427EB82F75696E2" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, beginning balance</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCosts_7B517958F2981C700427EB82F75696E2_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCosts_7B517958F2981C700427EB82F75696E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCosts" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCosts_7B517958F2981C700427EB82F75696E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCosts_7B517958F2981C700427EB82F75696E2" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCosts_7B517958F2981C700427EB82F75696E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAdditions_1329E1D693D5B30342ADEB82F756F300_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAdditions_1329E1D693D5B30342ADEB82F756F300" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, additions</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAdditions_1329E1D693D5B30342ADEB82F756F300_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAdditions_1329E1D693D5B30342ADEB82F756F300" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs, Additions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsAdditions" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsAdditions_1329E1D693D5B30342ADEB82F756F300" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsAdditions_1329E1D693D5B30342ADEB82F756F300" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsAdditions_1329E1D693D5B30342ADEB82F756F300" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther_A64E9AA6901EDA50BA62EB82F7576822_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther_A64E9AA6901EDA50BA62EB82F7576822" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, periodic amortization</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther_A64E9AA6901EDA50BA62EB82F7576822_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther_A64E9AA6901EDA50BA62EB82F7576822" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Cost, Amortization Expense, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther_A64E9AA6901EDA50BA62EB82F7576822" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther_A64E9AA6901EDA50BA62EB82F7576822" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseOther_A64E9AA6901EDA50BA62EB82F7576822" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin_DB7EC3B8057EFF638400EB82F75D4E89_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin_DB7EC3B8057EFF638400EB82F75D4E89" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, annuity unlocking</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin_DB7EC3B8057EFF638400EB82F75D4E89_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin_DB7EC3B8057EFF638400EB82F75D4E89" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Cost, Amortization Expense, Effect of Adjustments to Estimated Gross Profit or Estimated Gross Margin</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin_DB7EC3B8057EFF638400EB82F75D4E89" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin_DB7EC3B8057EFF638400EB82F75D4E89" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfitOrEstimatedGrossMargin_DB7EC3B8057EFF638400EB82F75D4E89" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses_D25392A53B67EA28AC24EB82F757C3A0_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses_D25392A53B67EA28AC24EB82F757C3A0" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, change included in realized gains</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses_D25392A53B67EA28AC24EB82F757C3A0_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses_D25392A53B67EA28AC24EB82F757C3A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Cost, Amortization Expense, Net Investment Gains (Losses)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses_D25392A53B67EA28AC24EB82F757C3A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses_D25392A53B67EA28AC24EB82F757C3A0" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostAmortizationExpenseNetInvestmentGainsLosses_D25392A53B67EA28AC24EB82F757C3A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther_A828A68438D7E8D4F227EB82F7578FD3_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther_A828A68438D7E8D4F227EB82F7578FD3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, foreign currency translation</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther_A828A68438D7E8D4F227EB82F7578FD3_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther_A828A68438D7E8D4F227EB82F7578FD3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Cost, Foreign Currency Translation Adjustment and Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther_A828A68438D7E8D4F227EB82F7578FD3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther_A828A68438D7E8D4F227EB82F7578FD3" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostForeignCurrencyTranslationAdjustmentAndOther_A828A68438D7E8D4F227EB82F7578FD3" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCosts_0872ED64E2545DB2623AEB82F757E853_periodEndLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCosts_0872ED64E2545DB2623AEB82F757E853" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs, ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCosts" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCosts_0872ED64E2545DB2623AEB82F757E853" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCosts_0872ED64E2545DB2623AEB82F757E853" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCosts_0872ED64E2545DB2623AEB82F757E853" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementInDeferredSalesInducementsRollForward_52B10B404C31C1521016EB82F7575A96_terseLabel_en-US" xlink:label="lab_us-gaap_MovementInDeferredSalesInducementsRollForward_52B10B404C31C1521016EB82F7575A96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Movement in Deferred Sales Inducements [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_MovementInDeferredSalesInducementsRollForward_52B10B404C31C1521016EB82F7575A96_label_en-US" xlink:label="lab_us-gaap_MovementInDeferredSalesInducementsRollForward_52B10B404C31C1521016EB82F7575A96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Movement in Deferred Sales Inducements [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MovementInDeferredSalesInducementsRollForward" xlink:label="loc_us-gaap_MovementInDeferredSalesInducementsRollForward_52B10B404C31C1521016EB82F7575A96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementInDeferredSalesInducementsRollForward_52B10B404C31C1521016EB82F7575A96" xlink:to="lab_us-gaap_MovementInDeferredSalesInducementsRollForward_52B10B404C31C1521016EB82F7575A96" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredSalesInducementsNet_424589FDA2FA5541BDA2EB82F757B8F7_periodStartLabel_en-US" xlink:label="lab_us-gaap_DeferredSalesInducementsNet_424589FDA2FA5541BDA2EB82F757B8F7" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Deferred sales inducements, beginning balance</link:label>
    <link:label id="lab_us-gaap_DeferredSalesInducementsNet_424589FDA2FA5541BDA2EB82F757B8F7_label_en-US" xlink:label="lab_us-gaap_DeferredSalesInducementsNet_424589FDA2FA5541BDA2EB82F757B8F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Sales Inducement Cost, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredSalesInducementsNet" xlink:label="loc_us-gaap_DeferredSalesInducementsNet_424589FDA2FA5541BDA2EB82F757B8F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredSalesInducementsNet_424589FDA2FA5541BDA2EB82F757B8F7" xlink:to="lab_us-gaap_DeferredSalesInducementsNet_424589FDA2FA5541BDA2EB82F757B8F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredSalesInducementsAdditions_E8103A1C86D97C8A9F86EB82F758CF24_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredSalesInducementsAdditions_E8103A1C86D97C8A9F86EB82F758CF24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred sales inducements, additions</link:label>
    <link:label id="lab_us-gaap_DeferredSalesInducementsAdditions_E8103A1C86D97C8A9F86EB82F758CF24_label_en-US" xlink:label="lab_us-gaap_DeferredSalesInducementsAdditions_E8103A1C86D97C8A9F86EB82F758CF24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Sales Inducement Cost, Addition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredSalesInducementsAdditions" xlink:label="loc_us-gaap_DeferredSalesInducementsAdditions_E8103A1C86D97C8A9F86EB82F758CF24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredSalesInducementsAdditions_E8103A1C86D97C8A9F86EB82F758CF24" xlink:to="lab_us-gaap_DeferredSalesInducementsAdditions_E8103A1C86D97C8A9F86EB82F758CF24" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredSalesInducementsAmortizationExpense_58A8AB6C205098CADFD0EB82F7589C9E_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredSalesInducementsAmortizationExpense_58A8AB6C205098CADFD0EB82F7589C9E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred sales inducements, periodic amortization</link:label>
    <link:label id="lab_us-gaap_DeferredSalesInducementsAmortizationExpense_58A8AB6C205098CADFD0EB82F7589C9E_label_en-US" xlink:label="lab_us-gaap_DeferredSalesInducementsAmortizationExpense_58A8AB6C205098CADFD0EB82F7589C9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Sales Inducement Cost, Amortization Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredSalesInducementsAmortizationExpense" xlink:label="loc_us-gaap_DeferredSalesInducementsAmortizationExpense_58A8AB6C205098CADFD0EB82F7589C9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredSalesInducementsAmortizationExpense_58A8AB6C205098CADFD0EB82F7589C9E" xlink:to="lab_us-gaap_DeferredSalesInducementsAmortizationExpense_58A8AB6C205098CADFD0EB82F7589C9E" xlink:type="arc" />
    <link:label id="lab_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8_negatedTerseLabel_en-US" xlink:label="lab_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred sales inducements, annuity unlocking</link:label>
    <link:label id="lab_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8_label_en-US" xlink:label="lab_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Sales Inducements, Amortization Expense, Effect of Adjustments to Estimated Gross Profit</link:label>
    <link:label id="lab_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8_documentation_en-US" xlink:label="lab_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount of adjustment to amortization of sales inducements arising from a revision in estimated gross profit.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit" xlink:label="loc_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8" xlink:to="lab_afg_DeferredSalesInducementsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_BEE0FD13FA5D80062070EB82F75DB8C8" xlink:type="arc" />
    <link:label id="lab_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36_negatedTerseLabel_en-US" xlink:label="lab_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred sales inducements, change included in realized gains</link:label>
    <link:label id="lab_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36_label_en-US" xlink:label="lab_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Sales Inducements, Amortization Expense, Net Investment Gains (Losses)</link:label>
    <link:label id="lab_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36_documentation_en-US" xlink:label="lab_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount of amortization of deferred sales inducement costs due to realized investment gains or losses.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses" xlink:label="loc_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36" xlink:to="lab_afg_DeferredSalesInducementsAmortizationExpenseNetInvestmentGainsLosses_86EB8D8677F7E1ED82AFEB82F7580B36" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredSalesInducementsNet_5230EE0FBF2B4DBAFEF3EB82F75873B4_periodEndLabel_en-US" xlink:label="lab_us-gaap_DeferredSalesInducementsNet_5230EE0FBF2B4DBAFEF3EB82F75873B4" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Deferred sales inducements, ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredSalesInducementsNet" xlink:label="loc_us-gaap_DeferredSalesInducementsNet_5230EE0FBF2B4DBAFEF3EB82F75873B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredSalesInducementsNet_5230EE0FBF2B4DBAFEF3EB82F75873B4" xlink:to="lab_us-gaap_DeferredSalesInducementsNet_5230EE0FBF2B4DBAFEF3EB82F75873B4" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward_BC2EA9DEF900EFA94F58EB82F758E76F_terseLabel_en-US" xlink:label="lab_us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward_BC2EA9DEF900EFA94F58EB82F758E76F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Movement in Present Value of Future Insurance Profits [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward_BC2EA9DEF900EFA94F58EB82F758E76F_label_en-US" xlink:label="lab_us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward_BC2EA9DEF900EFA94F58EB82F758E76F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Movement in Present Value of Future Insurance Profits [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward" xlink:label="loc_us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward_BC2EA9DEF900EFA94F58EB82F758E76F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward_BC2EA9DEF900EFA94F58EB82F758E76F" xlink:to="lab_us-gaap_MovementInPresentValueOfFutureInsuranceProfitsRollForward_BC2EA9DEF900EFA94F58EB82F758E76F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValueOfBusinessAcquiredVOBA_918C2BB2D157B9741F62EB82F75904EE_periodStartLabel_en-US" xlink:label="lab_us-gaap_ValueOfBusinessAcquiredVOBA_918C2BB2D157B9741F62EB82F75904EE" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Present value of future profits, beginning balance</link:label>
    <link:label id="lab_us-gaap_ValueOfBusinessAcquiredVOBA_918C2BB2D157B9741F62EB82F75904EE_label_en-US" xlink:label="lab_us-gaap_ValueOfBusinessAcquiredVOBA_918C2BB2D157B9741F62EB82F75904EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Present Value of Future Insurance Profits, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ValueOfBusinessAcquiredVOBA" xlink:label="loc_us-gaap_ValueOfBusinessAcquiredVOBA_918C2BB2D157B9741F62EB82F75904EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValueOfBusinessAcquiredVOBA_918C2BB2D157B9741F62EB82F75904EE" xlink:to="lab_us-gaap_ValueOfBusinessAcquiredVOBA_918C2BB2D157B9741F62EB82F75904EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1_54617727345971DFCA4FEB82F7594671_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1_54617727345971DFCA4FEB82F7594671" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Present value of future profits, periodic amortization</link:label>
    <link:label id="lab_us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1_54617727345971DFCA4FEB82F7594671_label_en-US" xlink:label="lab_us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1_54617727345971DFCA4FEB82F7594671" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Present Value of Future Insurance Profits, Amortization Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1" xlink:label="loc_us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1_54617727345971DFCA4FEB82F7594671" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1_54617727345971DFCA4FEB82F7594671" xlink:to="lab_us-gaap_PresentValueOfFutureInsuranceProfitsAmortizationExpense1_54617727345971DFCA4FEB82F7594671" xlink:type="arc" />
    <link:label id="lab_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330_negatedTerseLabel_en-US" xlink:label="lab_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Present value of future profits, annuity unlocking</link:label>
    <link:label id="lab_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330_label_en-US" xlink:label="lab_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Present Value of Future Insurance Profits, Amortization Expense, Effect of Adjustments to Estimated Gross Profit</link:label>
    <link:label id="lab_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330_documentation_en-US" xlink:label="lab_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount of adjustment to present value of future insurance profits arising from a revision in estimated gross profit.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit" xlink:label="loc_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330" xlink:to="lab_afg_PresentValueOfFutureInsuranceProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_EB557E1C484CF89B51E3EB82F75D0330" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValueOfBusinessAcquiredVOBA_6874FFEB2FEC1DD71CCEEB82F7594A61_periodEndLabel_en-US" xlink:label="lab_us-gaap_ValueOfBusinessAcquiredVOBA_6874FFEB2FEC1DD71CCEEB82F7594A61" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Present value of future profits, ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ValueOfBusinessAcquiredVOBA" xlink:label="loc_us-gaap_ValueOfBusinessAcquiredVOBA_6874FFEB2FEC1DD71CCEEB82F7594A61" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValueOfBusinessAcquiredVOBA_6874FFEB2FEC1DD71CCEEB82F7594A61" xlink:to="lab_us-gaap_ValueOfBusinessAcquiredVOBA_6874FFEB2FEC1DD71CCEEB82F7594A61" xlink:type="arc" />
    <link:label id="lab_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E_terseLabel_en-US" xlink:label="lab_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Movement in Unrealized Gains (Losses) Related to Deferred Policy Acquisition Costs and Present Value of Future Profits [Roll Forward]</link:label>
    <link:label id="lab_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E_label_en-US" xlink:label="lab_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Movement in Unrealized Related to Deferred Policy Acquisition Costs and Present Value of Future Profits [Roll Forward]</link:label>
    <link:label id="lab_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E_documentation_en-US" xlink:label="lab_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Movement in Unrealized Related to Deferred Policy Acquisition Costs and Present Value of Future Profits [Roll Forward]</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward" xlink:label="loc_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E" xlink:to="lab_afg_MovementInUnrealizedRelatedToDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_7375314ACFC681C08F79EB82F759D15E" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64_periodStartLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Unrealized investment gains (losses), beginning balance</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Value of Business Acquired, Unrealized Investment Gain (Loss)</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The impact of the amount of increase (decrease) in unrealized investment gains and losses on deferred policy acquisition cost (DAC) and value of business acquired.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_F3094F4C8BD880231DA5EB82F75ADC64" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F_terseLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized investment gains (losses), change in unrealized</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Value of Business Acquired, Unrealized Investment Gain (Loss), Change in Unrealized</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of increase (decrease) in deferred policy acquisition cost (DAC) and present value of future profits due to unrealized investment gain (loss).</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLossChangeinUnrealized_17C11C83FF0168325555EB82F75A858F" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_33AB842BA153A50D5439EB82F75A40D1_periodEndLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_33AB842BA153A50D5439EB82F75A40D1" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Unrealized investment gains (losses), ending balance</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_33AB842BA153A50D5439EB82F75A40D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_33AB842BA153A50D5439EB82F75A40D1" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsandValueofBusinessAcquiredUnrealizedInvestmentGainLoss_33AB842BA153A50D5439EB82F75A40D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_68B35E16FB0845449D91EB82F75BA769_terseLabel_en-US" xlink:label="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_68B35E16FB0845449D91EB82F75BA769" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Movement Analysis of Deferred Policy Acquisition Costs and Present Value of Future Profits [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_68B35E16FB0845449D91EB82F75BA769_label_en-US" xlink:label="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_68B35E16FB0845449D91EB82F75BA769" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Movement Analysis of Deferred Policy Acquisition Costs and Present Value of Future Profits [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward" xlink:label="loc_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_68B35E16FB0845449D91EB82F75BA769" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_68B35E16FB0845449D91EB82F75BA769" xlink:to="lab_us-gaap_MovementAnalysisOfDeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsRollForward_68B35E16FB0845449D91EB82F75BA769" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_4B59DAF296CEE9B0BADDEB82F75B3228_periodStartLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_4B59DAF296CEE9B0BADDEB82F75B3228" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, beginning balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_4B59DAF296CEE9B0BADDEB82F75B3228" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_4B59DAF296CEE9B0BADDEB82F75B3228" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_4B59DAF296CEE9B0BADDEB82F75B3228" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions_9ACB2C0D6213BEE64A7EEB82F75BE92B_totalLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions_9ACB2C0D6213BEE64A7EEB82F75BE92B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, additions</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions_9ACB2C0D6213BEE64A7EEB82F75BE92B_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions_9ACB2C0D6213BEE64A7EEB82F75BE92B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits, Addition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions_9ACB2C0D6213BEE64A7EEB82F75BE92B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions_9ACB2C0D6213BEE64A7EEB82F75BE92B" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAdditions_9ACB2C0D6213BEE64A7EEB82F75BE92B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1_0E01B0FBEB1EEC2FA715EB82F75C7941_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1_0E01B0FBEB1EEC2FA715EB82F75C7941" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, periodic amortization</link:label>
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1_0E01B0FBEB1EEC2FA715EB82F75C7941_label_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1_0E01B0FBEB1EEC2FA715EB82F75C7941" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits, Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1_0E01B0FBEB1EEC2FA715EB82F75C7941" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1_0E01B0FBEB1EEC2FA715EB82F75C7941" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortization1_0E01B0FBEB1EEC2FA715EB82F75C7941" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03_negatedTerseLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, annuity unlocking</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Profits, Amortization Expense, Effect of Adjustments to Estimated Gross Profit</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The amount of adjustment to amortization of deferred policy acquisition costs and present value of future insurance profits arising from a revision in estimated gross profit.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseEffectOfAdjustmentsToEstimatedGrossProfit_1217007D57D8384FF89CEB82F75D7F03" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3_negatedTotalLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, change included in realized gains</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Profits, Amortization Expense, Net Investment Gains (Losses)</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of amortization of deferred policy acquisition costs and present value of future profits due to realized investment gains or losses.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsAmortizationExpenseNetInvestmentGainsLosses_DCC4ABD506429EC0A81EEB82F75C8EC3" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9_terseLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, foreign currency translation</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs And Present Value Of Future Profits, Foreign Currency Translation Adjustment</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of increase (decrease) in deferred policy acquisition cost (DAC) and present value of future profits due to the effect of foreign currency translation.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureProfitsForeignCurrencyTranslationAdjustment_B30F2280FDD54C8C58B5EB82F75CCBA9" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A_totalLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, change in unrealized</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Profits, Change in Unrealized Investment Gain (Loss)</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Adjustment to deferred policy acquisition cost (DAC) and present value of future profits due to unrealized investment gain (loss).</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsandPresentValueofFutureProfitsChangeinUnrealizedInvestmentGainLoss_5CD70E4AA06E633AF7D4EB82F75D906A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_D7340317AA24C22FA715EB82F75DBC9E_periodEndLabel_en-US" xlink:label="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_D7340317AA24C22FA715EB82F75DBC9E" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Deferred policy acquisition costs and present value of future profits, ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired" xlink:label="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_D7340317AA24C22FA715EB82F75DBC9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_D7340317AA24C22FA715EB82F75DBC9E" xlink:to="lab_us-gaap_DeferredPolicyAcquisitionCostsAndValueOfBusinessAcquired_D7340317AA24C22FA715EB82F75DBC9E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward_3A95AC0A5F78E788A7B98A0247D4DBF6_terseLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward_F0C4B95A88165CFB984D8A3132CA8BE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment, Credit Losses Recognized in Earnings [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward_3A95AC0A5F78E788A7B98A0247D4DBF6_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward_F0C4B95A88165CFB984D8A3132CA8BE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment, Credit Losses Recognized in Earnings [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward_F0C4B95A88165CFB984D8A3132CA8BE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward_F0C4B95A88165CFB984D8A3132CA8BE3" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsRollForward_F0C4B95A88165CFB984D8A3132CA8BE3" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_50E81481542FB8BA3B658A0247D4765D_periodStartLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_7DA9F2FD251D53DD8F7D886E7D561467" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning Balance</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_50E81481542FB8BA3B658A0247D4765D_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_7DA9F2FD251D53DD8F7D886E7D561467" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment, Credit Losses Recognized in Earnings, Credit Losses on Debt Securities Held</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_7DA9F2FD251D53DD8F7D886E7D561467" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_7DA9F2FD251D53DD8F7D886E7D561467" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_7DA9F2FD251D53DD8F7D886E7D561467" xlink:type="arc" />
    <link:label id="lab_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_F443DC372CD4678A21D58A0247D4A09F_verboseLabel_en-US" xlink:label="lab_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_AD4AEC25F10D53638B3C260B0AF1BCC7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Additional credit impairments on:</link:label>
    <link:label id="lab_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_F443DC372CD4678A21D58A0247D4A09F_label_en-US" xlink:label="lab_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_AD4AEC25F10D53638B3C260B0AF1BCC7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Credit Impairments On Securities And Its Adjustments [Abstract]</link:label>
    <link:label id="lab_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_F443DC372CD4678A21D58A0247D4A09F_documentation_en-US" xlink:label="lab_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_AD4AEC25F10D53638B3C260B0AF1BCC7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Additional credit impairments on securities and Its adjustments.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract" xlink:label="loc_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_AD4AEC25F10D53638B3C260B0AF1BCC7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_AD4AEC25F10D53638B3C260B0AF1BCC7" xlink:to="lab_afg_AdditionalCreditImpairmentsOnSecuritiesAndItsAdjustmentsAbstract_AD4AEC25F10D53638B3C260B0AF1BCC7" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses_74A39539C347C73AAB788A0247D42010_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses_073F011948E6511592F95C12D65A534E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Previously impaired securities</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses_74A39539C347C73AAB788A0247D42010_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses_073F011948E6511592F95C12D65A534E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment, Credit Losses Recognized in Earnings, Additions, Additional Credit Losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses_073F011948E6511592F95C12D65A534E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses_073F011948E6511592F95C12D65A534E" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsAdditionalCreditLosses_073F011948E6511592F95C12D65A534E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment_86202B51374309540B838A0247D47C86_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment_A1868EBD8EB95566A1786D7A27A19D33" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Securities without prior impairments</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment_86202B51374309540B838A0247D47C86_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment_A1868EBD8EB95566A1786D7A27A19D33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment, Credit Losses Recognized in Earnings, Additions, No Previous Impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment_A1868EBD8EB95566A1786D7A27A19D33" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment_A1868EBD8EB95566A1786D7A27A19D33" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsAdditionsNoPreviousImpairment_A1868EBD8EB95566A1786D7A27A19D33" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold_15753DB4D6C15EB0E7D38A0247D55785_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold_77DB208EE3D656019A71BE4BD86E5565" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Reductions due to sales or redemptions</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold_15753DB4D6C15EB0E7D38A0247D55785_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold_77DB208EE3D656019A71BE4BD86E5565" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment, Credit Losses Recognized in Earnings, Reductions, Securities Sold</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold_77DB208EE3D656019A71BE4BD86E5565" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold_77DB208EE3D656019A71BE4BD86E5565" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsReductionsSecuritiesSold_77DB208EE3D656019A71BE4BD86E5565" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_C45DAE74AF4FF954F3608A0247D583EC_periodEndLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_425AB872FDEE58BB897AB83C21364EBF" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_425AB872FDEE58BB897AB83C21364EBF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_425AB872FDEE58BB897AB83C21364EBF" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsCreditLossesOnDebtSecuritiesHeld_425AB872FDEE58BB897AB83C21364EBF" xlink:type="arc" />
    <link:label id="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_0AEFD2B86948EA57BF6121362330BEE6_terseLabel_en-US" xlink:label="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_8C9251696E0C5203AB024B1817871928" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Securities, Trading, and Equity Securities, FV-NI [Table]</link:label>
    <link:label id="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_0AEFD2B86948EA57BF6121362330BEE6_label_en-US" xlink:label="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_8C9251696E0C5203AB024B1817871928" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Trading, and Equity Securities, FV-NI [Table]</link:label>
    <link:label id="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_0AEFD2B86948EA57BF6121362330BEE6_documentation_en-US" xlink:label="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_8C9251696E0C5203AB024B1817871928" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Disclosure of information about investment in debt security measured at fair value with change in fair value recognized in net income (trading) and investment in equity security with change in fair value recognized in net income (FV-NI).</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable" xlink:label="loc_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_8C9251696E0C5203AB024B1817871928" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_8C9251696E0C5203AB024B1817871928" xlink:to="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNITable_8C9251696E0C5203AB024B1817871928" xlink:type="arc" />
    <link:label id="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_75F94AE54B48234E26FD2136233634BF_terseLabel_en-US" xlink:label="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_3E5E89D9A2E3535FAB8B2092081840AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Securities, Trading, and Equity Securities, FV-NI [Line Items]</link:label>
    <link:label id="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_75F94AE54B48234E26FD2136233634BF_label_en-US" xlink:label="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_3E5E89D9A2E3535FAB8B2092081840AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Trading, and Equity Securities, FV-NI [Line Items]</link:label>
    <link:label id="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_75F94AE54B48234E26FD2136233634BF_documentation_en-US" xlink:label="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_3E5E89D9A2E3535FAB8B2092081840AD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Line Items] for Disclosure of information about investment in debt security measured at fair value with change in fair value recognized in net income (trading) and investment in equity security with change in fair value recognized in net income (FV-NI).</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems" xlink:label="loc_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_3E5E89D9A2E3535FAB8B2092081840AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_3E5E89D9A2E3535FAB8B2092081840AD" xlink:to="lab_afg_DebtSecuritiesTradingandEquitySecuritiesFVNILineItems_3E5E89D9A2E3535FAB8B2092081840AD" xlink:type="arc" />
    <link:label id="lab_afg_EquitySecuritiesFVNICost_34F718CF1BBBC6CA386B21262794EFBE_totalLabel_en-US" xlink:label="lab_afg_EquitySecuritiesFVNICost_19229797DC1D59A7A9F839A566C8B306" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Equity securities, at cost</link:label>
    <link:label id="lab_afg_EquitySecuritiesFVNICost_34F718CF1BBBC6CA386B21262794EFBE_label_en-US" xlink:label="lab_afg_EquitySecuritiesFVNICost_19229797DC1D59A7A9F839A566C8B306" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities, FV-NI, Cost</link:label>
    <link:label id="lab_afg_EquitySecuritiesFVNICost_34F718CF1BBBC6CA386B21262794EFBE_documentation_en-US" xlink:label="lab_afg_EquitySecuritiesFVNICost_19229797DC1D59A7A9F839A566C8B306" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cost of investment in equity security measured at fair value with change in fair value recognized in net income (FV-NI). Excludes equity method investment and investment in equity security without readily determinable fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EquitySecuritiesFVNICost" xlink:label="loc_afg_EquitySecuritiesFVNICost_19229797DC1D59A7A9F839A566C8B306" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EquitySecuritiesFVNICost_19229797DC1D59A7A9F839A566C8B306" xlink:to="lab_afg_EquitySecuritiesFVNICost_19229797DC1D59A7A9F839A566C8B306" xlink:type="arc" />
    <link:label id="lab_afg_EquitySecuritiesFVNIFairValueinExcessofCost_1D30D3AF5190C92DB3A121262794F3EA_terseLabel_en-US" xlink:label="lab_afg_EquitySecuritiesFVNIFairValueinExcessofCost_F07A9D2DEC3A59A8956C5D829484521D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities, fair value in excess of cost</link:label>
    <link:label id="lab_afg_EquitySecuritiesFVNIFairValueinExcessofCost_1D30D3AF5190C92DB3A121262794F3EA_label_en-US" xlink:label="lab_afg_EquitySecuritiesFVNIFairValueinExcessofCost_F07A9D2DEC3A59A8956C5D829484521D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities, FV-NI, Fair Value in Excess of Cost</link:label>
    <link:label id="lab_afg_EquitySecuritiesFVNIFairValueinExcessofCost_1D30D3AF5190C92DB3A121262794F3EA_documentation_en-US" xlink:label="lab_afg_EquitySecuritiesFVNIFairValueinExcessofCost_F07A9D2DEC3A59A8956C5D829484521D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of investment in equity security measured at fair value with change in fair value recognized in net income (FV-NI) in excess of the cost of investment in equity security measured at fair value with change in fair value recognized in net income (FV-NI). Excludes equity method investment and investment in equity security without readily determinable fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EquitySecuritiesFVNIFairValueinExcessofCost" xlink:label="loc_afg_EquitySecuritiesFVNIFairValueinExcessofCost_F07A9D2DEC3A59A8956C5D829484521D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EquitySecuritiesFVNIFairValueinExcessofCost_F07A9D2DEC3A59A8956C5D829484521D" xlink:to="lab_afg_EquitySecuritiesFVNIFairValueinExcessofCost_F07A9D2DEC3A59A8956C5D829484521D" xlink:type="arc" />
    <link:label id="lab_afg_OtherLongtermDebtMember_DBD1B997EDD730EA2A10222FE8C53EB9_verboseLabel_en-US" xlink:label="lab_afg_OtherLongtermDebtMember_B7BDB4CE863E56CDA9170EC39255367B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_afg_OtherLongtermDebtMember_DBD1B997EDD730EA2A10222FE8C53EB9_label_en-US" xlink:label="lab_afg_OtherLongtermDebtMember_B7BDB4CE863E56CDA9170EC39255367B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Long-term Debt [Member]</link:label>
    <link:label id="lab_afg_OtherLongtermDebtMember_DBD1B997EDD730EA2A10222FE8C53EB9_documentation_en-US" xlink:label="lab_afg_OtherLongtermDebtMember_B7BDB4CE863E56CDA9170EC39255367B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Long-term Debt.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_OtherLongtermDebtMember" xlink:label="loc_afg_OtherLongtermDebtMember_B7BDB4CE863E56CDA9170EC39255367B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_OtherLongtermDebtMember_B7BDB4CE863E56CDA9170EC39255367B" xlink:to="lab_afg_OtherLongtermDebtMember_B7BDB4CE863E56CDA9170EC39255367B" xlink:type="arc" />
    <link:label id="lab_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_D6E3824A452E11667C8B222FE8C6B222_verboseLabel_en-US" xlink:label="lab_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_086CCFC7CCED523095B5ED6786C1B42B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of Carrying value of long-term debt</link:label>
    <link:label id="lab_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_D6E3824A452E11667C8B222FE8C6B222_label_en-US" xlink:label="lab_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_086CCFC7CCED523095B5ED6786C1B42B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Summary Of Carrying Value Of Long Term Debt [Abstract]</link:label>
    <link:label id="lab_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_D6E3824A452E11667C8B222FE8C6B222_documentation_en-US" xlink:label="lab_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_086CCFC7CCED523095B5ED6786C1B42B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summary of Carrying value of long-term debt.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SummaryOfCarryingValueOfLongTermDebtAbstract" xlink:label="loc_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_086CCFC7CCED523095B5ED6786C1B42B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_086CCFC7CCED523095B5ED6786C1B42B" xlink:to="lab_afg_SummaryOfCarryingValueOfLongTermDebtAbstract_086CCFC7CCED523095B5ED6786C1B42B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_0C18CD0203E0FEB70B0A222FE8C614AC_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_273D2D9938CC5A99974979183C360196" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Principal</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_0C18CD0203E0FEB70B0A222FE8C614AC_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_273D2D9938CC5A99974979183C360196" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_273D2D9938CC5A99974979183C360196" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_273D2D9938CC5A99974979183C360196" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_273D2D9938CC5A99974979183C360196" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFinanceCostsNet_85B9440DE3F10C7D638C222FE8C623BB_negatedLabel_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_6823134D65F557B1839810A0B96F4D7F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Discount and Issue Costs</link:label>
    <link:label id="lab_us-gaap_DeferredFinanceCostsNet_85B9440DE3F10C7D638C222FE8C623BB_label_en-US" xlink:label="lab_us-gaap_DeferredFinanceCostsNet_6823134D65F557B1839810A0B96F4D7F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredFinanceCostsNet" xlink:label="loc_us-gaap_DeferredFinanceCostsNet_6823134D65F557B1839810A0B96F4D7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFinanceCostsNet_6823134D65F557B1839810A0B96F4D7F" xlink:to="lab_us-gaap_DeferredFinanceCostsNet_6823134D65F557B1839810A0B96F4D7F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_DBE93D10B68712322076222FE8CBE9A6_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_8FA7AA99F39D5921B94670B7B83D6A7F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_8FA7AA99F39D5921B94670B7B83D6A7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_8FA7AA99F39D5921B94670B7B83D6A7F" xlink:to="lab_us-gaap_LongTermDebt_8FA7AA99F39D5921B94670B7B83D6A7F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2AA862B16D0EB19A548DF6D23295E1D4_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2AA862B16D0EB19A548DF6D23295E1D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2AA862B16D0EB19A548DF6D23295E1D4_label_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2AA862B16D0EB19A548DF6D23295E1D4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2AA862B16D0EB19A548DF6D23295E1D4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2AA862B16D0EB19A548DF6D23295E1D4" xlink:to="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTable_2AA862B16D0EB19A548DF6D23295E1D4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_6EAF4A8057EFF966CC35F6D23296F1FD_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_6EAF4A8057EFF966CC35F6D23296F1FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_6EAF4A8057EFF966CC35F6D23296F1FD_label_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_6EAF4A8057EFF966CC35F6D23296F1FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_6EAF4A8057EFF966CC35F6D23296F1FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_6EAF4A8057EFF966CC35F6D23296F1FD" xlink:to="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_6EAF4A8057EFF966CC35F6D23296F1FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_816D4E873124BC2A7749F6D232961624_negatedPeriodStartLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_816D4E873124BC2A7749F6D232961624" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="resource" xml:lang="en-US">Financial liabilities, Beginning Balance</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_816D4E873124BC2A7749F6D232961624_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_816D4E873124BC2A7749F6D232961624" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliations, Recurring Basis, Liability Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_816D4E873124BC2A7749F6D232961624" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_816D4E873124BC2A7749F6D232961624" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_816D4E873124BC2A7749F6D232961624" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_4F7EAF9FC38F27C56AE3F6D23296AF2C_negatedLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_4F7EAF9FC38F27C56AE3F6D23296AF2C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Total realized/unrealized gains (losses) included in Net income</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_4F7EAF9FC38F27C56AE3F6D23296AF2C_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_4F7EAF9FC38F27C56AE3F6D23296AF2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Liability, Gain (Loss) Included in Earnings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_4F7EAF9FC38F27C56AE3F6D23296AF2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_4F7EAF9FC38F27C56AE3F6D23296AF2C" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInEarnings_4F7EAF9FC38F27C56AE3F6D23296AF2C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome_094915A9C829DF3958EBF6D232972517_negatedLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome_094915A9C829DF3958EBF6D232972517" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Total realized/unrealized gains (losses) included in other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome_094915A9C829DF3958EBF6D232972517_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome_094915A9C829DF3958EBF6D232972517" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Liability, Gain (Loss) Included in Other Comprehensive Income (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome_094915A9C829DF3958EBF6D232972517" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome_094915A9C829DF3958EBF6D232972517" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityGainLossIncludedInOtherComprehensiveIncome_094915A9C829DF3958EBF6D232972517" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues_D45E00F853BB91F5FE63F6D232978163_negatedLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues_D45E00F853BB91F5FE63F6D232978163" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchases and issuances</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues_D45E00F853BB91F5FE63F6D232978163_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues_D45E00F853BB91F5FE63F6D232978163" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Liability, Issuances</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues_D45E00F853BB91F5FE63F6D232978163" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues_D45E00F853BB91F5FE63F6D232978163" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilityIssues_D45E00F853BB91F5FE63F6D232978163" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_30A8C1D717BED44BF18CF6D232974CFB_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_30A8C1D717BED44BF18CF6D232974CFB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sales and settlements</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_30A8C1D717BED44BF18CF6D232974CFB_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_30A8C1D717BED44BF18CF6D232974CFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Liability, Settlements</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_30A8C1D717BED44BF18CF6D232974CFB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_30A8C1D717BED44BF18CF6D232974CFB" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisLiabilitySettlements_30A8C1D717BED44BF18CF6D232974CFB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3_2483EA5F02AC7B88D2C8F6D232974D72_negatedLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3_2483EA5F02AC7B88D2C8F6D232974D72" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Transfer into Level 3</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3_2483EA5F02AC7B88D2C8F6D232974D72_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3_2483EA5F02AC7B88D2C8F6D232974D72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Liability, Transfers Into Level 3</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3_2483EA5F02AC7B88D2C8F6D232974D72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3_2483EA5F02AC7B88D2C8F6D232974D72" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersIntoLevel3_2483EA5F02AC7B88D2C8F6D232974D72" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3_D6A3BAC4165C32F4560AF6D23297A737_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3_D6A3BAC4165C32F4560AF6D23297A737" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Transfer out of Level 3</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3_D6A3BAC4165C32F4560AF6D23297A737_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3_D6A3BAC4165C32F4560AF6D23297A737" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Liability, Transfers out of Level 3</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3_D6A3BAC4165C32F4560AF6D23297A737" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3_D6A3BAC4165C32F4560AF6D23297A737" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationLiabilityTransfersOutOfLevel3_D6A3BAC4165C32F4560AF6D23297A737" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_A9F4344543DD1602C824F6D232978F3A_negatedPeriodEndLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_A9F4344543DD1602C824F6D232978F3A" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="resource" xml:lang="en-US">Financial liabilities, Ending Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_A9F4344543DD1602C824F6D232978F3A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_A9F4344543DD1602C824F6D232978F3A" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue_A9F4344543DD1602C824F6D232978F3A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfStockByClassTable_E3C78ECFA3E3DE6270CCA933CF44DCF8_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfStockByClassTable_8DFF6279B3A15BC5B45E9F519AAC20C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Stock by Class [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfStockByClassTable_E3C78ECFA3E3DE6270CCA933CF44DCF8_label_en-US" xlink:label="lab_us-gaap_ScheduleOfStockByClassTable_8DFF6279B3A15BC5B45E9F519AAC20C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Stock by Class [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfStockByClassTable" xlink:label="loc_us-gaap_ScheduleOfStockByClassTable_8DFF6279B3A15BC5B45E9F519AAC20C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfStockByClassTable_8DFF6279B3A15BC5B45E9F519AAC20C3" xlink:to="lab_us-gaap_ScheduleOfStockByClassTable_8DFF6279B3A15BC5B45E9F519AAC20C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_74C0C4EDB7466146EAC5A933CF44C252_terseLabel_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_D559308CB47752DF81EB029706E05DEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_74C0C4EDB7466146EAC5A933CF44C252_label_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_D559308CB47752DF81EB029706E05DEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_D559308CB47752DF81EB029706E05DEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementClassOfStockAxis_D559308CB47752DF81EB029706E05DEA" xlink:to="lab_us-gaap_StatementClassOfStockAxis_D559308CB47752DF81EB029706E05DEA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfStockDomain_A30A345BF2B88FE1D4B1A933CF44D0A7_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_39DC6B204B8E55939CCE800D8E79C610" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:label id="lab_us-gaap_ClassOfStockDomain_A30A345BF2B88FE1D4B1A933CF44D0A7_label_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_39DC6B204B8E55939CCE800D8E79C610" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_39DC6B204B8E55939CCE800D8E79C610" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockDomain_39DC6B204B8E55939CCE800D8E79C610" xlink:to="lab_us-gaap_ClassOfStockDomain_39DC6B204B8E55939CCE800D8E79C610" xlink:type="arc" />
    <link:label id="lab_afg_VotingPreferredStockMember_3D70D4A72EF006242721A933CF447C73_terseLabel_en-US" xlink:label="lab_afg_VotingPreferredStockMember_28F49D823C495BAC99F5E49EA448E088" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Voting Preferred Stock</link:label>
    <link:label id="lab_afg_VotingPreferredStockMember_3D70D4A72EF006242721A933CF447C73_label_en-US" xlink:label="lab_afg_VotingPreferredStockMember_28F49D823C495BAC99F5E49EA448E088" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Voting Preferred Stock [Member]</link:label>
    <link:label id="lab_afg_VotingPreferredStockMember_3D70D4A72EF006242721A933CF447C73_documentation_en-US" xlink:label="lab_afg_VotingPreferredStockMember_28F49D823C495BAC99F5E49EA448E088" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Voting preferred stock.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_VotingPreferredStockMember" xlink:label="loc_afg_VotingPreferredStockMember_28F49D823C495BAC99F5E49EA448E088" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_VotingPreferredStockMember_28F49D823C495BAC99F5E49EA448E088" xlink:to="lab_afg_VotingPreferredStockMember_28F49D823C495BAC99F5E49EA448E088" xlink:type="arc" />
    <link:label id="lab_afg_NonvotingPreferredStockMember_DD50CAAF0EC07331DF17A933CF4467BC_terseLabel_en-US" xlink:label="lab_afg_NonvotingPreferredStockMember_87892B8F8E3A57AF8899D7906E12EE00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonvoting Preferred Stock</link:label>
    <link:label id="lab_afg_NonvotingPreferredStockMember_DD50CAAF0EC07331DF17A933CF4467BC_label_en-US" xlink:label="lab_afg_NonvotingPreferredStockMember_87892B8F8E3A57AF8899D7906E12EE00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonvoting Preferred Stock [Member]</link:label>
    <link:label id="lab_afg_NonvotingPreferredStockMember_DD50CAAF0EC07331DF17A933CF4467BC_documentation_en-US" xlink:label="lab_afg_NonvotingPreferredStockMember_87892B8F8E3A57AF8899D7906E12EE00" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Nonvoting preferred stock.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NonvotingPreferredStockMember" xlink:label="loc_afg_NonvotingPreferredStockMember_87892B8F8E3A57AF8899D7906E12EE00" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NonvotingPreferredStockMember_87892B8F8E3A57AF8899D7906E12EE00" xlink:to="lab_afg_NonvotingPreferredStockMember_87892B8F8E3A57AF8899D7906E12EE00" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfStockLineItems_33EA92C8674A281025B8A933CF44567C_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockLineItems_C54BF051161250679E31CEA07C8C745A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Line Items]</link:label>
    <link:label id="lab_us-gaap_ClassOfStockLineItems_33EA92C8674A281025B8A933CF44567C_label_en-US" xlink:label="lab_us-gaap_ClassOfStockLineItems_C54BF051161250679E31CEA07C8C745A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ClassOfStockLineItems" xlink:label="loc_us-gaap_ClassOfStockLineItems_C54BF051161250679E31CEA07C8C745A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockLineItems_C54BF051161250679E31CEA07C8C745A" xlink:to="lab_us-gaap_ClassOfStockLineItems_C54BF051161250679E31CEA07C8C745A" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockSharesAuthorized_F4F1291773AFD4AE47A0A933CF44CA27_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockSharesAuthorized_40135DA1EA8D5358A47A8F7496D54E0D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred Stock, shares authorized</link:label>
    <link:label id="lab_us-gaap_PreferredStockSharesAuthorized_F4F1291773AFD4AE47A0A933CF44CA27_label_en-US" xlink:label="lab_us-gaap_PreferredStockSharesAuthorized_40135DA1EA8D5358A47A8F7496D54E0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_40135DA1EA8D5358A47A8F7496D54E0D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockSharesAuthorized_40135DA1EA8D5358A47A8F7496D54E0D" xlink:to="lab_us-gaap_PreferredStockSharesAuthorized_40135DA1EA8D5358A47A8F7496D54E0D" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockNoParValue_97BD1B7B703DD5DDB3B9A933CF44CACF_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockNoParValue_EF69C9B0221F5755B3466033459A4351" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred Stock, par value (in USD per share)</link:label>
    <link:label id="lab_us-gaap_PreferredStockNoParValue_97BD1B7B703DD5DDB3B9A933CF44CACF_label_en-US" xlink:label="lab_us-gaap_PreferredStockNoParValue_EF69C9B0221F5755B3466033459A4351" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, No Par Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PreferredStockNoParValue" xlink:label="loc_us-gaap_PreferredStockNoParValue_EF69C9B0221F5755B3466033459A4351" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockNoParValue_EF69C9B0221F5755B3466033459A4351" xlink:to="lab_us-gaap_PreferredStockNoParValue_EF69C9B0221F5755B3466033459A4351" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_399C2FC27198905D942C17B53F2DC9AD_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_ED4468ADD5D457B5BB0EBB688D602A88" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, Available for sale, Amortized Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis" xlink:label="loc_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_ED4468ADD5D457B5BB0EBB688D602A88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_ED4468ADD5D457B5BB0EBB688D602A88" xlink:to="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_ED4468ADD5D457B5BB0EBB688D602A88" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_778D99D8BBD03F09AC4817B53F2D275B_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_922907D3A6EF52BD99A5ABD4F41A485B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, Available for sale, Gross Unrealized, Gains</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_778D99D8BBD03F09AC4817B53F2D275B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_922907D3A6EF52BD99A5ABD4F41A485B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Debt Securities, Accumulated Gross Unrealized Gain, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_922907D3A6EF52BD99A5ABD4F41A485B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_922907D3A6EF52BD99A5ABD4F41A485B" xlink:to="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_922907D3A6EF52BD99A5ABD4F41A485B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_FB87BF7C70ED9031EDF717B53F2D48EE_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_1BA6A90F93E65DBAA446DA39AEE7E743" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, Available for sale, Gross Unrealized, Losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_1BA6A90F93E65DBAA446DA39AEE7E743" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_1BA6A90F93E65DBAA446DA39AEE7E743" xlink:to="lab_us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_1BA6A90F93E65DBAA446DA39AEE7E743" xlink:type="arc" />
    <link:label id="lab_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_703354182AEF997199B817B53F2D39A7_totalLabel_en-US" xlink:label="lab_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_65974C03987E51ACB393289DF469F95F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities, Available for sale, Net Unrealized, Gains (Losses)</link:label>
    <link:label id="lab_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_703354182AEF997199B817B53F2D39A7_label_en-US" xlink:label="lab_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_65974C03987E51ACB393289DF469F95F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Debt Securities, Accumulated Net Unrealized Gain (Loss), before Tax</link:label>
    <link:label id="lab_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_703354182AEF997199B817B53F2D39A7_documentation_en-US" xlink:label="lab_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_65974C03987E51ACB393289DF469F95F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount before tax of net unrealized gain (loss) in accumulated other comprehensive income (AOCI) on investments in debt securities classified as available-for-sale.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax" xlink:label="loc_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_65974C03987E51ACB393289DF469F95F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_65974C03987E51ACB393289DF469F95F" xlink:to="lab_afg_AvailableforsaleDebtSecuritiesAccumulatedNetUnrealizedGainLossbeforeTax_65974C03987E51ACB393289DF469F95F" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_69F628F2E2F03C22553B8A0247699249_verboseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_E515A7569703529B9D7247A2D778B2E9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Shareholders' Equity</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_69F628F2E2F03C22553B8A0247699249_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_E515A7569703529B9D7247A2D778B2E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Note Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityNoteDisclosureTextBlock" xlink:label="loc_us-gaap_StockholdersEquityNoteDisclosureTextBlock_E515A7569703529B9D7247A2D778B2E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityNoteDisclosureTextBlock_E515A7569703529B9D7247A2D778B2E9" xlink:to="lab_us-gaap_StockholdersEquityNoteDisclosureTextBlock_E515A7569703529B9D7247A2D778B2E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_62A25863601E8B8642B88A024768B182_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_A0AD1E8349A0589D8F88B986D3B323E0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Components of accumulated other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_62A25863601E8B8642B88A024768B182_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_A0AD1E8349A0589D8F88B986D3B323E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accumulated Other Comprehensive Income (Loss) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_A0AD1E8349A0589D8F88B986D3B323E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_A0AD1E8349A0589D8F88B986D3B323E0" xlink:to="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_A0AD1E8349A0589D8F88B986D3B323E0" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_203232842571F3C7C1C2F6C8CB271F78_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_203232842571F3C7C1C2F6C8CB271F78" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_203232842571F3C7C1C2F6C8CB271F78_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_203232842571F3C7C1C2F6C8CB271F78" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossTable" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_203232842571F3C7C1C2F6C8CB271F78" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_203232842571F3C7C1C2F6C8CB271F78" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_203232842571F3C7C1C2F6C8CB271F78" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_7F6C5FC853776A4A4198F6C8CB27B1A7_verboseLabel_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_7F6C5FC853776A4A4198F6C8CB27B1A7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_7F6C5FC853776A4A4198F6C8CB27B1A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_7F6C5FC853776A4A4198F6C8CB27B1A7" xlink:to="lab_us-gaap_StatementEquityComponentsAxis_7F6C5FC853776A4A4198F6C8CB27B1A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_94ADBBC8B968567080BFF6C8CB28B1AC_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_94ADBBC8B968567080BFF6C8CB28B1AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_94ADBBC8B968567080BFF6C8CB28B1AC_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_94ADBBC8B968567080BFF6C8CB28B1AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Including Portion Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_94ADBBC8B968567080BFF6C8CB28B1AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_94ADBBC8B968567080BFF6C8CB28B1AC" xlink:to="lab_us-gaap_AccumulatedNetInvestmentGainLossIncludingPortionAttributableToNoncontrollingInterestMember_94ADBBC8B968567080BFF6C8CB28B1AC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember_073F34B25170AB7AB6FBF6C8CB2881C9_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember_073F34B25170AB7AB6FBF6C8CB2881C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember_073F34B25170AB7AB6FBF6C8CB2881C9_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember_073F34B25170AB7AB6FBF6C8CB2881C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember_073F34B25170AB7AB6FBF6C8CB2881C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember_073F34B25170AB7AB6FBF6C8CB2881C9" xlink:to="lab_us-gaap_AccumulatedNetInvestmentGainLossAttributableToNoncontrollingInterestMember_073F34B25170AB7AB6FBF6C8CB2881C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_5CB8790745C556E9DC12F6C8CB2809B3_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_5CB8790745C556E9DC12F6C8CB2809B3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Attributable to Parent</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_5CB8790745C556E9DC12F6C8CB2809B3_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_5CB8790745C556E9DC12F6C8CB2809B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember" xlink:label="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_5CB8790745C556E9DC12F6C8CB2809B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_5CB8790745C556E9DC12F6C8CB2809B3" xlink:to="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_5CB8790745C556E9DC12F6C8CB2809B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember_B3BA213FF1005BEB8F38F6C8CB28BDA3_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember_B3BA213FF1005BEB8F38F6C8CB28BDA3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Net Gain (Loss) from Cash Flow Hedges Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember_B3BA213FF1005BEB8F38F6C8CB28BDA3_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember_B3BA213FF1005BEB8F38F6C8CB28BDA3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Gain (Loss) from Cash Flow Hedges Including Portion Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember_B3BA213FF1005BEB8F38F6C8CB28BDA3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember_B3BA213FF1005BEB8F38F6C8CB28BDA3" xlink:to="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesIncludingPortionAttributableToNoncontrollingInterestMember_B3BA213FF1005BEB8F38F6C8CB28BDA3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember_D2A8C613D863C80BE887F6C8CB2828FA_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember_D2A8C613D863C80BE887F6C8CB2828FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Net Gain (Loss) from Cash Flow Hedges Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember_D2A8C613D863C80BE887F6C8CB2828FA_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember_D2A8C613D863C80BE887F6C8CB2828FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Gain (Loss) from Cash Flow Hedges Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember_D2A8C613D863C80BE887F6C8CB2828FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember_D2A8C613D863C80BE887F6C8CB2828FA" xlink:to="lab_us-gaap_AccumulatedNetGainLossFromCashFlowHedgesAttributableToNoncontrollingInterestMember_D2A8C613D863C80BE887F6C8CB2828FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_CECF06F6A6D18CB77439F6C8CB297DFC_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_CECF06F6A6D18CB77439F6C8CB297DFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Net Gain (Loss) from Cash Flow Hedges Attributable to Parent</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_CECF06F6A6D18CB77439F6C8CB297DFC_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_CECF06F6A6D18CB77439F6C8CB297DFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Gain (Loss) from Cash Flow Hedges Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember" xlink:label="loc_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_CECF06F6A6D18CB77439F6C8CB297DFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_CECF06F6A6D18CB77439F6C8CB297DFC" xlink:to="lab_us-gaap_AccumulatedNetGainLossFromDesignatedOrQualifyingCashFlowHedgesMember_CECF06F6A6D18CB77439F6C8CB297DFC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_E756107CB940910C200BF6C8CB29514E_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_E756107CB940910C200BF6C8CB29514E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Foreign Currency Adjustment Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_E756107CB940910C200BF6C8CB29514E_label_en-US" xlink:label="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_E756107CB940910C200BF6C8CB29514E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Foreign Currency Adjustment Including Portion Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_E756107CB940910C200BF6C8CB29514E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_E756107CB940910C200BF6C8CB29514E" xlink:to="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_E756107CB940910C200BF6C8CB29514E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember_910D25AA3C5870B933E3F6C8CB295BE8_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember_910D25AA3C5870B933E3F6C8CB295BE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Foreign Currency Adjustment Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember_910D25AA3C5870B933E3F6C8CB295BE8_label_en-US" xlink:label="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember_910D25AA3C5870B933E3F6C8CB295BE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Foreign Currency Adjustment Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember_910D25AA3C5870B933E3F6C8CB295BE8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember_910D25AA3C5870B933E3F6C8CB295BE8" xlink:to="lab_us-gaap_AccumulatedForeignCurrencyAdjustmentAttributableToNoncontrollingInterestMember_910D25AA3C5870B933E3F6C8CB295BE8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedTranslationAdjustmentMember_0417D1E1F42781B0492BF6C8CB29495C_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedTranslationAdjustmentMember_0417D1E1F42781B0492BF6C8CB29495C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Foreign Currency Adjustment Attributable to Parent</link:label>
    <link:label id="lab_us-gaap_AccumulatedTranslationAdjustmentMember_0417D1E1F42781B0492BF6C8CB29495C_label_en-US" xlink:label="lab_us-gaap_AccumulatedTranslationAdjustmentMember_0417D1E1F42781B0492BF6C8CB29495C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Foreign Currency Adjustment Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedTranslationAdjustmentMember" xlink:label="loc_us-gaap_AccumulatedTranslationAdjustmentMember_0417D1E1F42781B0492BF6C8CB29495C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedTranslationAdjustmentMember_0417D1E1F42781B0492BF6C8CB29495C" xlink:to="lab_us-gaap_AccumulatedTranslationAdjustmentMember_0417D1E1F42781B0492BF6C8CB29495C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_CE5056981273A076F826F6C8CB29A8EC_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_CE5056981273A076F826F6C8CB29A8EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Defined Benefit Plans Adjustment Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_CE5056981273A076F826F6C8CB29A8EC_label_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_CE5056981273A076F826F6C8CB29A8EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Defined Benefit Plans Adjustment Including Portion Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_CE5056981273A076F826F6C8CB29A8EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_CE5056981273A076F826F6C8CB29A8EC" xlink:to="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentIncludingPortionAttributableToNoncontrollingInterestMember_CE5056981273A076F826F6C8CB29A8EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember_B022EB73C0BC1CFBB2C6F6C8CB29F097_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember_B022EB73C0BC1CFBB2C6F6C8CB29F097" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Defined Benefit Plans Adjustment Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember_B022EB73C0BC1CFBB2C6F6C8CB29F097_label_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember_B022EB73C0BC1CFBB2C6F6C8CB29F097" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Defined Benefit Plans Adjustment Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember_B022EB73C0BC1CFBB2C6F6C8CB29F097" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember_B022EB73C0BC1CFBB2C6F6C8CB29F097" xlink:to="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentAttributableToNoncontrollingInterestMember_B022EB73C0BC1CFBB2C6F6C8CB29F097" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_FDF6C769AF00CE7BAE4CF6C8CB2A8CEC_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_FDF6C769AF00CE7BAE4CF6C8CB2A8CEC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Defined Benefit Plans Adjustment Attributable to Parent</link:label>
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_FDF6C769AF00CE7BAE4CF6C8CB2A8CEC_label_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_FDF6C769AF00CE7BAE4CF6C8CB2A8CEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Defined Benefit Plans Adjustment Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember" xlink:label="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_FDF6C769AF00CE7BAE4CF6C8CB2A8CEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_FDF6C769AF00CE7BAE4CF6C8CB2A8CEC" xlink:to="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_FDF6C769AF00CE7BAE4CF6C8CB2A8CEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember_770147FBB47AD848535EF6C8CB2A73B5_terseLabel_en-US" xlink:label="lab_us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember_770147FBB47AD848535EF6C8CB2A73B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AOCI Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember_770147FBB47AD848535EF6C8CB2A73B5_label_en-US" xlink:label="lab_us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember_770147FBB47AD848535EF6C8CB2A73B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Including Portion Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember_770147FBB47AD848535EF6C8CB2A73B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember_770147FBB47AD848535EF6C8CB2A73B5" xlink:to="lab_us-gaap_AociIncludingPortionAttributableToNoncontrollingInterestMember_770147FBB47AD848535EF6C8CB2A73B5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AociAttributableToNoncontrollingInterestMember_A3892BD91D2A5FCE76D0F6C8CB2A5E83_terseLabel_en-US" xlink:label="lab_us-gaap_AociAttributableToNoncontrollingInterestMember_A3892BD91D2A5FCE76D0F6C8CB2A5E83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Noncontrolling Interest</link:label>
    <link:label id="lab_us-gaap_AociAttributableToNoncontrollingInterestMember_A3892BD91D2A5FCE76D0F6C8CB2A5E83_label_en-US" xlink:label="lab_us-gaap_AociAttributableToNoncontrollingInterestMember_A3892BD91D2A5FCE76D0F6C8CB2A5E83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Noncontrolling Interest [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AociAttributableToNoncontrollingInterestMember" xlink:label="loc_us-gaap_AociAttributableToNoncontrollingInterestMember_A3892BD91D2A5FCE76D0F6C8CB2A5E83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AociAttributableToNoncontrollingInterestMember_A3892BD91D2A5FCE76D0F6C8CB2A5E83" xlink:to="lab_us-gaap_AociAttributableToNoncontrollingInterestMember_A3892BD91D2A5FCE76D0F6C8CB2A5E83" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B61E58D8CDACBCE3F648F6C8CB2AA33A_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B61E58D8CDACBCE3F648F6C8CB2AA33A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B61E58D8CDACBCE3F648F6C8CB2AA33A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B61E58D8CDACBCE3F648F6C8CB2AA33A" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B61E58D8CDACBCE3F648F6C8CB2AA33A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_C6BF94C5C5B8448EEEAAF6C8CB2A3F2F_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_C6BF94C5C5B8448EEEAAF6C8CB2A3F2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_C6BF94C5C5B8448EEEAAF6C8CB2A3F2F_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_C6BF94C5C5B8448EEEAAF6C8CB2A3F2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_C6BF94C5C5B8448EEEAAF6C8CB2A3F2F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_C6BF94C5C5B8448EEEAAF6C8CB2A3F2F" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_C6BF94C5C5B8448EEEAAF6C8CB2A3F2F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_D9A06FE11EF86FF45FB6F6C8CB2B3262_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_D9A06FE11EF86FF45FB6F6C8CB2B3262" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), unrealized holding gains on securities arising during the period, Pretax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_D9A06FE11EF86FF45FB6F6C8CB2B3262_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_D9A06FE11EF86FF45FB6F6C8CB2B3262" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), before Reclassifications, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_D9A06FE11EF86FF45FB6F6C8CB2B3262" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_D9A06FE11EF86FF45FB6F6C8CB2B3262" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_D9A06FE11EF86FF45FB6F6C8CB2B3262" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_DD7D3FEA1A12F66D9D31F6C8CB2BC04F_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_DD7D3FEA1A12F66D9D31F6C8CB2BC04F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), unrealized holding gains on securities arising during the period, tax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_DD7D3FEA1A12F66D9D31F6C8CB2BC04F_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_DD7D3FEA1A12F66D9D31F6C8CB2BC04F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss) before Reclassifications, Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_DD7D3FEA1A12F66D9D31F6C8CB2BC04F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_DD7D3FEA1A12F66D9D31F6C8CB2BC04F" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsTax_DD7D3FEA1A12F66D9D31F6C8CB2BC04F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_A3EB411DC434D5701EC5F6C8CB2BD6E1_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_A3EB411DC434D5701EC5F6C8CB2BD6E1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), unrealized holding gains on securities arising during the period, net of tax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_A3EB411DC434D5701EC5F6C8CB2BD6E1_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_A3EB411DC434D5701EC5F6C8CB2BD6E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), before Reclassifications, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_A3EB411DC434D5701EC5F6C8CB2BD6E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_A3EB411DC434D5701EC5F6C8CB2BD6E1" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsNetOfTax_A3EB411DC434D5701EC5F6C8CB2BD6E1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_61181CEC0F011EA10901F6C8CB2B9562_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_61181CEC0F011EA10901F6C8CB2B9562" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Reclassification from accumulated other comprehensive income, pretax</link:label>
    <link:label id="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_61181CEC0F011EA10901F6C8CB2B9562_label_en-US" xlink:label="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_61181CEC0F011EA10901F6C8CB2B9562" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reclassification from Accumulated Other Comprehensive Income, Current Period, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax" xlink:label="loc_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_61181CEC0F011EA10901F6C8CB2B9562" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_61181CEC0F011EA10901F6C8CB2B9562" xlink:to="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_61181CEC0F011EA10901F6C8CB2B9562" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReclassificationFromAociCurrentPeriodTax_7C95095054562E1BA10AF6C8CB2B02C8_terseLabel_en-US" xlink:label="lab_us-gaap_ReclassificationFromAociCurrentPeriodTax_7C95095054562E1BA10AF6C8CB2B02C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reclassification from accumulated other comprehensive income, tax</link:label>
    <link:label id="lab_us-gaap_ReclassificationFromAociCurrentPeriodTax_7C95095054562E1BA10AF6C8CB2B02C8_label_en-US" xlink:label="lab_us-gaap_ReclassificationFromAociCurrentPeriodTax_7C95095054562E1BA10AF6C8CB2B02C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reclassification from AOCI, Current Period, Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReclassificationFromAociCurrentPeriodTax" xlink:label="loc_us-gaap_ReclassificationFromAociCurrentPeriodTax_7C95095054562E1BA10AF6C8CB2B02C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReclassificationFromAociCurrentPeriodTax_7C95095054562E1BA10AF6C8CB2B02C8" xlink:to="lab_us-gaap_ReclassificationFromAociCurrentPeriodTax_7C95095054562E1BA10AF6C8CB2B02C8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_537491282FBB69417824F6C8CB2BA701_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_537491282FBB69417824F6C8CB2BA701" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Reclassification from accumulated other comprehensive income, net of tax</link:label>
    <link:label id="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_537491282FBB69417824F6C8CB2BA701_label_en-US" xlink:label="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_537491282FBB69417824F6C8CB2BA701" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reclassification from Accumulated Other Comprehensive Income, Current Period, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax" xlink:label="loc_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_537491282FBB69417824F6C8CB2BA701" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_537491282FBB69417824F6C8CB2BA701" xlink:to="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodNetOfTax_537491282FBB69417824F6C8CB2BA701" xlink:type="arc" />
    <link:label id="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_1F8A8D0398D499FC4A63F6C8CB2CF77F_terseLabel_en-US" xlink:label="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_1F8A8D0398D499FC4A63F6C8CB2CF77F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_1F8A8D0398D499FC4A63F6C8CB2CF77F_label_en-US" xlink:label="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_1F8A8D0398D499FC4A63F6C8CB2CF77F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Parent, Net of Tax [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AOCIAttributableToParentNetOfTaxRollForward" xlink:label="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_1F8A8D0398D499FC4A63F6C8CB2CF77F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_1F8A8D0398D499FC4A63F6C8CB2CF77F" xlink:to="lab_us-gaap_AOCIAttributableToParentNetOfTaxRollForward_1F8A8D0398D499FC4A63F6C8CB2CF77F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C6D09128B89FD41F859DF6C8CB2C39D8_periodStartLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C6D09128B89FD41F859DF6C8CB2C39D8" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">AOCI beginning balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C6D09128B89FD41F859DF6C8CB2C39D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C6D09128B89FD41F859DF6C8CB2C39D8" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C6D09128B89FD41F859DF6C8CB2C39D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTax_7840DFF9FBBF26BF6AA0F6C8CB2C38F8_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTax_7840DFF9FBBF26BF6AA0F6C8CB2C38F8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), pretax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTax_7840DFF9FBBF26BF6AA0F6C8CB2C38F8_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTax_7840DFF9FBBF26BF6AA0F6C8CB2C38F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossBeforeTax_7840DFF9FBBF26BF6AA0F6C8CB2C38F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossBeforeTax_7840DFF9FBBF26BF6AA0F6C8CB2C38F8" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTax_7840DFF9FBBF26BF6AA0F6C8CB2C38F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossTax_C862AC7ED8114B356968F6C8CB2C69AB_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossTax_C862AC7ED8114B356968F6C8CB2C69AB" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), tax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossTax_C862AC7ED8114B356968F6C8CB2C69AB_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossTax_C862AC7ED8114B356968F6C8CB2C69AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossTax_C862AC7ED8114B356968F6C8CB2C69AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossTax_C862AC7ED8114B356968F6C8CB2C69AB" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossTax_C862AC7ED8114B356968F6C8CB2C69AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_8D051777873B9267D7C4F6C8CB2D0C27_periodEndLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_8D051777873B9267D7C4F6C8CB2D0C27" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">AOCI ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_8D051777873B9267D7C4F6C8CB2D0C27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_8D051777873B9267D7C4F6C8CB2D0C27" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_8D051777873B9267D7C4F6C8CB2D0C27" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncontrollingInterestAbstract_32D19C101B78420449381D6F685EE6F2_label_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestAbstract_6C51D1162BE45EF69A5D019C87AB297B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NoncontrollingInterestAbstract" xlink:label="loc_us-gaap_NoncontrollingInterestAbstract_6C51D1162BE45EF69A5D019C87AB297B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncontrollingInterestAbstract_6C51D1162BE45EF69A5D019C87AB297B" xlink:to="lab_us-gaap_NoncontrollingInterestAbstract_6C51D1162BE45EF69A5D019C87AB297B" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterestDisclosureTextBlock_19EC784E7525329DF50A1D702129FC91_terseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterestDisclosureTextBlock_DDB308730B835A0DB0AABDC445FCD80D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interests</link:label>
    <link:label id="lab_us-gaap_MinorityInterestDisclosureTextBlock_19EC784E7525329DF50A1D702129FC91_label_en-US" xlink:label="lab_us-gaap_MinorityInterestDisclosureTextBlock_DDB308730B835A0DB0AABDC445FCD80D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MinorityInterestDisclosureTextBlock" xlink:label="loc_us-gaap_MinorityInterestDisclosureTextBlock_DDB308730B835A0DB0AABDC445FCD80D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterestDisclosureTextBlock_DDB308730B835A0DB0AABDC445FCD80D" xlink:to="lab_us-gaap_MinorityInterestDisclosureTextBlock_DDB308730B835A0DB0AABDC445FCD80D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_B31DE9E4FC92EE01E85B8A02483BB9B7_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_56F6EAE21ED251A08C051900532D45FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assets and liabilities measured at fair value</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_B31DE9E4FC92EE01E85B8A02483BB9B7_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_56F6EAE21ED251A08C051900532D45FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_56F6EAE21ED251A08C051900532D45FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_56F6EAE21ED251A08C051900532D45FC" xlink:to="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_56F6EAE21ED251A08C051900532D45FC" xlink:type="arc" />
    <link:label id="lab_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_36784F098768847BD52C8A02483B30B2_terseLabel_en-US" xlink:label="lab_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_FE2E6CD1043A551694EE8C463E760CC7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unobservable inputs used by management in determining fair value of embedded derivatives</link:label>
    <link:label id="lab_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_36784F098768847BD52C8A02483B30B2_label_en-US" xlink:label="lab_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_FE2E6CD1043A551694EE8C463E760CC7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Embedded Derivatives Unobservable Inputs [Table Text Block]</link:label>
    <link:label id="lab_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_36784F098768847BD52C8A02483B30B2_documentation_en-US" xlink:label="lab_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_FE2E6CD1043A551694EE8C463E760CC7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of embedded derivatives unobservable inputs.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock" xlink:label="loc_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_FE2E6CD1043A551694EE8C463E760CC7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_FE2E6CD1043A551694EE8C463E760CC7" xlink:to="lab_afg_ScheduleOfEmbeddedDerivativesUnobservableInputsTableTextBlock_FE2E6CD1043A551694EE8C463E760CC7" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_DE87594BE74B7A7677878A02483C511B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_1BA189EA24AC50A1AF572318A0EF0AB0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in balances of Level 3 financial assets</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_DE87594BE74B7A7677878A02483C511B_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_1BA189EA24AC50A1AF572318A0EF0AB0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_1BA189EA24AC50A1AF572318A0EF0AB0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_1BA189EA24AC50A1AF572318A0EF0AB0" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_1BA189EA24AC50A1AF572318A0EF0AB0" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_0003B76BE6B12DF9453A8A02483C0316_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2A0E49FBFD595C68BFB471B1A4992DD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in balances of Level 3 financial liabilities</link:label>
    <link:label id="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_0003B76BE6B12DF9453A8A02483C0316_label_en-US" xlink:label="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2A0E49FBFD595C68BFB471B1A4992DD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:label="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2A0E49FBFD595C68BFB471B1A4992DD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2A0E49FBFD595C68BFB471B1A4992DD5" xlink:to="lab_us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_2A0E49FBFD595C68BFB471B1A4992DD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_4EA1EBFF06267C6428478A02483CE63F_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_6CCB6985759A50B4BC0368AD031A8AF4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of financial instruments</link:label>
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_4EA1EBFF06267C6428478A02483CE63F_label_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_6CCB6985759A50B4BC0368AD031A8AF4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTextBlock" xlink:label="loc_us-gaap_FairValueByBalanceSheetGroupingTextBlock_6CCB6985759A50B4BC0368AD031A8AF4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTextBlock_6CCB6985759A50B4BC0368AD031A8AF4" xlink:to="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_6CCB6985759A50B4BC0368AD031A8AF4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_1E0A3DECD34C18901765F6C8CC1FE4CA_terseLabel_en-US" xlink:label="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_1E0A3DECD34C18901765F6C8CC1FE4CA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table]</link:label>
    <link:label id="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_1E0A3DECD34C18901765F6C8CC1FE4CA_label_en-US" xlink:label="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_1E0A3DECD34C18901765F6C8CC1FE4CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable" xlink:label="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_1E0A3DECD34C18901765F6C8CC1FE4CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_1E0A3DECD34C18901765F6C8CC1FE4CA" xlink:to="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_1E0A3DECD34C18901765F6C8CC1FE4CA" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativesFairValueLineItems_0EED48532B8565D7DAABF6C8CC237A8C_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativesFairValueLineItems_0EED48532B8565D7DAABF6C8CC237A8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives, Fair Value [Line Items]</link:label>
    <link:label id="lab_us-gaap_DerivativesFairValueLineItems_0EED48532B8565D7DAABF6C8CC237A8C_label_en-US" xlink:label="lab_us-gaap_DerivativesFairValueLineItems_0EED48532B8565D7DAABF6C8CC237A8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives, Fair Value [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativesFairValueLineItems" xlink:label="loc_us-gaap_DerivativesFairValueLineItems_0EED48532B8565D7DAABF6C8CC237A8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_0EED48532B8565D7DAABF6C8CC237A8C" xlink:to="lab_us-gaap_DerivativesFairValueLineItems_0EED48532B8565D7DAABF6C8CC237A8C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_D5B43C2C891848AFC889F6C8CC2451C3_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_D5B43C2C891848AFC889F6C8CC2451C3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivatives included in AFG' s Balance Sheet at fair value</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_D5B43C2C891848AFC889F6C8CC2451C3_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_D5B43C2C891848AFC889F6C8CC2451C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments Not Designated as Hedging Instruments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract" xlink:label="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_D5B43C2C891848AFC889F6C8CC2451C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_D5B43C2C891848AFC889F6C8CC2451C3" xlink:to="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_D5B43C2C891848AFC889F6C8CC2451C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_D078344855C55EEC9699F6C8CC243CC9_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_D078344855C55EEC9699F6C8CC243CC9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivative asset, at fair value</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_D078344855C55EEC9699F6C8CC243CC9_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_D078344855C55EEC9699F6C8CC243CC9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset, Fair Value, Amount Not Offset Against Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_D078344855C55EEC9699F6C8CC243CC9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_D078344855C55EEC9699F6C8CC243CC9" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_D078344855C55EEC9699F6C8CC243CC9" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_C5769A353DE146D520D4F6C8CC24B85C_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_C5769A353DE146D520D4F6C8CC24B85C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivative liability, at fair value</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_C5769A353DE146D520D4F6C8CC24B85C_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_C5769A353DE146D520D4F6C8CC24B85C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Fair Value, Amount Not Offset Against Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_C5769A353DE146D520D4F6C8CC24B85C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_C5769A353DE146D520D4F6C8CC24B85C" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_C5769A353DE146D520D4F6C8CC24B85C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_46734A5DED0D11600074A8BAC7C3FDB4_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_46734A5DED0D11600074A8BAC7C3FDB4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">The scheduled maturities of available for sale fixed maturities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_46734A5DED0D11600074A8BAC7C3FDB4_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_46734A5DED0D11600074A8BAC7C3FDB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_46734A5DED0D11600074A8BAC7C3FDB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_46734A5DED0D11600074A8BAC7C3FDB4" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_46734A5DED0D11600074A8BAC7C3FDB4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract_99F633E131A9E6328102A8BAC7C3D8AD_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract_99F633E131A9E6328102A8BAC7C3D8AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost Basis, Fiscal Year Maturity [Abstract]</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract_99F633E131A9E6328102A8BAC7C3D8AD_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract_99F633E131A9E6328102A8BAC7C3D8AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Amortized Cost Basis, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract_99F633E131A9E6328102A8BAC7C3D8AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract_99F633E131A9E6328102A8BAC7C3D8AD" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostAbstract_99F633E131A9E6328102A8BAC7C3D8AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_317A616E68FFBB654C19A8BAC7C31A26_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_317A616E68FFBB654C19A8BAC7C31A26" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">One year or less</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_317A616E68FFBB654C19A8BAC7C31A26_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_317A616E68FFBB654C19A8BAC7C31A26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Next Twelve Months, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_317A616E68FFBB654C19A8BAC7C31A26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_317A616E68FFBB654C19A8BAC7C31A26" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_317A616E68FFBB654C19A8BAC7C31A26" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_432ADF1E9F027A658CEEA8BAC7C441E8_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_432ADF1E9F027A658CEEA8BAC7C441E8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After one year through five years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_432ADF1E9F027A658CEEA8BAC7C441E8_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_432ADF1E9F027A658CEEA8BAC7C441E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Two Through Five, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_432ADF1E9F027A658CEEA8BAC7C441E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_432ADF1E9F027A658CEEA8BAC7C441E8" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_432ADF1E9F027A658CEEA8BAC7C441E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0491238D7ACD3E018E13A8BAC7C45278_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0491238D7ACD3E018E13A8BAC7C45278" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After five years through ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0491238D7ACD3E018E13A8BAC7C45278_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0491238D7ACD3E018E13A8BAC7C45278" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Six Through Ten, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0491238D7ACD3E018E13A8BAC7C45278" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0491238D7ACD3E018E13A8BAC7C45278" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0491238D7ACD3E018E13A8BAC7C45278" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_80D36AE926FD6DE4EBE6A8BAC7C49B8B_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_80D36AE926FD6DE4EBE6A8BAC7C49B8B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_80D36AE926FD6DE4EBE6A8BAC7C49B8B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_80D36AE926FD6DE4EBE6A8BAC7C49B8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Ten Years, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_80D36AE926FD6DE4EBE6A8BAC7C49B8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_80D36AE926FD6DE4EBE6A8BAC7C49B8B" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_80D36AE926FD6DE4EBE6A8BAC7C49B8B" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF_totalLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities amortized cost, Subtotal</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities Excluding ABS and MBS, Amortized Cost</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available for sale securities debt maturities excluding ABS and MBS amortized cost.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsAmortizedCost_AC750EE372C034D16FBBA8BAC7C465DF" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">ABS (average life of approximately 4-1/2 years)</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available for Sale Securities ABS Amortized Cost</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Asset-backed securities, amortized cost.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesAbsAmortizedCost" xlink:label="loc_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5" xlink:to="lab_afg_AvailableForSaleSecuritiesAbsAmortizedCost_3228B6E13D83237EF1E2A8BAC7C408D5" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">MBS (average life of approximately 4-1/2 years)</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available for Sale Securities MBS Amortized Cost</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage-backed securities, amortized cost.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesMbsAmortizedCost" xlink:label="loc_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2" xlink:to="lab_afg_AvailableForSaleSecuritiesMbsAmortizedCost_EC202BF14A60D255464BA8BAC7C572F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2C3BAD4BDE7B056A86FCA8BAC7C57599_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2C3BAD4BDE7B056A86FCA8BAC7C57599" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2C3BAD4BDE7B056A86FCA8BAC7C57599_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2C3BAD4BDE7B056A86FCA8BAC7C57599" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2C3BAD4BDE7B056A86FCA8BAC7C57599" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2C3BAD4BDE7B056A86FCA8BAC7C57599" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2C3BAD4BDE7B056A86FCA8BAC7C57599" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract_8963D60957716796DD24A8BAC7C5122C_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract_8963D60957716796DD24A8BAC7C5122C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Fiscal Year Maturity [Abstract]</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract_8963D60957716796DD24A8BAC7C5122C_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract_8963D60957716796DD24A8BAC7C5122C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Fair Value, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract_8963D60957716796DD24A8BAC7C5122C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract_8963D60957716796DD24A8BAC7C5122C" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueAbstract_8963D60957716796DD24A8BAC7C5122C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6E142F0E8848A6D0276CA8BAC7C57C6F_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6E142F0E8848A6D0276CA8BAC7C57C6F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">One year or less</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6E142F0E8848A6D0276CA8BAC7C57C6F_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6E142F0E8848A6D0276CA8BAC7C57C6F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Next Twelve Months, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6E142F0E8848A6D0276CA8BAC7C57C6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6E142F0E8848A6D0276CA8BAC7C57C6F" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6E142F0E8848A6D0276CA8BAC7C57C6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_5CF4A034CA06EAE98D47A8BAC7C5DE2D_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_5CF4A034CA06EAE98D47A8BAC7C5DE2D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After one year through five years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_5CF4A034CA06EAE98D47A8BAC7C5DE2D_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_5CF4A034CA06EAE98D47A8BAC7C5DE2D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Two Through Five, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_5CF4A034CA06EAE98D47A8BAC7C5DE2D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_5CF4A034CA06EAE98D47A8BAC7C5DE2D" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_5CF4A034CA06EAE98D47A8BAC7C5DE2D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_2657612A7DF5C62A6177A8BAC7C55958_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_2657612A7DF5C62A6177A8BAC7C55958" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After five years through ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_2657612A7DF5C62A6177A8BAC7C55958_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_2657612A7DF5C62A6177A8BAC7C55958" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Six Through Ten, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_2657612A7DF5C62A6177A8BAC7C55958" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_2657612A7DF5C62A6177A8BAC7C55958" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_2657612A7DF5C62A6177A8BAC7C55958" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_8D730ABBC7659A3BB3CAA8BAC7C66C0E_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_8D730ABBC7659A3BB3CAA8BAC7C66C0E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_8D730ABBC7659A3BB3CAA8BAC7C66C0E_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_8D730ABBC7659A3BB3CAA8BAC7C66C0E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Ten Years, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_8D730ABBC7659A3BB3CAA8BAC7C66C0E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_8D730ABBC7659A3BB3CAA8BAC7C66C0E" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_8D730ABBC7659A3BB3CAA8BAC7C66C0E" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE_totalLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities fair value, Subtotal</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities Excluding ABS and MBS, Fair Value</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available for sale securities debt maturities excluding ABS and MBS fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValue_6FC413E0F56C82B0E895A8BAC7C65FBE" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">ABS (average life of approximately 4-1/2 years)</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available for Sale Securities ABS Fair Value</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Asset-backed securities, fair value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesAbsFairValue" xlink:label="loc_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0" xlink:to="lab_afg_AvailableForSaleSecuritiesAbsFairValue_BB66BBB815DD61751A90A8BAC7C6FBA0" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure_6AF13E890BE9C41610CDA8BAC7C6C16F_verboseLabel_en-US" xlink:label="lab_us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure_6AF13E890BE9C41610CDA8BAC7C6C16F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">MBS (average life of approximately 4-1/2 years)</link:label>
    <link:label id="lab_us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure_6AF13E890BE9C41610CDA8BAC7C6C16F_label_en-US" xlink:label="lab_us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure_6AF13E890BE9C41610CDA8BAC7C6C16F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage-backed Securities Available-for-sale, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure" xlink:label="loc_us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure_6AF13E890BE9C41610CDA8BAC7C6C16F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure_6AF13E890BE9C41610CDA8BAC7C6C16F" xlink:to="lab_us-gaap_MortgageBackedSecuritiesAvailableForSaleFairValueDisclosure_6AF13E890BE9C41610CDA8BAC7C6C16F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_E6AF0F3B363D365B4BD1A8BAC7C65C96_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_E6AF0F3B363D365B4BD1A8BAC7C65C96" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_E6AF0F3B363D365B4BD1A8BAC7C65C96_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_E6AF0F3B363D365B4BD1A8BAC7C65C96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_E6AF0F3B363D365B4BD1A8BAC7C65C96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecurities_E6AF0F3B363D365B4BD1A8BAC7C65C96" xlink:to="lab_us-gaap_AvailableForSaleSecurities_E6AF0F3B363D365B4BD1A8BAC7C65C96" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D_terseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Percent, Fiscal Year Maturity [Abstract]</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available For Sale Securities, Debt Maturities, Fair Value Percent, Fiscal Year Maturity [Abstract]</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available For Sale Securities, Debt Maturities, Fair Value Percent, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercentFiscalYearMaturityAbstract_43467A1C6F05C7150A97A8BAC7C6892D" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF_terseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">One year or less</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available For Sale Securities Debt Maturities Within One Year Fair Value Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, within One Year, Fair Value, Percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValuePercent_125FC7E0559FCDAD7A8AA8BAC7C63CAF" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After one year through five years</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available For Sale Securities Debt Maturities After One Through Five Years Fair Value Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after One Through Five Years, Fair Value, Percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValuePercent_8E5C280541AC6121C57DA8BAC7C71E66" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After five years through ten years</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available For Sale Securities Debt Maturities After Five Through Ten Years Fair Value Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Five Through Ten Years, Fair Value, Percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValuePercent_9088D9EDC6D2495546A6A8BAC7C75F81" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">After ten years</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available For Sale Securities Debt Maturities After Ten Years Fair Value Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Ten Years, Fair Value, Percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValuePercent_8760C67A042C0A8CF28DA8BAC7C7C48B" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667_totalLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Fixed maturities fair value, Subtotal, Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities Excluding ABS and MBS, Fair Value, Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available for sale securities debt maturities excluding ABS and MBS fair value percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesExcludingAbsAndMbsFairValuePercent_3D62197DFF0D8CF7712DA8BAC7C7E667" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">ABS (average life of approximately 4-1/2 years)</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available for Sale Securities ABS Fair Value Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Asset-backed securities, fair value, percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesAbsFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5" xlink:to="lab_afg_AvailableForSaleSecuritiesAbsFairValuePercent_5BF05BFC657C631FFBF9A8BAC7C8FAA5" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922_verboseLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">MBS (average life of approximately 4-1/2 years)</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available for Sale Securities MBS Fair Value Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage-backed securities, fair value, percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesMbsFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922" xlink:to="lab_afg_AvailableForSaleSecuritiesMbsFairValuePercent_916AC96EC7134007FD68A8BAC7C85922" xlink:type="arc" />
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A_totalLabel_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Fair value, Total, Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A_label_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available For Sale Securities Debt Maturities Fair Value Percent</link:label>
    <link:label id="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A_documentation_en-US" xlink:label="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Fair Value, Total, Percent.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent" xlink:label="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A" xlink:to="lab_afg_AvailableForSaleSecuritiesDebtMaturitiesFairValuePercent_5E56CC208CB54B85E6F2A8BAC7C82F3A" xlink:type="arc" />
    <link:label id="lab_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179_verboseLabel_en-US" xlink:label="lab_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average life of ABS</link:label>
    <link:label id="lab_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179_label_en-US" xlink:label="lab_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset-Backed Securities Average Useful Life</link:label>
    <link:label id="lab_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179_documentation_en-US" xlink:label="lab_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Asset-backed securities average useful life.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AssetBackedSecuritiesAverageUsefulLife" xlink:label="loc_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179" xlink:to="lab_afg_AssetBackedSecuritiesAverageUsefulLife_AF41BA7F1DCB0ACE8DABA8BAC7C83179" xlink:type="arc" />
    <link:label id="lab_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E_verboseLabel_en-US" xlink:label="lab_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average life of MBS</link:label>
    <link:label id="lab_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E_label_en-US" xlink:label="lab_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Backed Securities Average Useful Life</link:label>
    <link:label id="lab_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E_documentation_en-US" xlink:label="lab_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage backed securities average useful life.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_MortgageBackedSecuritiesAverageUsefulLife" xlink:label="loc_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E" xlink:to="lab_afg_MortgageBackedSecuritiesAverageUsefulLife_6011FC3D768D0B557BBAA8BAC7C8089E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_8778789135D7DDB45C738A02483DC192_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_D0366AFD77F15FD9B30415C369EEEA1D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements</link:label>
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_8778789135D7DDB45C738A02483DC192_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_D0366AFD77F15FD9B30415C369EEEA1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueDisclosuresTextBlock" xlink:label="loc_us-gaap_FairValueDisclosuresTextBlock_D0366AFD77F15FD9B30415C369EEEA1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresTextBlock_D0366AFD77F15FD9B30415C369EEEA1D" xlink:to="lab_us-gaap_FairValueDisclosuresTextBlock_D0366AFD77F15FD9B30415C369EEEA1D" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockMember_66EDB089CA440303E113F606EE2EBC6D_verboseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockMember_66EDB089CA440303E113F606EE2EBC6D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Preferred stocks</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PreferredStockMember" xlink:label="loc_us-gaap_PreferredStockMember_66EDB089CA440303E113F606EE2EBC6D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockMember_66EDB089CA440303E113F606EE2EBC6D" xlink:to="lab_us-gaap_PreferredStockMember_66EDB089CA440303E113F606EE2EBC6D" xlink:type="arc" />
    <link:label id="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD_terseLabel_en-US" xlink:label="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fixed-indexed and variable-indexed annuities (embedded derivative), majority of future years</link:label>
    <link:label id="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD_label_en-US" xlink:label="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fixed-Indexed and Variable-Indexed Annuities (Embedded Derivative), Majority of Future Years [Member]</link:label>
    <link:label id="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD_documentation_en-US" xlink:label="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Derivatives embedded in fixed-indexed and variable-indexed annuities, majority of future years</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember" xlink:label="loc_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD" xlink:to="lab_afg_FixedIndexedandVariableIndexedAnnuitiesEmbeddedDerivativeMajorityofFutureYearsMember_39CE30295789BD63B308F606EE3138DD" xlink:type="arc" />
    <link:label id="lab_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7_verboseLabel_en-US" xlink:label="lab_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements (Textual) [Abstract]</link:label>
    <link:label id="lab_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7_label_en-US" xlink:label="lab_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements (Textual) [Abstract]</link:label>
    <link:label id="lab_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7_documentation_en-US" xlink:label="lab_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair Value Measurements.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueMeasurementsTextualAbstract" xlink:label="loc_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7" xlink:to="lab_afg_FairValueMeasurementsTextualAbstract_B041887C52CC71C89D88F606EE33BBF7" xlink:type="arc" />
    <link:label id="lab_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4_terseLabel_en-US" xlink:label="lab_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">AFG's internal investment professionals</link:label>
    <link:label id="lab_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4_label_en-US" xlink:label="lab_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Internal Investment Professionals</link:label>
    <link:label id="lab_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4_documentation_en-US" xlink:label="lab_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of internal investment professionals.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NumberOfInternalInvestmentProfessionals" xlink:label="loc_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4" xlink:to="lab_afg_NumberOfInternalInvestmentProfessionals_72BE17156536085FAA37F606EE3367C4" xlink:type="arc" />
    <link:label id="lab_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368_terseLabel_en-US" xlink:label="lab_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of stocks transferred from Level 1 to Level 2</link:label>
    <link:label id="lab_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368_label_en-US" xlink:label="lab_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Stocks Transferred from Level 1 to Level 2 During the Period</link:label>
    <link:label id="lab_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368_documentation_en-US" xlink:label="lab_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The sum of number of stocks transferred from Level 1 to Level 2 for each applicable quarter end period.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod" xlink:label="loc_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368" xlink:to="lab_afg_NumberofStocksTransferredfromLevel1toLevel2DuringthePeriod_D0314E096BF708142CCCF606EE33E368" xlink:type="arc" />
    <link:label id="lab_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75_terseLabel_en-US" xlink:label="lab_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value of assets transferred from Level 1 to Level 2, during the second quarter</link:label>
    <link:label id="lab_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75_label_en-US" xlink:label="lab_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets, Level 1 to Level 2 Transfers, During the Period, Amount</link:label>
    <link:label id="lab_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75_documentation_en-US" xlink:label="lab_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The sum of amount of transfers of assets measured on a recurring basis out of Level 1 of the fair value hierarchy into Level 2 for each applicable quarter end period.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount" xlink:label="loc_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75" xlink:to="lab_afg_FairValueAssetsLevel1toLevel2TransfersDuringthePeriodAmount_5B5139E03C788C19F271F606EE34CA75" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount_08C10324F33173D23AA8F606EE39E8F7_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount_08C10324F33173D23AA8F606EE39E8F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value of assets transferred from Level 1 to Level 2, during the first six months</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount_08C10324F33173D23AA8F606EE39E8F7_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount_08C10324F33173D23AA8F606EE39E8F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets, Level 1 to Level 2 Transfers, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount" xlink:label="loc_us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount_08C10324F33173D23AA8F606EE39E8F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount_08C10324F33173D23AA8F606EE39E8F7" xlink:to="lab_us-gaap_FairValueAssetsLevel1ToLevel2TransfersAmount_08C10324F33173D23AA8F606EE39E8F7" xlink:type="arc" />
    <link:label id="lab_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF_terseLabel_en-US" xlink:label="lab_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of stocks transferred from Level 2 to Level 1</link:label>
    <link:label id="lab_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF_label_en-US" xlink:label="lab_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Stocks Transferred from Level 2 to Level 1 During the Period</link:label>
    <link:label id="lab_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF_documentation_en-US" xlink:label="lab_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The sum of number of stocks transferred from Level 2 to Level 1 for each applicable quarter end period.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod" xlink:label="loc_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF" xlink:to="lab_afg_NumberofStocksTransferredfromLevel2toLevel1DuringthePeriod_1BB5A0E090DCFAE7DD06F606EE3920BF" xlink:type="arc" />
    <link:label id="lab_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9_terseLabel_en-US" xlink:label="lab_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value of assets transferred from Level 2 to Level 1, during the second quarter</link:label>
    <link:label id="lab_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9_label_en-US" xlink:label="lab_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets, Level 2 to Level 1 Transfers, During the Period, Amount</link:label>
    <link:label id="lab_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9_documentation_en-US" xlink:label="lab_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The sum of amount of transfers of assets measured on a recurring basis out of Level 2 of the fair value hierarchy into Level 1 for each applicable quarter end period.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount" xlink:label="loc_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9" xlink:to="lab_afg_FairValueAssetsLevel2toLevel1TransfersDuringthePeriodAmount_8878D3C893F3D38C87F5F606EE39E6F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount_80514B15599C13A8E7DAF606EE393BE7_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount_80514B15599C13A8E7DAF606EE393BE7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value of assets transferred from Level 2 to Level 1, during the first six months</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount_80514B15599C13A8E7DAF606EE393BE7_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount_80514B15599C13A8E7DAF606EE393BE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets, Level 2 to Level 1 Transfers, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount" xlink:label="loc_us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount_80514B15599C13A8E7DAF606EE393BE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount_80514B15599C13A8E7DAF606EE393BE7" xlink:to="lab_us-gaap_FairValueAssetsLevel2ToLevel1TransfersAmount_80514B15599C13A8E7DAF606EE393BE7" xlink:type="arc" />
    <link:label id="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51_terseLabel_en-US" xlink:label="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Level 3 assets as a percentage of total assets measured at fair value</link:label>
    <link:label id="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51_label_en-US" xlink:label="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Level Three Asset As Percentage Of Asset Measured At Fair Value</link:label>
    <link:label id="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51_documentation_en-US" xlink:label="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Level Three Asset As Percentage Of Asset Measured At Fair Value.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue" xlink:label="loc_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51" xlink:to="lab_afg_LevelThreeAssetAsPercentageOfAssetMeasuredAtFairValue_24A0335EF360D2D5B07BF606EE3A9B51" xlink:type="arc" />
    <link:label id="lab_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1_terseLabel_en-US" xlink:label="lab_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of level 3 assets that were priced using non-binding broker quotes</link:label>
    <link:label id="lab_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1_label_en-US" xlink:label="lab_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Level Three Assets That Were Priced Using Non-Binding Broker Quotes</link:label>
    <link:label id="lab_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1_documentation_en-US" xlink:label="lab_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of level 3 assets that were priced using non-binding broker quotes.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes" xlink:label="loc_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1" xlink:to="lab_afg_PercentageOfLevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_AE31D456438EA55DFDCCF606EE3AA1A1" xlink:type="arc" />
    <link:label id="lab_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043_terseLabel_en-US" xlink:label="lab_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Level 3 assets that were priced using non-binding broker quotes</link:label>
    <link:label id="lab_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043_label_en-US" xlink:label="lab_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Level Three Assets That Were Priced Using Non Binding Broker Quotes</link:label>
    <link:label id="lab_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043_documentation_en-US" xlink:label="lab_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Level three assets that were priced using non-binding broker quotes.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes" xlink:label="loc_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043" xlink:to="lab_afg_LevelThreeAssetsThatWerePricedUsingNonBindingBrokerQuotes_9B6DD3168ADA86395D70F606EE3A1043" xlink:type="arc" />
    <link:label id="lab_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963_terseLabel_en-US" xlink:label="lab_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percentage of internally developed Level 3 asset fair values to Shareholders' equity (are less than)</link:label>
    <link:label id="lab_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963_label_en-US" xlink:label="lab_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage Of Internally Developed Level Three Assets To Shareholders Equity</link:label>
    <link:label id="lab_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963_documentation_en-US" xlink:label="lab_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of Internally Developed Level 3 Assets to Total Shareholders' Equity</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity" xlink:label="loc_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963" xlink:to="lab_afg_PercentageOfInternallyDevelopedLevelThreeAssetsToShareholdersEquity_5512EA230DF6DBF1374DF606EE3AD963" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeLiabilities_A613C61F64B0EEEE5D10F606EE3A0833_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_A613C61F64B0EEEE5D10F606EE3A0833" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of derivatives in annuity benefits accumulated measured using a discounted cash flow approach</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeLiabilities" xlink:label="loc_us-gaap_DerivativeLiabilities_A613C61F64B0EEEE5D10F606EE3A0833" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilities_A613C61F64B0EEEE5D10F606EE3A0833" xlink:to="lab_us-gaap_DerivativeLiabilities_A613C61F64B0EEEE5D10F606EE3A0833" xlink:type="arc" />
    <link:label id="lab_afg_FairValueInputsSurrenders_0776B15F21BB59D55237F606EE3BFBAB_terseLabel_en-US" xlink:label="lab_afg_FairValueInputsSurrenders_0776B15F21BB59D55237F606EE3BFBAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unobservable input surrenders used in Level 3 fair value determination</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FairValueInputsSurrenders" xlink:label="loc_afg_FairValueInputsSurrenders_0776B15F21BB59D55237F606EE3BFBAB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FairValueInputsSurrenders_0776B15F21BB59D55237F606EE3BFBAB" xlink:to="lab_afg_FairValueInputsSurrenders_0776B15F21BB59D55237F606EE3BFBAB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_6579F1EFB47E14BFC905F606EE3B358A_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_6579F1EFB47E14BFC905F606EE3B358A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of equity securities transferred into Level 3</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_6579F1EFB47E14BFC905F606EE3B358A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_6579F1EFB47E14BFC905F606EE3B358A" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersIntoLevel3_6579F1EFB47E14BFC905F606EE3B358A" xlink:type="arc" />
    <link:label id="lab_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0_terseLabel_en-US" xlink:label="lab_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Life contingent annuities</link:label>
    <link:label id="lab_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0_label_en-US" xlink:label="lab_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Life Contingent Annuities</link:label>
    <link:label id="lab_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0_documentation_en-US" xlink:label="lab_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financial liabilities on annuities in the payout phase that are contingent on the survival of the annuitant(s).</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_LifeContingentAnnuities" xlink:label="loc_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0" xlink:to="lab_afg_LifeContingentAnnuities_D7E2D9D545E8B82F8ECAF606EE3C9FE0" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsegmentsAxis_604A72C0FA103012A817FDB6FC7E72BF_terseLabel_en-US" xlink:label="lab_us-gaap_SubsegmentsAxis_492F5650EFBE51A6894987AFAEF42642" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsegments [Axis]</link:label>
    <link:label id="lab_us-gaap_SubsegmentsAxis_604A72C0FA103012A817FDB6FC7E72BF_label_en-US" xlink:label="lab_us-gaap_SubsegmentsAxis_492F5650EFBE51A6894987AFAEF42642" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsegments [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SubsegmentsAxis" xlink:label="loc_us-gaap_SubsegmentsAxis_492F5650EFBE51A6894987AFAEF42642" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsegmentsAxis_492F5650EFBE51A6894987AFAEF42642" xlink:to="lab_us-gaap_SubsegmentsAxis_492F5650EFBE51A6894987AFAEF42642" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsegmentsDomain_BA4CF61F66334E8CF0B5FDB6FC7E24F3_terseLabel_en-US" xlink:label="lab_us-gaap_SubsegmentsDomain_3BE74B27CA475E84A709783231E86C38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsegments [Domain]</link:label>
    <link:label id="lab_us-gaap_SubsegmentsDomain_BA4CF61F66334E8CF0B5FDB6FC7E24F3_label_en-US" xlink:label="lab_us-gaap_SubsegmentsDomain_3BE74B27CA475E84A709783231E86C38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsegments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SubsegmentsDomain" xlink:label="loc_us-gaap_SubsegmentsDomain_3BE74B27CA475E84A709783231E86C38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsegmentsDomain_3BE74B27CA475E84A709783231E86C38" xlink:to="lab_us-gaap_SubsegmentsDomain_3BE74B27CA475E84A709783231E86C38" xlink:type="arc" />
    <link:label id="lab_afg_SpecialtyPropertyAndTransportationInsuranceMember_30E104C8F1B04B13C09EFDB6FC7EFE9A_verboseLabel_en-US" xlink:label="lab_afg_SpecialtyPropertyAndTransportationInsuranceMember_04F8DBCE1A315A0EBF1FC81F39FD5FC7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Specialty Property and transportation</link:label>
    <link:label id="lab_afg_SpecialtyPropertyAndTransportationInsuranceMember_30E104C8F1B04B13C09EFDB6FC7EFE9A_label_en-US" xlink:label="lab_afg_SpecialtyPropertyAndTransportationInsuranceMember_04F8DBCE1A315A0EBF1FC81F39FD5FC7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Specialty Property And Transportation Insurance [Member]</link:label>
    <link:label id="lab_afg_SpecialtyPropertyAndTransportationInsuranceMember_30E104C8F1B04B13C09EFDB6FC7EFE9A_documentation_en-US" xlink:label="lab_afg_SpecialtyPropertyAndTransportationInsuranceMember_04F8DBCE1A315A0EBF1FC81F39FD5FC7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Specialty Property and transportation.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SpecialtyPropertyAndTransportationInsuranceMember" xlink:label="loc_afg_SpecialtyPropertyAndTransportationInsuranceMember_04F8DBCE1A315A0EBF1FC81F39FD5FC7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SpecialtyPropertyAndTransportationInsuranceMember_04F8DBCE1A315A0EBF1FC81F39FD5FC7" xlink:to="lab_afg_SpecialtyPropertyAndTransportationInsuranceMember_04F8DBCE1A315A0EBF1FC81F39FD5FC7" xlink:type="arc" />
    <link:label id="lab_afg_SpecialtyCasualtyInsuranceMember_9BF27AB48D1FDD182264FDB6FC7E9717_verboseLabel_en-US" xlink:label="lab_afg_SpecialtyCasualtyInsuranceMember_B4C82F38427F547DB5F83702315746C7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Specialty casualty</link:label>
    <link:label id="lab_afg_SpecialtyCasualtyInsuranceMember_9BF27AB48D1FDD182264FDB6FC7E9717_label_en-US" xlink:label="lab_afg_SpecialtyCasualtyInsuranceMember_B4C82F38427F547DB5F83702315746C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Specialty Casualty Insurance [Member]</link:label>
    <link:label id="lab_afg_SpecialtyCasualtyInsuranceMember_9BF27AB48D1FDD182264FDB6FC7E9717_documentation_en-US" xlink:label="lab_afg_SpecialtyCasualtyInsuranceMember_B4C82F38427F547DB5F83702315746C7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Specialty casualty.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SpecialtyCasualtyInsuranceMember" xlink:label="loc_afg_SpecialtyCasualtyInsuranceMember_B4C82F38427F547DB5F83702315746C7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SpecialtyCasualtyInsuranceMember_B4C82F38427F547DB5F83702315746C7" xlink:to="lab_afg_SpecialtyCasualtyInsuranceMember_B4C82F38427F547DB5F83702315746C7" xlink:type="arc" />
    <link:label id="lab_afg_SpecialtyFinancialInsuranceMember_14C81D7A470DA2377CEAFDB6FC7ED87D_verboseLabel_en-US" xlink:label="lab_afg_SpecialtyFinancialInsuranceMember_E308E9FC4E2557369A3BEAA6354B8D24" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Specialty financial</link:label>
    <link:label id="lab_afg_SpecialtyFinancialInsuranceMember_14C81D7A470DA2377CEAFDB6FC7ED87D_label_en-US" xlink:label="lab_afg_SpecialtyFinancialInsuranceMember_E308E9FC4E2557369A3BEAA6354B8D24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Specialty Financial Insurance [Member]</link:label>
    <link:label id="lab_afg_SpecialtyFinancialInsuranceMember_14C81D7A470DA2377CEAFDB6FC7ED87D_documentation_en-US" xlink:label="lab_afg_SpecialtyFinancialInsuranceMember_E308E9FC4E2557369A3BEAA6354B8D24" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Specialty Financial.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SpecialtyFinancialInsuranceMember" xlink:label="loc_afg_SpecialtyFinancialInsuranceMember_E308E9FC4E2557369A3BEAA6354B8D24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SpecialtyFinancialInsuranceMember_E308E9FC4E2557369A3BEAA6354B8D24" xlink:to="lab_afg_SpecialtyFinancialInsuranceMember_E308E9FC4E2557369A3BEAA6354B8D24" xlink:type="arc" />
    <link:label id="lab_afg_SpecialtyOtherInsuranceMember_CB54AEF6FA68CB7F08C5FDB6FC7E1743_verboseLabel_en-US" xlink:label="lab_afg_SpecialtyOtherInsuranceMember_DC765446401556C295327D606C555EF5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other specialty</link:label>
    <link:label id="lab_afg_SpecialtyOtherInsuranceMember_CB54AEF6FA68CB7F08C5FDB6FC7E1743_label_en-US" xlink:label="lab_afg_SpecialtyOtherInsuranceMember_DC765446401556C295327D606C555EF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Specialty Other Insurance [Member]</link:label>
    <link:label id="lab_afg_SpecialtyOtherInsuranceMember_CB54AEF6FA68CB7F08C5FDB6FC7E1743_documentation_en-US" xlink:label="lab_afg_SpecialtyOtherInsuranceMember_DC765446401556C295327D606C555EF5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Specialty Other Insurance.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_SpecialtyOtherInsuranceMember" xlink:label="loc_afg_SpecialtyOtherInsuranceMember_DC765446401556C295327D606C555EF5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_SpecialtyOtherInsuranceMember_DC765446401556C295327D606C555EF5" xlink:to="lab_afg_SpecialtyOtherInsuranceMember_DC765446401556C295327D606C555EF5" xlink:type="arc" />
    <link:label id="lab_afg_PropertyAndCasualtyInsuranceMember_08A72607FBEE378D182DFDB6FC7E6665_terseLabel_en-US" xlink:label="lab_afg_PropertyAndCasualtyInsuranceMember_370A7A0755735A7C92CCA7B43835D123" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and Casualty Insurance</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PropertyAndCasualtyInsuranceMember" xlink:label="loc_afg_PropertyAndCasualtyInsuranceMember_370A7A0755735A7C92CCA7B43835D123" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PropertyAndCasualtyInsuranceMember_370A7A0755735A7C92CCA7B43835D123" xlink:to="lab_afg_PropertyAndCasualtyInsuranceMember_370A7A0755735A7C92CCA7B43835D123" xlink:type="arc" />
    <link:label id="lab_afg_AnnuityMember_B1361FA4C5E6930E232CFDB6FC7F6EA7_terseLabel_en-US" xlink:label="lab_afg_AnnuityMember_CCC31D5408105FC1B728FF5C165784A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Annuity</link:label>
    <link:label id="lab_afg_AnnuityMember_B1361FA4C5E6930E232CFDB6FC7F6EA7_label_en-US" xlink:label="lab_afg_AnnuityMember_CCC31D5408105FC1B728FF5C165784A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Annuity [Member]</link:label>
    <link:label id="lab_afg_AnnuityMember_B1361FA4C5E6930E232CFDB6FC7F6EA7_documentation_en-US" xlink:label="lab_afg_AnnuityMember_CCC31D5408105FC1B728FF5C165784A0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Annuity Operations.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AnnuityMember" xlink:label="loc_afg_AnnuityMember_CCC31D5408105FC1B728FF5C165784A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AnnuityMember_CCC31D5408105FC1B728FF5C165784A0" xlink:to="lab_afg_AnnuityMember_CCC31D5408105FC1B728FF5C165784A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_CorporateAndOtherMember_588A9701AFF50B4AC0DCFDB6FC7F18BB_terseLabel_en-US" xlink:label="lab_us-gaap_CorporateAndOtherMember_6BB39DA0EB5853A5A7D39E2EF93182D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_CorporateAndOtherMember_588A9701AFF50B4AC0DCFDB6FC7F18BB_label_en-US" xlink:label="lab_us-gaap_CorporateAndOtherMember_6BB39DA0EB5853A5A7D39E2EF93182D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Corporate and Other [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CorporateAndOtherMember" xlink:label="loc_us-gaap_CorporateAndOtherMember_6BB39DA0EB5853A5A7D39E2EF93182D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateAndOtherMember_6BB39DA0EB5853A5A7D39E2EF93182D6" xlink:to="lab_us-gaap_CorporateAndOtherMember_6BB39DA0EB5853A5A7D39E2EF93182D6" xlink:type="arc" />
    <link:label id="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_E0CAFF83DA927B1BF9B4FDB6FC7FCA95_terseLabel_en-US" xlink:label="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_BCB703B2B6D054EBB77CA09D415AB0A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total premiums earned</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PremiumsEarnedNetPropertyAndCasualty" xlink:label="loc_us-gaap_PremiumsEarnedNetPropertyAndCasualty_BCB703B2B6D054EBB77CA09D415AB0A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PremiumsEarnedNetPropertyAndCasualty_BCB703B2B6D054EBB77CA09D415AB0A3" xlink:to="lab_us-gaap_PremiumsEarnedNetPropertyAndCasualty_BCB703B2B6D054EBB77CA09D415AB0A3" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetInvestmentIncome_E03F793ABD96A8DB059CFDB6FC7F148D_verboseLabel_en-US" xlink:label="lab_us-gaap_NetInvestmentIncome_9CB6D66F1B065CBFB79B6EE873E6B2C3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net investment income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetInvestmentIncome" xlink:label="loc_us-gaap_NetInvestmentIncome_9CB6D66F1B065CBFB79B6EE873E6B2C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetInvestmentIncome_9CB6D66F1B065CBFB79B6EE873E6B2C3" xlink:to="lab_us-gaap_NetInvestmentIncome_9CB6D66F1B065CBFB79B6EE873E6B2C3" xlink:type="arc" />
    <link:label id="lab_afg_RevenuesBeforeRealizedGainsLosses_DABA462323A1F9414388FDB6FC7FBE9C_verboseLabel_en-US" xlink:label="lab_afg_RevenuesBeforeRealizedGainsLosses_E652A4A49DEB51C19D463EA922FFCBE9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Revenues before realized gains (losses)</link:label>
    <link:label id="lab_afg_RevenuesBeforeRealizedGainsLosses_DABA462323A1F9414388FDB6FC7FBE9C_label_en-US" xlink:label="lab_afg_RevenuesBeforeRealizedGainsLosses_E652A4A49DEB51C19D463EA922FFCBE9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues before Realized Gains (Losses)</link:label>
    <link:label id="lab_afg_RevenuesBeforeRealizedGainsLosses_DABA462323A1F9414388FDB6FC7FBE9C_documentation_en-US" xlink:label="lab_afg_RevenuesBeforeRealizedGainsLosses_E652A4A49DEB51C19D463EA922FFCBE9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Aggregate revenue (including insurance premiums, investment income and other income) recognized during the period before realized gains (losses) on securities and subsidiaries.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RevenuesBeforeRealizedGainsLosses" xlink:label="loc_afg_RevenuesBeforeRealizedGainsLosses_E652A4A49DEB51C19D463EA922FFCBE9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RevenuesBeforeRealizedGainsLosses_E652A4A49DEB51C19D463EA922FFCBE9" xlink:to="lab_afg_RevenuesBeforeRealizedGainsLosses_E652A4A49DEB51C19D463EA922FFCBE9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_867709A59480EDA720FDFAA3FAB7D1C5_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_867709A59480EDA720FDFAA3FAB7D1C5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accounting Policies [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_867709A59480EDA720FDFAA3FAB7D1C5_label_en-US" xlink:label="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_867709A59480EDA720FDFAA3FAB7D1C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Variable Interest Entities [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfVariableInterestEntitiesTable" xlink:label="loc_us-gaap_ScheduleOfVariableInterestEntitiesTable_867709A59480EDA720FDFAA3FAB7D1C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfVariableInterestEntitiesTable_867709A59480EDA720FDFAA3FAB7D1C5" xlink:to="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_867709A59480EDA720FDFAA3FAB7D1C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LimitedPartnerMember_A8A254A08F927A35D40DFAA3FAB8AFA1_terseLabel_en-US" xlink:label="lab_us-gaap_LimitedPartnerMember_A8A254A08F927A35D40DFAA3FAB8AFA1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Limited partnerships and similar investments</link:label>
    <link:label id="lab_us-gaap_LimitedPartnerMember_A8A254A08F927A35D40DFAA3FAB8AFA1_label_en-US" xlink:label="lab_us-gaap_LimitedPartnerMember_A8A254A08F927A35D40DFAA3FAB8AFA1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Limited Partner [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LimitedPartnerMember" xlink:label="loc_us-gaap_LimitedPartnerMember_A8A254A08F927A35D40DFAA3FAB8AFA1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LimitedPartnerMember_A8A254A08F927A35D40DFAA3FAB8AFA1" xlink:to="lab_us-gaap_LimitedPartnerMember_A8A254A08F927A35D40DFAA3FAB8AFA1" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityLineItems_14D0D69474B13ABFA58AFAA3FABA18CB_verboseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityLineItems_14D0D69474B13ABFA58AFAA3FABA18CB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Significant Accounting Policies [Line Items]</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntityLineItems_14D0D69474B13ABFA58AFAA3FABA18CB_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityLineItems_14D0D69474B13ABFA58AFAA3FABA18CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityLineItems" xlink:label="loc_us-gaap_VariableInterestEntityLineItems_14D0D69474B13ABFA58AFAA3FABA18CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityLineItems_14D0D69474B13ABFA58AFAA3FABA18CB" xlink:to="lab_us-gaap_VariableInterestEntityLineItems_14D0D69474B13ABFA58AFAA3FABA18CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesEquitySecurities_799E750F729250A7F904FAA3FABA6B95_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesEquitySecurities_799E750F729250A7F904FAA3FABA6B95" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Available-for-sale securities, Equity securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesEquitySecurities_799E750F729250A7F904FAA3FABA6B95_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesEquitySecurities_799E750F729250A7F904FAA3FABA6B95" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Equity Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AvailableForSaleSecuritiesEquitySecurities" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesEquitySecurities_799E750F729250A7F904FAA3FABA6B95" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesEquitySecurities_799E750F729250A7F904FAA3FABA6B95" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesEquitySecurities_799E750F729250A7F904FAA3FABA6B95" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_867E5ACA0BD49F0C76C7FAA3FABA1140_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_867E5ACA0BD49F0C76C7FAA3FABA1140" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized gain on equity securities included in AOCI</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_867E5ACA0BD49F0C76C7FAA3FABA1140" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_867E5ACA0BD49F0C76C7FAA3FABA1140" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_867E5ACA0BD49F0C76C7FAA3FABA1140" xlink:type="arc" />
    <link:label id="lab_us-gaap_TradingSecuritiesEquity_C1F50176334E9A25ABF6FAA3FABBA055_terseLabel_en-US" xlink:label="lab_us-gaap_TradingSecuritiesEquity_C1F50176334E9A25ABF6FAA3FABBA055" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities, trading at fair value</link:label>
    <link:label id="lab_us-gaap_TradingSecuritiesEquity_C1F50176334E9A25ABF6FAA3FABBA055_label_en-US" xlink:label="lab_us-gaap_TradingSecuritiesEquity_C1F50176334E9A25ABF6FAA3FABBA055" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Securities, Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_TradingSecuritiesEquity" xlink:label="loc_us-gaap_TradingSecuritiesEquity_C1F50176334E9A25ABF6FAA3FABBA055" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TradingSecuritiesEquity_C1F50176334E9A25ABF6FAA3FABBA055" xlink:to="lab_us-gaap_TradingSecuritiesEquity_C1F50176334E9A25ABF6FAA3FABBA055" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_5D1C4C38E7FFD987E386FAA3FABB4101_verboseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_5D1C4C38E7FFD987E386FAA3FABB4101" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average common shares adjustment related to stock-based compensation (shares)</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_5D1C4C38E7FFD987E386FAA3FABB4101_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_5D1C4C38E7FFD987E386FAA3FABB4101" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Share-based Payment Arrangements</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_5D1C4C38E7FFD987E386FAA3FABB4101" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_5D1C4C38E7FFD987E386FAA3FABB4101" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_5D1C4C38E7FFD987E386FAA3FABB4101" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_D7BB81ECF397EA29E71FFAA3FABB2A4A_verboseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_D7BB81ECF397EA29E71FFAA3FABB2A4A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Anti-dilutive potential common shares related to stock-based compensation plans (shares)</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_D7BB81ECF397EA29E71FFAA3FABB2A4A_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_D7BB81ECF397EA29E71FFAA3FABB2A4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_D7BB81ECF397EA29E71FFAA3FABB2A4A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_D7BB81ECF397EA29E71FFAA3FABB2A4A" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_D7BB81ECF397EA29E71FFAA3FABB2A4A" xlink:type="arc" />
    <link:label id="lab_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D_verboseLabel_en-US" xlink:label="lab_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Maturities of short term investments</link:label>
    <link:label id="lab_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D_label_en-US" xlink:label="lab_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maturity Period Of Short Term Investment Maximum</link:label>
    <link:label id="lab_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D_documentation_en-US" xlink:label="lab_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Maturity period of short term investment maximum.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_MaturityPeriodOfShortTermInvestmentMaximum" xlink:label="loc_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D" xlink:to="lab_afg_MaturityPeriodOfShortTermInvestmentMaximum_E3A4E627E9B940A9111CFAA3FABC420D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_486DB950B7F825334D6DF6C8CD18C16B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_486DB950B7F825334D6DF6C8CD18C16B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Available for sale fixed maturities</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_486DB950B7F825334D6DF6C8CD18C16B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_486DB950B7F825334D6DF6C8CD18C16B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_486DB950B7F825334D6DF6C8CD18C16B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_486DB950B7F825334D6DF6C8CD18C16B" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_486DB950B7F825334D6DF6C8CD18C16B" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesTextBlock_C10DC7723BF856CD6834F6C8CD18340F_terseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesTextBlock_C10DC7723BF856CD6834F6C8CD18340F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities reported at fair value</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesTextBlock_C10DC7723BF856CD6834F6C8CD18340F_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesTextBlock_C10DC7723BF856CD6834F6C8CD18340F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_MarketableSecuritiesTextBlock" xlink:label="loc_us-gaap_MarketableSecuritiesTextBlock_C10DC7723BF856CD6834F6C8CD18340F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesTextBlock_C10DC7723BF856CD6834F6C8CD18340F" xlink:to="lab_us-gaap_MarketableSecuritiesTextBlock_C10DC7723BF856CD6834F6C8CD18340F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_8F2E5BBFBFB53F70496FF6C8CD18FB3A_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_8F2E5BBFBFB53F70496FF6C8CD18FB3A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for sale securities in a continuous unrealized loss position</link:label>
    <link:label id="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_8F2E5BBFBFB53F70496FF6C8CD18FB3A_label_en-US" xlink:label="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_8F2E5BBFBFB53F70496FF6C8CD18FB3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Unrealized Loss on Investments [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_8F2E5BBFBFB53F70496FF6C8CD18FB3A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_8F2E5BBFBFB53F70496FF6C8CD18FB3A" xlink:to="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_8F2E5BBFBFB53F70496FF6C8CD18FB3A" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock_170B58CB3352DE695576F6C8CD196E7F_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock_170B58CB3352DE695576F6C8CD196E7F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Roll forward of cumulative credit portion of other-than-temporary impairments on fixed maturity securities</link:label>
    <link:label id="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock_170B58CB3352DE695576F6C8CD196E7F_label_en-US" xlink:label="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock_170B58CB3352DE695576F6C8CD196E7F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other than Temporary Impairment, Credit Losses Recognized in Earnings [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock" xlink:label="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock_170B58CB3352DE695576F6C8CD196E7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock_170B58CB3352DE695576F6C8CD196E7F" xlink:to="lab_us-gaap_OtherThanTemporaryImpairmentCreditLossesRecognizedInEarningsTableTextBlock_170B58CB3352DE695576F6C8CD196E7F" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_6FCB5F81B9F75517283EF6C8CD199630_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_6FCB5F81B9F75517283EF6C8CD199630" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for sale fixed maturity securities by contractual maturity date</link:label>
    <link:label id="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_6FCB5F81B9F75517283EF6C8CD199630_label_en-US" xlink:label="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_6FCB5F81B9F75517283EF6C8CD199630" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments Classified by Contractual Maturity Date [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock" xlink:label="loc_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_6FCB5F81B9F75517283EF6C8CD199630" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_6FCB5F81B9F75517283EF6C8CD199630" xlink:to="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_6FCB5F81B9F75517283EF6C8CD199630" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock_3D471D2C5EBD4C276087F6C8CD192FE8_verboseLabel_en-US" xlink:label="lab_us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock_3D471D2C5EBD4C276087F6C8CD192FE8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Components of the net unrealized gain on securities, included in Accumulated Other Comprehensive Income</link:label>
    <link:label id="lab_us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock_3D471D2C5EBD4C276087F6C8CD192FE8_label_en-US" xlink:label="lab_us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock_3D471D2C5EBD4C276087F6C8CD192FE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrealized Gain (Loss) on Investments [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock" xlink:label="loc_us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock_3D471D2C5EBD4C276087F6C8CD192FE8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock_3D471D2C5EBD4C276087F6C8CD192FE8" xlink:to="lab_us-gaap_UnrealizedGainLossOnInvestmentsTableTextBlock_3D471D2C5EBD4C276087F6C8CD192FE8" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentIncomeTextBlock_9FE961FCF8FDC1262A42F6C8CD194896_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentIncomeTextBlock_9FE961FCF8FDC1262A42F6C8CD194896" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net investment income earned and investment expenses incurred</link:label>
    <link:label id="lab_us-gaap_InvestmentIncomeTextBlock_9FE961FCF8FDC1262A42F6C8CD194896_label_en-US" xlink:label="lab_us-gaap_InvestmentIncomeTextBlock_9FE961FCF8FDC1262A42F6C8CD194896" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InvestmentIncomeTextBlock" xlink:label="loc_us-gaap_InvestmentIncomeTextBlock_9FE961FCF8FDC1262A42F6C8CD194896" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentIncomeTextBlock_9FE961FCF8FDC1262A42F6C8CD194896" xlink:to="lab_us-gaap_InvestmentIncomeTextBlock_9FE961FCF8FDC1262A42F6C8CD194896" xlink:type="arc" />
    <link:label id="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071_verboseLabel_en-US" xlink:label="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Realized gains (losses) and changes in unrealized appreciation (depreciation) related to fixed maturity and equity security investments</link:label>
    <link:label id="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071_label_en-US" xlink:label="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Realized Gains (Losses) and Changes in Unrealized Appreciation (Depreciation) Related to Fixed Maturity and Equity Security Investments [Table Text Block]</link:label>
    <link:label id="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071_documentation_en-US" xlink:label="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tabular disclosure of realized gains (losses) and changes in unrealized appreciation (depreciation) related to fixed maturity and equity security investments.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock" xlink:label="loc_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071" xlink:to="lab_afg_RealizedGainsLossesAndChangesInUnrealizedAppreciationDepreciationRelatedToFixedMaturityAndEquitySecurityInvestmentsTableTextBlock_64E042D7B0E3379DC02FF6C8CD195071" xlink:type="arc" />
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F_terseLabel_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Holding gains (losses) on equity securities still held</link:label>
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F_label_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Holding Gains (Losses) on Equity Securities Still Held [Table Text Block]</link:label>
    <link:label id="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F_documentation_en-US" xlink:label="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tabular disclosure of holding gains (losses) on equity securities still held.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock" xlink:label="loc_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F" xlink:to="lab_afg_HoldingGainsLossesonEquitySecuritiesStillHeldTableTextBlock_41899A82A3D03B224438F6C8CD19332F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_88A071F02E5754CA07F9F6C8CD1913E2_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_88A071F02E5754CA07F9F6C8CD1913E2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross realized gains and losses on available for sale fixed maturity and equity security investments</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_88A071F02E5754CA07F9F6C8CD1913E2_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_88A071F02E5754CA07F9F6C8CD1913E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Realized Gain (Loss) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfRealizedGainLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_88A071F02E5754CA07F9F6C8CD1913E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_88A071F02E5754CA07F9F6C8CD1913E2" xlink:to="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_88A071F02E5754CA07F9F6C8CD1913E2" xlink:type="arc" />
    <link:label id="lab_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49_terseLabel_en-US" xlink:label="lab_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation [Table]</link:label>
    <link:label id="lab_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49_label_en-US" xlink:label="lab_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation [Table]</link:label>
    <link:label id="lab_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49_documentation_en-US" xlink:label="lab_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_IncomeTaxReconciliationTable" xlink:label="loc_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49" xlink:to="lab_afg_IncomeTaxReconciliationTable_31FE36DD39E4DF9970D1FC92D4015F49" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_CE7F80113DF3BB22B276FC92D4046FD3_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_CE7F80113DF3BB22B276FC92D4046FD3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Axis]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_CE7F80113DF3BB22B276FC92D4046FD3_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_CE7F80113DF3BB22B276FC92D4046FD3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxAuthorityAxis" xlink:label="loc_us-gaap_IncomeTaxAuthorityAxis_CE7F80113DF3BB22B276FC92D4046FD3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_CE7F80113DF3BB22B276FC92D4046FD3" xlink:to="lab_us-gaap_IncomeTaxAuthorityAxis_CE7F80113DF3BB22B276FC92D4046FD3" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxAuthorityDomain_2E653A5F9F5E62B599D8FC92D4044597_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityDomain_2E653A5F9F5E62B599D8FC92D4044597" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Domain]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityDomain_2E653A5F9F5E62B599D8FC92D4044597_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityDomain_2E653A5F9F5E62B599D8FC92D4044597" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_2E653A5F9F5E62B599D8FC92D4044597" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_2E653A5F9F5E62B599D8FC92D4044597" xlink:to="lab_us-gaap_IncomeTaxAuthorityDomain_2E653A5F9F5E62B599D8FC92D4044597" xlink:type="arc" />
    <link:label id="lab_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB_terseLabel_en-US" xlink:label="lab_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Cuts and Jobs Act of 2017</link:label>
    <link:label id="lab_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB_label_en-US" xlink:label="lab_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Cuts and Jobs Act of 2017 [Member]</link:label>
    <link:label id="lab_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB_documentation_en-US" xlink:label="lab_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The impact of the Tax Cuts and Jobs Act of 2017.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_TaxCutsandJobsActof2017Member" xlink:label="loc_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB" xlink:to="lab_afg_TaxCutsandJobsActof2017Member_81777CB5E82D3128534BFC92D4043DCB" xlink:type="arc" />
    <link:label id="lab_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05_terseLabel_en-US" xlink:label="lab_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation [Line Items]</link:label>
    <link:label id="lab_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05_label_en-US" xlink:label="lab_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation [Line Items]</link:label>
    <link:label id="lab_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05_documentation_en-US" xlink:label="lab_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_IncomeTaxReconciliationLineItems" xlink:label="loc_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05" xlink:to="lab_afg_IncomeTaxReconciliationLineItems_69BF5CB9D79394C94B26FC92D4048A05" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_82C0C17C94197B46E12BFC92D40540C6_verboseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_82C0C17C94197B46E12BFC92D40540C6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Statutory rate of income taxes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_82C0C17C94197B46E12BFC92D40540C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_82C0C17C94197B46E12BFC92D40540C6" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_82C0C17C94197B46E12BFC92D40540C6" xlink:type="arc" />
    <link:label id="lab_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7_terseLabel_en-US" xlink:label="lab_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Decrease in net deferred tax asset resulting from the changes in the Tax Cuts and Jobs Act of 2017</link:label>
    <link:label id="lab_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7_label_en-US" xlink:label="lab_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Tax Cuts and Jobs Act, Amount</link:label>
    <link:label id="lab_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7_documentation_en-US" xlink:label="lab_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of reported income tax expense (benefit) in excess of (less than) expected income tax expense (benefit) computed by applying domestic federal statutory income tax rate to pretax income (loss) from continuing operations, attributable to Tax Cuts and Jobs Act.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount" xlink:label="loc_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7" xlink:to="lab_afg_EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActAmount_1D67C33CA30DBD9480D8FC92D40511F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_01E3D3E84DCDC514B3BAFC92D4057AF2_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_01E3D3E84DCDC514B3BAFC92D4057AF2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating loss carryforwards subject to SRLY tax rules will expire unutilized at December 31, 2018</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_01E3D3E84DCDC514B3BAFC92D4057AF2_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_01E3D3E84DCDC514B3BAFC92D4057AF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_01E3D3E84DCDC514B3BAFC92D4057AF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwards_01E3D3E84DCDC514B3BAFC92D4057AF2" xlink:to="lab_us-gaap_OperatingLossCarryforwards_01E3D3E84DCDC514B3BAFC92D4057AF2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_C8B8F3EF0E0B9F522B1E8A0247B69773_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_30FC3F33BBA4577885F2A5094B6AB12B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivatives included in Balance Sheet at fair value</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_C8B8F3EF0E0B9F522B1E8A0247B69773_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_30FC3F33BBA4577885F2A5094B6AB12B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Derivative Instruments in Statement of Financial Position, Fair Value [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock" xlink:label="loc_us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_30FC3F33BBA4577885F2A5094B6AB12B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_30FC3F33BBA4577885F2A5094B6AB12B" xlink:to="lab_us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_30FC3F33BBA4577885F2A5094B6AB12B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_5D082E557EA2C1CAE2F88A0247B64EB7_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_D9C26019FF285290A3C7E32971388B98" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of gain (loss) included in the Statement of Earnings for changes in the fair value of derivatives</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_5D082E557EA2C1CAE2F88A0247B64EB7_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_D9C26019FF285290A3C7E32971388B98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock" xlink:label="loc_us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_D9C26019FF285290A3C7E32971388B98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_D9C26019FF285290A3C7E32971388B98" xlink:to="lab_us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_D9C26019FF285290A3C7E32971388B98" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_65E6E492503F7806AF428A0247B8FBF1_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_21A362674E755E94AD1410DB77C3B406" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivatives</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_65E6E492503F7806AF428A0247B8FBF1_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_21A362674E755E94AD1410DB77C3B406" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments and Hedging Activities Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock" xlink:label="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_21A362674E755E94AD1410DB77C3B406" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_21A362674E755E94AD1410DB77C3B406" xlink:to="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_21A362674E755E94AD1410DB77C3B406" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtTextBlock_4C5F19DF3EA84082C4D58A02477F8E34_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtTextBlock_C7AEF1C1385D5ADE8352D5A00E63AF1A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-Term Debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebtTextBlock_4C5F19DF3EA84082C4D58A02477F8E34_label_en-US" xlink:label="lab_us-gaap_LongTermDebtTextBlock_C7AEF1C1385D5ADE8352D5A00E63AF1A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtTextBlock" xlink:label="loc_us-gaap_LongTermDebtTextBlock_C7AEF1C1385D5ADE8352D5A00E63AF1A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtTextBlock_C7AEF1C1385D5ADE8352D5A00E63AF1A" xlink:to="lab_us-gaap_LongTermDebtTextBlock_C7AEF1C1385D5ADE8352D5A00E63AF1A" xlink:type="arc" />
    <link:label id="lab_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF_terseLabel_en-US" xlink:label="lab_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other lines</link:label>
    <link:label id="lab_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF_label_en-US" xlink:label="lab_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Lines [Member]</link:label>
    <link:label id="lab_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF_documentation_en-US" xlink:label="lab_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other lines.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_OtherLinesMember" xlink:label="loc_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF" xlink:to="lab_afg_OtherLinesMember_692EB002644E35E873E640D7BBD37BCF" xlink:type="arc" />
    <link:label id="lab_us-gaap_RealEstateInvestmentMember_1762F141274DE7A25E5F40D7BBD3A9FC_terseLabel_en-US" xlink:label="lab_us-gaap_RealEstateInvestmentMember_1762F141274DE7A25E5F40D7BBD3A9FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Real Estate Investment</link:label>
    <link:label id="lab_us-gaap_RealEstateInvestmentMember_1762F141274DE7A25E5F40D7BBD3A9FC_label_en-US" xlink:label="lab_us-gaap_RealEstateInvestmentMember_1762F141274DE7A25E5F40D7BBD3A9FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Real Estate Investment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RealEstateInvestmentMember" xlink:label="loc_us-gaap_RealEstateInvestmentMember_1762F141274DE7A25E5F40D7BBD3A9FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RealEstateInvestmentMember_1762F141274DE7A25E5F40D7BBD3A9FC" xlink:to="lab_us-gaap_RealEstateInvestmentMember_1762F141274DE7A25E5F40D7BBD3A9FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_NumberOfReportableSegments_5BC67F0238005AE6807B40D7BBD33965_verboseLabel_en-US" xlink:label="lab_us-gaap_NumberOfReportableSegments_5BC67F0238005AE6807B40D7BBD33965" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of segments</link:label>
    <link:label id="lab_us-gaap_NumberOfReportableSegments_5BC67F0238005AE6807B40D7BBD33965_label_en-US" xlink:label="lab_us-gaap_NumberOfReportableSegments_5BC67F0238005AE6807B40D7BBD33965" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Reportable Segments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_5BC67F0238005AE6807B40D7BBD33965" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NumberOfReportableSegments_5BC67F0238005AE6807B40D7BBD33965" xlink:to="lab_us-gaap_NumberOfReportableSegments_5BC67F0238005AE6807B40D7BBD33965" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes_D89C3251EDF84D86378440D7BBD300BE_terseLabel_en-US" xlink:label="lab_us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes_D89C3251EDF84D86378440D7BBD300BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pretax income from the sale of real estate properties</link:label>
    <link:label id="lab_us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes_D89C3251EDF84D86378440D7BBD300BE_label_en-US" xlink:label="lab_us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes_D89C3251EDF84D86378440D7BBD300BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Sale of Properties, before Applicable Income Taxes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes" xlink:label="loc_us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes_D89C3251EDF84D86378440D7BBD300BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes_D89C3251EDF84D86378440D7BBD300BE" xlink:to="lab_us-gaap_GainLossOnSaleOfPropertiesBeforeApplicableIncomeTaxes_D89C3251EDF84D86378440D7BBD300BE" xlink:type="arc" />
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_02DAA2FCA347A5932E6F411D4C2358F8_terseLabel_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_02DAA2FCA347A5932E6F411D4C2358F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Write off of Deferred Debt Issuance Cost</link:label>
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_02DAA2FCA347A5932E6F411D4C2358F8_label_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_02DAA2FCA347A5932E6F411D4C2358F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Write off of Deferred Debt Issuance Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_WriteOffOfDeferredDebtIssuanceCost" xlink:label="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_02DAA2FCA347A5932E6F411D4C2358F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_02DAA2FCA347A5932E6F411D4C2358F8" xlink:to="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_02DAA2FCA347A5932E6F411D4C2358F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_C63D8E2A5DD3332A57FB8A0247558ADB_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_43008C35E9CF5CC6A9F1095A1FE238A2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of income taxes at the statutory rate and income taxes shown in the Statement of Earnings</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_C63D8E2A5DD3332A57FB8A0247558ADB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_43008C35E9CF5CC6A9F1095A1FE238A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_43008C35E9CF5CC6A9F1095A1FE238A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_43008C35E9CF5CC6A9F1095A1FE238A2" xlink:to="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_43008C35E9CF5CC6A9F1095A1FE238A2" xlink:type="arc" />
    <link:label id="lab_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_9E7ED1D4A2DE60C61951FDB6FC780BDC_verboseLabel_en-US" xlink:label="lab_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_656A6C27361C5E199811F205D5C001F7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Property and casualty insurance underwriting</link:label>
    <link:label id="lab_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_9E7ED1D4A2DE60C61951FDB6FC780BDC_label_en-US" xlink:label="lab_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_656A6C27361C5E199811F205D5C001F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property and Casualty Insurance Underwriting Income (Loss)</link:label>
    <link:label id="lab_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_9E7ED1D4A2DE60C61951FDB6FC780BDC_documentation_en-US" xlink:label="lab_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_656A6C27361C5E199811F205D5C001F7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Underwriting income (loss) for the property and casualty insurance segment, which is calculated as premiums earned less losses and loss adjustment expenses less commissions and other underwriting expenses.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss" xlink:label="loc_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_656A6C27361C5E199811F205D5C001F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_656A6C27361C5E199811F205D5C001F7" xlink:to="lab_afg_PropertyAndCasualtyInsuranceUnderwritingIncomeLoss_656A6C27361C5E199811F205D5C001F7" xlink:type="arc" />
    <link:label id="lab_afg_InvestmentAndOtherIncomeNet_FB34DC30E5B6267B8A30FDB6FC78B1F6_verboseLabel_en-US" xlink:label="lab_afg_InvestmentAndOtherIncomeNet_02A6641648AE5AAAA41A94992CA47E7B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment and other income, net</link:label>
    <link:label id="lab_afg_InvestmentAndOtherIncomeNet_FB34DC30E5B6267B8A30FDB6FC78B1F6_label_en-US" xlink:label="lab_afg_InvestmentAndOtherIncomeNet_02A6641648AE5AAAA41A94992CA47E7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment and Other Income, Net</link:label>
    <link:label id="lab_afg_InvestmentAndOtherIncomeNet_FB34DC30E5B6267B8A30FDB6FC78B1F6_documentation_en-US" xlink:label="lab_afg_InvestmentAndOtherIncomeNet_02A6641648AE5AAAA41A94992CA47E7B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Net investment income plus other income less other expenses.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_InvestmentAndOtherIncomeNet" xlink:label="loc_afg_InvestmentAndOtherIncomeNet_02A6641648AE5AAAA41A94992CA47E7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_InvestmentAndOtherIncomeNet_02A6641648AE5AAAA41A94992CA47E7B" xlink:to="lab_afg_InvestmentAndOtherIncomeNet_02A6641648AE5AAAA41A94992CA47E7B" xlink:type="arc" />
    <link:label id="lab_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_C5792FE262D72156A428FDB6FC7899C5_verboseLabel_en-US" xlink:label="lab_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_5251E2CB2A6355789E4955E86C46DABA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Earnings before realized gains (losses) and income taxes</link:label>
    <link:label id="lab_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_C5792FE262D72156A428FDB6FC7899C5_label_en-US" xlink:label="lab_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_5251E2CB2A6355789E4955E86C46DABA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Income (Loss), Before Realized Gains (Losses) and Income Taxes</link:label>
    <link:label id="lab_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_C5792FE262D72156A428FDB6FC7899C5_documentation_en-US" xlink:label="lab_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_5251E2CB2A6355789E4955E86C46DABA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net result for the period of deducting operating expenses from operating revenues (excluding realized gains (losses) on securities and subsidiaries) before income taxes.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes" xlink:label="loc_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_5251E2CB2A6355789E4955E86C46DABA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_5251E2CB2A6355789E4955E86C46DABA" xlink:to="lab_afg_OperatingIncomeLossBeforeRealizedGainsLossesAndIncomeTaxes_5251E2CB2A6355789E4955E86C46DABA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_FCCE81C7826FFC0849768A0247869BBF_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_A58B384D03ED5EF3BB110D339F72D332" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Variable Interest Entities [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfVariableInterestEntitiesTable" xlink:label="loc_us-gaap_ScheduleOfVariableInterestEntitiesTable_A58B384D03ED5EF3BB110D339F72D332" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfVariableInterestEntitiesTable_A58B384D03ED5EF3BB110D339F72D332" xlink:to="lab_us-gaap_ScheduleOfVariableInterestEntitiesTable_A58B384D03ED5EF3BB110D339F72D332" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_367CD847D389E1335CAF8A02478687DE_terseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_EC5AC16F125352AE8250D009A9E450A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Interest Entities [Axis]</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_367CD847D389E1335CAF8A02478687DE_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_EC5AC16F125352AE8250D009A9E450A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis" xlink:label="loc_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_EC5AC16F125352AE8250D009A9E450A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_EC5AC16F125352AE8250D009A9E450A9" xlink:to="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_EC5AC16F125352AE8250D009A9E450A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassificationOfVariableInterestEntityDomain_ABD63163C5964B914C0C8A0247862A17_terseLabel_en-US" xlink:label="lab_us-gaap_ClassificationOfVariableInterestEntityDomain_39D70C0103AF54D38B85494DA4193141" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Classification [Domain]</link:label>
    <link:label id="lab_us-gaap_ClassificationOfVariableInterestEntityDomain_ABD63163C5964B914C0C8A0247862A17_label_en-US" xlink:label="lab_us-gaap_ClassificationOfVariableInterestEntityDomain_39D70C0103AF54D38B85494DA4193141" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Classification [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ClassificationOfVariableInterestEntityDomain" xlink:label="loc_us-gaap_ClassificationOfVariableInterestEntityDomain_39D70C0103AF54D38B85494DA4193141" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassificationOfVariableInterestEntityDomain_39D70C0103AF54D38B85494DA4193141" xlink:to="lab_us-gaap_ClassificationOfVariableInterestEntityDomain_39D70C0103AF54D38B85494DA4193141" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_B74E94E377877D4AB1FF8A0247871211_terseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_32B54F478FE45196A600C7A0ED1D9734" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable interest entity, primary beneficiary</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_B74E94E377877D4AB1FF8A0247871211_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_32B54F478FE45196A600C7A0ED1D9734" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Primary Beneficiary [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityPrimaryBeneficiaryMember" xlink:label="loc_us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_32B54F478FE45196A600C7A0ED1D9734" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_32B54F478FE45196A600C7A0ED1D9734" xlink:to="lab_us-gaap_VariableInterestEntityPrimaryBeneficiaryMember_32B54F478FE45196A600C7A0ED1D9734" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityLineItems_8DA9FE15661C33693A168A024787A6C1_terseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityLineItems_08AEC017F70851E4AF940D0276A3B800" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Interest Entity [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityLineItems" xlink:label="loc_us-gaap_VariableInterestEntityLineItems_08AEC017F70851E4AF940D0276A3B800" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityLineItems_08AEC017F70851E4AF940D0276A3B800" xlink:to="lab_us-gaap_VariableInterestEntityLineItems_08AEC017F70851E4AF940D0276A3B800" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_870DAC6C1272CC025D6A8A0247876519_terseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_AC222A32E1E351E385EB2EF14A6FBBFD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment in CLO tranches at end of period</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_870DAC6C1272CC025D6A8A0247876519_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_AC222A32E1E351E385EB2EF14A6FBBFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Reporting Entity Involvement, Maximum Loss Exposure, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount" xlink:label="loc_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_AC222A32E1E351E385EB2EF14A6FBBFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_AC222A32E1E351E385EB2EF14A6FBBFD" xlink:to="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_AC222A32E1E351E385EB2EF14A6FBBFD" xlink:type="arc" />
    <link:label id="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_AECD38E090E72A61B4648A02478751DB_verboseLabel_en-US" xlink:label="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_EC24017CA79A527DB73EBF22A832F448" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Selected financial information related to collateralized loan obligations</link:label>
    <link:label id="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_AECD38E090E72A61B4648A02478751DB_label_en-US" xlink:label="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_EC24017CA79A527DB73EBF22A832F448" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Information Related to Collateralized Loan Obligations [Abstract]</link:label>
    <link:label id="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_AECD38E090E72A61B4648A02478751DB_documentation_en-US" xlink:label="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_EC24017CA79A527DB73EBF22A832F448" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financial information related to collateralized loan obligations.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract" xlink:label="loc_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_EC24017CA79A527DB73EBF22A832F448" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_EC24017CA79A527DB73EBF22A832F448" xlink:to="lab_afg_FinancialInformationRelatedToCollateralizedLoanObligationsAbstract_EC24017CA79A527DB73EBF22A832F448" xlink:type="arc" />
    <link:label id="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_2CDCB2CC9635F146C8B48A024787FF8B_verboseLabel_en-US" xlink:label="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_7F49CA60E8045A41AA7ACF4F91CEA498" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gains (losses) on change in fair value of assets/liabilities:</link:label>
    <link:label id="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_2CDCB2CC9635F146C8B48A024787FF8B_label_en-US" xlink:label="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_7F49CA60E8045A41AA7ACF4F91CEA498" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gains (Losses) on Change in Fair Value of Assets/ Liabilities of Collateralized Loan Obligations [Abstract]</link:label>
    <link:label id="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_2CDCB2CC9635F146C8B48A024787FF8B_documentation_en-US" xlink:label="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_7F49CA60E8045A41AA7ACF4F91CEA498" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gains losses on change in fair value of assets liabilities collateralized loan obligations.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract" xlink:label="loc_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_7F49CA60E8045A41AA7ACF4F91CEA498" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_7F49CA60E8045A41AA7ACF4F91CEA498" xlink:to="lab_afg_GainsLossesOnChangeInFairValueOfAssetsLiabilitiesOfCollateralizedLoanObligationsAbstract_7F49CA60E8045A41AA7ACF4F91CEA498" xlink:type="arc" />
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_BEEFC6A2BB0951A439F78A024787D471_verboseLabel_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_279609C033B95B3C8B95EA31FE715E0C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_BEEFC6A2BB0951A439F78A024787D471_label_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_279609C033B95B3C8B95EA31FE715E0C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Change in Fair Value of Assets of Variable Interest Entities</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_BEEFC6A2BB0951A439F78A024787D471_documentation_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_279609C033B95B3C8B95EA31FE715E0C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gain (loss) on change in fair value of assets of variable interest entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities" xlink:label="loc_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_279609C033B95B3C8B95EA31FE715E0C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_279609C033B95B3C8B95EA31FE715E0C" xlink:to="lab_afg_GainLossOnChangeInFairValueOfAssetsOfVariableInterestEntities_279609C033B95B3C8B95EA31FE715E0C" xlink:type="arc" />
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_83A0C77DD50B1D7A590A8A024787E976_verboseLabel_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_7E9A15786A0B50BF91C125F3CB2978EF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_83A0C77DD50B1D7A590A8A024787E976_label_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_7E9A15786A0B50BF91C125F3CB2978EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Change in Fair Value of Liabilities of Variable Interest Entities</link:label>
    <link:label id="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_83A0C77DD50B1D7A590A8A024787E976_documentation_en-US" xlink:label="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_7E9A15786A0B50BF91C125F3CB2978EF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Gain (loss) on change in fair value of liabilities of variable interest entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities" xlink:label="loc_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_7E9A15786A0B50BF91C125F3CB2978EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_7E9A15786A0B50BF91C125F3CB2978EF" xlink:to="lab_afg_GainLossOnChangeInFairValueOfLiabilitiesOfVariableInterestEntities_7E9A15786A0B50BF91C125F3CB2978EF" xlink:type="arc" />
    <link:label id="lab_afg_ManagementFeesPaidByVariableInterestEntities_7AC6746AC5DA888396608A0247873414_verboseLabel_en-US" xlink:label="lab_afg_ManagementFeesPaidByVariableInterestEntities_4D29518D24D854B1A56C7B815C23E4B0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Management fees paid to AFG</link:label>
    <link:label id="lab_afg_ManagementFeesPaidByVariableInterestEntities_7AC6746AC5DA888396608A0247873414_label_en-US" xlink:label="lab_afg_ManagementFeesPaidByVariableInterestEntities_4D29518D24D854B1A56C7B815C23E4B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Management Fees Paid by Variable Interest Entities</link:label>
    <link:label id="lab_afg_ManagementFeesPaidByVariableInterestEntities_7AC6746AC5DA888396608A0247873414_documentation_en-US" xlink:label="lab_afg_ManagementFeesPaidByVariableInterestEntities_4D29518D24D854B1A56C7B815C23E4B0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Management fees paid by variable interest entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ManagementFeesPaidByVariableInterestEntities" xlink:label="loc_afg_ManagementFeesPaidByVariableInterestEntities_4D29518D24D854B1A56C7B815C23E4B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ManagementFeesPaidByVariableInterestEntities_4D29518D24D854B1A56C7B815C23E4B0" xlink:to="lab_afg_ManagementFeesPaidByVariableInterestEntities_4D29518D24D854B1A56C7B815C23E4B0" xlink:type="arc" />
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_7EB828DD9DD5FB5BCB888A024787DB7E_verboseLabel_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_6216E96B074A57B1870B431D5A6D3678" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">CLO earnings (losses) attributable to AFG shareholders</link:label>
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_7EB828DD9DD5FB5BCB888A024787DB7E_label_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_6216E96B074A57B1870B431D5A6D3678" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Losses Of Variable Interest Entities Attributable To Shareholders</link:label>
    <link:label id="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_7EB828DD9DD5FB5BCB888A024787DB7E_documentation_en-US" xlink:label="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_6216E96B074A57B1870B431D5A6D3678" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Earnings (losses) of variable interest entities attributable to AFG shareholders.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders" xlink:label="loc_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_6216E96B074A57B1870B431D5A6D3678" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_6216E96B074A57B1870B431D5A6D3678" xlink:to="lab_afg_EarningsLossesOfVariableInterestEntitiesAttributableToShareholders_6216E96B074A57B1870B431D5A6D3678" xlink:type="arc" />
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_C3FDC14B5E6BF6748D2F8A02479D288C_terseLabel_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_ADAD3357FA4D5368964DF4B494F225AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs Details</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_C3FDC14B5E6BF6748D2F8A02479D288C_label_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_ADAD3357FA4D5368964DF4B494F225AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits Details [Table Text Block]</link:label>
    <link:label id="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_C3FDC14B5E6BF6748D2F8A02479D288C_documentation_en-US" xlink:label="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_ADAD3357FA4D5368964DF4B494F225AE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred Policy Acquisition Costs and Present Value of Future Insurance Profits Details [Table Text Block]</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock" xlink:label="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_ADAD3357FA4D5368964DF4B494F225AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_ADAD3357FA4D5368964DF4B494F225AE" xlink:to="lab_afg_DeferredPolicyAcquisitionCostsAndPresentValueOfFutureInsuranceProfitsDetailsTableTextBlock_ADAD3357FA4D5368964DF4B494F225AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_9A390147980C26C097508A02477E36C9_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_312372D2330052AFB971059B362238E8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Schedule of long-term debt instruments</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_9A390147980C26C097508A02477E36C9_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_312372D2330052AFB971059B362238E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfDebtInstrumentsTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtInstrumentsTextBlock_312372D2330052AFB971059B362238E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDebtInstrumentsTextBlock_312372D2330052AFB971059B362238E8" xlink:to="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_312372D2330052AFB971059B362238E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedDebtObligationsMember_CF835D2A29CCBACDDE64F6C8CBBD2C50_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedDebtObligationsMember_CF835D2A29CCBACDDE64F6C8CBBD2C50" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subordinated Debt Obligations</link:label>
    <link:label id="lab_us-gaap_SubordinatedDebtObligationsMember_CF835D2A29CCBACDDE64F6C8CBBD2C50_label_en-US" xlink:label="lab_us-gaap_SubordinatedDebtObligationsMember_CF835D2A29CCBACDDE64F6C8CBBD2C50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Debt Obligations [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SubordinatedDebtObligationsMember" xlink:label="loc_us-gaap_SubordinatedDebtObligationsMember_CF835D2A29CCBACDDE64F6C8CBBD2C50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedDebtObligationsMember_CF835D2A29CCBACDDE64F6C8CBBD2C50" xlink:to="lab_us-gaap_SubordinatedDebtObligationsMember_CF835D2A29CCBACDDE64F6C8CBBD2C50" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_C19457CD2461C914F1A3F6C8CBBDA795_verboseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_C19457CD2461C914F1A3F6C8CBBDA795" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Variable Interest Entities by Classification of Entity [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis" xlink:label="loc_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_C19457CD2461C914F1A3F6C8CBBDA795" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_C19457CD2461C914F1A3F6C8CBBDA795" xlink:to="lab_us-gaap_VariableInterestEntitiesByClassificationOfEntityAxis_C19457CD2461C914F1A3F6C8CBBDA795" xlink:type="arc" />
    <link:label id="lab_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4_terseLabel_en-US" xlink:label="lab_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Collateralized Loan Obligation Entities</link:label>
    <link:label id="lab_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4_label_en-US" xlink:label="lab_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Collateralized Loan Obligation Entities [Member]</link:label>
    <link:label id="lab_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4_documentation_en-US" xlink:label="lab_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">New collateralized loan obligation entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NewCollateralizedLoanObligationEntitiesMember" xlink:label="loc_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4" xlink:to="lab_afg_NewCollateralizedLoanObligationEntitiesMember_617FB15E18F10D6960A5F6C8CBBE6BB4" xlink:type="arc" />
    <link:label id="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240_verboseLabel_en-US" xlink:label="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Percentage of investment of most subordinate debt tranche, Minimum</link:label>
    <link:label id="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240_label_en-US" xlink:label="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage of Investment of Most Subordinate Debt Tranche of Variable Interest Entity Minimum</link:label>
    <link:label id="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240_documentation_en-US" xlink:label="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Minimum percentage of investment of most subordinate debt tranche of variable interest entity.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum" xlink:label="loc_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240" xlink:to="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMinimum_DE21D17B5F3628F65706F6C8CBBE1240" xlink:type="arc" />
    <link:label id="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB_verboseLabel_en-US" xlink:label="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Percentage of investment of most subordinate debt tranche, Maximum</link:label>
    <link:label id="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB_label_en-US" xlink:label="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage of Investment of Most Subordinate Debt Tranche of Variable Interest Entity Maximum</link:label>
    <link:label id="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB_documentation_en-US" xlink:label="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Maximum percentage of investment of most subordinate debt tranche of variable interest entity.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum" xlink:label="loc_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB" xlink:to="lab_afg_PercentageOfInvestmentOfMostSubordinateDebtTrancheOfVariableInterestEntityMaximum_1B1DBCCCCC8884C701F4F6C8CBBEFBEB" xlink:type="arc" />
    <link:label id="lab_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E_verboseLabel_en-US" xlink:label="lab_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of collateralized loan obligation entities</link:label>
    <link:label id="lab_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E_label_en-US" xlink:label="lab_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Collateralized Loan Obligation Entities</link:label>
    <link:label id="lab_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E_documentation_en-US" xlink:label="lab_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of collateralized loan obligation entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NumberOfCollateralizedLoanObligationEntities" xlink:label="loc_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E" xlink:to="lab_afg_NumberOfCollateralizedLoanObligationEntities_F162D260625F419CB8A5F6C8CBBEA90E" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_D5E492630B80B95E150CF6C8CBBFF804_verboseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_D5E492630B80B95E150CF6C8CBBFF804" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Aggregate fair value of investment in collateralized loan obligations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount" xlink:label="loc_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_D5E492630B80B95E150CF6C8CBBFF804" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_D5E492630B80B95E150CF6C8CBBFF804" xlink:to="lab_us-gaap_VariableInterestEntityEntityMaximumLossExposureAmount_D5E492630B80B95E150CF6C8CBBFF804" xlink:type="arc" />
    <link:label id="lab_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4_verboseLabel_en-US" xlink:label="lab_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Face value of liabilities issued by managed investment entities on issuance date</link:label>
    <link:label id="lab_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4_label_en-US" xlink:label="lab_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Face Value Of Liabilities Issued By Managed Investment Entities On Issuance Date</link:label>
    <link:label id="lab_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4_documentation_en-US" xlink:label="lab_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Face value of liabilities issued by managed investment entities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate" xlink:label="loc_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4" xlink:to="lab_afg_FaceValueOfLiabilitiesIssuedByManagedInvestmentEntitiesOnIssuanceDate_0156559C0E0565B6B054F6C8CBBF44F4" xlink:type="arc" />
    <link:label id="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C_verboseLabel_en-US" xlink:label="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Face amount of managed investment entities liabilities purchased by subsidiaries at issuance date</link:label>
    <link:label id="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C_label_en-US" xlink:label="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Face Amount Of Managed Investment Entities Liabilities Purchased By Subsidiaries At Issuance Date</link:label>
    <link:label id="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C_documentation_en-US" xlink:label="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Face amount of managed investment entities liabilities purchased by subsidiaries at issuance date.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate" xlink:label="loc_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C" xlink:to="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAtIssuanceDate_350FF026211A76CBFCE4F6C8CBBFDA2C" xlink:type="arc" />
    <link:label id="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD_terseLabel_en-US" xlink:label="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Face amount of managed investment entities liabilities purchased by subsidiaries after issuance date</link:label>
    <link:label id="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD_label_en-US" xlink:label="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Face Amount Of Managed Investment Entities Liabilities Purchased By Subsidiaries After Issuance Date</link:label>
    <link:label id="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD_documentation_en-US" xlink:label="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Face amount of managed investment entities liabilities purchased by subsidiaries after issuance date.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate" xlink:label="loc_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD" xlink:to="lab_afg_FaceAmountOfManagedInvestmentEntitiesLiabilitiesPurchasedBySubsidiariesAfterIssuanceDate_5C019F0266475304F2F7F6C8CBBF99FD" xlink:type="arc" />
    <link:label id="lab_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08_terseLabel_en-US" xlink:label="lab_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amount paid by subsidiaries to purchase managed investment entities liabilities after issuance date</link:label>
    <link:label id="lab_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08_label_en-US" xlink:label="lab_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amount Paid By Subsidiaries To Purchase Managed Investment Entities Liabilities After Issuance Date.</link:label>
    <link:label id="lab_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08_documentation_en-US" xlink:label="lab_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount paid by subsidiaries to purchase managed investment entities liabilities after issuance date.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate." xlink:label="loc_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08" xlink:to="lab_afg_AmountPaidBySubsidiariesToPurchaseManagedInvestmentEntitiesLiabilitiesAfterIssuanceDate._8CE28CFC255580EC7E22F6C8CBBF5C08" xlink:type="arc" />
    <link:label id="lab_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3_verboseLabel_en-US" xlink:label="lab_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds received by subsidiaries related to sales and redemptions of managed investment entities liabilities</link:label>
    <link:label id="lab_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3_label_en-US" xlink:label="lab_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds Received By Subsidiaries Related to Sales and Redemptions of Managed Investment Entities Liabilities</link:label>
    <link:label id="lab_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3_documentation_en-US" xlink:label="lab_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Proceeds received by subsidiaries related to sales and redemptions of managed investment entities liabilities.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities" xlink:label="loc_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3" xlink:to="lab_afg_ProceedsReceivedBySubsidiariesRelatedtoSalesandRedemptionsofManagedInvestmentEntitiesLiabilities_835B66C46B5E5C56C713F6C8CBBF06C3" xlink:type="arc" />
    <link:label id="lab_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88_terseLabel_en-US" xlink:label="lab_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of collateralized loan obligation entities substantially liquidated, during the period</link:label>
    <link:label id="lab_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88_label_en-US" xlink:label="lab_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number Of Collateralized Loan Obligation Entities Substantially Liquidated During The Period</link:label>
    <link:label id="lab_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88_documentation_en-US" xlink:label="lab_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of collateralized loan obligation entities that were substantially liquidated during the period.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod" xlink:label="loc_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88" xlink:to="lab_afg_NumberOfCollateralizedLoanObligationEntitiesSubstantiallyLiquidatedDuringThePeriod_AD884E582046F4EB301FF6C8CBBF4B88" xlink:type="arc" />
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1_verboseLabel_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and fair value of CLOs' fixed maturity investments</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1_label_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Difference Between Aggregate Unpaid Principal Balance And Fair Value Of Variable Interest Entity Investments</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1_documentation_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and fair value of variable interest entity investments.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments" xlink:label="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1" xlink:to="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityInvestments_EA5AB7A7DBF2A75CCDCAF6C8CBC0BDC1" xlink:type="arc" />
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6_verboseLabel_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and carrying value of CLOs' debt</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6_label_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Difference Between Aggregate Unpaid Principal Balance And Fair Value Of Variable Interest Entity Debt</link:label>
    <link:label id="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6_documentation_en-US" xlink:label="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Difference between aggregate unpaid principal balance and fair value of variable interest entity debt.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt" xlink:label="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6" xlink:to="lab_afg_DifferenceBetweenAggregateUnpaidPrincipalBalanceAndFairValueOfVariableInterestEntityDebt_8CA7BE5861C4722547ACF6C8CBC0E6F6" xlink:type="arc" />
    <link:label id="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657_verboseLabel_en-US" xlink:label="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Carrying amount of CLO loans in default</link:label>
    <link:label id="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657_label_en-US" xlink:label="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Carrying Amount Of Variable Interest Entity Loans In Default</link:label>
    <link:label id="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657_documentation_en-US" xlink:label="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Carrying amount of variable interest entity loans in default.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_CarryingAmountOfVariableInterestEntityLoansInDefault" xlink:label="loc_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657" xlink:to="lab_afg_CarryingAmountOfVariableInterestEntityLoansInDefault_C9164FB63C7AAF05D461F6C8CBC0F657" xlink:type="arc" />
    <link:label id="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285_verboseLabel_en-US" xlink:label="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Aggregate unpaid principal balance of CLO loans in default</link:label>
    <link:label id="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285_label_en-US" xlink:label="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Aggregate Unpaid Principal Balance Of Variable Interest Entity Loans In Default</link:label>
    <link:label id="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285_documentation_en-US" xlink:label="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Aggregate unpaid principal balance of variable interest entity loans in default.</link:label>
    <link:loc xlink:href="afg-20180630.xsd#afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault" xlink:label="loc_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285" xlink:to="lab_afg_AggregateUnpaidPrincipalBalanceOfVariableInterestEntityLoansInDefault_AA7388C8B2C88E9C72F1F6C8CBC08285" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_208C959E37E19C53F93C8A024875BFCA_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_F981DED4104D5AAFA87ACE68419CA71F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting Information, by Segment</link:label>
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_208C959E37E19C53F93C8A024875BFCA_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_F981DED4104D5AAFA87ACE68419CA71F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_F981DED4104D5AAFA87ACE68419CA71F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_F981DED4104D5AAFA87ACE68419CA71F" xlink:to="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_F981DED4104D5AAFA87ACE68419CA71F" xlink:type="arc" />
  </link:labelLink>
</link:linkbase>
